FULL DIGITAL STRATEGY

by Shang Bae

Monday, April 1, 13

Contents

Main Goal

Target Audience

Digital Tactics

Social Media

Mobile Strategy

Internet Marketing

Budget

Summary

Monday, April 1, 13

Main Goal

Improve Brand Awareness

Monday, April 1, 13

Target Audience

Younger Generation

Age around 10-30’s

People who care about Fashion & Music

Monday, April 1, 13

Digital Tactics

Monday, April 1, 13

Social Media

Many people today use Facebook and Twitter.

Facebook has 1.06 billion monthly active users

Twitter has 500 million total users

Create an Event on Facebook and Twitter

Give out 1,000 FREE beats by dre headphones if they like the post and leave a comment / follow our twitter account and tweet about our product or the brand

Cost is low and effective

Monday, April 1, 13

Mobile Strategy

40 percent of U.S. mobile users own smartphones

Create an app for the smartphone users who listen to music

Customize their own sound settings

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Internet Marketing

More than 1 billion users visit Youtube each month

Post an Ad before famous Music Videos

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Budget

YouTube Ad: $175,000 a day

$63,875,000 per year

Price of 1,000 Beats by Dre Headphones: $250,000

Four events in a year: $1,000,000

Total Estimate: $64,885,000 per year

Monday, April 1, 13

Summary

Digital Media is the most effective tool to increase brand awareness

Our target audience is closely gathered

Cost Effective

Monday, April 1, 13