No.

VOL.16

news

THAI UNION FROZEN PRODUCTS PCL

English Version

September - October 2012

TUF

Editor ’s Note4-7

14-18

8-13

19-21

24-25

22-23

3Business Highlight

Inside Thai Union

Guide Tips (Special)

Health Corner

Cook Tips

Activit ies

Contents

TUF Posts Bt 2,469 Million in Net Profit for First-Half Operations

21% Profit Expansion Seen against Slowing European and US

Economies Firm Still Going Strong to Achieve Further Growth

Top 10 Foods to Eat Daily

Floating Market

Sealect Tuna Sour-and-Spicy Salad

Sealect Tuna Herbal Fried Rice

8-9 FinanceAsia Poll: “TUF” Voted Thailand’s Best Mid-Cap

for the Third Year in a Row

10-11 Sealect Tuna rebranding will reinforce first-place position

in canned tuna market Sealect introduces new logo and

premium packaging with new marketing campaign, targeting

20% growth in 2012

12-13 Fisho Introduces Tempting New Flavors and Premium

Packaging; Launches “Fisho Happy Snack” Campaign

Targets 20 Per Cent Growth in Fish Snack Market in 2012

September - October 2012 Production Directors & Consultants: Thiraphong Chansiri Produced by: Corporate Communications Department (Ext. 675-678)

Thai Union Frozen Products Public Company Limited. Head Office: 979/12 M Floor, SM Tower, Phaholyothin Road, Samsennai, Phayathai, Bangkok 10400

Tel: (662) 298-0024, 298-0537 - 41 Fax: (662) 298-0024 Ext. 679 E-mail: tufinbox@thaiunion.co.th

2

Editor ’s Note

The first piece of news update to impart is our achievement of 2,469

million baht in net profit for the first-half operations, or an annual

increase of 21%, as detailed in Business Highlight. Another pride

of TUF is its being named as Thailand’s Best Mid-Cap Company for

the third year in a row in FinanceAsia Poll. Inside Thai Union reports

large-scale re-branding campaigns of Sealect and Fisho under

slogans “Gin Pla Dai Boi, Aroi Dai Tookwan” (Enjoy your daily meal

with tuna) for Sealect and “Fisho Happy Snack” for Fisho. Guide Tips

provides you with information on a number of lively floating markets

within driving distance from Bangkok. Health Corner shares with you

10 best diets that you should have daily to stay healthy. Cook Tips

shows you how to prepare two delicious menus: “Sealect Tuna Sour-

and-Spicy Salad” and “Sealect Tuna Herbal Fried Rice”. Corporate

events during the past couple of months are reported in Activities.

Take good care of your health to survive changeable weather of the

latter part of the monsoon rainy season.

Thank you

Editorial team

Greetings to all readers, this is our

September-October 2012 E-Newsletter.

Half a year has flown by and reiterated

the fact that time and tide wait for no

man. The first half of 2012 was scattered

with a host of emerging challenges. Still,

TUF managed to be well on track and

continue striving for our ambitious goals

by capitalizing on our strong business

potential. Our ultimate goal is to achieve

sustainable business growth and be a good

Thai corporate citizen with international

presence and competitiveness.

3

Business H ighlight

TUF announced i ts overal l

operating performance for the first 6

months of 2012 with growth seen in

both sales and net profit. MW Brands

operations in Europe continued to

deliver strong performance with

stable margin. Persisting European

economic crisis has had no adverse

impacts on the Group’s operations.

Net profit for the period was recorded

at Bt2,469 million, up 21%. Sales

grew both in US dollar and baht

by 7% and 10%, respectively. The

Company is ready for generating

further growth to achieve annual

sales growth target of USD 5,000

million by 2015.

JOHN WEST

MAREBLUH YA C I N T H E

PARMENTIER

PETIT NAVIRE

CHICKEN OF THE SEA

MW BRANDS=

TUF Posts Bt 2,469 Million in Net Profit for

First-Half Operations 21% Profit Expansion

Seen against Slowing European and US

Economies Firm Still Going Strong to Achieve

Further Growth

4

Business Highlight

Thiraphong Chansiri, president of Thai Union Frozen Products PCL. (TUF), the world’s leader

and expert on innovative and quality seafood products with global brand portfolios, revealed

that, for the first half of 2012, the Company made a net profit of Bt2,469 million, up 21% from

the same period of 2011 when it posted Bt2,044 million in net profit. Earnings per share for the

first half were Bt2.15. The period also saw sales growth in US dollar by 7% from USD1,564

million in 2011 to USD1,674 million in 2012. Meanwhile, sales in Thai baht also expanded by

10% year-on-year to Bt52,062 million when compared to Bt47,565 million.

The Q2/2012 operating performance continued to exhibit strong profit growth, hitting Bt1,402

million, or up 9% from Bt1,284 million Q2/2011. There was an extraordinary accounting

treatment during the quarter in relation to a net-of-tax expense (worth approx. Bt400million)

as a result of amortization of a deferred finance fee incurred by the acquisition of MW Brands

18 months ago. It is because the Company spent the amount of Bt9,563 million raised through

its recent capital increase in May for a loan repayment. In accordance with current accounting

standards, the remaining deferred finance expense of the loan had to be realized fully and

immediately. Because of this, this amount would be treated as a charge against the quarter’s

net profit. Therefore, the net profit for the quarter dropped to Bt1,002 million. Without this

according transaction, the

quarterly net profit would have reached Bt1,402 million, representing the best ever second-

quarter result ever the firm has. Meanwhile, sales in US dollar for the quarter was USD852

million, up 4% when compared to USD821 million in the second quarter of 2011. In Thai baht

terms, sales were Bt26,758 million, up 8% from 2011’s second quarter when its sales was

Bt24,860 million. Foreign currency exchange rates during the quarter, especially in May, were

highly volatile but manageable. This was evident from our ability to maintain its quarterly gross

profit margin at 16.9% while quarterly operating profit remained at a satisfactory level of 8%.

This performance was therefore not a cause for concern for the Company’s business operations.

5

50%Tuna

5%Salmon

7%Petfood

10%Other

22%Shrimp

6%Sardine and Mackerel

Sales breakdown by 6 main strategic product groups during the first half of

2012 were tuna business (50%), shrimp and relating business (22%), sardine

and mackerel business (6%), salmon business (5%), petfood business (7%),

value-added product business and other products (10%). Main export markets

include the US (35%), European Union (32%), domestic market accounts (10%),

Japan (9%), Africa (4%), Oceania (3%), the Middle East (3%), Asia (2%), Canada

(1%) and South America (1%).

According to Thiraphong, the overall performance of the first half of 2012 still

showed continued growth despite tuna raw material price hike, persistent

volatility of Thai currency and economic uncertainties in Europe and the

US. strong business fundamentals contributed greatly to the Company’s

achievement of such robust performance. The Company anticipates the

second half of the 2012 to be back to normal and business operations should

proceed according to our plans. In Europe, MW Brands’ sales performance and

profitability have been maintained. Concerns over European economy have not

had any adverse impacts on the Company’s business. This is mainly due to

the nature of the Company’s business that involves staple food products that

are always in need for basic consumption. The persisting economic crisis may

even help the Company to uncover new potential investment opportunities in

Europe. As for the US, although market competition is relatively high, Tri-Union

Frozen Products still delivers strong operating results and profit margins. In

the meantime, US Pet Nutrition, a pet food processor in the US market, shows

promising growth outlook despite its recent slow start up at its new plant.

Aside from overseas business, the Company has had in its pipeline proactive

marketing plans. The most recent development in this area are rebranding efforts

for Sealect and Fisho, which involve overall image changes; from new logo, new

packaging and new positioning. Intensive marketing communications will be

implemented from now on in order to gain recognition among target consumers.

In addition, the Company will be expanding the geographical presence of both

The First half of 2012Sales Breakdown by Product

6

Business Highlight

3%Oceania

10%Domesticmarket

9%Japan

4%Africa

1%Canada

32% European

Union

35%USA

1% SouthAmerica

brands into canned food and snack food markets in ASEAN nations, considering

their cultural similarity to Thailand’s. The Company will be capitalizing on any

emerging opportunities from the upcoming ASEAN Economic Community (AEC)

for its more aggressive regional product presence. At present, TUF is exploring

opportunities in Burma, Vietnam, Laos and Cambodia.

As further cited by Thiraphong, new potential markets will be identified in

different regions across the globe on a continual basis. Currently, Africa, for

example, shows strong market growth potentials. South America and the

Middle East are also interesting. In Europe, there are many opportunities ahead,

considering its total 27 member countries. Furthermore, market expansion can

also be made into Russia. The Company looks for opportunities around the

world and is readily equipped to capture any growth opportunities to deliver

sustainable growth.

The Board of Directors’ Meeting has recently passed a resolution to allocate

the net profit achieved from operations during the first half of 2012 (January

1 - June 30, 2012) for a dividend at Baht 1.10 per share. In 2012, following a

reduced D/E ratio of 0.8 time, the Company has resumed its policy of paying

not less than 50% of the annual profit as dividends twice a year . As for the

upcoming dividend, a portion of Baht 0.80 is exempt from withholding income

tax as it is derived from BOI activities. The remaining Baht 0.30 is subject to

10% withholding tax. The dividend is scheduled to be paid on August 31, 2012.

3%Middle East

2%Asia

The First half of 2012Sales Breakdown by Export Market

7

Inside Thaiunion

TUF has been voted

Thailand’s “Best Mid-

Cap Company” for the

third consecutive year in

FinanceAsia’s annual 2012

Best Managed Companies

Poll conducted on 265

analysts and investors

worldwide.

FinanceAsia Poll: “TUF” Voted Thailand’s Best Mid-Cap for

the Third Year in a Row

8

Inside Thaiunion

Thiraphong Chansiri, president of Thai Union Frozen Products PCL.

(TUF), the world’s leader and expert on innovative and quality seafood

products with global brand portfolios, appreciated that TUF was voted

“Best Thai Mid-Cap” in FinanceAsia’s annual 2012 Best Managed

Companies Poll. This year was considered particularly important

given the fact that it was the first time in the recorded history of Thai

corporations to be named the winner of this annual award three times

consecutively (2010 – 2012). Thiraphong added that he felt deeply

honored and proud that TUF managed to win confidence from local

and international analysts and investors, especially when this was the

third year in a row that TUF won this award. Nevertheless, TUF will

continue to adhere to prudential management principles in order to

eliminate potential business risks or to minimize adverse impacts from

any risk factors. TUF has always been operating on clearly defined

strategies. Furthermore, the strong vision that is driving the firm’s

success is to achieve sustainable corporate growth by emphasizing

product quality improvement and diversifying its product portfolio

into more value-added ranges on a regular basis. These strategies

have helped TUF achieve continual growth in revenues and profits

while minimizing risks caused by unstable economic conditions. The

proven track records of operations we achieved have reflected our

successful business management model as evident in our continual

growth in recent years despite a turbulent business environment

local and abroad.

“Through the many years of our Best Managed Companies Poll, this is

the first time when the same mid-cap company wins the same award

three years in a row. I must take this opportunity to congratulate TUF

on your capability to have professionally used your business strengths

and potential and gain trust from analysts and investors worldwide,”

said Mr. Yawar Tharia, Head of Special Projects, FinanceAsia, during

the certificate presentation ceremony.

The annual 2012 Best Managed Companies Poll was conducted by

FinanceAsia, the region’s leading financial publication, on 265 analysts

and investors worldwide to select qualified leading companies in Asia

under 10 award categories.

9

Inside Thaiunion

Sealect Tuna rebranding will reinforce first-place position in canned tuna market Sealect introduces new logo and premium packaging with new marketing campaign, targeting 20% growth in 2012

Bangkok, 26 June 2012 - T-Holding Co., Ltd., a sales, marketing and

distribution company of “Sealect” brand canned tuna, and wholly owned by

Thai Union Frozen Products PCL (TUF), hosted the Sealect Tuna rebranding

launch, featuring a new logo and premium packaging. Ranking first in the

canned tuna market for several consecutive years, Sealect has invested over

Bt100 million for its new marketing campaign, “Gin Pla Dai Boi, Aroi Dai

Tookwan” (Enjoy your daily meal with tuna) to increase brand awareness

and encourage Thai consumers to consume more fish as a healthy and

tasty everyday meal. The main goal is to reach wider groups of target

consumers, with 20 per cent sales growth expected in 2012.

10

Inside Thaiunion

Mr. Wichai Iamsaengchan, Managing Director of T- Holding

Co., Ltd. said, “The rebranding of Sealect Tuna, with a new logo

and premium packaging underlines our innovation leadership in the

canned fish market. The new packaging of Sealect Tuna comes in

seven different colors for seven different flavors, which are easily

recognized. We invested over Bt100 million to put in place a 360°

marketing communications strategy that aims to reach wider groups

of target consumers under the marketing campaign, “Gin Pla Dai Boi,

Aroi Dai Tookwan,” including road shows, online communications,

and a new TVC launch to inform our customers about the benefits

of tuna, a good source of high nutrition with low calories, and to

build consumers’ awareness that Sealect Tuna products can be

easily made into scrumptious everyday meals, and both Thai and

international dishes.”

New Sealect Tuna comes in seven flavors along with different

packaging colors in order to help consumers recognize them more

quickly and easily. These flavors include Sealect Tuna Steak in Brine

(blue), Sealect Tuna Steak in Soybean Oil (orange), Sealect Tuna Steak

in Spring Water (white), Sealect Tuna Steak in Sunflower Oil (gold),

Sealect Tuna Sandwich in Brine (purple), Sealect Tuna Sandwich in

Soybean Oil (yellow), and Sealect Tuna Sandwich in Spring Water

(green).

Sealect’s rebranding strategy with new logo and packaging was created

to underscore the company’s proud 20-year legacy and to represent its

premium quality. In the new logo, Sealect’s founding year (1992) was

highlighted to show dedication to catching the best quality fish. The

rectangular, dark blue font shows our strength and leadership in the

canned fish market, while the water lines on top of the font represent

Sealect’s identity. The new packaging features a classic black and

white photo of a man with a big fish in his hands, symbolizing our long-

established expertise in tuna. The other side of the package speaks to our

history and commitment to bringing the finest quality, delicious tasting,

safe products to our customers. Last but not least, a sample photo of

tuna inside the can is shown on the cover of the product container to help

customers recognize our different types of tuna products more easily.

“With the modern, fast-paced lifestyles of Thai consumers who prefer

healthy, tasty, and easy-to-cook meals, demand for canned fish products

is increasing. The market growth rate of canned tuna is at 20 per cent.

Sealect exceeds this with its 30 per cent growth rate and 45 per cent

market share. We are confident that after launching activities under our

new marketing campaigns, and with effective management of distribution

channels to reach wider groups of our target consumers, we will increase

our 20 per cent sales growth by the end of this year.This would surely

secure Sealect’s first place position in the canned tuna market for the

foreseeable future,” concluded Mr Wichai.

For 365 days of tasty and easy-to-cook recipes from Sealect Tuna, please

visit Sealect’s Facebook page at www.facebook.com/sealectbrand

or www.sealectbrand.com. Brand-new Sealect Tuna products are

now available to tempt your taste buds in major department stores,

hypermarkets and convenience stores nationwide.

11

Inside Thaiunion

Fisho Introduces Tempting New Flavors and Premium Packaging; Launches “Fisho Happy Snack” Campaign Targets 20 Per Cent Growth in Fish Snack Market in 2012

Bangkok, 25 July 2012 – T-Holding Co., Ltd., a sales, marketing and distribution company

under the “Fisho” brand, wholly owned by Thai Union Frozen Products PCL (TUF), today

launched its new Fisho brand, featuring tempting new flavors, a new logo and more

premium packaging to better satisfy consumers. Fisho has invested over Bt 70 million for

its new marketing campaign, “Fisho Happy Snack”. Through this rebranding, T-Holding

aims to reach wider target consumer groups and secure its first-place position in the fish

snack market. The company projects 20 per cent sales growth in 2012.

12

Inside Thaiunion

Mr. Wichai Iamsaengchan, Managing Director

of T- Holding Co., Ltd. stated, “Introducing

a tempting range of new flavors, a new Thai

logo and new packaging demonstrates

that Fisho is an innovative leader in the fish

snack market. The new metalized packaging

preserves the high quality of the product,

while the flavors and attractive new logo will

appeal to our customers’ great taste and

make Fisho easily recognizable on store

shelves. After they try Fisho, we’re confident

consumers will keep coming back for more.

We also plan to invest over Bt 70 million

for Fisho’s new marketing campaign,

“Fisho Happy Snack”. This marketing

campaign includes product road shows at

schools and universities nationwide, online

communications, nationwide promotions in

cinemas and convenience stores, as well as

the launch of our new TVC. The commercials

will showcase Fisho as a healthy snack

choice that makes people happy anytime,

anywhere.” The brand new Fisho fish snack

comes with six different flavors, including

“Fisho Sexy Salmon” in purple packaging,

“Fisho Super Spicy” in red packaging, “Fisho

Beauty Barbecue” in pink packaging, “Fisho

Extreme Barbeque” in orange packaging,

“Fisho Grilled Squid” in green packaging, and

“Fisho Sashimi Shoyu” in brown packaging.

Additionally, Fisho Fish Sheets come in five

flavors, including “Fisho Texas Barbecue”

in orange packaging, “Fisho Spicy Shrimp

Paste” in blue packaging, “Fisho Sweetie

Barbecue” in pink packaging, “Fisho Chilli

Squid” in red packaging, and “Fisho Stir-

Fried Crabmeat with Black Pepper” in yellow

packaging. Fisho Fish Crispy comes in three

delicious flavors, which include “Fisho Sweet

Barbeque” in orange packaging, “Fisho Hot

& Spicy” in red packaging, and “Fisho Tasty

Squid” in green packaging. Fisho Shredded

Fish Sheets are available in two different

flavors, including “Fisho Grilled Spicy Squid”

in red packaging and “Fisho Grilled Yummy

Squid” in blue packaging.

In compliance with international food safety

standards, Fisho is made from the highest

quality fish, making it a delectable, nutritious

snack for consumers of all ages. The range

of products provides consumers with healthy

snack options with superior taste. “With Thai

consumers more conscious about healthy

diets, the rate of fish snack consumption is

steadily increasing. Consumers are choosing

tasty snacks such as Fisho that also offer

nutritional benefits. The current overall value

of the fish snack market is about Bt 3 billion.

We are confident that after launching activities

under our new marketing campaign and

maximizing our distribution channels to reach

wider target audience groups, Fisho will see

a 20 per cent sales growth and gain 15 per

cent market share by the end of this year,”

Mr. Wichai added.

The “Fisho Happy Snack” concept will be

represented by “Naew Ruam Zeng” (or

“Boredom Relief Gang”) through the new

TVCs and activities throughout the year. The

all-new Fisho products are now available in

major department stores, hypermarkets and

convenience stores nationwide. Join “Naew

Ruam Zeng” for fun Fisho activities by visiting

www.facebook.com/fishopage or http://www.

fisho.com

13

Guide T ips (Special)

Guide Tips focuses

again on tourist spots

that are convenient for

those with limited time to

spend on holidays. This

issue of E-Newsletter

takes you to a number of

famously known floating

markets within driving

distance from Bangkok.

Floating Market

14

Amphawa Floating Market Amphawa Floating Market is located in Samut Songkhram. It is open

on Fridays, Saturdays and Sundays and connected public holidays

from 1 pm - 10 pm. In contrast to typical Thai floating markets that

run only during the daytime, Amphawa Floating Market is at its best

in evening hours and continues to be lively until at night. It can be

said that Amphawa Floating Market is the only floating market in

Thailand that operates on the basis of afternoon-evening hours. In

the evening, Thai-style canoes, laden with a wide variety of goods

such as colorful and succulent fruits and vegetables, sweets, meats,

other edible stuff and daily life essentials, gently ply their way to the

canal to attract flocking foreign tourists and local visitors alike. With

local farmers in traditional clothing selling their goods coupled with

the sight of people’s life and overall commercial atmosphere, the

place gives an impression of the canal-side way of life. Tourists can

buy food from vendors and enjoy within a convenient leisure area on

the edge of the Amphawa canal and adjacent to the floating market.

Damnoen Saduak Floating MarketDamnoen Saduak Floating Market is located in Ratchaburi. It is one

of the most famously known floating markets in the world as well

as a major tourist attraction of Ratchaburi. The canal where the

floating market operates is connected to the other canals in Samut

Sakhon and Samut Songkhram. Through the entire active period

of the floating market between 5 am - midday, visitors can enjoy a

sight of all sorts of edible stuff, daily life essentials, souvenirs and

also handicrafts, which are highly popular among foreign tourists. In

addition, boat tour service is also available. Tour on small rowing boat

costs around 300 baht while motorized long-tailed boat costs around

600 baht. The 8-passenger-capacity boat offers a 45-minute touring

session of surrounding riverside orchards and demonstration of palm

syrup preparation. Tourists may opt to do an elephant ride to wander

around. Police station with officers capable of foreign languages is

located within the market area to serve foreign tourists in need of

communication help, as well as to ensure fair selling prices of goods

sold. Plenty of foods are on offer on an array of rowing boats. Foreign

currency exchange service is also available.

15

Bang Namphueng Floating MarketBang Namphueng Floating Market is a one of Samut Prakan’s

major tourist attractions located in Bang Namphueng sub-district,

a subdivision of Phra Pradaeng district. The market is established

through concerted efforts of the locals, community leader and Bang

Namphueng Sub-district Administrative Organization. The purpose

of the market is to promote ecotourism, augment income among

the locals through their sales of products and increase employment

opportunity in local communities. The market lies within Bangkok

peripheral area and is open on Saturdays and Sundays at 8 am

onwards until at sunset. As with other floating markets, canal-side

way of life is a main feature of the market. Local goods are offered for

sale with traditional Thai wisdom incorporated in them such as herbal

ingredients. The signature of Bang Namphueng Floating Market is a

perfect combination of its unique local products and the friendliness

and generosity of local people.

Khlong Lat Mayom Floating MarketKhlong Lat Mayom Floating Market is quite an interesting and charming

place to visit in Bangkok’s Taling Chan district. The bonus is that it does

not take long to reach. Those who rely on public transportation can

catch Songthaew behind Siriraj Hospital or a bus with white sign from

Buddhamonthon Road 1 that will take you directly to the market. Those

opt to travel by personal car can access the market from different routes.

As the market offers spacious parking area, there is nothing to worry

about car park. Being situated in the west of former Chao Phraya River

waterway, there are many small tributaries around the area. Visitors can

take boat trip to many other adjacent canals, a optional enjoyable activity

considered one of the prime charms of this market. Besides, within the

area surrounded by a network of canals and greenery, its serenity and

heavily forested landscape allow for peaceful relaxation. It is open only on

Saturdays, Sundays and public holidays from 9 am to around at sunset.

16

Bang Khla Floating MarketBang Khla Floating Market is created through the cooperation of local

residents to be a turning point of the local tourism industry. It is aimed

to serve as an alternative to meet the unmet needs of tourists. The

market provides a combination of tourism attraction covering nature,

history, tradition & culture, local way of life and conservation. Also, it

is designed to evolve into well-planned form that will be for the best

interests of the locals. Those interests are to be passed down to the

next generations. The place is located approximately 30 kilometers

away from Chachoengsao downtown and serves as the province’s

major tourist attraction on the bank of Bangpakong river in Bang Khla

district. This market is ideal for those keen on dining experience amidst

natural riverside atmosphere. It offers some sections just on the bank

of the river along with the entire scene of boat vendors in the river.

Foods are all for sale directly off boats. Visitors can also enjoy the

taste of local dishes while leisurely proceeding to explore the place.

Having departed from their own piers within their own orchards, local

vendors in neat and colorful clothing are on their boats laden with

local dishes, sweets and freshly harvested fruits, especially mango

and coconut. They earn their living in a real gardener’s manner.

Four Regions Floating MarketFour Regions Floating Market, or Pattaya Floating Market, lies in

South Pattaya area within 10 kilometers away towards the direction to

Sattahip. It is situated on an approximately 9.2-acre plot of land, just

close to Sukhumvit road. The area was originally a dense tall grass

jungle. After land reclamation, it was found that there is a hidden large

natural pond previously invisible to human eyes due to the density

of jungle plants. It struck land developer that this place could make

a good floating market. The idea was materialized eventually to

become today’s Four Regions Floating Market. The large complex

houses buildings and facilities built in the different styles of the four

regions of Thailand. Visitors can explore and absorb the atmosphere

of Thai people’s self-sufficient way of life in the olden days. Visitors

can see that the life of the Thai people those days was closely tied

to waterways. Fascinating local wisdom of the northern, central,

northeastern and southern parts of Thailand can also be explored

through simulation of old-day environment.

17

Guide Tip (Special)

Hua Hin Samphannam Floating MarketHua Hin Samphannam Floating Market is in Tubtai village and

sub-district in Hua Hin district. In Hua Hin, there are two floating

markets. One of them is Hua Hin Floating Market, and a short

distance away by car from this market is another one called Hua Hin

Samphannam Floating Market. The Victorian-style architecture of the

floating market is intended to preserve retrospective environment

of the district. Visitors can feel the charm of olden days in the reign

of King Rama VI through building style and other elements of the

market. Meanwhile, Thai traditional performance is also available.

A wide variety of goods are offered for sale by boat venders in a large

pond. Visitor can feel the true spirit of the past through the overall

surrounding environment of the market. It is anticipated that Hua Hin

Samphannam Floating Market will become the district’s major tourist

attraction in the future.

Ayothaya Floating MarketAyothaya Floating Market is a newly purpose-built tourist attraction in

Ayutthaya. It is constructed on a 24-acre plot of land and conveniently

next door to Ayothaya Elephant Camp beside Wat Mahayyong. It can

be said that this is the largest floating market in Ayutthaya. The venue

gives real Thai traditional atmosphere, surrounded by natural and

watery environment in Thai folk style. The area is divided into many

zones. There are as many as 249 stores in total within the market

compound. Of all the stores, 50 of them are vendors doing their

commerce right off their boats; another 40 stores are specialized in

Thai products from communities and the remaining 159 stores offer

other commodities for sale. Riverside pedestrian bridge is available to

facilitate visitors’ sight and purchase of a wide choice of local goods,

or OTOP products, made and sold by vendors from different districts of

Ayutthaya. Another unique quality of this new floating market is that its

internal buildings and places are named after all districts of Ayutthaya

for the purpose of making visitors more familiar with local products

from each district in addition to those relevant district names. Some

examples of the place name formats are Bangsai Market – Wickerwork,

Bangban Market – Sweets & Souvenir, Bangpahun Market – Roti,

Sweets, Souvenir, Sena Market – Fresh Prawn, Roasted Fish, Krung

Sri Ayutthaya Performance Arena, to name but a handful.

18

Health Corner

Everyone wants to be

healthy. Regular exercise

a n d c o n s u m p t i o n o f

nutritious foods are both

simple solutions that have

proved effective by many

people. As proper food

intake helps maintain good

health right from inside your

body, one should always

have healthy eating habits

every day. Do you know

that you can be healthier

by having “Top 10 Foods

to Eat Daily” in addition

to following the pyramid-

charted general guide to

daily food choices? Please

read on to find out what

we mean by those “Top 10

Foods to Eat Daily”.

Top 10 Foods to Eat Daily

19

Health Corner

1. BerryAlthough almost all fruits in berry family were once an unfamiliar sight, and even a rarity, in

Thailand, today one can spot them easily in fresh fruit/vegetable section in most modern grocery

stores and shopping malls, and even in some traditional fresh markets. Berries help improve

your digestive system, may encourage healthy aging with antioxidant they contain, and are a

good source of vitamin C that aids your skin health and also protects you from catching a cold.

2. EggEgg is not only the most accessible but also a highly affordable food item. Egg is a source

of high-quality protein that supplies energy without making you gain weight. Visual health is

another benefit offered by egg. Furthermore, lutein contained in egg protects your skin against

damages from exposure to sunlight.

3. BeanBean is an excellent source of iron, a mineral responsible for carrying oxygen from the lungs to

the cells of your body. A cup of beans provides approximately 16 milligrams of iron, which is

quite a high quantity. Besides, bean also contains dietary fiber that facilitates regular defecation.

4. Almond, Macadamia and Cashew Nut

These nuts are beneficial to cardiovascular health. Studies by nutritionist reveal that people

who consume these nuts regularly tend to have greater longevity than their counterparts by

up to 2.5 years. In addition, the nuts also contain omega 3 fatty acid ALA that helps reverse

and prevent depression and other mental/emotional health challenges. Importantly, the omega

3 fatty acid ALA also reduces harmful cholesterol.

5. OrangeOrange is rich in vitamin C beneficial for raising white blood cell counts and boosting immune

system in addition to high quantity of dietary fiber. Orange also contains antioxidant capable

of preventing skin damage and promoting collagen formation. It is evident that orange has a

wonderful array of proven health benefits.

20

Health Corner

10. YoghurtYoghurt is one of the health food items that many health-conscious consumers prefer

to stock up on in their fridges. That is a wise move. It is because yoghurt is loaded with

wonderful nutritional benefits for your body. Yoghurt eaters get a dose of several nutrients

vital for maintenance of good health, like potassium, phosphorous, zinc, vitamin B-12 and

protein. A cup of yoghurt as a daily habit will keep you incredibly healthy.

Source: http://health.kapook.com/view16463.html

6. Sweet PotatoSweet potato is conveniently available and provides numerous health benefits. Being rich

in beta-carotene, sweet potato supports eye health and strengthens your immune system.

Due to the presence of beta-carotene, considered one of the most potent antioxidants,

sweet potato may also reduce your risk of developing certain cancers.

7. BroccoliBroccoli is a good source of vitamin C, A and K. It provides a modest amount of beta-carotene,

an organic compound known to promote visual health. The isothiocyanates found in broccoli

has anti-cancer properties and therefore helps fight against lung and urinary bladder cancers. In

addition, vitamin K plays a role in bone growth and maintenance of bone density.

8. TeaAlthough this aromatic beverage is listed as food that one should avoid (just like coffee and

liquor), regular tea drinking in proper quantity can lower exposure to Alzheimer’s disease

and cancers in various organs. Tea also contributes to improved dental and bone health.

These proven health benefits offered by tea originate from a health-promoting antioxidant

called flavonoids.

9. KaleKale is a prime source of beta-carotene. Its wide variety of known health benefits includes

prevention of gastric, colon and lung cancers. Kale provides your body with vitamins vital

for prevention of muscular mass decay and improved efficiency of your immune system.

Apart from the afore-mentioned health advantages, calcium-containing kale also aids you in

preventing bone loss and osteoporosis.

21

Cook T ips

Ingredients

2 cans, Sealect Tuna Steak in Brine (Blue Can)

1-2 kaffir lime leaves

1 teaspoon, parsley, finely chopped

1 sprig, mint, each leave removed from sprig

1 teaspoon, chives, finely chopped

1 stalk, lemon grass, finely sliced

1 teaspoon, red chili, cut lengthwise into shreds

3 tablespoons, lime juice

2 tablespoons, fish sauce

1-2 teaspoons, sugar

3-5 bird’s eye chilies, finely sliced or coarsely crushed

Serve along with your favorite fresh veggies as side

dishes such as yard-long bean, Chinese cabbage and

common cabbage.

Directions

Open both cans of Sealect Tuna Steak

in Brine (Blue Can) and drain. Use a

fork to press tuna steak and remove

the remaining brine. Allow only a small

quantity of brine to remain in tuna

steak. Leave the drained tuna steak in

the cans and set aside.

In a mixing bowl, combine fish sauce,

lime juice, sugar and bird’s eye chili

to make a mixture of sour-and-spicy

salad dressing.

Add tuna steak and mix gently with

the sour-and-spicy salad dressing,

kaffir lime leave, parsley, chives, lemon

grass and mint leave. Taste and add

more condiments to your preference.

Arrange in serving plate and enjoy right

away after preparation along with your

favorite fresh veggies.

Sealect Tuna Sour-and-Spicy Salad

22

Cook Tips

1 can, Sealect Tuna Steak in Soybean Oil (Orange Can)

3 ladles, steamed rice/brown rice

3 bulbs, shallot, finely sliced

2-3 cloves, garlic, finely sliced

2 stalks, lemon grass, finely sliced

3-4 kaffir lime leaves

2 tablespoons, vegetable oil

3 tablespoons, roasted chili paste in soybean oil

2 teaspoons, seasoning sauce

1-2 tablespoons, fish sauce

1-2 teaspoons, sugar

1 tablespoon, lime juice

1 cup, kale stem, chop across their length into roughly

1-centimeter-long pieces

1 teaspoon, chives, finely chopped

Serve along with the following side dishes: lime,

cucumber, fried dried hot pepper and salted egg.

Directions

Open a can of Sealect Tuna Steak in

Soybean Oil (Orange Can). Pour away a

part of soybean oil. Leave the drained tuna

steak in the can and set aside.

Pour vegetable oil into non-stick frying

pan and heat. Add garlic and shallot. Wait

until they turn golden brown and smell

rich. Remove part of the cooked garlic

and shallot from heat and set aside in a

small bowl.

Add lemon grass and kaffir lime leave,

stir-fry until they smell rich. Add kale stem.

Continue stir-frying until the kale stem is

moderately cooked.

Add tuna steak and stir-fry unti l i t

turns lightly brown. Add the following

condiments; roasted chili paste in soybean

oil, sugar, lime juice, seasoning sauce and

fish sauce.

Add steamed rice/brown rice. Keep stir-

frying until the steamed rice is thoroughly

coated with condiments and mixed well

with all the other ingredients. Taste and

add more condiments to your preference.

Sprinkle chives over the cooked dish.

Remove from heat right away. Arrange in

serving plate and enjoy while it is still warm

with the above-mentioned side dishes.

Sealect Tuna Herbal Fried Rice

Ingredients

23

Activit ies

Mr. Surawit Konsomboon, MD, Deputy Public Health

Minister, presided over the presentation ceremony for

FDA Quality Award 2012. Thai Union Frozen Products

PCL. (TUF) was named among the award winners in the

category of food producer with top-quality products, high

ethical standards and good corporate social responsibility.

Ms. Thaweeporn Chomjun, Assistant General Manager, in

her capacity as TUF representative, was seen receiving

the award. The event was held recently at Grand Ballroom,

Miracle Grand Convention Hotel, Bangkok.

1. TUF Named the Winner of FDA Quality

Award 2012, Highlighting Strengths in Top-Quality

Food Products

2. Thailand at the Crossroads: Future in Our Own Hands

Mr. Thiraphong Chansiri, TUF President, was invited to speak on “Thailand at the Crossroads: Future in Our Own Hands” in the “Thailand

Future Forum” event hosted by Thailand Future Foundation. During the event, other leading Thai businessmen were also invited as speakers.

Among them were Mr. Issara Wongkusolkij, Mr. Supachai Chearavanont and Mr. Tod Jirathiwat. The event was held on July 31, 2012 at Plaza

Athénée Hotel, Wireless Road, Bangkok.

24

Activit ies

Mr. Rittirong Boonmechote, TUF Managing Director

(Shrimp Product), presided over Q2/2012 Fund Managers

and Securities Analysts Meeting and reported the quarterly

operating results and business direction. Mr. Wai Yat Paco Lee,

Assistant General Manager (Investor Relations), was also

present to answer questions and express opinions. The

event was held on August 9, 2012 at Intercontinental Hotel,

Ploenchit Road, Bangkok.

3. Plant Tour by TUF Shareholders

TUF shareholders were given a warm welcome by Mr. Wai Yat Paco Lee, Assistant General Manager (Investor Relations), and TUF

management members during an organized tour of Samutsakorn plant on August 7, 2012. Besides giving explanations for TUF business

and tuna processing to visiting shareholders, Mr. Wai Yat Paco Lee also answered to questions raised by interested shareholders through

the entire session.

4. TUF Meets Fund Managers and Securities Analysts

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