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1/10

2012

media profile

WHOS WHOIN THE AVIATION INDUSTRY

The first and only

Aviation & Airline resource

for the Emerging Market

www.aviationguideem.com

Everything about aviation industryof the emerging markets

M i d d l e E a s t A f r i c a S o u t h A s i a


2/10

An AmbitiousEndeavour

Backgroud

The path taken by Aviation Guide since 1999 reflects

major accomplishments

Launched as a bi-annual business directory containing the database of the industry

players in the UAE, Bahrain and Oman, the Aviation Guide & Year Book has evolved

with considerable strength and style with each edition to become an annual resourcefor those who are professionally involved with the aviation industry in the Emerging

Markets. Today, it is positioned as the premier source of aviation industry contacts in

the Emerging Markets to from the Emerging Markets. This is no mean feat.


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The Big Picture for Business

The corporate world always vhas the quest for the latestword. Their motivation is driven by only one factor theinstinct to maintain a competitive edge. It demandsconstant monitoring of the continual change. It alsorequires an eye for detail and quest for relevantknowledge. The story is the same for the corporate worldin the Arabian aviation landscape as well. The regionsmost comprehensive aviation industry annual publicationAviation Guide delivers the information and the inspirationits readers seek.

Emerging Markets RegionThe potential of the emerging markets is 3 times that of thedevelop markets. Emerging Markets mainly comprises ofAfrica, Middle East and South & central Asian countries. TheEmerging Markets region, spread over an area ofapproximately 4.4 million square kilometres, comprises sixnations Kingdom of Saudi Arabia, the United ArabEmirates, Kuwait, Oman, Qatar and Bahrain. Thesecountries together possess the worlds largest oil and gasreserves. They are also credited with the largest production

and export of petroleum and petroleum-based products inthe world. With a population of 27.5 million and a GDP inexcess of US$ 275 billion, the Emerging Markets region isone of the most affluent regions in the world.

Economic progressThe remarkable achievements and exponential growth ofmajority of the airlines headquartered in the EmergingMarkets offer tremendous opportunities for manufacturers,technology firms, engineering companies, serviceproviders, contractors and suppliers related to the airlineindustry. The boom in the airline industry is also creatinghuge employment opportunities in the region. Airlineindustry in the Emerging Markets is all set to become a

major beneficiary of and contributor to the economicprogress of the region.

New directionsThe civil aviation infrastructure in the Emerging Marketshas undergone dramatic development during the last twodecades. This is due to mainly three factors thephenomenal increase in the passenger throughput; the

extraordinary jump in the number of flights; and theincrease in the size of the aircraft used. With internationalarrivals in the Emerging Markets reflecting the fastestgrowth rates in the world, civil aviation authorities areembarking on massive expansion programmes andairlines are strengthening their fleets to ease congestion,to enhance efficiency and to improve profitability. TheEmerging Markets is emerging as one of the most desireddestinations for investment in the aviation sector.

Emerging opportunitiesThe worlds highest rate of growth witnessed in passengertraffic, freight traffic and aircraft movements in theEmerging Markets stands as a testimony to the

importance of the region in the development of worldwidecivil aviation infrastructure. Most of the countries in theregion are spending millions of dollars to satisfy thedemands of the increased air traffic. They are facingunprecedented levels of demand for airport facilitydevelopment, impacting every area of operation, includingairfield lighting, baggage and cargo handling, luggagetrolleys, passenger seating, security equipment, airbridges and ground support equipment, to mention a few.Opportunities are galore in this market for world's airportand aviation suppliers, contractors, consultants andbuilders. Currently, this vibrant marketplace is definitelyone of the most desired destinations for investment in thecivil aviation infrastructure development business.

Introduction

The Arabian Aviation Landscape InspiresEntrepreneurship

Aviation Guide the first and only aviation and airline resource for the Emerging Marketsmarketplace supports the aviation professionals by providing comprehensive, contemporary

and relevant information.


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Whos who

in the aviation industryThe Thirteenth Edition of Aviation Guide will have an enlarged Whos Who of the Aviation Industry. Whos Who isa unique and innovative endeavour. It chronicles biographical information on leaders, stalwarts and visionaries

who have made contemporary aviation industry a reality through their spectacular contribution. It will focus on

visionaries who have made contemporary aviation industry a reality through their spectacular contribution.

Whos Who will disseminate achievements of leaders from the airports based in emerging markets, airlines

headquartered in GCC countries, suppliers, service providers and related organisations along with their views

on the future of aviation industry in the Emerging Markets.

Editorial


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Editorial

Airlines in the Emerging MarketsUpbeat on FutureWith the phenomenal increase in the passenger throughput, the extraordinary jump in the number of flights

and the rise in the size of the aircraft used, the airline industry in the Emerging Markets is in a phase of

amazing progress. The remarkable achievements and exponential growth of majority of the airlines

headquartered in the Emerging Markets offer tremendous opportunities for manufacturers, technology firms,

engineering companies, service providers, contractors and suppliers related to the airline industry.

The boom in the airline industry is also creating huge employment opportunities in the region. Airline

industry in the Emerging Markets is all set to become a major beneficiary of and contributor to the economic

progress of the region. This feature will offer a closer look at the recent developments in the airlines

headquartered in the GCC countries.

Executive Airlines & ChartersNEED NEW SOLUTIONSFrom being considered a service for high profile clientele, air charter and leasing has emerged to reflect a

variety of other objectives. Charter and leasing solutions are now used by airlines, governments, NGOs,

corporations, financial institutions, cargo agents, courier companies, medical and aid organisations, media

and freight forwarders. This feature will focus on the emerging opportunities for companies offering aircraft

charter and leasing services in the Emerging Markets.

BUSINESS JETS

Airbus

Antonov

Boeing

Bombardier

Cessna

Challenger

Dassault Falcon

Embraer

Gulfstream

Hawker Horizon

Ilyushin

McDonnell Douglas

Pilatus

Raytheon

Sukhoi

BUSINESS JETS:SIGNIFICANT

GROWTH

The regions business jet

charter fleet is set for

significant growth after a

number of companies

announced arrivals or

placed new orders for

aircraft.

Business jets are focusing

on corporate and private

customers in the Middle

East. The growth in the

market is being driven by

a combination of factorsincluding the high price of

oil and general economic

growth in the region.

INTERNATIONAL

& REGIONAL

CHARTERS

Jazeera Airways

National Air Services

Jet Aviation

Bexair

Royal Jet

International Air Charter

Elite Jet

AVE.COM

CARGO AIRLINES& CARGO

CHARTERS

Emirates Sky Cargo

Safi Airlines

National Air Cargo

DFS - ME

Royal Airlines

Martin Air

Das Air

Swift Group

Volga Dnepr

Chapman Free Born

Rus Aviation

Daallo Airlines


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Editorial

AIRPORTS IN THE EMERGING MARKETSMASSIVE INVESTMENTS UNDERWAY

THE EMERGING MARKETSSTRATEGIC IMPORTANCE OFAVIATION FINANCE AND LEASING

The Gulf is fast emerging as one of the most desired destinations for investment in the civil aviationinfrastructure. Billions of dollars are spent and will be spent in the airport expansion projects in the Emerging

Markets. The main factors behind this development are the dramatic rise in the passenger throughput, a

remarkable jump in the number of flights and the appreciable increase in the size of the aircraft used. Most of

the countries in the region are spending millions of dollars to satisfy the demands of the increased air traffic.

They are facing unprecedented levels of demand for airport facility development, impacting every area of

operation, including airfield lighting, baggage and cargo handling, luggage trolleys, passenger seating, security

equipment, air bridges and ground support equipment, to mention a few. Opportunities are galore in this market

for world's airport and aviation suppliers, contractors, consultants and builders.

This feature will analyse the airport expansion projects in different phases of planning and implementation in the

Emerging Markets.

The Emerging Markets is becoming an increasingly important source of finance and the airlines and airports of

the region are essential elements in this growth. The Gulf banks are showing increased appetite for aviation

finance, with the region becoming an important source of capital for both local and international airlines.

The aviation finance market is expected to grow strongly over the next few years and the involvement of the

financial markets in this business is forecast to rise in the long-term. Aviation finance is a very vibrant business.

This feature offers insights on the finance and investment issues relevant for the airline- and airport-based

industries in the Emerging Markets.


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Editorial

WHAT MARKET?WHICH SECTION?Aviation Guide is the first and only comprehensive resource for the rapidly growing aviation marketplace in

the Emerging Markets, offering vital information on companies in different segments of aviation and allied

world, and Whos Who elaborates on leaders who have made contemporary Gulf aviation industry a reality

through their spectacular contribution.

DATABASE: 14 Sections; 176 Categories

NEW SECTION:

HelicoptersAccessories & Components

Brokers, Legal Advisors & InsurersCommercial Operators

Custom-design Interiors

Engine Manufacturers

Finance Houses

Fuel

Heliports & Helipads

Media

Private Owners

MROs

Training & Simulation

DEFENSE AVIATIONThe defense aviation sector is considered as essential in modern warfare and is placed right after land and naval

forces services in the armed forces defense structure. Air forces of several states in the region are strategic assets

that are attracting big shares of annual defense budgets. The markets are expected to flourish with most of these

states of this region initiating procurement programs so as to utilize the best airplanes and new generation militaryaircrafts to counter imminent and future threats.

Some of the Industry demands are:

1. Fighter ground attack (FGA)

2. Interceptor air to air aircrafts

3. Light to medium bombers for interdiction

4. Multi role bomber / fighter

5. Reconnaissance armed fighters

6. Electronic warfare planes

7. Airborn early warning command controland communication system

8. Air refueling tankers

9. Rotor wings helicopters

10. Traning


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Readership

Air Charters / Brokers

Aircraft Components Manufacturers / SuppliersAircraft Engineering / Maintenance

Aircraft Leasing

Aircraft Manufacturers

Aircraft Suppliers

Airline Consultants

Airline ContractorsAirline - Passenger & Cargo

Airport Consultants

Airport Contractors / Suppliers / Services

Aviation Colleges / Flying Schools / Teachnical Training Institutes

Aviation Finance / InsuranceAviation Fuel Companies

Aviation Safety & Security Consultants

Aviation Safety & Security Equipment Manufacturers / Suppliers

Aviation Services Companies

Aviation Technology Providers

Civil Aviation Authorities / Government AgenciesFBOs

Freight / Logistics Service Companies

General Sales Agents - Passenger & Cargo

Ground Handeling Support Companies

Major Oil Companies

Major Shippers

MNCs Using Air Charter ServicesNational & International Regulatory Bodies

Third Party Services

Transport MinistiriesOver17,800 copies+bonus circulation in over 15 major aviation

related exhibitions throughout the globe

All in One

A must-have and must-read publication

for the emerging market players

Readers &

Categories Key AviationIndustry Contacts

Aircraft Charter & Leasing - Cargo

Aircraft Charter & Leasing - Passenger

Aircraft Component Manufacturers & Suppliers

Aircraft Maintenance & EngineeringAirlines & Airline GSAs

Airport Contractors

Airport Suppliers & Service Providers

Airports

Aviation Safety & Security

Aviation Services

Freight Forwarding

Ground Handling

International Aviation Companies

UAE

Oman

Uganda

Qatar

Kuwait

Bahrain

Saudi Arabia

NigeriaSudan

Malaysia

Australia

Hong Kong

United Kingdom

African

Continent

Middle

East

South

Asia

Geographical Distribution


9/10

Technical Data &

Advertising RatesRegular Postion/s

Double Page Spread

Full Page

Half Page

Half Page Spread (Double Page)

Anchor Page (Strip Advertisement)

1/3rd Page, Vertical

Quarter Page

Enlarge Panel

Panel

Strip Ad

Banner

Business Listing + Colour Logo

Outside Back Cover

Inside Front Cover

Inside Back Cover

Page 3

Page 4 (Facing Credits Page)

Page 6 (Facing Contents Page)

Page 4 and Page 5 (Double Page Spread)

Page 6 and Page 7 (Double Page Spread)

Centrespread (Double Page)

Gatefold - Inside Section Divider

Section Divider

Gatefold - Inside Front Cover

Gatefold - Inside Back Cover

Bookmark

Spine

Bellyband

Advertorial - Full Page

Advertorial - Double Page Spread (12 Page)

BLEED SIZE

43.2 cm x 30.3 cm

21.6 cm x 30.3 cm

_

43.2 cm x 15.15 cm

_

_

_

_

_

_

_

_

21.6 cm x 30.3 cm

21.6 cm x 30.3 cm

21.6 cm x 30.3 cm

21.6 cm x 30.3 cm

21.6 cm x 30.3 cm

21.6 cm x 30.3 cm

43.2 cm x 30.3 cm

43.2 cm x 30.3 cm

43.2 cm x 30.3 cm

43.2 cm x 30.3 cm

21.6 cm x 30.3 cm

43.2 cm x 30.3 cm

43.2 cm x 30.3 cm

10.5 cm x 20.5 cm

_

46.0 cm x 10.5 cm

21.6 cm x 30.3 cm

43.2 cm x 30.3 cm

TRIM SIZE

42.0 cm x 29.7 cm

21.0 cm x 29.7 cm

18.5 cm x 13.0 cm

42.0 cm x 14.75 cm

18.0 cm x 8.0 cm

6.0 cm x 27.7 cm

9.0 cm x 13.0 cm

10.0 cm x 18.0 cm

6.0 cm x 18.0 cm

3.5 cm x 18.0 cm

_

2.0 cm x 2.0 cm

21.0 cm x 29.7 cm

21.0 cm x 29.7 cm

21.0 cm x 29.7 cm

21.0 cm x 29.7 cm

21.0 cm x 29.7 cm

21.0 cm x 29.7 cm

42.0 cm x 29.7 cm

42.0 cm x 29.7 cm

42.0 cm x 29.7 cm

42.0 cm x 29.7 cm

21.0 cm x 29.7 cm

42.0 cm x 29.7 cm

42.0 cm x 29.7 cm

10.0 cm x 20.0 cm

_

45.0 cm x 10.0 cm

21.0 cm x 29.7 cm

42.0 cm x 29.7 cm

US$

9,730

5,725

3,720

6,885

2,920

2,420

2,420

2,920

1,570

1,090

725

605

9,730

9,160

7,155

8,015

7,155

6,870

13,165

12,595

10,590

11,160

8,585

12,310

12,310

14,310

8,585

12,880

6,870

11,565

Dhs.

35,810

21,065

13,695

25,335

10,745

8,900

8,900

10,745

5,785

4,005

2,670

2,225

35,810

33,705

26,335

29,495

26,335

25,280

48,450

46,345

38,970

41,075

31,600

45,290

45,290

52,660

31,600

47,395

25,280

42,555


10/10

Technical SpecificationsBanner Header & Footer 728 X 90 pixels

ICM - L Rec 300 x 250 pixelsSkyscraper 160 x 600 pixels

Why advertise online? Wider Coverage Targeted Audiences Affordable Easy to Track and Measure Conversion Informative Better ROI

Cretvie Deadlines:All GIF and JPEG ads, text ads and linking URLs must be delivered seven business days prior to compaign start.Please note: If you choose to have your link tracked, the provided URL will be embedded within a tracking code. Therefore, the tracking URL will notcontain your companys name. You may want to include your URL within the ad copy.

Note below:1. The advertising creative is placed in a rotation with all other online advertisers on an all open advertising position on the site.2. aviationguideem.com reserves the right to reject any or all advertisements submitted.3. aviationguideem.com reserves the right to change its advertising rates. Advertising will be given 30 days notice of any changes.

ONLINERATE CARDwww.aviationguideem.com

Online Advertising Rates

Banner 3,000$ 1,750$

Skyscraper 4,000$ 3,000$

Logo Hot Link / Slugs 1,000$ 750$

IMU - Lrec 2,000$

Database: Directory SectionListing with Hot Link 350$ Annual

Listing with Hot Link + Logo 500$ Annual

Home Page Front Page

Whos Who Section Annual MonthlyHome Page Banner 30,000$ 3,000$

Home Page Saky Scraper 38,000$ 4,000$

Non-Stop Marketing

Direct links from our site to yours will enable your

target customers to have access to your company 24hours a day, 365 days a year. The hotlink empowersyou to strengthen your company brand and drivepotential visitors to your site, Be open for businesseven when your office is shut.

Flexible Advertising Options

Banners & Logo Links

Banner advertising rates are available on monthlyrates and vary, based on sections, from ConstantSponsorship to Banner Advertising on selected pages;we can offer sponsorship to meet your budget.

SearchCompanies &Industries

Search for Specific Companies Search for Specific Categories View Industry Directories

FIND | Business Personalities & Profiles Locate Key Decision Makers Locate Whos Who in the Arab Aviation Industry

Tel: +971 6 557 9579, Fax: +971 6 579569, PO Box: 9604, SAIF Zone, Sharjah - UAE

[email protected] www.7dimensionsmedia.com

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