from the coo’s desk · 2280 our life parameters: rpm 2000 feed 400 architect for the success ......
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Dear Acers
It’s that time of the year again. All of us look forward to Navratri, Diwali & Christmas in anticipation of a lot of fun, laughter and family time. I want to wish you in advance for all the festivities.
On our chosen path of ACE- Adapt, Change & Excel, a lot of activities are happening but the result is not visible on the ground. I don’t want to sound too harsh by expecting immediate results but with launch of Ideal Pick Catalogue, and Sales Training program; we thought we were on our way to perform in a different way. But there is still a wide gap between our deliverables and market requirement. We need to fill this gap on priority.
This phase is similar to a line by David Ogilvy, widely hailed as “The Father of Advertising”, in his book. It goes like this “When I write an advertisement, I don’t want you to tell me that you
find it ‘creative.’ I want you to find it so interesting that you buy the product.”
Having said that, the efforts towards new business development and new product development have been substantial and we did succeed in a few places. A big success in High Performance Taps in export market has given us the confidence that we are on the right track.
The preceding half year has been a mixture of highs and lows. Our profitability has been a good. Sales target, though, is not shaping up as expected. The remaining half of the year will see more constraints in terms of resource allocation and we will have to stretch much to be able to deliver our commitment to the shareholders. An inch of additional effort, from each one of us will help us realize our goal.
I wish to appraise you all that it was an honour for the Engineering Ravi
an amalgamation of ideas
ISSUE 02 • OCTOBER 2015 FORBES & COMPANY LIMITED - ENGINEERING DIVISION
division to host, Mr. Pallon Mistry, the scion of our Shapoorji Pallonji Group, at our Chandivali office. The day-visit involved introducing him to the business, industry and products. An inquisitive individual and an eye for detail, we hope he was happy with what he saw. On the macro level, RBI has signalled a rate cut which will trigger consumption and companies will be looking out for prospects. India’s strong fundamentals will always be helpful when other economies are in a downturn. Together with an overall good outlook, we can achieve what we have set out to accomplish. When the going gets tough, the tough get going. All the best!
From the COO’s desk
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Credit should go to Mr. Pravin Pachpande from Export team and Product Manager Mr. M. Brownie Gerald. They went to China to understand the requirement of High Performance tools for our current distributor.
Customer Category: New Customer / New Product Range
Challenge: Roll tap for tapping on ADC12 with higher
parameter & life improvement
Objective: Improvement in life
Proposal: New TAP design with modified geometry
Customer: Auto Component Manufacturer
Size: HPT 3/8 UNF SC4 2B HSSE
Component: Rocker Arm
Material: S.G. Iron (250 BHN)
Type of hole: Through
Machine: HMC -SPM
Tapping Depth: 30mm
DAY 1Training to the Sales Engineers and explained the virtues of Ideal pick catalogue
DAY 2Trials for the samples of Tools.
DAY 3After successful trial on Titanium and Stainless Steel, we received the order for the High Performance Taps.
ARCHITECT FOR THE SUCCESS MR. VAIBHAV DESHMUKH, PUNE [email protected]
Eureka Moments
High Performance TapsBiggest single order for High Performane Taps- USD 200,000 (in Equivalent Rs. 1.2 Crore).
Tool Competitor Totem
Speed 200 RPM 200 RPM
Life 36mts 66mts (cont)
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Customer Category: New Customer / New Product Range
Challenge: Through Coolant Tap for tapping on Forged Steel
deep hole tapping
Objective: Improvement in life with reduced CPC
Proposal: New TAP design with Low Helix & Helica coating
Customer: Auto Component Manufacturer
Size: HPT 14X1.5 SLOW SPIREX DIN 374 HELICA T/C
Component: Tie ROD (BA OBJ Socket)
Material: S45C Forged Steel ( 220 - 260 BHN)
Tensile Strength: 900 N/mm2
Machine: Robotech VMC
Tapping Depth: 33mm
Challenge: How to work towards a lower CPC
Objective: Work with different set of parameters
to achieve the challenge
Customer: Amtek Auto
Component: Component Connecting Rod
Proposal: Drill 10.2X60X120 SH12 T/C TD TA
Parameters: RPM 2200
Feed 220mm/min
Challenge: How to work towards a lower CPC
Objective: Work with different set of parameters to achieve
the challenge
Customer: Roop Auto- Auto Part Manufacturer
Component: Yoke
Proposal: DRILL 13.5X54X 107 TD TA
1500 Rohit tools
2280 Our Life
Parameters: RPM 2000
Feed 400
ARCHITECT FOR THE SUCCESS MANIVANNAN- CHENNAI [email protected]
ARCHITECT FOR THE SUCCESS MR. VIJAY SINGH- [email protected]
ARCHITECT FOR THE SUCCESS MR. VIJAY SINGH- [email protected]
Solid Carbide Drills
Tool Competitor Totem
Speed 300 RPM 300 RPM
Life 16.5mts 17.6mts
Performance Competitor Totem
Tool life (in mtrs) 321 360
Result Reduced CPC by 25% 17.6mts
Performance Competitor Totem
Tool life (in mtrs) 1500 2280
Result We have reduced CPC by 46% 17.6mts
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Tungsten Carbide Rotary Burrs
CMS & AMS
Challenge: Difficult to machine material
Objective: To replace existing competitor
Customer: Power generation industry
Component: Teltone Runner turbine
Material: S.S. TA6NM
Proposal: TCRB T3- customised geometry
Customer Metaldyne
Product Laser Marking Machine
Application To mark 2D code on Balance shaft
Value R18 lakhs
Architect for the success Mr. Vidyanand Goswami - [email protected]
Mr. Shaikh Sohail- [email protected]
Customer SAIL
Product CMS Punches
Challenge Low-cost local competition
Architect for the success Mr. Santosh Chakra- Kolkata
Bradma Lasers First launched during The Delhi Machine Tools Expo
Enquiry generation method Delhi Machine Tools Expo
Customer Category New Customer / New Product range
Challenge To displace a settled competitor
Objective Convert the customer from competition to Bradma.
Proposal Newly launched Bradma™ Lasers wish Recus / IPG source with Forbes reliability & services.
Customer SAMCO Auto India Ltd. – Meerut
KPC Flexi Tubes - Faridabad
Size: 20 W Fibre Lasers
Architect for the success Mr. Jasdeep Singh- Delhi DSO, [email protected]
Mr. Kanishk Raghuvanshi- Delhi DSO, [email protected]
Performance Competitor Totem
Tool life (in mtrs) 20 60
Result Increased tool life by 200% 17.6mts
ARCHITECT FOR THE SUCCESS :MR. DEEPU KUMAR- BENGALURU [email protected]
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By Invite Only
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Events
Participation in Delhi Machine Tool Expo, 2015 from 20th Aug., 2015 – 23rd Aug., 2015 at Pragati Maidan, New Delhi
First batch of Training on Dimensions of Professional Selling by Mr. Roshan Joseph. He is a trainer from Carew International Inc. – a specialised sales training program. The workshop was conducted from 3rd August to 5th August 2015 at Sea and Rock Hotel, Mumbai.
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Second batch of Training on Dimensions of Professional Selling was conducted from 17th August to 19th August, 2015 at Sea and Rock Hotel, Mumbai
Third batch of Training on Dimensions of Professional Selling was conducted from 2nd September to 4th September 2015 at Tivoli Garden Resorts, Chhattarpur, New Delhi
Mr. Pallon Mistry in Chandivali factory with our MD Mr. Ashok Barat, Director- HR, Mr. Shrikrishna Bhave, CFO- Ms. Sunetra Ganesan, and COO Mr. Ravi Prem,
Fourth batch of Training on Dimensions of Professional Selling was conducted from 7nd September to 9th September 2015 at Greenfields, Thirumullaivoyal, Chennai.
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To commemorate the completion of 150 years of SP, it was proposed that we should contribute back to society.
There can be no greater effort than helping the unfortunate and giving them proper food. As a part of the poor
feeding initiative, Forbes contacted St. Catherine’s Home, Andheri. Their primary objective is to provide home,
education and rehabilitate the abandoned babies, toddlers and children with HIV who are shunned in society. They
have also rescued and provided shelter to many young girls from the flesh trade.
Forbes’ humble contribution as part of 150 years of celebration of SP Group
Vietnam Manufacturing Expo from 10-12th September 2015 at Hanoi, Vietnam.
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Editorial
I read this article in Harvard Business Review, the other day,
about points to consider for newly appointed managers. It
started with the understanding that being in a managerial
role, one is armed with a very potent weapon i.e. fire. Fire
here is a metaphor for power. The power to execute. The
power to influence. How one uses that fire will result in
success and failure. One of the points mentioned ‘taking
counsel for fears’. It is said that fear is normal and if you
aren’t scared, you shouldn’t be trusted with fire.
This line turns our usual understanding upside-down.
Logic says that if you aren’t scared, you should be the
one entrusted with fire. The new concept being explained
here looks at the practical and underlying aspect of
human psychology. Not the superficial one. The common
catchphrase that when one doesn’t have anything to lose
then they become free from fear, is wrong. Rather it makes
them more callous. It also makes them think that others too
aren’t fearful. The self-reference criteria sets in.
Fear of failure makes you take calculated risks. It doesn’t
make you look at the best solution but the optimum
solution. Christopher Nolan’s The Dark Knight Rises shows
this in an apt manner through Batman’s prison escape
sequence. The rope acted as a safety net resulting in lack of
fear. As soon as the rope was done away with, fear of failure
set in. This made his resolve even harder. There were no
second chances.
Not technically alike to Goebbels law, but a set of beliefs
followed by the crowd does result in a ‘don’t-question-the-
belief’ syndrome.
Channelize your fear
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Ground Zero
Maruti Suzuki approved Waluj factory for Spring WashersMaruti Suzuki India Ltd. audited Spring Washers facility at Waluj on 28th July 2015. The audit team Mr. Grover & Mr. Srinidhi of MSIL were impressed by the upgraded in-house manufacturing set up, Electroplating facility at Pranav Coating. Its our pleasure to announce that Maruti Suzuki has approved Waluj facility for the supply of Spring washers to them. Previously we had our Chandivali plant as approved source and now Waluj plant has been successfully approved. The QA team at Waluj Mr.Yogesh Kamble, Mr.Kundan Ramteke, Mr.Pradeep Chaudhari with Production Executive Mr. Gopal Patil were instrumental in getting audit through in well- coordinated efforts by Operations Manager Mr. Pavankumar & QA head Mr.Suyog Dasnurkar”
First of its kind “Sewage Treatment plant” at Waluj.On 26th August 2015, Mr. Ravi Prem inaugurated the “Sewage Treatment Plant” installed and commissioned at Waluj
factory. This plant is designed for 10000 Kilolitre capacity of sewage water treatment. With this Waluj factory has been
complied with one of the major pollution control statutory compliances. Congratulations to Waluj Plant head Mr.Ajit
Vaishnav and Project Incharge Mr.Rajesh Borakhade for this achievement.”
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Development in
HSS-Junkar Machine-
Magazine type job Auto
loading system
Electrical Discharge
Machining Machine
Inauguration
ZoneMaintenance
Kaizen IdeaModify Unloading Sestym.
Problem / Present StatusNs 635 Machine Running In Hand Loading.
ZoneDispatch
Kaizen IdeaProvide Bob Totem Logo .
Problem / Present StatusThere Is No Seal On Corrugated Box Once The Material Is Ready For Dispatch.
Counter MeasureBox Is Packed And Sealed With Totem Logo Tape.
ZoneThread Grinding.
Kaizen IdeaMake A New Design Such That It Will Increase Safety.
Problem / Present StatusIn Gt 77 Machine While Loosing The Dresser Lock Nut, Injury Happens To The Operator Hand.
Counter MeasureMade New Spanner Which Is Having Long Shank Handle So That While Loosing Hands Will Not Falling On Tailstock Centre.
ResultHydraulic motor eliminated and Induction motor with VFD installed. saving R40000/-
ResultIncreases safety & moral of the operator. No injury happens while loosing dresser lock nut. Dresser lock nut life exceeds.
ResultAll Boxes are sealed withTOTEM LOGO Tape.
CHIKALTHANAFACTORY:
CHANDIVALIFACTORY
KAIZEN BOARD
Idea by: Mr. M. Patil Idea by: Mr. Aniket SanapIdea by: Mr. Mahendra Bhanage
Before
Before
Before
After After
After
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ALL MAIL MAY BE ADDRESSED TO:The Editor ‘Forbes Symphony’Forbes & Company LimitedEngineering Division, Saki Powai Road,Chandivali, Andheri East, Mumbai- 72.Tel: 022 2847 1861Email: [email protected]
Editor Milind Patil
Associate editors Pravin Pachpande, Sujit Margaj
3rd to 7th December 2015, Gujarat18th to 21st November 2015, Bangkok
This newsletter is for in-house reading for all stakeholders of Forbes & Company Limited. Views expressed in the articles, if any, are exclusively those of the Author and not necessarily that of Forbes and Company Limited or the editorial team.
Forbes Family
Upcoming Events
Name Designation Location
Suryakumar Choudhari
Executive - Supply Chain Management
Aurangabad & Waluj
Chhayendra More
Project Manager Aurangabad & Waluj
Pramod Kumar Sales & Service Engineer Kolkatta
Bhagabat Panda Sales Engineer Mumbai
Rohit Rai Executive Trainee- Production Planning
Aurangabad & Waluj
Suraj Nagle Executive Trainee- HSS Taps
Engg Chandivali
Sunilkumar Kushwaha
Jr. Engineer- Production Planning
Aurangabad Chikalthana
Prathamesh Langi
Executive Trainee- HSS Taps
Engg Chandivali
Mr. Rohit Talwar Sales Co-ordinator Delhi
Mr. Ravindra Waghmare
Trainee Production Engineer
Mumbai
Mr. Subhash Narawade
Trainee Production Engineer
Mumbai
Manivannan Kasinathan
Sales Engineer Chennai
Maithili Kadam Executive - HR Engg Chandivali
Jaywant Mhatre Executive Trainee- D&D Engg Chandivali
Sachin Wadekar Executive Trainee- Quality Assurance
Engg Chandivali
Prem Kumar J Sales Engineer Coimbatore
Vishal Kadam Executive Trainee- Production
Engg Chandivali
Shubham Man-davkar
Executive Trainee- Production
Engg Chandivali
Welcome to the family
Mr. Vishal Jadhav successfully completed AMIE in September 2015.
Mr. Ajit Vaishnav successfully completed SP Group’s Senior Management Leadership
Program SHIKHAR. He & his team also won 1st prize in Action Learning Project of “Lean Management in Construction”.
Made us proud