fullsix fullsights march 2014
DESCRIPTION
MONTHLY DIGITAL KNOCKOUTS FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spreadTRANSCRIPT
FULL SIGHTS
march_14
MONTHLY DIGITAL KNOCKOUTS FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media
created to inspire and spread
*la comunicación digital es líquida por lo que el contenido de una categoría puede ser también relevante en otras
01 Data
stats, data, infographics,…
02 User Experience
interfaces, usability, interaction…
03 Digital Tech digital signage, gadgets, instalations,…
04 Advertainment
advergaming, brand experiences, outdoor,…
05 Mobile
AR, apps, augmented TV, wearable tech...
06 Storytelling short stories, films, video, animation...
07 Social Ideas content, conversation, platforms…
08 Knowledge
book, talks, conferences, events…
09 Art
design, illustration, photo, motion graphics…
10 Cutting Edge
inspiration, cool ideas, new media…
01 Data
Have you analyzed the impact of the
virtual currencies in your online shop?
*
Millennials believe they'll live a bank-free existence in the future and the way they access money
and pay will be completely different
02 User Experience
Pizza Hut - Interactive Concept Table Interactive table prototype that allows clients to create and
order their pizza while being entertained in their waiting
Digital can improve in store digital
experience for users
*
Project Tango Mobile device prototype that will allow users to
create 3D maps of any indoor spaces in real time
03 Digital Tech
Your mobile will know where to find any
product in a supermarket
*
Duracell - Moments of Warmth Interactive installation in a bus stop that helps users to get warm,
encouraging them to work together to activate a heater
04 Advertainment
Utility and emotional connection or
advertising? Choose wisely
*
05 Mobile
Android Wear Google unveils it’s operating system for wearable
devices starting with the smart watches
Users are digital, brands and
marketeers should be as well
*
06 Storytelling
The Mayhew Animal Home - Unloved A bouncer, a referee and a charity worker,
three different people having a bad day
Could you exalt product benefits in an
emotional way?
*
07 Social Ideas
Manchester United y Google - Front Row Thanks to Google+ Hangouts, Manchester’s fans living outside
UK were able to support their team like being on the stadium
Let you marketing campaigns work for your users and they will never forget it
*
08 Knowledge
Normcore A trend based in not following trends, choosing your outfit
as you want and avoiding being part of a defined group
I’s not about what you say, It’s about
what they understand
*
09 Art
Kim Keever Drops paint into fish tanks, obtaining
incredible shapes and colors
Brands compete in attention, among
others, with artists, ¿is our message better?
*
10 Cutting Edge
Tickle will generate a phantom phone call when you touch your phone in a defined manner helping you get out of awkward situations
*Mobile is the king and
every day new functionalities arise
reconnecting brands and peopleWe are the leading independent marketing communications group in Europe with a 62 people team in Spain. We offer in
house strategy, creative and tech services to help brands reconnect with their users and leave them a big smile .
Javier Gómez de Quero del Castillo Managing Director
FullSIX !91 298 27 30 663 04 94 60
[email protected] @jgomezdequero !
www.fullsix.es Bueso Pineda 12, 28043 Madrid
LET’S TALK ABOUT WHAT YOUR BRAND SHOULD DO TODAY?
mobile ►
digital experience ►
social media ►
