1. Future of OnlineAdvertisingRTB: whats this all about?!

2. Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.Introduction 3. Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved. 4. Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.How does theRTB changing themarket? 5. Source: What is the future of automated trading by Frank Addante, Rubicon Project 6. Source: What is the future of automated trading by Frank Addante, Rubicon Project 7. Source: Soul-searching in the world of display advertising, econsultancy.com, Linus Gregoriadis 8. Source: What is the future of automated trading by Frank Addante, Rubicon Project 9. Source: What is the future of automated trading by Frank Addante, Rubicon Project 10. Source: What is the future of automated trading by Frank Addante, Rubicon Project 11. Source: Soul-searching in the world of display advertising, econsultancy.com, Linus Gregoriadis 12. Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.Case study:Advertiser/Agency 13. Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved. 14. Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.Client: XTB BrokersBudget: 100.000$Time line: 2 monthsTarget: Men, 28-48, large citiesPremiuminventoryNumberof sitesTimespentHumanresourceseCPM priceClassical MediaPlanning & Buying 25 15h 2 2,45$iBILLBOARD RTBAd Market 25+27 1,1h 1 0,89$ 15. Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.Case study:publisher/ad network 16. Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved. 17. Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.Type: Ad NetworkInventory: 500 mln sold + 400 mln remnantAmount of sites: 700Numberof sitesAd-fillrateTechnologycostHumanresourcesAverageeCPMDirect sales(Ad server only) 700 62% 1$ 11 2,2$Direct Sales +iBILLBOARD 700 96,5% 1$ 10+1 4,1$ 18. Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.Few words aboutiBILLBOARD 19. iBillboardiBillboardiBillboard iBillboardiBillboardiBillboardiBillboardiBillboardiBillboardiBillboard 20. Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved. 21. Monetisation consultantsRTB Certified 22. Privileged & Confidential 2012, Internet BillBoard a.s. - All Rights Reserved.Thanks!