future of automotive design visteon presentation 2016
TRANSCRIPT
Introduction
$3.25B2015 Annual sales
Company headquarters
Van Buren Township,Michigan, United States
11,000Employees
18Countries
22Manufacturing Locations
17Technical Centres
Introduction
Country Head, Visteon, INDIA& South East Asia
An Engineer with 20 years of experience in Automotive industry.
Automotive Electronics, Powertrain, Electricals, Suspensions, Interiors
Amit Jain
My Two Enigmas …
My Two Enigmas …
1. Two capable teams. Outcomes with very different perceived quality.
2. Two innovative teams. Outcomes with two different perceived values.
Two capable teams… Outcomes with very differentperceived quality.
#1Enigma
Automobile is …..
A Machine A Space A Product
An increase in ….Driving Complexity, Distractions and Safety Norms
Today’s Automotive Design is …
Different StrategiesDifferent ApproachesDifferent Outputs
Exterior designInterior design
UI design
Color & Trim design
Seat designGraphic design
Lighting designErgonomics
Sound design
Accessory design
Design Considerations
Visual Audio Functionality Cognition Use Case
Feedback Features Trends Technology Ergonomics
…
AudioFunctionality
CognitionFeedback
Features
None of these can be designed into the product after it is engineered
Use casesTechnologyTrendsUserErgonomics
Future
ONE StrategyONE ApproachONE Output
ExperienceDesign
Two capable teams… Outcomes with very differentperceived quality.
#1Enigma
CONCLUSION: Design cannot be an afterthought!You will not get a symphony. You will get noise.
Two innovative teams… Outcomes with very differentperceived values.
#2Enigma
…
…
…
…
User Interaction User Experience
…
How do we increase… Perceived value and customer delight ?
…
A. Convergence of consumer electronics
One cannot ignore convergence. Design with it to make it seamless.
How do we increase… Perceived value and customer delight ?
Anna A
Design to SOP
SOP
EOL
Design to Adapt
SOP
EOL
Design to Fit
SOP
EOL
(Today) (The Future)(Tomorrow)
B. Design to Adapt
…How do we increase… Perceived value and customer delight ?
C. Stop the obsession towards number of features
…How do we increase… Perceived value and customer delight ?
Feature driven concepts v/s user driven concepts
Two innovative teams… Outcomes with very differentperceived values.
#2Enigma
Two innovative teams… Outcomes with very differentperceived values.
#2Enigma
CONCLUSION: Design for the User!Do not design for Features.
