fundraising ireland presentation january 2015
TRANSCRIPT
1 Donor Insights
Donor Insights An Amárach Presentation // January 2015 //
Trends Report
Recovering
Trust
3 Donor Insights
One Year On
17%
14%
25%
17%
20%
7%
1%
10% 11%
26%
19%
23%
9%
1%
No trust at all Distrust Somewhatdistrust
Neither/nor Somewhattrust
Trust Trustcompletely
2014 2015
Q. How much do you feel you can trust Irish charities nowadays?
4 Donor Insights
CRC Legacy
63%
19% 18%
55%
24% 21%
Yes No Don't Know
2014 2015
Q. Did news about the Central Remedial Clinic and other charitable organisations
change how you think about charities?
Trends Report
Still
Giving
6 Donor Insights
End of Charity Recession?
Average amount donated to charity:
€15
€10
€12.50
2005 2014 2015
7 Donor Insights
Charitable Channels
Q. Methods for making a financial donation to charities:
Donation Methods Method
Ever
Used
Average
Value Last
Donation
Bought charity raffle ticket 86% €7.11
Church/street collection 83% €5.47
In a charity shop (bought an item) 78% €14.27
Door to door collection 56% €6.76
Online one off donation 53% €22.42
Via text message 53% €4.55
Have a direct debit to a charity 37% €20.93
Donation by post 35% €39.99
8 Donor Insights
Christmas Giving
Q. Did you make a specific donation in response to a Christmas appeal?
If yes, was it more or less than year before (or didn’t make one before)?
32%
62%
27%
11%
Donated toChristmas
Appeal
More thanin 2013
Less thanin 2013
Nodonation
2013
Trends Report
People
& Pay
10 Donor Insights
The Best People
36%
32%
21%
7% 4%
15%
26% 29%
19%
11%
Strongly agree Slightly agree Neither/nor Slightly disagree Strongly disagree
Get Best People Pay Competitive Salaries
Q. Agreement with statements:
“Charities should get the best professionals possible to work for them”
“Charities need to pay competitive wages to get the best people to work for them”
11 Donor Insights
Senior Management
13%
22% 24%
21% 20% 22%
29%
32%
11%
5%
Strongly agree Slightly agree Neither/nor Slightly disagree Strongly disagree
Same Pay Less Pay
Q. Agreement with statements:
“Senior management in charity sector should get same pay level as those in similar sized companies in private sector”
“Senior management in charity sector should be paid less than senior management in similar sized companies in private sector”
12 Donor Insights
Pay Levels
29%
22%
39%
6% 5%
Strongly agree Slightly agree Neither/nor Slightly disagree Strongly disagree
Q. Agreement with statements:
“Wages in the charity sector are too high”
Trends Report
Driving
Donations
14 Donor Insights
Direct Persuasion
23%
21% 21% 20% 20%
19%
12%
Tv advert Direct mail Door-to-door Press advert On-street rep Via website Via email
Q. Likelihood of signing up to direct debit to a charity by contact method:
% fairly/very/extremely likely
15 Donor Insights
Lasting Impressions
40%
26%
14%
29%
11%
31% 28%
16%
31%
14% 13% 10%
15%
21%
Tv advert Direct mail Door-to-door Press advert On-street rep Via website Via email
Feeling Informed Feeling Valued
Q. Impact of different charity communications on personal feelings
16 Donor Insights
Trends Report
t. 01 410 5200
w. www.amarach.com
b. www.amarach.com/blog
t. twitter.com/AmarachResearch