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A HUB FOREARTH FRIENDLIER

PROJECTS

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A. WHO WE ARE I. OUR BRAND II. OUR AUDIENCE

B. HOW WE DO IT I. WEBSITE II. TRANSMEDIA 1. SOCIAL 2. NEWSLETTER 3. ORIGINAL CONTENT

C. HOW WE LOOK & SOUND I. VISUAL LANGUAGE II. OUR VOICE

D. THE TEAM

(A)

NOTICE::NEARLY HALF (48%) OF U.S. CONSUMERS SAY THEY WOULD DEFINITELY OR PROBABLY CHANGE THEIR CONSUMPTION HABITS TO REDUCE THEIR IMPACT ON THE ENVIRONMENT, AS EVIDENT BY THE $128.5 BILLION USD

THEY SPENT ON SUSTAINABLE FAST-MOVING CONSUMER GOODS (FMCG) PRODUCTS IN 2018.

CREDIT: NIELSEN

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WHO WE ARE

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CREDIT: MATERIAL INNOVATION INITIATIVE

55% OF ALL CONSUMERS ARE SEEKING LEATHER ALTERNATIVES DUE TO CONCERNS ABOUT ANIMAL

WELFARE AND ENVIRONMENTAL IMPACT.

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DISCOVER.INFORM.

EMBRACE.FUTUREVVORLD IS A DIGITAL FORUM FOR

TERRESTRIALS TO DISCOVER, EMBRACE AND INFORM THE GROWING SUSTAINABILITY MOVEMENT IN

FASHION, FOOTWEAR AND DESIGN.

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I. OUR BRAND

WE ARE NOT PERFECT, AND WE UNDERSTAND THAT NO BRAND IS EITHER. IN FACT, TO BE

TRULY AND COMPLETELY SUSTAINABLE, ONE WOULD HAVE TO CEASE ALL PRODUCTION AND

SUBSIST ON WHAT ALREADY EXISTS.

WITH THAT AWARENESS, WE ARE PROVIDING ECO-CONSCIOUS AND ECO-CURIOUS

CONSUMERS WITH A PLACE TO GATHER, DISCUSS AND UNDERSTAND WHAT’S POSSIBLE, AND MORE IMPORTANTLY WHAT’S NEEDED TO

PROTECT OUR PLANET.

THE FUTUREVVORLD IS NOW.

WE. ARE. NOT. PERFECT.

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THERE IS NOPLANET B.IT’S OKAYTO CARE.

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FUTUREVVORLD READERS ARE CONSCIOUS CONSUMERS SHARING AFFINITIES FOR STYLE,

DESIGN AND CULTURE. THEY’RE ADVOCATES FOR TRANSPARENCY AND ACCOUNTABILITY, MAKING

PURCHASES WITH SOCIETAL AND ENVIRONMENTAL IMPACTS IN MIND.

WHETHER IT’S SUSTAINABILITY MEASURES OR

INCLUSION AND REPRESENTATION INITIATIVES, FVV READERS SUPPORT COMPANIES THAT PROMOTE A

HEALTHIER, MORE INCLUSIVE WORLD.

TOGETHER, WE’LL CHALLENGE OUR FAVORITE ARTISTS, DESIGNERS AND BRANDS TO DO THE SAME.

WE EXIST FOR THE CONSUMERS WHO AIM TO MAKE MORE MINDFUL PURCHASES.

II. OUR AUDIENCE

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NOTICE::THE GLOBAL FASHION INDUSTRY WAS RESPONSIBLE FOR 2.1 BILLION

METRIC TONS OF GREENHOUSE GAS EMISSIONS IN 2018, EQUALING 4% OF THE GLOBAL TOTAL. THIS IS EQUIVALENT TO THE COMBINED ANNUAL GHG

EMISSIONS OF FRANCE, GERMANY AND THE UNITED KINGDOM.

CREDIT: MCKINSEY & COMPANY AND GLOBAL FASHION AGENDA (2020). FASHION ON CLIMATE REPORT

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HOW WE DO IT

THROUGH THOUGHT-PROVOKING DESIGN, CREATIVE STORYTELLING AND INVESTIGATIVE JOURNALISM,

FUTUREVVORLD WILL DELIVER CONTENT THAT WILL ACCELERATE THE AWARENESS AND ACCEPTANCE OF SUSTAINABLE, CRUELTY-FREE ALTERNATIVES IN

FASHION, FOOTWEAR AND DESIGN.

EDUCATION WILL COME IN MANY FORMS, FROM AN AROUND-THE-CLOCK NEWSFEED, TO LONG-FORM

ARTICLES ON INDUSTRY TRENDS AND INNOVATIONS, AS WELL AS DESIGNER INTERVIEWS, ARTISTIC

SPOTLIGHTS, SHORT DOCUMENTARIES, SERIALIZED PODCASTS, COMMUNITY ENGAGEMENT ON SOCIAL

MEDIA, AND MUCH MORE.

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V0.5

I. WEBSITE - DESKTOP

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V0.5

I. WEBSITE - MOBILE

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II. TRANSMEDIA - SOCIAL

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II. TRANSMEDIA - SOCIAL

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II. TRANSMEDIA - NEWSLETTER

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II. TRANSMEDIA - ORIGINAL CONTENT

EXCLUSIVE VIDEO PODCASTS

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(C)

NOTICE::FASHION IS RESPONSIBLE FOR 92 MILLION TONS OF SOLID WASTE PER YEAR

GLOBALLY, REPRESENTING 4% OF THE 2.12 BILLION TONS OF WASTE WE DUMP GLOBALLY EACH YEAR.

CREDIT: THE BOSTON CONSULTING GROUP AND GLOBAL FASHION AGENDA (2017)

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HOW WE LOOK & SOUND

I. VISUAL LANGUAGE

THE FUTURE IS VEGAN.THE FUTURE IS VEGETARIAN.

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IT’S A VISUALMETAPHORFOR HOW WEBELIEVEPRODUCTSSHOULDENTER THEWORLD.

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WE DON’T ALWAYS HIDE OUR EDITORIAL GRID LINES, AND IT’S OKAY IF WE FORGET TO TRIM

OFF THE PRINTER REGISTRATION MARKS.

WITH OUR LENS ON THE FUTURE, OUR VISUAL LANGUAGE EXHIBITS ACCESSIBILITY, HONESTY,

AND TRANSPARENCY. IT’S ABOUT SHOWING WHAT’S BEHIND THE CURTAIN, AND INSPIRING

OTHERS TO DO THE SAME.

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II. OUR VOICE

THE PAST HAS TAUGHT US THAT HOW WE SPEAK TO THE AUDIENCE IS JUST AS

IMPORTANT AS WHAT WE ARE SAYING.

FOR SO MANY CONSUMERS AND BRANDS, THERE IS STILL A LEARNING CURVE WITHIN THE

CONCEPT OF RESPONSIBILITY IN FOOTWEAR AND FASHION.

FUTUREVVORLD IS NOT OFF-PUTTING.

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FVV INTRODUCTION

(D)

NOTICE::CLOTHING AND ACCESSORIES ARE THE SECOND LARGEST INDUSTRY AFTER

NON-DURABLE HOUSEHOLD GOODS IN TERMS OF NATURAL CAPITAL COST OF PLASTIC IN THE OCEAN.

CREDIT: CREDIT: UNITED NATIONS ENVIRONMENT PROGRAMME (2014)

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THE TEAM

LED BY FOUNDERS DANIEL NAVETTA AND ALLEN ZELDEN, FUTUREVVORLD BRINGS GLOBAL EXPERIENCE IN DIGITAL

MEDIA AND RENOWNED STORYTELLING.

EDITOR IN CHIEF:DANIEL NAVETTA

AS A FILMMAKER, CREATIVE, EXECUTIVE PRODUCER, AND ENTREPRENEUR, DANIEL IS KNOWN FOR INNOVATIVE STORYTELLING AND GUIDING THE SUCCESS OF NEW YORK-BASED COMMERCIAL AND DOCUMENTARY PRODUCTION COMPANY BRYGHT YOUNG THINGS, AS WELL AS THE HIT PODCAST, “BUSINESS OF HYPE.”

HE’S ALSO INSPIRED AN EVER-GROWING AUDIENCE OF CONSCIOUS FOOTWEAR CONSUMERS THROUGH THE INSTAGRAM PAGE @THEAIRVEGAN

PRESIDENT:ALLEN ZELDEN

FOUNDER OF INTRINITY GLOBAL, ALLEN ZELDEN ASSISTS PLANT-BASED COMPANIES LOOKING TO SCALE-UP AND EXECUTE GROWTH THROUGH INCREASED SALES, FUNDING, AND ACCESS TO GLOBAL NETWORKS AND MANUFACTURING. AFTER LAUNCHING AUSTRALIA’S ORIGINAL ONLINE FASHION MARKETPLACE, ALLEN SPENT OVER A DECADE BUILDING, ACQUIRING AND EXITING DIGITAL MEDIA BUSINESSES. COMBINING HIS PASSIONS FOR BUSINESS DEVELOPMENT, HEALTH AND WELLNESS, AND MISSION-DRIVEN INITIATIVES, ALLEN NOW WORKS WITH INVESTORS, RETAILERS, BRANDS AND MEDIA TO ACCELERATE THE GROWTH OF THE PLANT-BASED INDUSTRY.

THE TEAM

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EXECUTIVE EDITOR:BOB MARSHALL

A NEW YORK-BASED STORYTELLER, CONTENT CREATOR AND BRAND STRATEGIST WHO SPENT THE LAST DECADE AT INTERNATIONAL LIFESTYLE PUBLICATION HYPEBEAST, WHERE HE WORE MANY HATS, WORKING ALONGSIDE THE MOST INFLUENTIAL PEOPLE AND BRANDS IN CULTURE.

CREATIVE DIRECTION:WØRKS STUDIO

A GROUP OF LIKE-MINDED CREATIVE PRO FES SIONALS DEDICATED TO THE PROCESS OF CULTURAL ADVANCEMENT THROUGH INTER DIS CI PLI NARY DESIGN.

CREATIVE PRODUCTION:BRYGHT YOUNG THINGS

CREATIVE AGENCY AND PRODUCTION COMPANY SPECIALIZING IN ADVERTISING, COMMERCIALS, DOCUMENTARIES, & ORIGINAL PODCAST CREATION, BYT HAS BEEN AT THE HELM OF ICONIC VIDEO AND STILLS WORK SINCE 2008. BYT WILL WORK IN DIRECT PARTNERSHIP WITH FUTUREVVORLD TO CREATIVE WORLD CLASS CONTENT OF ALL FORMS.

SELECTED CLIENTS: NIKE, HBO, DISNEY, HYPEBEAST, GQ, ADIDAS, COACH, SPOTIFY, OPENING CEREMONY, LEVI’S, FAIR TRADE AND MORE.

DESIGNER:ROY CRANSTON

A NEW YORK-BASED MULTIDISCIPLINARY ART DIRECTOR, DESIGNER AND STRATEGIST KNOWN FOR HIS FORWARD-FACING AND VISCERAL APPROACH TO DESIGN.

EDITOR:SIDNEY PIERRE PACAMPARA

A DIGITAL STRATEGIST WHO HAS HELPED MANAGE THE DEVELOPMENT OF CREATIVE CAMPAIGNS AND SPECIAL PROJECTS FOR BRANDS SUCH AS NBCUNIVERSAL, STARZ NETWORK, UNIQLO AND HYPEBEAST.

THE TEAM

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CONTACT

FOR PRESS AND EDITORIAL INQUIRIES, REACH OUT TO:NEWS@FUTUREVVORLD.COM

FOR ADVERTISING INQUIRIES, REACH OUT TO:ADS@FUTUREVVORLD.COM

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THANK YOU