2016

“pma Fruittrade Latin America” Fair

Information 2015

Nowadays Chile is leader in the production of fruits and vegetables in the South Hemisphere. Chile supplies more than 80 markets in the 5 continents and has more than 308.000 hectares of fruit trees. That is one of the main

reasons why Fruittrade, the most important fruit fair in the South hemisphere, is celebrated in Santiago.

Edición 2016

• 2016 Edition of Fruittrade has been celebrated in Chile the days 9 and 10 November.

• 80 companies have attended this fair in order to promote its products.

• High attendance of US providers.

• The activity programme include:

• 4 seminars• 7 technical sessions• 30 conferences about fruit

and vegetables sector.

Cold chain

In one of the technical sessions that take place in the fair they talk about the cold chain as key element in the food safety.

With an efficient cold chain we can sustain the losses of food under 2%.

Now this percentages are:

• 9% in the development countries.

• 23 % developing countries.

• 35 % of countries with a

low-temperature structure.

Ecologic fruit

North American market is starting to be interested in organic food: half of US households are already buying organic products, mainly vegetables but also fruits. Department stores have seen the potential and are starting to create organic products lines.

One of the most interested groups

are MILLENIALS, 5 out of 10 of these

buyers are millenials.

Ecologic fruit

• In 2014 in US there were already more than 14.093 organic gardens.

• California and Washington are the north american states with a larger

number of organic farms.

• 170.000 acres are being transformed in organic cultives.

Main goal: China

One of the topics more commented in Fruittrade was the exportation of products to China, a market where Chile is already the second power, only after Philippines.

• Growth of the inner cities of China.• The need to adapt to the new

chinese customers.• In 2020, 60% of the chinese

consumers of middle class will live in the inner cities of the country.

Chile’s issues

As producer and exporter Chile faces 3 major issues:● Instability of the products:

some of the products weren’t the best quality.

● Travel times: too long, it’s necessary to reach agreements with transport companies in order to reduce times.

● Problems finding labour forces: workers need more and more qualifications each time and also it’s a seasonal work that depends on a lot of external factors like weather.

Campaign trends 2016-2017

• Los arándanos son las frutas que van a liderar el mercado en Chile esta

temporada. • La producción de arándanos ha

aumentado este año en un 19%.• Las frambuesas por su parte se han

convertido en una de las producciones más bajas del mundo, produciendo solo 4

toneladas por hectárea. • Blueberries are the fruit that will lead the market in Chile

this season.• Blueberries production has increased 19% this year.• Raspeberries on the other hand have become this year in

one of the lowest productions in the world, producing only 4 tonnes of raspberries per hectare.

Campaign trends 2016-2017

The price of strawberries has increased significantly because the production in US has

been reduced.It could be a good business opportunity.

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