future group report 123

8/3/2019 Future Group Report 123

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FUTURE GROUP

BIG BAZAARIs sesasta auraccha kahin nahi

REPORT ON CORPORATE CULTURE IN BIG BAZAAR

Submitted to- Mr. Romesh Raina

Submitted by- Ravi Singh Baghel

Kaushal kumar

Manindra kumar


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ACKNOWLEDGEMENT

We have taken efforts in this project. However, it would not have been

possible without the kind support and help of individual and organization. We

would like to extend our sincere thanks to them.

We are highly indebted to Mr. PIYUSH KUMAR. Sr.exe-HR of BIG BAZAAR

for their guidance and for providing necessary information regarding the topic &

also for their support in completing the report.

We would like to express our gratitude towards Mr. PIYUSH KUMAR for his kindco-operation and encouragement which helped us in completion of this project.

We would like to express our special gratitude and thanks to Mr. ROMESH

RAINA for giving us such attention and time.

Our thanks and appreciations also go to our colleagues in developing the projectand people who have willingly helped us out with their abilities.


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Assignment-(Topic)

Visit an organization.

Justify the organization.

Introduction of the organization.

Define culture of the company and justify.

Analyze how this culture is helping to achieve the organizations goals andobjective.

As an expert give your suggestion to change the culture.


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Reason of chosen-

Convenience-We have chosen Big Bazaar because we caneasily meet with HR of the organization.

Done internship there- Because Kaushal has done his internshipwith Big Bazaar so this is second reason.

About Big Bazaar

Type : Hypermarket

Founded : 2001(sept.)

Headquarter : Jogeshwari, Mumbai

Industry : Retail

Products : Departmental, grocery store

Promoter : Kishore Biyani.

Parent : Pantaloon retail india ltd.

Punch line : Is se sasta aur accha kahin

Future Group

It led by its founder and group CEO, Mr. KISHORE BIYANI, operates some of

Indias most popular retail formats that include PANTALOONS, BIG BAZAAR,

CENTRAL, HOME TOWN, EZONE, and FOOD BAZAAR. While retail forms

the core business activity of Future Group, the group has developed significant

presence in consumer finance, capital, insurance, brand development, retail media

and logistics.

The groups retail formats bring in around 250 million consumer finance footfalls

every year and provide a platform for over 30,000 small, medium, and large


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entrepreneurs in India to sell their products and services to these consumers. The

group has a retail presence in 85 cities and 65 rural destinations and employs over

35,000 people directly.

The groups flagship enterprise, PANTALOON RETAIL INDIA limited was

founded in 1987 and is listed in the BOMBAY STOCK EXCHANGE since 1991.

The company along with its subsidiaries operators around 16 million square feet of

retail space in the country. Other group companies include, FUTURE CAPITAL

HOLDING, a financial services company, Future Ventures, engaged in operating

and investing in allied businesses, FUTURE SUPPLY CHAIN LIMITED which

operates a nation-wide logistics and warehousing network, Future Brands India

Limited, a brand and intellectual property rights development corporation and

Future Human Development, an educational and manpower training company with

campuses in Ahmadabad, Bangalore and Kolkata that offers degree program in

association with IGNOU.

Over the years, the group has also developed successful partnerships with Indian

and foreign companies. The group has partnered with TATA GROUP to operate

the brand T24 as a telecom service provider for its consumer s. It also operates

rural retail chain in partnership with GODREJ GROUP. some of the include joint

ventures includes ones with Generali, an Italy-based insurance major which is

among the three largest insurers in the Europe, Staples Inc, the largest office

stationery retailer in the world and French fashion brand, CELIO . The group also

has exclusive brand license partnerships with leading global brands like LEECOOPER, CONVERSE, CALLAWAY, PRINCE, SPALDING, and

WILSONFUTURE GROUP BELIEVES IN DEVELOPING STRONG INSIGHTS

ON INDIAN CONSUMERS AND BUILDING BUSINESSES BASED ON

INDIAN IDEAS, as espoused in the groups core value of INDIANNESS.


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What is corporate culture?

Corporate culture is a term used to describe the collective beliefs,value systems, and processes that provide a company with its own

unique flavor and attitude

Business of all sizes posses some type of corporate culture, in thatevery company has a set of values and goals that help to define what

the business is all about.

The Sources of Organizational Culture-

Influence of a dominant leader Company history and tradition Technology, products and services The industry and its competition

Customers Company expectations Information and control systems Legislation and company environment Procedures and policies Rewards system and measurement Organization and resources Goals, values and beliefs (Kishore Biyani)


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Corporate culture of Big Bazaar-

Future Groups vision

1) To Deliver Everything, Everywhere, Every time, to Every Indian Customerin the mostprofitable Manner.

2) One of the core values at Future Group is, Indianess and its corporatecredo isRewrite rules, Retain values.

Future Groups Mission

1) We share the vision and belief that our customers and stakeholders shall beserved only by creating and executive future scenarios in the consumption

space leading to economic development.

2) We will be the trendsetters in evolving delivery format, creating retail,making consumption affordable for all customer segments-for classes and

masses.

3) We shall infuse Indian brands with confidence and renewed ambition.4) We shall be efficient and, cost-conscious and committed to quality in

whatever we do.

5) We shall ensure that out positive, sincerity, humility, and uniteddetermination shall be the driving force to make us successful.


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Core Values-

1. Indianness- confidence in ourselves

2. Leadership- to be a leader, both in thought and business

3. Respect & Humility- to respect every individual and be humble in our

conduct

4. Introspection- leading to purposeful thinking

5. Openness- to be open and receptive to new ideas, knowledge

and information

6. Valuing and

Nurturing

Relationship-

to build long term relationship

7. Simplicity& Positivity- Simplicity and Positivity in our thought, business

and work

8. Adaptability- to be flexible and adaptable, to meet new

challenges

9. Flow- to respect and understand the universal laws of

nature


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Work culture in Big Bazaar-

Whole organization is a family. Every employee is treated as family member. (Work and play culture). It has Clear set of values. Organization has its Clear business and operational objectives. Business results are shared with employees. Performance of employees and management is measured against

objectives.

Feedback is always taken from clients and customers on daily basis. Management is disciplined with employees performance, feedback

and appraisals.

There is reward system for business success and it is given to everyemployee.

Employees are encouraged by management and it can be in monetaryand non monetary form.

There is Comfortable working environment for employees andmanagement so that they can work as a family.

Socialization activity always happens in workplace and outside ofworkplace both.

We believe our most valuable assets are our people. Young in spirit

adventurous in action, with an average age of 27years, our skilled andqualified professionals work in an environment where change is the only

constant.


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Alignment with objective-

The culture of Big Bazaar is helping to achieve the organizations goal-

HRincluded tohire the appropriate behavior needed-In Big Bazaar HR is also included to hire those people who have the same

cultural understanding according to big bazaar. This is responsibility of HR

manager to hire the people having appropriate behavior needed by the

organization. Thus it helps them to achieve the organizations goal and

objectives both.

Flexibility-Big Bazaar has flexible culture like they manage them according to region

vise. Like they manage south Indians according to their culture and to north

same in their manner. But values remain same.

Collectivism-In Big Bazaar target is given in collective manner not to the individuals.Because there is work family culture. Every employee has to do their work

in a group as a family so thus they feel comfortable and they give their best.

Eventsand competitive environment-They always organize cultural events to encourage their employee. It is

organized on the workplace and also in outsides.

We can take the example of this Navratra they organized event for those

who had fast. It was a competition and after winning, they won the prizes.

So this is fun and joy. It makes customer as well as employee happy. It gives

them a good and healthy working environment and helps them to increase

their productivity for achieving organizations goals and objectives.


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Motivational factors (work family culture)-In big bazaar whole organization is a family and employees are family

member. So this environment gives them a feel that we are in a family and

we should make it profitable as much as we can.

Reward system for business success-After completing task successfully every employee is rewarded as a whole.

It can be in monetary and non monetary form. So such kind of culture

always motivates its employees to do their task well.

Specialized training centre known as GURUKUL-Big bazaar trains and develops employees through its own specialized

training centre known as GURUKUL.

It is found that more than 60% of employees of the age group of 20-35.This

reveals that company is having young and energetic workforce who are very

creative, enthusiastic and also very determined to grow in their career and in

turn helping the company to grow

So thus the culture of Big Bazaar is helping to achieve its goal and

objectives.


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Recommendation

Liberal working- the floor employees who are placed on the racks to helpcustomer s find the product easily. Most the time they are found together

gossiping with each other. It can be managed by proper guidance from the

management.

Regular recruitment should not be done; it might become hindrance to theculture of the organization because the new employees will take a certain

time to grasp the culture of the Big Bazaar.

HR can be taken in to consideration to recruit the candidates who have thetechnical and behavioral skills needed to perform that job and to fit in the

culture.

future group report 123

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