youtube brand lift introduction
TRANSCRIPT
Brands are turning to digital to reach their audienceand create meaningful relationships
163Mviews globally. The most watched online ad
4.6B media impressions uploaded in 25 languages to 46 Dove YouTube channels
Titanium Grand PrixWon Titanium Grand Prix at 2013 Cannes Lions
Google Confidential and Proprietary
Brand Lift is a solution that measures lift on key brand metrics in near-real time enabling
advertisers to optimize their campaigns for improved effectiveness.
Introducing Brand Lift
Brand metricsthat matter
Brand awareness, ad recalland brand interest
Improve effectivenessmid-flight
By understanding what works in near real-time
Results youcan trust
Reflecting ourbest-in-class methodology
What's the value for brands?
Google Confidential and Proprietary
Brand Lift lets you measure the metrics that matter with results you can trust to improve effectiveness mid-flight.
Brand Lift
What is Brand Lift?
What we report
How wemeasure it
Which types ofquestions willwe help answer
Ad recall
Surveys
What frequencymaximizes ad recallin my brand message?
Brand awareness
Surveys
Which demo is drivingthe highest lift inbrand awareness?
Brand interest
Search
Is my campaign inspiringconsumers to search formy brand or products?