From Experiential to Budget Traveling

ThesisTraveling magazines such as AFAR and Budget

Travel contain many stories and information in great detail of journeys that must be taken, and places that must be seen. Besides the name difference, it is evident that one of these magazines is made for a higher class, and one that is for a “savvy” budgeted-middle class. Besides the difference in their titles, the separation of class can be seen in the advertisements that represent a domination in race, and socioeconomic placement.

AFAR Positioning Statement:

AFAR inspires travelers to immerse themselves in authentic experiences that create deep connections between the reader, place, and local culture. Edited for an affluent and sophisticated audience, AFAR attracts highly engaged readers who have both the desire and the means to pursue the luxury of experience.

White Upper class 25-60 Foreign, Exotic, Luxury Younger-Middle aged Married Couples Luxury items; Newton Vinyard Fine Wine, Luis Vuitton Focused in Foreign Countries

A.F. Budget Travel“Savvy. Not Snobby. That's who we are. And that's

who our readers are. What they want is simple: to see the world in all its beauty, variety, and sheer oddity. Our readers go their own way: the savvy way.”

White More Family Oriented More for the Middle Class Objects advertised are more affordable; Suzuki SUV, Low

end Bose Head phones More local based, within the U.S.