fullsix fullsights june 2014
DESCRIPTION
MONTHLY DIGITAL KNOCKOUTS FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spreadTRANSCRIPT
FULL SIGHTS june_14
MONTHLY DIGITAL KNOCKOUTS Fullsix’s team gathers a special selection of content, the most impactful Digital actions , thought to be inspiring and shared
01 Data
estudios, estadísticas, infografías,…
02 User Experience
interfaces, usabilidad, interacción…
03 Digital Tech
digital signage, gadgets, instalaciones,…
04 Advertainment
advergaming, brand experiences, outdoor,…
05 Mobile
AR, apps, augmented TV, wearable tech...
06 Storytelling short stories, films, video, animation...
07 Social Ideas
contenido, conversación, plataformas…
08 Knowledge
libros, conferencias, eventos, publicaciones,…
09 Art
diseño, ilustración, foto, motion graphics…
10 Cutting Edge
inspiración, cool ideas, nuevos medios…
* digital communication is liquid which means that the content of a category might also be relevant in others
01 Data
Uber, the service and mobile app to rent cars P2P, reaches a value of more than 18.000 million dollars
Despite the controversy, tech will
keep modifying traditional business
*
02 User Experience
Harley Davidson - 06.19.14 The roar of a Harley's engine is an icon, when designing their new
electric motorbike, the brand knew they would need to create a new one
Evolving your brand “ownables” adapts
them to new generations
*
Sephora - Augmented Reality Mirror This mirror, gives back in real time, an image of the made up person
that uses it, allowing the change of the colors and the make up's texture
Once it is available online, will you still
visit the offline store?
*
03 Digital Tech
Casa de la amistad - Hair Fest Heavy music festival that to get in, you have to pay with a hair lock that will be used to create wigs for little boys and girls with cancer
04 Advertainment
Avoids deal seekers asking users
commintment
*
05 Mobile
The Official Universal Orlando Resort App Wait time in every fairground ride or GPS navigation through images, ingredients for an app that facilitates the visit to the amusement park
In order to access users' mobile phones,
brands must offer usefulness
*
06 Storytelling
Electrolux - The best present A daughter that goes to study abroad, a homemade lasagna
and an emotional message in a plane to celebrate Mother's Day
Don't speak about your product but what it makes you feel and
helps to achieve
*
07 Social Ideas
Glamour Sale - Doggy Sales Strange messages in the brand's social profiles, influencers
that maximize their reach and a dog as main characters
Use any promotion or discount to keep
building your brand
*
08 Knowledge
Strategy Deck An app for smartphones that provides different tools
for strategic communication in the shape of a card deck
*Have you ever thought
about the brand content that you could
include in an app?
09 Art
Coca Cola - 2nd Lives By creating a new lid top line the brand offers a
much funnier and useful usage to its plastic bottles
Your product becoming an icon
requires effort from the brand
*
10 Cutting Edge
Kindle Suzi LeVine has become the first US
ambassador in taking her oath over a Kindle
*Digital concerns not
only websites, forget it a your
brand will disappear
brand activation ►
brand platform ►
brand dialogue ►
reconnecting brands and peopleWe are the leading independent marketing communications group in Europe with a 62 people team in Spain. We offer in
house strategy, creative and tech services to help brands reconnect with their users and leave them a big smile .
Javier Gómez de Quero del Castillo Managing Director
FullSIX !91 298 27 30 663 04 94 60
[email protected] @jgomezdequero !
www.fullsix.es Bueso Pineda 12, 28043 Madrid
LET’S TALK ABOUT WHAT YOUR BRAND SHOULD DO TODAY?
