futurlink corporate presentation

8/8/2019 FuturLink Corporate Presentation

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www.futurlink.com

Corporate Presentation April 2009


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www.futurlink.com

www.futurlink.com

Index

Market Information & Trends

The Digital Revolution

Market Size & Trends

Technology Evolution

Why Proximity Marketing?

Why FuturLink?

About us

Mission, Vision, and Values

International Presence

References

Business Model

Strategy The value proposition

Value to Advertisers and Consumers

What is our offer?

Creating Solutions

Where can it be applied?

The Opportunity

Join our Global Network

Market Segments

Sales Channel Model

FuturLink Branch

How it works?

Business Overview ROI Analysis

Requirements & Rights

Value Added Reseller

How it works?

Business Overview

ROI Analysis

Requirements & Rights

Business Target 2009 & 2010

Business Cases


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Anlisis y Revisin 2009

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www.futurlink.com

Market Informa

tion & Trends


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www.futurlink.com

www.futurlink.com

The living room

Pre-1950s 50s-90s 2000 Nowadays

> Advertisement extended from broadcast media such as TV to the PC second screen

> Transition into the mobile phone third screen also represents the convergence with

other media.


The Digital Revolution 1 2


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www.futurlink.com

> Advertisers ROI in traditional media has been dramatically reduced> Traditional media channels are challenged by new and improved content

delivery technologies

> Consumers select when to be impacted by publicity and through which

media channel.


The Digital Revolution 1 2


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Market Size & Trends

2013Expected to grow to

$24 billion (ABI

Research )

Over 79% of all

handsets will beBluetooth enabled

(IMS Research)

2010Worth more than $8

billion. (Gartner)

Investment will

reach 3 billion (MMA Global)

2012Will reach $19 billion

(E-marketer).

Over 72% of all


(IDC )

2011Worth more than

$12 billion.

(Gartner)

Over 70% of all


(IMS Research)

According to the Industry Stats & Data by eMarketer from March of 2008, the Mobile Marketing

will reach $7.375 in 2009


Mobile

Marketing

Proximity

Marketing


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> Mobile Subscribers: 4 Billion

Mobile Phones (InternationalTelecommunication Union)

> Bluetooth: 2 Billion (Bluetooth

Org/ABI Research)

> Wi-Fi : 0.8 Billion (Wi-Fi Org/In-Stat)

> Near Field Communications (NFC):

450 million units in 2011. 20% of

the worlds phones will contain

NFC chips by 2012. (ABI Research)


0

0,5

1

1,5

2

2,5

3

Mobile Handsets (Billions)

Mobile Handsets

(Billions)

Wireless Technologies Worldwide 2008:

1 2

Worldwide

Subscribers




Bluetooth:

> Consumer Awareness: According to Millward

Brown, 85% of mobile phone users are

familiar with the Bluetooth Trademark

> Trends: Bluetooth high speed and low energyspecifications will allow a range of new

applications.

> Advantages: Bluetooth achieves faster

transfer speeds than GPRS and 3G, it is fast

and free to mobile phone users.


1 2

Source: Bluetooth SIG




It is a cost-effective

way to bridge the

gap between the

"medium" and "the

message


FREE for consumers

Interactive

Content customizable per location and consumer type

Advertiser

Consumer




Low Cost

Robust Tracking

Flexibility & Targetting

Viral Marketing

> FREE for consumers, no SMS cost, no roaming fees

> Same overhead whether reaching 100 or 100,000 people

> Unparalleled out-of-home advertising tracking

> Ability to track number of users who accept the ad

> Proprietary analysis of shopper behavior

> Best geo-targetting available and ability to change timing of ad transmissions

> Ability to transmit any type of media

> Customize the content delivery per location or even consumer type

> Ad can be spread exponentially around the world via Bluetooth, email SMS, MMS

Ubiquity> Mobile phones are constantly with consumersday and night, accessible via

Bluetooth or Wi-Fi

> Media remains in device until proactively removed by user

No-intrusive


> Consumer has to provide permission to receive any kind of mobile content

> Consumer does not provide the telephone number


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www.futurlink.comwww.futurlink.com

Why FuturLink?



About us

> Founded in 2003

> Headquarters in

Barcelona, Spain

> Technology leader in

Proximity Marketing

> Tradition in Innovation of

platforms based on short

range technologies.

> 4 Patents

> Innovation Awards

> Technology present in

more than 65 countries> International staff

profile (10 nationalities)

> Investors

R&D

Global Financials

Expertise

Why FuturLink?



Mission, Vision, Values

Vision

Values Core Business

Mission

To manufacture innovative

Mobile Marketing & Content

Distribution platforms based

on short range technologies

for the interaction with

mobile phones.

To be the leading manufacturer in

the mobile proximity marketing

industry, providing the best

technology to our customers and

being distinguished by the quality

of our excellent service

To become the industry

benchmark with a multinational

presence through a network of

offices &VARs with a medium-

term business growth, increasing

the value of its assets.

We are customer oriented, act

with integrity, communicateopenly, respect our partners and

our channel, work in teams and

are committed to results.

Why FuturLink?



> Spain

> Saudi Arabia> USA

> Mexico

> U.K

> Netherlands

> Brazil

> Portugal

> Switzerland

> Austria

> Greece

> Venezuela

> Germany

> Guatemala

> Ukraine

> Turkey

> France

> Romania

> Belgium

> Canada

> Chile> Poland

> Ireland

> Colombia

> Egypt

> Croatia

> Morocco

> Italy

> Russia

> Czech Republic

> South Africa> Martinique

> U.A.E

> Argentina

> Ecuador

> Israel

> Nigeria

> Cyprus

> Australia

> Norway

> Finland

> Malaysia

> Macedonia

> Bahamas

> Latvia

> Serbia and Montenegro

> Slovenia

> Tunisia

> Kuwait

> Kenya> Peru

> India

> Pakistan

> Indonesia

> Lebanon

> Cte d'Ivoire

>

International Presence

Why FuturLink?



References

Why FuturLink?
http://www.futurlink.com/es/case_study.phphttp://www.futurlink.com/es/case_study.phphttp://www.futurlink.com/es/case_study.phphttp://www.futurlink.com/es/case_study.phphttp://www.futurlink.com/es/case_study.phphttp://www.futurlink.com/es/case_study.phphttp://www.futurlink.com/es/case_study.phphttp://www.futurlink.com/es/case_study.phphttp://www.futurlink.com/es/case_study.phphttp://www.futurlink.com/es/case_study.phphttp://www.futurlink.com/es/case_study.phphttp://www.futurlink.com/es/case_study.phphttp://www.futurlink.com/es/case_study.phphttp://www.futurlink.com/es/case_study.phphttp://www.futurlink.com/es/case_study.phphttp://www.futurlink.com/es/case_study.php



Business Model

Revenue Stream

Success Factors

> Hardware - One time payment

> Software:

License Use (Unlimited)

SaaS (Service as a Service)

> Services:

Ad-Hoc Developments

> High brand perception

> Leadership in R & D> Most advanced technology in the

market

> Knowledge of the value chain

> International Staff

> Cross Platform Solutions

Why FuturLink?

Investment

Cost Drivers

> Hardware

> Software Development Services

> Marketing & Sales

> I + D:

> New Wireless Technologies(NFC, Bluetooth 3.0, Wi-Fi etc)

> Hardware improvements

> Multiplatform Applications

> Quality Assurance



Strategy

Communication

Other Services Pricing

Distribution

> Global Presence through:

> Branches (International

office to represent FuturLink

in a country)

> Value Added Resellers

> FuturLink headquarter would

never sell to the end-customer

> Global Website translated to

local languages

> Extranet as the main

communication tool between

headquarter, branches and VARs

> Authorized use of FuturLink

trademark

> Mobile Content Creation & Local

Support Services will be transferedto Branches & VARs or

subcontracted

> Discount margins fixed based on

the recommended Retail Price

> Free price policy to Branches and

VARs.

Why FuturLink?


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The Value Proposition


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> Cross Platform solutions improve the quality of the interactions between the

Advertisers and the customers in different media channels:

Internet

Digital In Shop

Out of Home

WEB

TO MOBILE

LOCATION

TO MOBILE

Value to Advertisers & Consumers

Value Proposition


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What is our Offer?

FuturLink AP400 Wilico B200

Wilico B200AFuturLink Touch

FuturLink AP300

FuturLink AP300XWIMOB

FuturLink Kiosk

Software

(*)

(*)

(*) Available in June 2009

Value Proposition


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What is our Offer? - FuturLink AP400 (*) Available in June 2009

Value Proposition

> Elegant design & Ultra slim hardware

> Cutting edge Technology

> Excellent external connections

> 3 Bluetooth 2.0 chipsets which enable 21 simultaneous Bluetooth

connections.

> Advanced Wi-Fi module which allows interaction with Wi-Fi mobile

enabled mobile phones.

> FuturLink AP 300x can be added expanding simultaneous Bluetooth

connections.

> Advanced software to create, manage and evaluate proximity

marketing campaigns in minutes.

Recommended for:

Opt in Invitation

UP to

25m

Push Invitation


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What is our Offer? Wilico B200 / B200A

Value Proposition

> Elegant design & Ultra slim hardware

> B200A offers an LCD screen that can be used as a call to action and

allows the display of content that the customer will download.


connections.

> Optionally Wi-Fi module to allow interaction with Wi-Fi mobile

enabled mobile phones.> Advanced software to create, manage and evaluate proximity

marketing campaigns in minutes.

Opt in Invitation Push Invitation

Recommended for: UP to25m


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What is our Offer? - FuturLink AP300

(**) When connected into a kiosk

Value Proposition

> Easy to connect with any compatible hardware device that works

with a Linux embedded operating system.

> Light weight, portable and easily transported


connections.

> Advanced Wi-Fi module which allows interaction with Wi-Fi mobile

enabled mobile phones.

> Advanced software to create, manage and evaluate proximity

marketing campaigns in minutes

Recommended for:

Opt in Invitation

UP to

25m

Pull Invitation (**)

Up to

4m

Push Invitation


l


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What is our Offer? - FuturLink Touch

Value Proposition

> Interactive touch screen and access point through which the end

user can download multimedia content via Bluetooth or Wi-Fi.

> Different screen size available.

> High-end Integrated speakers.

> Attractive and eye-catching when implemented in any point of

sale.

Pull Invitation

Up to

4mRecommended for:


l i i


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What is our Offer? - FuturLink Kiosk Software

Value Proposition

> Software to convert a simple touch screen into aninteractive Bluetooth Access point.

> The software runs on a Windows XP or Tablet PC

operating system.

> The content can be easily integrated into the hardware for

users to choose and download to their mobile via

Bluetooth.

> The system allows to manage content offline and

therefore an internet connection is not required at all

times.

> It offers detailed statistics about the number of

downloads, types of mobile phones that downloadedcontent etc

(*) Available in May 2009

V l P i i


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What is our Offer? - Wimob

Value Proposition

> It is a content distribution software that allowsmultimedia content to be download from any website to

mobile phones via Bluetooth, Infrared or USB.

> Makes websites content easily available to download

for mobile users

> For different types of website depending on the nature

of the website and the content to be published.

> Automatically optimizes content for more than 1000

mobile phone models.

> Mobile Users can download content by just installing a

FREE Desktop application.

V l P iti


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What is our Offer? APs Arquitecture Overview

Value Proposition

Interaction

Distribution

Creation

Control

3Remote

Connection

> GPRS> UMTS

> Wi-Fi

> Ethernet

Data Trasmission> Text, audio, images, videos

> Interactive and Dynamic Applications

Access Point> Installation can be done in any place with

power supply

> 14-21 simultaneous connections

> Up to 100 meters of range

>Content management system

>Campaign management

>Real time statistics

>Real time control

Windows based PC

2

1

V l P iti


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Creating Solutions

M-ADVERTISING

USER GENERATED CONTENT

Value Proposition

V l P iti


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Creating Solutions

WEB CONTENT DISTRIBUTION

M-COUPONING

Web Consumer Point of Sale

Value Proposition

Val e Proposition


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Where can it be applied?

Digital in Store Digital in Retail

Value Proposition

Digital Out of Home Digital at Home



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The Opportunity

The Opportunity


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Join our Global Network

FuturLink Global strategy

Global presence: Technology present in

more than 65 countries

Technology Leadership: Most sophisticated

range of advanced hardware and software

products to mobile proximity marketing.

Sales Growth: Annual growth of the sales

revenue since the commercial launch of our

products.

0

1

2

3

4

2005 2006 2007 2008

(*) Million Euros

The Opportunity

The Opportunity


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Market Segments

Leisure/Entertainment Horeca

Media Portal Sites

Real Estate Transportation

Consumer Goods Brands Retail

Publ./Priv. Institutions Tourism

Events Financial institutions

> Main Segments > Potential Segments

The Opportunity

The Opportunity


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Sales Channel Model

HEADQUARTER

MarketingAgencies Network Owner/Digital Signage Software Integrators(Retail, Systems) ConsultingFirms

Advertising

Agencies

Customer

The Opportunity

Branches and VARs are the

success key of FuturLink s

sales channel strategy

The Opportunity


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FuturLink Branch How it works?

Key Drivers Transfer ofknow-how

Re-direction of all leads in the local

market, including possible VARs

Free Pricing Policy

Average margin of 60% to the client and 40% toVAR

Authorized use of Futurlink trademark and logo

Marketing & Technical Support from FuturLink HQ.

The Opportunity

The Branch acts as a local exclusive office of

FuturLink in a country, offering products

and services to VARs and/or end-customers

in its region

HEADQUARTER

FuturLink Branch VARs

End Customers

The Opportunity


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FuturLink Branch Business Overview

Why develop your own VARnetwork?

Sales Life Cycle

Stage Average (Weeks)

Lead Prospection 2

Prospect Qualification 2

First Purchase End

Customer4

Turn into a VAR 8

Sales Life Cycle: The average time toacquire a VAR is about 2 months since

the first contact and it will provide

higher revenues than an end

customer.

End -

Customer

13%

VARS

87%

% Revenues 2008

(*) FuturLink internal data, 2008.

The Opportunity

The Opportunity


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FuturLink Branch ROI Analysis

125.000 125.000 125.000 125.000

Acquiring just 2 VARs/month that should purchase around 3 equipments/month, you will

acquire an ROI of 18,3% . With 4 VARs/month the ROI would increase to 134%. For subsequent

years any additional VAR will just increase the earnings.

20.000 20.000 20.000 40.000 40.000 40.000 60.000 60.000 60.000 80.000

Description Value (Averages)

Investment 500.000

Product Units/Year 620

Cost of the Product 800

Retail Price 1.000

(*) Other business expenses and revenues should be

considered for a complete analysis of your business.

(*) Discount Rate 5%/year

The Opportunity

The Opportunity


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FuturLink Branch - Requirements & Rights

Business Volume

First year 200 k - 1,5 M depending on the country

Commitment to payment of 25% at the beginning of each

quarter

Contract for 3 years with an annual growth of 75%

Royalty 4 % of the annual business turnover

1% investment in Local Marketing by the Futurlink branch

Structure 4 Account Managers, 2 Technicians

Technical Support 8x5 (Local language and local office hours )

Others Own ASP

Requirements

1 2

The Opportunity

The Opportunity


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FuturLink Branch - Requirements & Rights

Business

Development

Transfer ofknow-how

Redirection of all the opportunities in the local market

Free Pricing Policy

Representation

Model

Futurlink only supplies to the Branch in the country

Acts as a delegation of Futurlink

Local presential follow-up by Futurlink HQ

Margin Average margin of 60% to the client and 40% to VAR

Technical Support 8x5 from the HQ (Barcelona time-table)

Training 2 days for 2 Technicians and 3 days for 4 Account Managersin Barcelona including accomodation (transportion not included)

Marketing Authorized use of Futurlink trademark and logo

Marketing support material

Presence in www.futurlink.com as a Futurlink branch

Rights

1 2

The Opportunity

The Opportunity


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Value Added Reseller How it works?

Key Drivers Transfer ofknow-how

Re-direction of leads in the local market

Average margin of 30%

Authorized use of Futurlink trademarks and logo.

Local support from FuturLink Branch

Marketing & Technical Support from FuturLink

Branch and in its absence directly from FuturLink

HQ.

The Opportunity

VARs are authorized distributors of

FuturLinks technology to the end

customers or advertising agencies

representing the end-customers.

HQ orFuturLink BRANCH

VARsAdvertising

Agencies

End Customers

The Opportunity


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Value Added Reseller Business Overview

A real opportunity to explore the market: FuturLink Inbound Contacts:

70%

30%

End-Customers VARs

(*) FuturLink Internal Data from October 2008-

March 2009.

The Opportunity

The Opportunity


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Value Added Reseller ROI Analysis

10.000 10.000 10.000 10.000

It is necessary to generate 3.346 Euros/Month by exploiting FuturLink's technology forreturn of the annual investment . (*)

3.346 3.346 3.346

(*) Other business expenses and revenues should be

considered for a complete analysis of your business.

Description Value

Investment (Average) 40.000

Cost of the Product (Average) 1000

Product Units/Year 40


The Opportunity

The Opportunity


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Value Added Reseller Requirements & Rights

Business Volume

40 k/year Payment of 10 k at the beginning of each

quarter

Minimum order of 10 k

Structure

1 Account Manager

1 Technician

Technical Support 8 x 5 Local language & Local office hours

Others

Purchase of products from Futurlink Branch or in its

absence directly from Futurlink HQ

1 2

Requirements

The Opportunity

The Opportunity


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VAR (Value Added Reseller) Requirements & Rights 1 2

Business

Development

Transfer of know-how

Redirection of opportunities in the local market

Margin Average margin of 30%

Technical Support 8x5 from HQ (Barcelona time) or Branch (local time)

Training 1 day for 1 Technician and 1 day for 1 Account Manager

Barcelona including accomodation (transportion not included)

Marketing Authorized use of Futurlink trademark and logo

Marketing support material

Presence in www.futurlink.com as authorized VAR

Rights

e Oppo tu ty

The Opportunity


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Business Target

Accelerated sales growth due to the new sales channel strategy and

international brand prosition for solid growth and expansion.

pp y

(*) Thousands of Euros

> Number of Partners > Revenues



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y


Business Cases

Business Cases


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Case 1 Network Owner- Saudi Arabia

Business Model: Create and exploit their own Bluetooth Network in themain shopping malls of their territory selling advertising to brands and

renting the space to the malls or agreeing a revenue share.

Strategy:

Cost per Impact: 700APs x 50 impacts/day/AP x 0,50/impact x 30 days = 525.000

Analysis:

56 Shopping Malls 7 Stands x Mall 2 APs x Stand

700 APs

700.000

525.000 525.000 525.000 Considering this average of net revenue, the

payback is less than 2 months.


Business Cases


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Case 2 Digital Signage - USA

Business Model: Integration of FuturLinks technology into Digital Signage

Systems offering the interaction that goes further than the screen. Coffee

houses were chosen where consumers tend to be more receptive to the

messages

Strategy:

Analysis:

1 HD screens + AP300200 Coffee Houses

200 AP300s

Cost per Impact = $ 0,6. Considering 60 downloads/day you get $36/day x 200 units = $7,200/Day

$ 139,200

$ 7,200 $ 7,200 Considering this monthly revenue thepayback is

19,5 days.$ 7,200


Business Cases


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Case 3 Mobile Marketing Agency - Spain

Business Model: Use of FuturLinks technology offering an end-to-end

solution to brands, creating, planning and managing mobile marketingcampaigns.

Strategy:

Analysis:

30 APS Campaign Management Content Creation

Value AddedServices

Cost per Campaign ie: 3 AP rental x 2 content x 30 days = 2.600

30.000

2.556 2.556 Just2.556/month is needed to pay the

technology investmentin the first year.

2.556


Business Cases


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Case 4 Software Integration - Spain

Business Model: Integration of FuturLinks technology to the CRM of a

financial institution to be deployed in all branches in Spain. The software

integrator manages the software and offers value added services.

Strategy:

Analysis:

300 APS CRM Integration Campaigns Management

Value AddedServices

Integration Services + Maintenance Services/Month x 300 branches = $$$

300.000

25.562 25.562Just a net revenue of 25,5K/month is needed to pay

the technology investmentin the first year. That

is, 850per branch.

25.562


Business Cases


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Case 5 Software Integrator POS - Spain

Business Model: Integration of FuturLinks technology into a POS Software

to enable the distribution of coupons at a retail chain of 40 stores in Spain.

Strategy:

Analysis:

POS Software

Integration40 AP300 + Cash Register

Value AddedServices

Integration Services + Maintenance Services/Month x 40 stores = $$$

21,000

1,789 1,789Just a net revenue of 1.789/ month is needed to pay


is, 44/month per store.

1,789


Business Cases


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Case 5 Software Integrator POS - Spain

Business Model: Distribution of mobile coupon using FuturLinks technology.

Integration into the POS Software at 30 shops to calculate the discounted

price according to the coupon presented by the consumer on his mobile

phone.

Strategy:

Analysis:

1 Wimob license 5 Touchs at one Mall

Value AddedServices

Integration Services + Wimob + Touch = $$$ Value Added Services/Month

21,000

1,789 1,789Just a net revenue of 1.789/ month is needed to pay


is, 60/month per shop.

1,789


30 POS with

2D Code Reader



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Thank you!

www.futurlink.com

Case Studies:www.futurlink.com/en/case_study
http://www.futurlink.com/http://www.futurlink.com/http://www.futurlink.com/http://www.futurlink.com/http://www.futurlink.com/http://www.futurlink.com/http://www.futurlink.com/http://www.futurlink.com/

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