1IMPACT REPORT

1The Perth Cultural Centre, photo by Cam Campbell.

2WELCOME 3FRINGE WORLD FESTIVAL 2015 AT A GLANCE 5THE WORLD FRINGE ALLIANCE 7AUDIENCE PROFILE 10AUDIENCE GROWTH 13CULTURAL VISITATION 16CULTURAL OUTCOMES 19SOCIAL OUTCOMES 21PARTICIPATING ARTISTS 26PARTNERSHIP ACTIVITY 34MEDIA & MARKETING REACH 38ECONOMIC IMPACT 41REPORT METHODOLOGY 49OTHER FRINGE ACTIVITIES 51PERTH PROGRESS & FRINGE WORLD 53FRINGE WORLD FUTURE 56FRINGE WORLD FESTIVAL 2015 AWARDS 57FRINGE WORLD TEAM 59FRINGE WORLD PARTNERS 62

CONTENTS

3THERES BEEN BUZZ AROUND FRINGE WORLD SINCE THE INAUGURAL EVENT IN 2011 AND EVERY YEAR SINCE, THE FESTIVAL HAS PRACTICALLY DOUBLED IN SIZE.

Over four years, FRINGE WORLD has become the third largest Fringe festival on the planet. Other festivals have taken over half a century to grow to similar scales.

The 2015 FRINGE WORLD Festival featured over 2,600participating artists from around the world presentingclose to 3,500 individual performances across the smorgasbord of ticketed and free programs on offer - with record free and ticketed attendance of more than 660,000.

FRINGE WORLD is now the largest annual performance platform in Western Australia with the 2015 Festival delivering over $4 million net box office to artists and importantly 71% of the participating artists were from WA.

The story of FRINGE WORLDs success is about the spiritand enthusiasm of the WA community our generousaudiences, the Festivals forward-thinking government

and corporate partners and our talented Westralian artists.The positive results captured in our annual Impact Report across social, cultural, civic, place-making, economic and vibrancy terrains describe the exponential value that investment in FRINGE WORLD generates.

FRINGE WORLD is an initiative that has contributed to changing Perths perception of and engagement with arts and culture.

The Festival has activated, enlivened and introduced the citys urban spaces and venues to a mainstream and broad audience, helping to shift and evolve how we perceive ourselves in the global community and how we value and live in our fine city.

Every year since inception, the Festival has grown, developed and improved. FRINGE WORLD is proud of its strong reputation and strives to deliver an even greater customer experience for its partners, audiences and participants every year.

We look forward to doing it all again with you for another 31 Days of Perthect in 2016.

WELCOME

4 Since its inaugural season in 2011, FRINGE WORLD has quickly become a highlight on Western Australias calendar of major cultural and arts events.

The State Government, through Lotterywest and the Department of Culture and the Arts has been a proud supporter of FRINGE WORLD since its inception, and it has been a pleasure to see the strength of the public response, with this years festival set to draw even bigger audiences to an expanded program.

Hon. Colin Barnett MLA Premier of Western Australia opening the 2015 Fringe World Festival, photo by Court McAllister.

Hon. Colin Barnett MLA Premier of Western AustraliaFRINGE WORLD Festival Guide 2015

5FRIN

GE W

ORL

D FE

STIV

AL 2

015

AT A

GLA

NCE

556 EVENTS

WORLD PREMIERES

AUSTRALIAN PREMIERES

WAPREMIERES

18364118

113 VENUES

36% COMEDY19% CABARET16.5% THEATRE8.5% MUSIC & MUSICALS5% CHILDRENS EVENTS

4% FREE & COMMUNITY EVENTS4% CIRCUS3% VISUAL ARTS2% DANCE & PHYSICAL THEATRE2% FILM & MULTIMEDIA

MIX

OF G

ENRE

STHE PROGRAM

3,464 INDIVIDUAL

PERFORMANCES & EXHIBITION DAYS

49% INCREASE FROM FRINGE WORLD FESTIVAL 2014

2,626 ARTISTS & PARTICIPANTS

WESTERN AUSTRALIA

INTERSTATE

OVERSEAS

71% 18% 11% FROM

FRO

MFR

OM

THE ARTISTS

94%of artists were satisfied with their experience during FRINGE WORLD Festival 2015

94%of artists and participants would recommend Perth as a place to visit

ECONOMIC IMPACT

$51,002,924 GROSS VISITOR EXPENDITURE

$70,894,065 TOTAL GROSS

ECONOMIC MOVEMENT CALCULATIONS ON PAGE 46 CALCULATIONS ON PAGE 46

36%

19%

16.5%9.5%

5%4%

4%2%

2%3%

6AUDIENCE & ATTENDANCE

660,093ATTENDANCE AT FREE AND TICKETED EVENTS

258,438ATTENDANCE AT TICKETED

EVENTS

$27.80 AVERAGE TICKET

PRICE

$6.4 millionSPENT AT THE

BOX OFFICE

Over

DOUBLE THE BOX OFFICE

SPEND FROM FRINGE WORLD

2014

AUDIENCE GROWTHTOTAL ATTENDANCE AT FREE & TICKETED EVENTS

2012 2013 2014 2015

151,7

73

215,

956

372,

431

660,

093 98%

of the audience plan to attend FRINGE WORLD Festival again in 2016

77%say that FRINGE

WORLD has contributed to them feeling safer

in Northbridge and the Perth city centre

64%AVERAGE SESSION

CAPACITY ATTENDANCE

MEDIA COVERAGE

SOCIAL MEDIA 43,187 SUBSCRIBERS

27,387 FACEBOOK FANS5,648 INSTAGRAM FANS

78% INCREASE*

157% INCREASE*

73% INCREASE*

$5,870,145 WORTH OF MEDIA COVERAGE

REACHING AN AUDIENCE OF

49,129,169

7There are over 300 Fringe Festivals happening around the world. The World Fringe Alliance is a select group of nine of the best and FRINGE WORLD is proudly one of the invited member festivals.

Through the Alliance, FRINGE WORLD is able to connect Western Australian artists with international and national touring opportunities.

As these comparative facts show, FRINGE WORLD is the fastest growing Fringe in the alliance and the third largest in terms of audience reach.

7

HOLLYWOOD FRINGEEST. 2008 28 VENUES

(2014 FESTIVAL)

NEW YORK FRINGEEST. 1997

205 EVENTS 1,200 PERFORMERS75,000 ATTENDEES

(2014 FESTIVAL)

EDINBURGH FRINGEEST. 1947

3,193 EVENTS299 VENUES

OVER 2.18 MILLION TICKETS SOLD(2014 FESTIVAL)

GRAHAMSTOWN FRINGEEST. 1974

400 EVENTS225,538 ATTENDEES

OVER 7 MILLION RAND TICKET SALES

(2014 FESTIVAL)

8 8

BRIGHTON FRINGEEST. 2006

787 EVENTS 176 VENUES

405,857 ATTENDEES AT FREE & TICKETED EVENTS

(2015 FESTIVAL)

PRAGUE FRINGEEST. 2001 36 SHOWS

(2014 FESTIVAL)

AMSTERDAM FRINGEEST. 2005

80+ EVENTS40 VENUES(2014 FESTIVAL)

ADELAIDE FRINGEEST. 1960

1,058 EVENTS 4,000+ ARTISTS

376 VENUES540,860 TICKETS SOLD

$13.3 MILLION TICKET SALES (2015 FESTIVAL)

FRINGE WORLD FESTIVAL, PERTH EST. 2011

556 EVENTS 2,626 ARTISTS

113 VENUES 660,093 ATTENDEES AT FREE & TICKETED

EVENTS258,438 TICKETS SOLD

over $6.4 MILLION TICKET SALES (2015 FESTIVAL)

9Some Like it Yacht, photo by Rachel Barrett.

Its called FRINGE WORLD but it is far removed from the fringes, having firmly established itself at the centre of life in Perth after another record-breaking and energetic Festival...It took just two weeks for the Fringe to surpass its entire ticket sales for last year, with many audiences trying the program of affordable, accessible arts and live entertainment for the first time.

Editorial The West Australian

10

FRINGE WORLD OFFERS SOMETHING FOR EVERYONE AND ENGAGES WITH THE WIDEST DIVERSITY OF POPULATION OF ANY WA EVENT, REACHING BOTH ARTS MARKETS AND MAINSTREAM AUDIENCES.

The Festival has broad engagement across both age and geographic parameters. As the total attendance at the Festival has grown, the FRINGE WORLD audience has broadened and become more equally represented across the age range spectrum, whilst still retaining the strongest representation with a youthful audience aged 24-35.

The 2015 Festival had a Childrens Event program that was well received and 16.3% of the 2015 surveyed audience attended an event with a child under the age of 18.

... Fringe

represents a chance to engage with

audiences across all demographics.

AUDIENCE PROFILE

Editorial, Fabulous month brings arts in from the Fringe, The West Australian, 23 February. A. Orr, Locals Fake Up on stage for Fringe World, WA Today, http://www.brisbanetimes.com.au/entertainment/locals-fake-up-on-stage-for-fringe-world-20150206-1381k2.html

< 17 18 23 24 29 30 35 36 41 42 47 48 53 54 - 59 60+

220

394

517

10,2

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11,4

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24,9

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45,9

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20,3

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27,0

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42,6

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17,3

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28,6

77

11,4

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32,5

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20,5

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33,8

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9,35

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27,6

43

FRINGE WORLD TICKETED ATTENDANCE BY AGE 2013, 2014 & 2015 COMPARISON

2013

2014

2015

Aleisha OrrWA Today

11

Net Promoter Score (NPS) is a performance metric used to rate a companys customer service and how likely a customer would be to recommend a company to people they know.

The 2015 audience survey results saw FRINGE WORLD achieve a NPS of 82%, an increase from 78% in 2014.

Audiences have a memorable and overwhelmingly positive experience at FRINGE WORLD and the Festivals track-record at achieving high NPS results validates the ongoing potential for audience growth through positive word-of-mouth.

The audiences were as diverse as the performers, though perhaps not as colourful. There is much anecdotal evidence of elderly people venturing into Northbridge for the first time in years, with the bawdy comedy and burlesque shows as popular as swing-time bands and theatre. And families with children were out in force too, flocking through the Perth Cultural Centre and the Pleasure Garden hub in Russell Square.

FRINGE WORLD AUDIENCE CURRENT OCCUPATION

Professional (56%)

Office/Admin (15%)

Other (10%)

Student (6%)

Retired (5%)

Home Duties (4%)

Technical (3%)

Unemployed (1%)

Editorial, Fabulous month brings arts in from the Fringe, The West Australian, 23 February 2015

EditorialThe West Australian

82%NET PROMOTER

SCORE

12

19%STIRLING

11%PERTH & VINCENT

11% CAMBRIDGE, CLAREMONT,

COTTESLOE, MOSMAN PARK, NEDLANDS,

PEPPERMINT GROVE & SUBIACO

10%BASSENDEAN & BAYSWATER

8%SOUTH PERTH

& VICTORIA PARK

7%MELVILLE

7%JOONDALUP

6%EAST FREMANTLE

& FREMANTLE

5%MUNDARING

& SWAN

4% BELMONT & KALAMUNDA

4% CANNING & GOSNELLS

3% WANNEROO

3% COCKBURN

& KWINANA

1% ROCKINGHAM

1% ARMADALE &

SERPENTINE-JARRAHDALE

FRINGE WORLD CONTINUES TO ENTERTAIN A DIVERSE AND PRIMARILY DOMESTIC MARKET.

The total attendance to the 2015 Festival almost doubled from 2014, but the visitor origin remained consistent.

Whereas 11% of Festival participants came from overseas, the percentage of surveyed audience who live overseas remained at the modest 2014 level of 0.5%. Comparatively, 3% of the surveyed audience live elsewhere in WA, 0.7% live elsewhere in Australia and the remaining audience visitors live in the City of Perth or the Perth Metropolitan Area (95.7%).

Suburbs where the Festival experienced growth included Stirling, Fremantle/East Fremantle, Melville, Wanneroo, Rockingham and Armadale/Serpentine. We welcomed intrastate guests from a number of towns including Broome, Toodyay, Karloo, Southern Cross and Narrogin.

It is significant to note that the Festivals ticket purchasers came from households in every postcode in the Perth metropolitan area.

PERTH METROPOLITAN AUDIENCE RANGE 2015 ATTENDANCE BY GROUPED POSTCODE

13

AUDIENCE GROWTHA MIX OF LOYAL RETURN AUDIENCE AND EAGER FIRST-TIMERS CONTINUES TO FUEL THE GROWTH OF FRINGE WORLD.

73% of unique customer accounts to fringeworld.com.au were newly created this year. Combined with the healthy returning audience, an even higher positive NPS result and the fact that 22.7% of the surveyed audience identified as attending FRINGE WORLD for the first time in 2015, a bright future for FRINGE WORLD is indicated in terms of market engagement moving forward.

ATTENDANCE PATTERNSFRINGE WORLD encourages audiences to experience as many shows as possible at a variety of venues during 31 Days of Perthect. The affordable ticket price and high volume of shows each night means its easy to binge on Fringe.

The surveyed audience visited the Festival on average 5.6 times and according to the ticketing data, the average number of tickets sold percustomer was 4.73. These figures are consistent with the 2014 results.

The most popular reasons the audience attended FRINGE WORLD included to be entertained (81%); to enjoy the Festival atmosphere (67.7%); to see a specific show/event (42.7%); to spend time with a friend, family member or partner (38.5%); to be exposed to an artistic/cultural experience (27.2%); and because the event was good value (23.3%).

23%of the surveyed audience had never attended a FRINGE WORLD Festival before

75% of the surveyed audience attended in 2014 and at

least one previous FRINGE WORLD Festival

What would you have done if you had not made this trip to FRINGE WORLD Festival?

Stayed at home (68%)

Something else in

Perth (28%)

Other (4%)

10% of the surveyed audience

have attended every FRINGE WORLD Festival

73%new customer a

ccounts

to fringeworld.com.au

D. Zampatti, Just follow my lead, The West Australian, 8 January 2015 https://au.news.yahoo.com/thewest/entertainment/arts/a/25934858/just-follow-my-lead-folks/

14The Urban Orchard, photo by John Leonard.

Perth is a different city when Fringe World

is on.

David ZampattiThe West Australian

15Fringe World Mermaids, photo by Jarrad Seng.

16

CULTURAL VISITATIONFRINGE WORLDS PRINCIPLE AIMS INCLUDE INCREASING ACCESS TO ARTS EVENTS AND ENCOURAGING GREATER CULTURAL PARTICIPATION IN THE FUTURE, THROUGH ATTRACTING AUDIENCES THAT ARE NOT REGULAR CULTURAL CONSUMERS.

45.5% of the 2015 surveyed audience can be described as regular cultural consumers, stating they attendcultural events regularly (at least once a month). The remaining 54.5% can be classified as non-regular cultural consumers, attending cultural events only a few times in the last year, or not at all.

By comparison, three years ago the percentage of non-traditional arts consumers at the Festival was lower with 44% identifying as not regular arts attendees.

That the Festival has steadily increased its attractiveness to non-traditional arts consumers, whilst overall attendance at the Festival has grown, combined with the result that 68.2% of the surveyed audience stated that they would have stayed at home had they not attended a FRINGE WORLD event, it is a safe conclusion that FRINGE WORLD is contributing to the growth in WA arts and cultural event attendance.

Never (1%)

1-2 times a year (12%)

3-4 times a year (41%)

At least once a month (40%)

At least once a week (6%)

Over the past 12 months, how often did you attend any arts or cultural events?

AVERAGE CULTURAL VISITATION OVER A YEAR

[FRINGE WORLD] is a wonderful time of year because there is so much on and people who dont normally come to the theatre are drawn in, Mt Lawley dramatist Zoe Holly-oak said. ... You dont need a huge budget and a huge cast to make great theatre, she said.

Stephen Bevis

The West Australian

S. Bevis, Festivals local acts love the spotlight, The West Australian, 23 January 2015

17

The responses to this question were very similar to results recorded in previous years. The surveyed audiences top three cultural events they like to consume are music (71.6%), film (70.3%) and comedy (65.4%).

AUDIENCE VISITATION TO PERFORMANCE VENUESOVER A TWO YEAR PERIOD

Which of the following performance venues have you been to in the last two years?

What kind of arts and cultural events did you attend in the last twelve months?

When asked which performance venues they had visited over the last two years, the largest response was FRINGE WORLDs The Pleasure Garden (79%) followed by Perth Arena (61.4%).

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PLEA

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79%

61%

58%

56%

49%

43%

39%

38%

32%

29%

28%

26%

25%

23%

18%

17%

AUDIENCE VISITATION TO CULTURAL EVENTSIN THE LAST 12 MONTHS

72%

70%

65%

62%

37%

34%

31%

26%

26%

8% 2%

MUS

IC

FILM

COM

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D. Hatch, Theatres look to emulate success of Fringe, The West Australian, 9 March 2015

18

If the quarter of a million tickets sold to this years Fringe World Festival tells us anything, it is that Perth audiences are keen to experience live performing arts.

There are many reasons for Fringes success: the transformed Northbridge atmosphere, the diversity of shows. But the combination of cheap tickets and

shorter performances is arguably a major factor the festival allows consumers to taste-test a variety of theatrical experiences for a relatively small outlay.

Daniel HatchThe West Australian

From A Small Distant World, photo by Daniel Grant.

19

FRINGE WORLD INCREASES ACCESS TO ARTS EVENTS BY ENSURING THAT THE FRINGE EXPERIENCE IS DISTINCTIVE, INNOVATIVE, AFFORDABLE AND INCLUDES A LARGE AMOUNT OF FREE PROGRAMMING.

INCREASE ACCESS TO ARTS EVENTSWith the average FRINGE WORLD ticket price a bargain at $27.80 and over 54 free events on offer, the 2015 Festival continued to offer a very large audience broad access to the arts.

The most popular free programs included the FRINGE WORLD Mermaids (24.5%), free events held in the Perth Cultural Centre (24.2%), iiNet Riickshaws (10%) and the Curtin Garden Library in The Pleasure Garden (10.2%).

Some free events already occurring in the city are promoted through the FRINGE WORLD Festival program. The City of Perth Twilight Hawkers Market is one such event, attended by 29.8% of the surveyed audience, and 13.6% attended the Chinese New Year Fair in Northbridge.

The vast majority of the audience felt that the Festival had enabled them to see high quality performances they would otherwise not see. The majority also agreed or strongly agreed that the Festival gave them the opportunity to discover new talent, styles or genres. Its positive to note that alongside total attendance to the 2015 Festival almost doubling from 2014, the cultural outcomes from the survey remained practically unchanged from the 2013 Impact Report.

ENCOURAGE GREATER CULTURAL PARTICIPATION IN FUTURE

An overwhelming 98.4% of audience members surveyed said they were planning to attend the FRINGE WORLD Festival again in 2016. More generally, a vast majority (95%) felt more inclined to attend arts events in the future. Audiences also reported feeling more inclined to see less-well known events after having attended the Festival.

FRINGE DISTINCTIVENESS & QUALITY

Only 1% of the surveyed audience disagree that FRINGE WORLD showcases innovative work from around the world. The vast majority 86.2% think the Festival is unique in relation to other events that the audience has experienced.

CULTURAL OUTCOMES 93%believe FRINGE WORLD enables them to see high quality performances they would otherwise not see

86%believe FRINGE WORLD events are unique

in relation to other events they have experienced

93%think FRINGE WORLD showcases

challenging and innovative performances from around the world

89%of the audience will take greater risk and

see less well-known arts events in the future

95%indicated their FRINGE WORLD visit had

made it more likely that they would attend more arts events in the future

T. Beggs, FRINGE WORLD VIP Launch Absolutely, Perth Culture, 26 January 2015 http://www.perthculture.com/fringe-world-vip-launch-absolutely-perthect/

20La Soire, photo by Jarrad Seng.

FRINGE WORLD has

become something

of a phenomenon in

the short four years since

its inception to Perth, the

envy of festival organisers

worldwide.

Tabetha BeggsPerth Culture

21

THE SOCIAL BENEFITS OF FRINGE WORLD INCLUDE ACTIVATION AND ANIMATION OF PERTH CITY AND ITS SURROUNDS, INSPIRING AN IMPROVED IMAGE OF PERTH AND FOSTERING SOCIAL COHESION.

ACTIVATION OF PERTH CITY AND SURROUNDS

Mirroring the programs breadth, the Festival venue footprint extended even further into the wider Perth community in 2015.

There were 113 venues in the 2015 Festival and significant programs of events held in Fremantle, Victoria Park, Mandurah, Midland and Scarborough.

Established venue producers such as The Blue Room Theatre and others in the Perth Cultural Centre continued to have a strong presence in the Festival. The popularity of the FRINGE WORLD platform also enticed new and emerging independent producers to develop satellite programs and dip their toes in the Fringe waters.

Fringe fans were encouraged to seize the opportunity that FRINGE WORLD offers and go on a Perthect adventure in their hometown by visiting as many venues as possible.

IMPROVED IMAGE OF PERTH

Fringe enriches and transforms not only a populations experience and expectations of the arts, but also its sense of identity and social cohesion.

As the statistics below attest, FRINGE WORLD has registered an enduring positive transformation in public perception and has added to the value of the Perth brand locally, nationally and internationally. These results and the positive sentiment from the audience have either remained unchanged since 2013 or increased positively.

SOCIAL OUTCOMES

97%feel FRINGE W

ORLD

contributes to making

Northbridge and Perth city

centre a more vibrant

place

97%agree that FRI

NGE WORLD

contributes to making

Perth special as a city

92%agree FRINGE W

ORLD

promotes Perth as a

city that is globally

connected

91%think FRINGE WORLD

increases pride in Perth as a city

98%believe FRINGE WORLD is an important addition to Western Australias cultural life

94%are more likely to visit the city in the future

after their visit to FRINGE WORLD

22

The West Australian spent Saturday night

in Northbridge and Perth and found efforts to

attract a different kind of crowd were paying off,

bouyed at this time of year by the popularity

of Fringe World. Families, twenty-somethings

out for a big night and couples, some young

and others with silver in their hair, shared the

crowded streets. Many said they had avoided

the area for years. Anecdotal evidence the

streets are safer than they used to be is backed

by WA Police figures that show in the six years

from 2009 to 2014 the number of assaults in

Northbridge fell 50 per cent. In Perth the fall

was 18 per cent.

SHOWCASING PERTHS VIBRANCY & CREATIVITYFRINGE WORLD Festival is an event that showcases Perths vibrancy and creativity.

AGREE (96%)

UNSURE (3%)

DISAGREE (1%)

INCREASED COMMUNITY COHESIONFRINGE WORLD Festival is an event that brings the whole community together.

AGREE (90%)

UNSURE (8%)

DISAGREE (2%)

INCREASED FEELINGS OF SAFETYFRINGE WORLD Festival has contributed to me feeling safer in Northbridge and the Perth city centre.

AGREE (77%)

UNSURE (19%)

DISAGREE (4%)

22% increasefrom 2012

Kate EmeryThe West Australian

K. Emery, How we learnt to love the new Northbridge, The West Australian, 2 February 2015

23

PEDESTRIAN STUDYIn our ongoing commitment towards reporting comprehensive and robust Festival data in this Impact Report, we have supplemented our existing analytical tools with data obtained through a partnership with leading-edge analytics company, Inhouse Group, who completed an iinsights Pedestrian Study of the Festivals two main sites; The Pleasure Garden and the Perth Cultural Centre in Northbridge.

iinsights sensor-based technology works by passively capturing and monitoring anonymous wireless signals emitted from visitors mobile devices to deliver actionable visitor intelligence. We can reveal the following results of this Pedestrian Study: 1 in 8 people walking by the Perth Cultural Centre were converted to a visitor for more than 30 minutes. This confirms that the Festival is a key driver for passers-by to engage with activated urban spaces. The average visit dwell time to the Perth Cultural Centre or The Pleasure Garden was 56 minutes. Many people, especially Fringe newbies, visit the Festival to soak up the atmosphere and enjoy a drink or meal with friends or family. They might not purchase an event ticket in the first instance, but by testing the Fringe waters at these sites they are encouraged to dive in and experience more next time around.

7pm was the busiest time for visitors to the Perth Cultural Centre or The Pleasure Garden. Fringe fans love to start their night early, grabbing a bite to eat somewhere nearby the venue then checking out one or more shows in the evening. 24% of visitors to either of the two sites were seen more than once. We know from with the survey results that the audience visited the Festival on average 5.6 times. These two results combined reaffirm the Festivals success at driving audiences to binge on fringe and enjoy multiple shows and visit multiple venues during 31 Days of Perthect.

But it is the social

glue that matters

immensely here. The

Fringe has brought people

together in a spirit of

celebration and inclusion

that goes beyond dollars.

The Fringe simply has

been great fun. Our city

has never looked nor felt

so good.

EditorialThe West Australian

Editorial, Fabulous month brings arts in from the Fringe, The West Australian, 23 February 2015

S. Bevis, Festivals local acts love the spotlight, The West Australian, 24 Jan 2015

24Crowd in The Pleasure Garden, photo by Jarrad Seng.

Despite all the international fringe acts rolling through Perth, local artists remain the heart and soul of the massive event.

Stephen BevisThe West Australian

25Bacchanalia, photo by Chris Benson.

As well as attracting big name international performances like La Soire, the fringe also unearthed and promoted the creativity and artistry all around us but often overlooked during the rest of the year. With half the acts and 71 per cent of the performers from WA, many of the people putting on shows would be our relatives, neighbours, friends and others not so many degrees of separation removed from most of us. It is this community engagement and sense of shared fun that has helped the Fringe capture the public imagination.

EditorialThe West Australian

26

THE GROWTH AND SUCCESS OF FRINGE WORLD IS IN LARGE PART DUE TO THE PASSION OF OUR DIVERSE AND TALENTED PARTICIPANTS AND THE ENTHUSIASM OF PERTH AUDIENCES TO SAMPLE ALL THAT THE ARTISTS HAVE TO OFFER.

FRINGE WORLD is now the largest performance platform in Western Australia with the 2015 Festival delivering over $4 million net box office to artists.

As an open access event, FRINGE WORLD allows anyone from anywhere in the world to register and be a part of the Festival. Participants take the risk in developing and bringing their show to Fringe and staging it at a venue that they either find themselves or are matched to by the Festivals boutique venue matching service (55.3% of surveyed participants performed/exhibited in a matched venue).

Every artist has unique goals and measures of success for their experience at any fringe and the open-access format means that the artists grow and utilise their entrepreneurial talents to self-market their event to the significant audience that FRINGE WORLD has stimulated.

Many artists view FRINGE WORLD as a platform for sharing new work or as an opportunity to self-produce events for the first time. Healthy competition in the marketplace and a high quality of acts in the Festival means that both the artists and audience benefit.

participating artists

The Fringe World Festival gives our company

exposure to local audiences on a huge scale that

we would not be able to achieve alone. Local

audiences who dont always realise that many

troupes live here in Perth and perform all year,

which has a flow on effect to our work for the rest

of the year.

Kelly CookDirector, Twisted Vaudeville Circus

Editorial, Fabulous month brings arts in from the Fringe, The West Australian, 23 February 2015.

27

ARTIST BENEFITS

FRINGE WORLD is proudly artist-friendly, offering artists low registration fees and great artist services. The overwhelming response from artists has been positive with only 1.5% stating that they dont intend to participant in the 2016 Festival. Additionally, 85.5% of participants were satisfied or extremely satisfied with the general level of support given to them as participants.

Some of the artist services that FRINGE WORLD provides participants include:

AUDIENCE EXPOSURE FRINGE WORLD has successfully developed the largest arts audience of any event in Western Australia.

BUDGIE SMUGGLER Participants receive free entry into the Artist Club: The Budgie Smuggler. The Budgie Smuggler is the late-night hang out for artists, where they can enjoy quirky entertainment, cheap drinks and eats and a relaxed environment to meet and mingle with other artists.

MARKETING SUPPORT Participants tap into the massive FRINGE WORLD audience via the significant marketing and promotional campaign that the Festival delivers, including participant opt-in benefits like advertising and marketing distribution campaigns.

10,000FREE ATTENDANCE BY ARTISTS TO TICKETED

EVENTS

Over

AWARDS All FRINGE WORLD events are eligible for the FRINGE WORLD Awards, which feature cash prizes, touring support to partner festivals and the prestigious Martin Sims Award, that is presented annually to a work of new Western Australian theatre.

ARTIST PASS Participating artists receive an Artist Pass, enabling them to access ticketed events for free (if the session hasnt sold out). Free access to events is a benefit not offered by most fringe festivals.

The 2015 Festival recorded over 10,000 free attendances at events with an Artist Pass, equating to an average of 3.8 complimentary tickets per artist.

The Artist Pass therefore delivers an average per artist saving of $106 (based on the 2015 average ticket price of $27.80).

The Pass also enables artists to redeem food and drink discounts at a variety of Festival and participating hospitality providers.

28

ORIGIN OF ARTISTSWere very proud of how FRINGE WORLD has enabled local artists to raise their game and become more professional and geared for the world stage. 71% of the 2,626 participating artists were from Western Australia.

WESTERN

AUSTRALIA

71%INTERSTATE

18%OVERSEAS

11%

WORLD PREMIERES

AUSTRALIAN PREMIERES

WAPREMIERES

18364118

ARTIST OVERVIEWFRINGE WORLD participants are as diverse as the events they presented. 66.9% of the participants were aged 35 years or younger with artists ranging in age from under 18 to 60 and above.

FRINGE WORLD is an attractive performance platform for emerging artists along with seasoned professionals. 33.7% of those surveyed have been active less than five years, though at the opposite end of the spectrum 38.4% have been performing or participating for a decade or more.

For many participants (54.6%) FRINGE WORLD has been their only fringe festival experience as they identified as having not participated in any other fringe before.

In 2015, the number of artists visiting Perth specifically for FRINGE WORLD (24.3%) was more than double that of artists visiting Perth on a tour of multiple festivals around Australia (10.4%). These results indicate that FRINGE WORLD is seen as an important stop on the global festival circuit and is a key driver for artists when considering touring opportunities.

FRINGE WORLD FESTIVAL 2015 ARTIST AGE RANGE

29

FRINGE WORLD has been a succesful and financially viable opportunity for Kinetica and each year we have been involved we have made a profit.

Kinetica FRINGE WORLD Festival Participant

Dados Doorway Cabaret, photo by Jarrad Seng.

30

FRINGE WORLD EXPERIENCE PERTH AND FRINGE WORLD HAVE DEVELOPED A REPUTATION ON THE INTERNATIONAL FRINGE CIRCUIT AS A PLACE WHERE THE PEOPLE ARE FRIENDLY AND WELCOMING AND THE AUDIENCES GENEROUS AND RESPONSIVE.

Positive endorsement by participants has been consistently high since the inaugural Festival in 2011. 95.4% of the 2015 surveyed participants recommend FRINGE WORLD Festival to other artists and 51.8% of participants had participated at FRINGE WORLD in one or more previous years, a further endorsement of the positive experience and repeat-business that the Festival has engendered.

Almost all of those surveyed (94.4%) would recommend Perth as a place to visit, whilst 88.1% of artists agree that the Festivals atmosphere and buzz makes Perth an exciting place to visit.

Artists also believe that the Festival provides an opportunity to showcase the work of emerging artists (86.6%), meet other artists (83.3%) and view work they would otherwise not get to see (83.3%). The artists experience of FRINGE WORLD rated positively against other Festivals, with the majority (91.7%) rating its quality equal or better than other fringe festivals in Australia. The Festival rates well against peers abroad, with 93.7% of those surveyed rating its quality equal or better than comparable fringe festivals overseas.

94%of FRINGE WORLD artists

would recommend Perth as a place to visit

88%of FRINGE WORLD artists agree that the Festivals atmosphere and buzz makes Perth an exciting place to visit

87%of FRINGE WORLD artists believe that the Festival provides an opportunity to showcase the work of emerging artists

92%of FRINGE WOR

LD artists rate

the Festivals quality equal

or better than other fringe

festivals in Australia

31

ARTIST DEVELOPMENT

A key aim of the Festival is to assist in the growth of WA as a hub for the development of distinctive, enriching work that is both unique to WA as well as geared for the world stage.

Artists participate in FRINGE WORLD for a range of reasons, as illustrated below. Importantly, 87.6% of surveyed participants indicated they had achieved their primary aims, with 31.3% indicating they had achieved their aims completely.

Presenting work at FRINGE WORLD also leads to other performance and project opportunities in the 12 months following the Festival with 64% of stating that they believe their participation in the Fringe would lead to future opportunities in Perth, while 36.8% saw it as a pathway to other opportunities around Australia.

The Festival has also provided Western Australian artists with a platform for touring their works around the world.

FRINGE WORLD welcomes an ever-growing exchange with World Fringe Alliance festivals, including the National Arts Festival South Africa, from which seven productions toured to Perth in 2015. Western Australian artists are returning the favour, with many planning to tour to Grahamstown in 2015, as well as Edinburgh Fringe and Prague Fringe, in addition to those that have already performed at Adelaide Fringe over February and March this year.

Winners of the 2014 Martin Sims Award, Holland Street Productions, toured their musical theatre work Point & Shoot: A New Musical to the 2015 Brighton Fringe (and won the prestigious Argus Archangel Award), after successful seasons at Sydney Fringe, Melbourne Fringe and Brisbane Festival and a packed encore season at FRINGE WORLD in 2015.

In 2015, FRINGE WORLD embarked on a new partnership with Melbourne Fringe to present a Tour Ready Award. This partnership resulted in FRINGE WORLD welcoming one-woman extraordinaire Tessa Waters and her show WOMANz to Perth, while Melbourne Fringe awarded new WA work FAG/STAG an opportunity to take part in their Festival later in 2015.

ARTISTS REASONS FOR PARTICIPATING IN FRINGE WORLD FESTIVAL 2015

72%

3%

46%

37%

35%

30%

20%

14%

TO EXPOSE THEIR WORK TO A NEW AUDIENCE

TO GAIN ACCESS TO FUNDING BODIES

TO DEVELOP THE PERFORMANCE/PROJECT

JUST FOR FUN

TO GAIN ACCESS TO ARTISTIC NETWORKS

TO MAKE MONEY

AS A TESTING GROUND BEFORE TAKING THE WORK TO OTHER FESTIVALS

TO ACCESS MEDIA AND PROMOTIONAL NETWORKS

32Squidboy stars in Little Pleasures, photo by John Leonard.

33The Pleasure Garden, photo by Jarrad Seng.

34

partnership activityTHE 2015 FESTIVAL FEATURED A RANGE OF NEW PROGRAMS AND ACTIVITIES THAT WERE DELIVERED WITH THE SUPPORT OF KEY PARTNERS.

FRINGE WORLD partners support the Festivals vision towards delivering sustained benefits for the Western Australian community. The Festival co-developed programs that achieve this vision and engaged the massive FRINGE WORLD audience with our partners brand. The activities varied from specialty programs to services that enhanced the festival-goers experience

Photo by John Marshall

FRINGE WORLD CONCIERGE SERVICE:

POWERED BY WOODSIDE

This boutique ticketing service enriched the Festivals box office experience and enabled CBD Fringe fans to purchase tickets and receive advice and tips on the program. The activity was achieved with long-term partner Woodside.

IINET RIICKSHAWSOver 4,000 people enjoyed an iiNet Riickshaw ride along James Street at the 2015 Festival. This new initiative was a popular and relaxing way to travel in style between The Pleasure Garden and the Perth Cultural Centre in Northbridge.

Photo by John Marshall

Photo by John Marshall

35

THE GOLD DIGGER

The Comedy Central program at The Gold Digger was presented

thanks to a new long-term collaboration with The Perth Theatre Trust. The custom-

built venue was housed in the courtyard of The State Theatre

Centre.

35

BROOKFIELD BUNNIESStormie Mills big pink bunnies were a massive hit and Perthites loved playing hide and seek with them at Brookfield Place. The Festival also presented 60-Second Fringe with Brookfield, where bite-sized portions of Fringe fabulousness surprised audiences every Thursday night during the Festival.

SCRATCHNWIN GREAT BIG SCRATCHIEWith Community Partner Lotterywest we presented this fun game at The Pleasure Garden. Lotterywest is able to support events like FRINGE WORLD Festival thanks to the sale of products such as ScratchnWin.

CURTIN GARDEN LIBRARYPatrons to The Pleasure Garden loved spending a relaxed arvo or evening reading and enjoying a beverage at the Curtin Garden Library, presented by Curtin University.

Books were gifted to the Library and donated to charity at the end of the Festival.

Photo by Chris Benson

36

Photo by Jason Matz

36

THE WEST AUSTRALIANThe Festivals long-term media partner produced the magazine lift-out 31 Days of Perthect, Guide to FRINGE WORLD along with the micro site thewest.com.au/fringeworld15 that was the home of FRINGE WORLD reviews, star ratings, news, interviews and videos.

LITTLE CREATURESFringe Pink was even more present in 2015 thanks to the cute Little Creatures hand waver flags and bright aprons worn by bar staff. The Stables Bar in the Perth Cultural Centre was transformed with red and pink, making it the Little Creatures destination at FRINGE WORLD.

HOWLING WOLVES MARGARET RIVER

Thirsty fans enjoyed the free wine tastings in The Pleasure Garden and an in-store promotion with participating stores gave Howlers the opportunity to win a VIP spiegeltent party at FRINGE WORLD.

Photo by Jason Matz

Photo by Jason Matz

37

38

FRINGE WORLD FESTIVALS 2015 MEDIA CAMPAIGN GENERATED A TOTAL MEDIA VALUE OF $5,870,145 + GST ACROSS PRINT, ONLINE, TV, SOCIAL AND RADIO PLATFORMS.

The media coverage that was generated reached a cumulative potential audience of 49,129,169 (inclusive of social media but not including online audiences).

The Festivals total media value generated and cumulative potential audience figures have consistently increased since 2013 by between 30%-46% annually.

For the first time since FRINGE WORLD has been reporting its media impact, both the cumulative potential audience and total media values now include the Festivals social media value i.e. the standard equivalent advertising value for Twitter and Facebook (the figures do not include Instagram as the platform doesnt yet have a standard advertising model).

Valuing social media is an emergent field and because of these limitations combined with variations in user privacy settings, the true value of the Festivals social media coverage is under reported.

MEDIA & MARKETING REACH

39 The Gold Digger at the State Theatre Centre of WA, photo by John Leonard.

40

CAMPAIGN HIGHLIGHTS

The 2015 marketing and communications campaign ran for three months from 11 December 2014 (program announcement) to the last day of the Festival (22 February 2015) and encompassed print materials, advertising, website, digital and social media.

The FRINGE WORLD Facebook Page continues to engage a healthy number of Facebook users. During the campaign period there was an average organic reach of 31,000+ Facebook users per day, totalling over 2.3 million post views over the course of the campaign. The Festivals Facebook Likes grew over 28% within the same period.

On Instagram, the Festival fans grew 157% to 5,648. During the campaign period there were 1,393 posts tagged with #31daysofperthect and over 14,280 posts have been tagged with #fringeworld since 2013.

The Festival e-news subscribers grew 78% and during the campaign period 431,492 emails were sent.During the campaign period the Festival website had 5,501,811 page views (45% increase from 2014) and 832,679 sessions (69% increase from 2014) and an average session duration of 5.34 minutes.

The APN Outdoor advertising campaign reached 74.3% of Perths 18+ population with a total reach of 1.1 million people who saw the advertising an average of 4.1 times.

The top ways that were identified by the surveyed audience as how they found out about the Festival were: seeing a print advertisement or reading an article about the Festival or a Festival event (69.9%), FRINGE WORLD Festival Guide (printed) (67.4%), friend recommendation/word of mouth (39.3%), social media (36.6%), The West Australians lift-out 31 Days of Perthect, Guide to FRINGE WORLD (21.3%) and other advertising including radio and outdoor (23.8%).

Examples of social media posts about FRINGE WORLD.

41

ECONOMIC IMPACTFRINGE WORLD DELIVERS A SIGNIFICANT LEVEL OF ECONOMIC STIMULATION WITHIN THE CITY OF PERTH, DRIVEN BY THE DIVERSE AND PRIMARILY DOMESTIC AUDIENCE ALONGSIDE PARTICIPANTS WHO COME FROM INTRASTATE, INTERSTATE AND OVERSEAS.

The Festival has stimulated large visitation to Perth City and Northbridge by new markets from across themetropolitan area that would otherwise not be spending within the CBD and surrounds.

In 2015 FRINGE WORLD audiences spent an estimated$43.1 million dollars while attending events, including pre and post event expenditure in restaurants and bars and accommodation.

In addition to direct spend within the Perth economyassociated with the production of the Festival and the spend by the 840 national and international visiting artists and technicians participating in the Festival, the indirect effect on the Perth economy generated by FRINGE WORLD, after application of relevant gross value added multiplier, was over $70 million dollars.

Australian Hotels Association spokesman Paul Brockshlager said the festival brought a different demographic to Northbridge, including families. Fringe World has been a real key element adding to the revitalisation of Northbridge, he said. Its significant because it brings a whole array of customers who wouldnt otherwise be there.

Claire Moodie ABC News

68%of the audience had a

drink at a bar, nightclub or caf in the area before or after attending a FRINGE

WORLD Festival show

76%of the audience ate in

the area before or after attending a FRINGE WORLD

Festival show

C. Moodie, Fringe World to attract record numbers, fuels rivalry with Perth International Arts Festival, ABC News, 19 January 2015 http://www.abc.net.au/news/2015-01-19/fringe-world-to-attract-record-numbers-fuelling-festival-rivalry/6025476

42

BUSINESS IMPACT

The response from surveyed business echoes the audience response with regards to social impact, with 100% of surveyed local businesses agreeing that FRINGE WORLD has contributed to making Northbridge and the Perth city centre a more vibrant place.

Of the surveyed local businesses 85.7% agree that FRINGE WORLD has a significant positive impact on their business. 50% indicated that their level of trading increased and 66.7% that their diversity of clientele was higher than normal during FRINGE WORLD.

75.5% of the surveyed audience indicated they eat in the area before or after attending a FRINGE WORLD venue and 68.4% have a drink at a bar/nightclub/caf.

The surveyed audience indicated their spend prior to and after attending FRINGE WORLD events occurred in the following areas as per the chart below.

Audiences: Where was the majority of your expenditure made?EXPENDITURE BY SUBURB

Northbridge (62%)

Perth CBD (21%)

Other (5%)

Fremantle (3%)

Mount Lawley (3%)

Leederville (2%)

Midland (2%)

Scarborough (1%)

Victoria Park (1%)

CASE STUDY: LOCAL BUSINESS

Bivouac Canteen & Bar

Bivouac Canteen & Bar has established itself as one of Perths best eateries and its close proximity to the State Theatre Centre and The Blue Room Theatre mean its a firm favourite with fringe audiences.

When asked about the impact FRINGE WORLD has on Perth culture and society Bivouac said that the Festival has a significant positive impact on the community.

In the four years we have been involved in fringe we have seen a cosmic shift in the participation and attendance of shows, a softening in the attitudes towards the challenging issues that some of the shows present, increased discussion and engaging in the content of the shows.

Bivouac said that the Festival inspires and encourages younger artists to follow in the footsteps of the performers they see at the Festival.

According to Bivouac, Northbridge has a special fringe buzz going on during the Festival and it attracts plenty of first timers to the area who are surprised and amazed how clean, safe and active the streets are.

In speaking with other business owners, including outside of food and beverage, I believe there is a positive impact on their business through sales and new customers, Bivouac commented.

It [FRINGE WORLD] has a very significant positive impact on our business as we are always busier through the Festival and see plenty of first time customers through our doors. We have noted that in each of the first four years our trade has increased 10 15% [during the FRINGE WORLD Festival period].

43

VISITOR GROSS EXPENDITURE

In this section are the calculations made in order to estimate the gross expenditure by the Festivals audience; a key component in FRINGE WORLD Festivals overall economic impact.

Of the audience surveys collected, the vast majority were completed by visitors who lived in the Perth metropolitan area (95.8%).

Location No. %City of Perth 704 14.4%Elsewhere in the Perth Metro Area 4001 81.4%Elsewhere in WA 149 3.0%Elsewhere in Australia 35 0.7%Overseas 25 0.5%

DAY VISITORS VS STAYING VISITORSAs per survey responses from previous years, most respondents were FRINGE WORLD day visitors from Perth. It is worth noting that across festival years, there is an ever slightly upward trend in day visitors from outside Perth CBD.

Type of Respondent TOTALDay visitors (from City of Perth) 14.1%Day visitors (from elsewhere in Perth Metro Area) 79.7%Day visitors (from outside Perth) 1.9%Staying visitors (from City of Perth) 0.3%Staying visitors (from elsewhere in Perth Metro Area) 1.9%Staying visitors (from outside Perth) 2.1%

Using our public survey data, the gross daily expenditure during the average trip to the FRINGE WORLD Festival was calculated for each type of visitor based on location of origin.

AVERAGE DAILY/NIGHTLY EXPENDITURE PER PERSON, OUTSIDE FRINGE WORLD SPEND

Type of Respondent Total average daily spendCity of Perth $81Elsewhere in the Perth Metro Area $84Elsewhere in WA $184Elsewhere in Australia $231Overseas $175

To reach a gross visitor expenditure figure for the Festival duration, these daily averages were then multiplied by the average number of days (or paying nights in the case of accommodation) spent across the whole FRINGE WORLD Festival by each type of respondent.

NUMBER OF DAYS/ NIGHTS ATTENDED

Type of Respondent Ave. number of days attendedCity of Perth 7.0Elsewhere in the Perth Metro Area 5.4Elsewhere in WA 3.5Elsewhere in Australia 6.9Overseas 8.2

We are seeing visitors from overseas spending more days/nights visiting FRINGE WORLD Festival venues than ever, averaging 8.2 visits to the Festival during their stay in Perth, up from 5.9 visits last year.

44

Data on the total number of tickets sold overestimates the number of unique visitors, since most attend more than one event, over a range of days.

To estimate the number of unique festival visitors, the gross number of tickets sold plus estimated free attendance were split into different types of visitors (based on location) using the proportions from the audience survey.

These attendance figures by location type were then divided by the average number of events each type of visitor reported attending in the survey to reach an estimated number of unique visitors of each type. The number of unique visitors by type is shown in the following table, with a total unique visitation of 119,795 for purposes of economic impact analysis.

A key step in examining overall economic impact is to assess the proportion of expenditure made by visitors that would have been spent in Perth in any case. To account for this, we apply a downwards additionality adjustment to the average $ expenditure per person figures based on statistics derived from survey answers.

Once gross visitor expenditure had been calculated for the average trip days in each category, it was then multiplied by the unique visitor numbers in each category to reach an estimated total gross visitor spend of over $43 million, with over 76% spent by Perth based day trippers to the Festival. This is just over 1.6 times higher than 2014s figure of $26.9 million.

ESTIMATED TOTAL GROSS SPEND

Type of RespondentEstimated

uniquevisitors

Average days

Average spend per day

Additionality adjustment

Total spend

% of overall spend

City of Perth 13,577 7.0 $81 34.9% $5,011,502 11.6%

Elsewhere in the Perth Metro Area 99,489 5.4 $84 27.3% $32,808,209 76.2%

Elsewhere in WA 5,657 3.5 $184 0.8% $3,613,963 8.4%

Elsewhere in Australia 670 6.9 $231 0.3% $1,064,709 2.5%

Overseas 402 8.2 $175 0.2% $575,716 1.3%

TOTAL 119,795 $43,074,099

45

PERFORMER EXPENDITURE

Although FRINGE WORLD is not actively targeting interstate or international audiences, the Festival has made attracting independent visitation from interstate and overseas artists a key priority since inception.

From originally having 145 visiting international and interstate performers and production personnel in the first year of the Festival, this number has grown steadily to reach the 2015 level of 840 participating visitors.

We have endeavoured to increase average travelling artist season lengths to help ensure they get the most out of their FRINGE WORLD Festival participation. Based on the average stay of 8.1 nights per intrastate participant, 7.3 nights per interstate participant and 7.9 nights per international participant, visiting Festival participants spent an estimated 6,369 nights in Perth during their stay in 2015.

We look at expenditure by four different categories of performers: local performers from within Perth Metropolitan area, performers from within WA (intrastate), performers from elsewhere in Australia (interstate) and those from outside of Australia (international).

To approximate the expenditure of performers from Perth Metro area, we use the box office payments made to local performers as well as fees paid to Perth artists for contributions to free programs. Since these performers are Perth-based, we have assumed that the bulk of their fees generated through the Festival will end up being spent in the Perth economy. As this revenue has been included in the FRINGE WORLD expenditure figures they are not considered further here.

Based on our participant survey data, we calculate average daily expenditure for intrastate artists at $216, interstate artists at $137 and

$179 for international artists. These figures are in-line with those used by the Australian Department of Resources, Energy and Tourism to calculate tourism expenditure.

Travel expenditure for performers is not included in estimated performer expenditure, since the bulk of this expenditure will be on travel from elsewhere in Australia or from overseas, accruing to airline and travel operators based outside of Perth. VISITING PERFORMER EXPENDITURE CALCULATIONS

Type of performer Total days/nightsTotal average daily spend

Total expenditure

Perth n/a n/a n/aElsewhere in WA 705 $216 $152,280 Elsewhere in Australia 3,460 $137 $474,020 Overseas 2,204 $179 $394,516 TOTAL VISITING PERFORMER EXPENDITURE $1,020,816

ORGANISER EXPENDITURE

This expenditure includes all spending on staff, office running costs and suppliers. The totals for each of these categories of income and expenditure are displayed in the Organisational Expenditure chart.

Category AmountTotal expenditure on WA artists $1,294,896 Total expenditure on staff $3,849,448 Total expenditure on festival office costs $402,362

Other expenditure related to staging the festival $1,361,303 TOTAL ORGANISER EXPENDITURE $6,908,009

46

TOTAL GROSS EXPENDITURE

Combining the total estimated gross expenditure by visitors and performers at the FRINGE WORLD Festival with the expenditure by festival organisers (which includes expenditure by festival management on suppliers, staff and office costs), we reach a total gross expenditure figure of $51,002,924.

Source of expenditure Overall amount

Audience $43,074,099 Performers $1,020,816 Organisers $6,908,009

TOTAL GROSS EXPENDITURE $51,002,924

VISITOR GROSS EXPENDITURE VS TOTAL GROSS EXPENDITURE

Calculated gross expenditure totals for FRINGE WORLD Festival 2015 is up to 60% higher than last year, with each expenditure component having increased in practically equal measures. Last years balance of expenditure sources is maintained this year.

It is clear that the audience is a major contributor (84%) to total Festival associated gross expenditure. The performers contribute 2% of the total with the organisers accounting for the remaining 14% ($9.6m).

COMPARISON OF TOTAL VISITOR GROSS EXPENDITURE 2014 v 2015

Type of respondent Total 2014 spend% of overall

spendTotal 2015

spend% of overall

spend

City of Perth + Perth Metropolitan Area $24,244,161 90% $37,819,711 88%

Elsewhere in WA $1,876,160 7% $3,613,963 8%

Elsewhere in Australia $519,028 2% $1,064,709 2%

Overseas $213,379 1% $575,716 1%

TOTAL VISITOR EXPENDITURE $26,852,728 82% $43,074,099 84%

TOTAL GROSS EXPENDITURE $32,696,363 $51,002,924

COMPARISON OF VISITOR GROSS EXPENDITURE WITH MULTIPLIER AS A PROPORTION OF TOTAL VISITOR GROSS EXPENDITURE 2014 v 2015

Source of expenditure including Gross Value Multiplier effect

Total 2014 spend

% of overall spend

Total 2015 spend

% of overall spend

City of Perth + Perth Metropolitan Area $33,699,384 74% $52,569,398 74%

Elsewhere in WA $2,607,862 6% $5,023,409 7%

Elsewhere in Australia $721,449 2% $1,479,946 2%

Overseas $296,597 1% $800,245 1%

PERFORMERS $600,769 1% $1,418,934 2%

ORGANISERS $7,521,884 17% $9,602,133 14%

TOTAL VISITOR EXPENDITURE $45,447,945 $70,894,065

47

MULTIPLIED TOTAL EXPENDITURE AND FTE JOBS CREATED

In determining the economic movement triggered by FRINGE WORLD, we measure the knock-on effects of gross expenditure, since part of the money spent in shops, on suppliers etc. will then be re-spent by those shops and suppliers on other things and so on.

We therefore apply a Gross Value Added multiplier of 1.39, taken from Multipliers for Culture-related Industries by the National Centre for Culture and Recreation Statistics of the Australian Bureau of Statistics (ABS).1 This takes the total multiplied expenditure to $70,894,065. The individual multiplied figures are reproduced below.

We also apply a Full-Time Equivalent (FTE) employment multiplier of 22 jobs per $1m spent per annum to the Total Gross Expenditure figure with multiplier (again in keeping with ABS standards), to convert this expenditure into jobs created by the spending associated with FRINGE WORLD.

These figures of $70.9m and 1,560 FTE jobs represent over a 55% increase compared to the 2014 totals of $45.4m and 999 FTE jobs generated in WA.

MULTIPLIED TOTAL EXPENDITURE

Source of expenditure

Total gross expenditure

Total gross value added

(with multiplier)

FTE jobs from gross

expenditureAudience $43,074,099 $59,872,998 Performers $1,020,816 $1,418,934

Organisers $6,908,009 $9,602,133 Total $51,002,924 $70,894,065 1,560

INTRASTATE, INTERSTATE AND OVERSEAS VISITOR GROSS & MULTIPLIED EXPENDITURE

Extracting the exclusive economic expenditure of visitors, both participant and audience, to FRINGE WORLD from elsewhere in WA, interstate and overseas is noteworthy when considering new visitation to Perth metropolitan area, rather than total visitation to the City of Perth through the FRINGE WORLD Festival.

INTRA / INTER / OVERSEAS VISITOR (IIOV) EXPENDITURE CALCULATIONS

Type of visitor Total uniquevisitorsAverage

daysAverage

spend per day

Total spend

Intrastate Audience 5,657 3.5 $184 $3,643,108 Interstate Audience 670 6.9 $231 $1,067,913 Overseas Audience 402 8.2 $175 $576,870 Intrastate Artist 87 8.1 $216 $152,215 Interstate Artist 474 7.3 $137 $474,047 Overseas Artist 279 7.9 $179 $394,534 TOTAL 7,569 $6,308,687 MULTIPLIED TOTAL 1.39 $8,769,075

SPEND IN PERTH PER DOLLAR INVESTED

Figure/ration Amount

Total IIO Visitor Expenditure (IIOV) $8,769,075 Total Gross Expenditure (TGE) $51,002,924 Total Gross Value Added (TGVA) $70,894,065

Investment by WA government (state and local) $1,370,507 Intra & Interstate & Overseas (IIOV) spent per $1 invested $6.40Gross amount spend (TGE) per $1 invested $37.21Gross revenue generated (TVA) per $1 invested $51.73

1. Cultural Ministers Council: Cultural Data Online (2011), Multipliers for culture-related industries, Retrieved May 6, from http://culturaldata.arts.gov.au/publications/statistics_working_group/other/multipliers_for_culture-related_industries

48

RETURN ON INVESTMENT IN FRINGE WORLD

The following shows the Total Gross Expenditure and (multiplied) Gross Value Added for each dollar of funding by the Western Australian government (both state and local).

This equates to a ratio of 1:51.7, almost double 2014s ratio of 1:28.9.

EFFECT ON WA ECONOMY PER DOLLAR INVESTED

Figure/ration Amount

Total Gross Expenditure (TGE) $51,002,924 Total Gross Value Added (TVA) $70,894,065 Investment by WA government (state and local) $1,370.507

Gross amount spent (TGE) per $1 invested $37.21Gross revenue generated (TVA) per $1 invested $51.73

ECONOMIC IMPACT CONCLUSION

The economic impact of FRINGE WORLD activity within the City of Perth as well as the broader Perth and Western Australian economy is interesting to consider, as too the return on investment related to the cumulative contribution from various State Government agencies.

It is important of course not to perceive the value of the enterprise solely in economic terms. Ultimately, FRINGE WORLDs positive impact generates short and long term benefit for the people of Western Australia in terms that are complementary to those of the economic rationalist, but not central.

FRINGE WORLD has proved itself to be a cultural enterprise that is successful in its business sense, savvy in its market stimulation and driven by an entrepreneurial spirit. The most important ongoing legacy of its activity will not be headline contribution to the economy however, but rather the continual improvement of the cultural life of WA in ways no other enterprise is above to achieve.

The return on investment for this year is bound to be higher [compared with 2014], adding evidence to the argument that the arts can be an effective tool in any stimulus package.

Editorial

The West Australian

Editorial, Fabulous month brings arts in from the Fringe, The West Australian, 23 February 2015

49

REPORT METHODOLOGYThe primary source of evidence supporting the findings of this Impact Report is derived from public and participant surveys including:

The 2015 public attendee survey (conducted online between 16 February to 17 March) that received 4,914 responses;

The 2015 online participant survey that received 336 responses from participating artists;

The 2015 online local business survey (conducted with a target proportion of businesses located near FRINGE WORLD activity in Northbridge) that received 15 responses; and

The 2015 online staff survey that received 149 responses from volunteers and paid Festival staff.

ATTENDANCE CALCULATIONS

The reported figure for attendance at ticketed events in 2015 is 258,438. This is comprised of: 220,730 tickets processed through the

FRINGE WORLD ticket system; 26,295 tickets purchased on the door

at Festival venues including Artist Pass entries; and

11,413 purchased through external venue ticketing systems such as Ticketek, The Bakery and Rooftop Movies.

The reported figure of 258,438 attendance at ticketed events is a 67% increase on FRINGE WORLD 2014 reported figures of 154,366.

The reported figure for total Festival attendance in 2015 is 660,000+, an increase of over 78% on 2014s figure of 370,000+. This figure includes attendance at ticketed events, attendance at free programs, attendance at Festival partnership activations, and festival-goers enjoying The Pleasure Garden and the Festival areas of the Perth Cultural Centre (drinking at the bars and wandering through, enjoying free performances within the hubs).

There were 54 individual free Fringe programs and events including the Chinese New Year Fair, Lifes a Beach, FRINGE WORLD Mermaids, Northbridge Piazza and Perth Cultural Centre screens, visual arts exhibitions, partnership activations and nightly free programs throughout the Perth Cultural Centre and The Pleasure Garden.

Free program attendance is estimated for all relevant programs and events utilising daily site or door staff reportage sheets.

Figures are cross-referenced with audience survey responses related to free program attendance as well as other relevant comparative data such the Metropolitan Redevelopment Authority Footfall Count Wave reportage for the Perth Cultural Centre instigated in September 2012 and February 2013.

The reported figure of 660,000+ total attendance is at the conservative lower end of the 660,093 - 710,834 range.

50The Urban Orchard, photo by Jason Matz.

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OTHER FRINGE ACTIVITIESREGIONAL TOURING

SINCE FRINGE WORLD GOT GOING IN 2011 WEVE BEEN ENTERTAINING PEOPLE RIGHT ACROSS THE STATE.

As a home-grown festival thats dedicated to making life better for all Western Australians, its an important part of who we are and what we do. Our De Parel Spiegeltent has toured to Karratha for the Red Earth Arts Festival and to Geraldton for G-Fest.

Weve presented headline and highlight fringe shows in partnership with regional arts centres in Albany, Bunbury and Geraldton and produced programs over a number of years at the Shinju Matsuri Festival in Broome.

The positive impact that the Festival has achieved regionally has been made possible through the generous support of local partners in each of these communities and through hero year-round FRINGE WORLD partners including

Lotterywest and Woodside. Lotterywest assisted us in acquiring our own De Parel Spiegeltent for the very first FRINGE WORLD program, the same year that Woodside came on board as one of our founding and favourite ongoing partners.

The other key partner in our regional touring is the Department of Premier and Cabinet, who has supported the Outer Fringe since 2013.

In 2015, the Outer Fringe program was a Kids Comedy Gala that saw a top shelf line-up of local, national and international Fringe artists entertaining 800 kids and families in the Wheatbelt and Goldfields, South West and Great Southern Regions.

Local theatres, repertory clubs and arts councils were very well supported by local audiences with four of the eight venues selling out before the show day and the other venues well exceeding ticket sale predictions.

The tour visited eight communities - returning again to Albany and Esperance and touring for the first time to Merredin, Northam, Kalgoorlie, Donnybrook, Bridgetown and Ravensthorpe. Local MPs Hon Wendy Duncan MLA, Member for Kalgoorlie and Hon Terry Redman MLA, Member for Warren-Blackwood attended the shows in their community.

Visit fringeworld.com.au/tours for more information about where we are next touring in this great state of Westralia.

Mr Snotbottom in Merredin, photo by Grant Stainer.

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ROOFTOP MOVIES

Rooftop Movies returned to Northridge for its third full season; running from 30 October 2014 to 11 April 2015 on the top floor of the Roe Street City of Perth Car Park. The pop-up space offers movie go-ers an outdoor cinema experience like no other, in the center of the city, complete with a deluxe retro fit-out and eclectic film program.

Since its inception in 2012, Rooftop Movies has become a Perth summer staple with a healthy return audience (54%) and growing new audience (46%) getting their fix of balmy summer nights on the rooftop during the 2014/15 Season.

Throughout the season, film screenings occurred every Tuesday to Sunday night (unless closed for a function or special event). The venue opens at 6pm nightly before the film commences at 8pm, giving audiences ample time to enjoy the bar and candy bar offerings, or enjoy a pizza from the Dough pop-up restaurant located on-site.

The successful Sky High NYE party is an annual feature at Rooftop Movies and in 2014 it was co-headlined by UK producer Alexander Nutt and Fatima.

For the duration of FRINGE WORLD, Rooftop Movies once again became a Festival venue, hosting the inaugural Perth Underground Film Festival and return of the ever popular dance party, Hot Dub Time Machine.

Rooftop Movies returns in late 2015 for its fourth season and will once again host FRINGE WORLD Festival events in 2016.

Photo by Jarrad Seng.

98%of the surveyed audience

plan to attend Rooftop Movies again in the future

217average nightly

attendance at film screenings

OVER

29,340

TICKETS SOLD

53

PERTH PROGRESS & FRINGE WORLDPERTH CONTINUES TO TRANSFORM INTO A MORE CULTURALLY DIVERSE AND VIBRANT CITY. FRINGE WORLD HAS PLAYED A ROLE IN THIS RENEWAL, PARTICULARLY IN ASSISTING TO SHIFT PERSPECTIVES AND PEOPLES EXPERIENCE OF NORTHBRIDGE.

Alongside the positive survey results, the future potential growth of FRINGE WORLD can be predicted in relation to key projects and facts about Perth and planning that will shape the future of the city.

Perth is on track to outstrip the ACT and become the countrys performing arts capital. Figures released by the Australian Bureau of Statistics show that 56.3% of Western Australians aged 15 years or older went to a performing arts event in 2013-14.1

The public realm of Elizabeth Quay will open in late 2015.2 The State Government has allocated $428.3 million to the new

museum project, which will be four times the size of the current museum. Its scheduled to open in 2020.1

The Economist Intelligence Units Global Liveability Index has ranked Perth as the ninth most liveable city in the world. Melbourne was ranked first for the fourth consecutive year. Adelaide was ranked fifth and Sydney seventh.1

More than 10,000 apartments added to the inner-Perth market by 2020 a 56 per cent increase.3

A new report by Master Builders and Y Research found that Perth had 121 apartment projects either under construction, with development approved or actively progressing through the development process in 19 suburbs within 5km of the CBD. These projects, when complete, could add 10,685 apartments to the inner-city market by 2020.3

The Committee for Perth say projections that at least 3.9 million people will call Perth home by 2050 - and possibly as many as 5.4 million - should be a game changer in how the city is planned.4

The great change and revitalisation reflected in Perths rapidly developing skyline, urban fabric and diversification of entertainment, leisure and cultural options looks set to be progressing in the short, medium and long term.

Fringe is an adaptive model of cultural production that thrives in an environment of change and growth. Because most Festival content can be presented in non-traditional arts venues, FRINGE WORLD will inevitably continue to activate, enliven and culturally inhabit both existing and new city urban environments.

1 2015 Key Facts About Perth & Western Australia, FACTSheet 6, The University of Western Australia and Committee for Perth, Perth.2Minister for Planning; Culture and the Arts, Rippling water inspires Elizabeth Quay artwork, 22 June 2015, https://www.mediastatements.wa.gov.au/Pages/Barnett/2015/06/Rippling-water-inspires-Elizabeth-Quay-artwork.aspx3M. Lague, Projects taller, apartments smaller, The West Australian, 4 March 2015, https://au.news.yahoo.com/thewest/a/26513957/projects-taller-apartments-smaller/ 4P. Law, Perth at five million people: Endless suburbia or Australias best city, perthnow.com.au, 13 December 2013 http://www.perthnow.com.au/news/western-australia/perth-at-five-million-people-endless-suburbia-or-australias-best-city/story-fnhocxo3-1226783153597

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Although FRINGE WORLD has established the James Street axis as the foundation spine between its current two key Festival centres in Russell Square (The Pleasure Garden) and the Perth Cultural Centre, the Festival will naturally grow and adapt in future years to meet the ongoing needs of a shifting city landscape and its populace.

Current Festival planning includes some exciting new programs that will potentially activate new Elizabeth Quay sites in the coming years. Growth in other metropolitan and outer metropolitan programs occurring during FRINGE WORLD including Fremantle, Scarborough, Midland and Mandurah will also occur over the coming years and it is expected other local government areas will come on board.

It has been recognised by media and other commentators that with the ever successful Perth International Arts Festival (PIAF) and FRINGE WORLD Festival running at the same time, Perth can finally begin to make claim to being one of the great Festival cities.

The two festivals complement each other, have a cumulative effect and in combination have created a critical mass of activity that has generated excitement and energy at a level that has registered right across the cultural fabric of Perth and its people.

1 2015 Key Facts About Perth & Western Australia, FACTSheet 6, The University of Western Australia and Committee for Perth, Perth.2Minister for Planning; Culture and the Arts, Rippling water inspires Elizabeth Quay artwork, 22 June 2015, https://www.mediastatements.wa.gov.au/Pages/Barnett/2015/06/Rippling-water-inspires-Elizabeth-Quay-artwork.aspx3M. Lague, Projects taller, apartments smaller, The West Australian, 4 March 2015, https://au.news.yahoo.com/thewest/a/26513957/projects-taller-apartments-smaller/ 4P. Law, Perth at five million people: Endless suburbia or Australias best city, perthnow.com.au, 13 December 2013 http://www.perthnow.com.au/news/western-australia/perth-at-five-million-people-endless-suburbia-or-australias-best-city/story-fnhocxo3-1226783153597

C. Moodie, Fringe World to attract record numbers, fuels rivalry with Perth International Arts Festival, ABC News, 19 January 2015, http://www.abc.net.au/news/2015-01-19/fringe-world-to-attract-record-numbers-fuelling-festival-rivalry/6025476

WA State Budget 2015-16: Play, Laugh, Cheer, Wonder

Chamber of Arts and Culture chairman Warwick Hemsley said the Fringe Festivals success sent a message to governments about how important the arts are to the community.

Claire MoodieABC News

The Government of Western Australia, 2015-16 Budget At A Glance: Play, Laugh, Cheer, Wonder. 14 May 2015

55 Sunset Veranda, photo by Labrynth Photography.

56

fringe world futureTHE ONGOING GROWTH AND SUCCESS OF FRINGE WORLD WILL DELIVER SUSTAINED BENEFITS TO WA COMMUNITIES.

The focus for FRINGE WORLD in the coming years involves stabilizing, consolidating and gearing the Festival for longevity. FRINGE WORLD has achieved rapid growth since the inaugural event in 2011, the Fringe is now well established in Perths psyche.

Our ambition now is to embed FRINGE WORLD in the hearts and minds of all Westralians to a point where life without Fringe would be unimaginable.

This is far from unattainable given the sense of ownership of Fringe on behalf of the audiences, the participating artists and FRINGE WORLD partners whove all been part of the Festival DNA from the outset and contributed to its growth and strength year-to-year.

Stimulating sustainable growth of the Festival will be the underlying gameplan for the coming years to ensure audiences continue to have a diverse smorgasbord of entertainment to choose from and, critically, that FRINGE WORLD continues to deliver positive benefits for the participating artists.

De Parel Spiegeltent, photo by Cam Campbell.

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COMEDY AWARDPresented by APN Outdoor Winner: Trygve Wakenshaw: KRAKEN First Runner Up: Ryan Coffey is HowlinSecond Runner Up: Best of the Edinburgh FestWA Winner: Pirate Church: Shitstorm

DANCE AWARDPresented by City of Perth Winner: Carmen Choreodrama First Runner Up: Bey Dance WorkshopSecond Runner Up/WA Winner: Every/Nowhere

FILM & MULTIMEDIA AWARDPresented by Instant Toilets and Showers Winner (joint): The General - with Live Musical Accompaniment by Viola Dana and Cinema Classics @ The Backlot Perth First Runner Up: Perth Underground Film Festival

FREE AND COMMUNITY EVENT AWARDPresented by the Metropolitan Redevelopment Authority Winner (joint): Chung Wah Chinese New Year Fair and Mobile Moments 3.0

MUSIC & MUSICALS AWARDPresented by Brookfield Winner: Sam Perry LiveFirst Runner Up: Point & Shoot: A New Musical Second Runner Up (joint): Stratosfunk - Motown & 60s Soul and Beyond Borders

THEATRE AWARDPresented by 720 ABC PERTH Winner: Fake It til You Make It by Bryony Kimmings & Tim Grayburn (pictured right)

First Runner Up: The Dirty Cowboy Second Runner Up (joint): Amateur Hour and The Worst of Scottee

WA Winner: Absolutely

VISUAL ARTS AWARDPresented by Little Creatures Winner: Mate

First Runner Up: Next Level Bullshit Second Runner Up: Loser Unit Presents

WA EMERGING ARTIST AWARDPresented by Woodside Winners: Mikaela Westall (Moving On Inc.) Clarence Ryan (Metalhead) Felicity McKay (Venus in Furs)

CABARET AWARDPresented by Howling Wolves Margaret River Winner: La Soire First Runner Up: Church of WondersSecond Runner Up: All Out of Pride: An Evening of Songs Youre Ashamed to LoveWA Winner (joint): Perth Cabaret Collective presents An Old Fashioned Affair and Speak Easy

CHILDRENS EVENT AWARDPresented by BDO Winner: Lords of Strut: The Family Show, and The Bookbinder First Runner Up: Disco KidsSecond Runner Up: Anatomy of the PianoWA Winner: The Greatest Childrens Story Ever Written

CIRCUS AWARDPresented by iiNet Winner: Fright or Flight First Runner Up: BriefsSecond Runner Up/WA Winner: Elements

FRINGE WORLD MARTIN SIMS AWARDWinner: Monroe and Associates

fringe world awardsMELBOURNE TOUR READY AWARDPresented by Melbourne Fringe Winner: FAG/STAG

THE WEST AUSTRALIAN ARTS EDITOR AWARD Winner: Sex Idiot by Bryony Kimmings

SPIRIT OF THE FRINGE AWARDPresented by Curtin University Winner: Joe Lui First Runner Up: Adrienne TruscottSecond Runner Up: CHRISTEENE

INDEPENDENT PROGRAM AND VENUE AWARDPresented by Lotterywest

INDEPENDENT PROGRAM Winner: The Blue Room Summer Nights First Runner Up: Connections NightclubSecond Runner Up: Bootleg Comedy for Rosie OGradys Northbridge

INDEPENDENT VENUE Winner (joint): Noodle Palace and Sunset Veranda First Runner Up: Freo RoyaleSecond Runner Up: Midlandia

58Fake it til You Make It by Bryony Kimmings and Tim Grayburn, photo by Richard Davenport.

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Maiko Moore Renata MurdochKelly Price Simon Squires

Box Office AdvisorAlex Brittan Imogen CastledineMelissa Coci Warwick DoddrellRenae Harmer Lisa HendersonCat Holker Isabel InksterSamantha Leung Shannan LimCourtney McFadyen Kelly MigloriAbigail Smith Elida Solecio Sian Sugars Nicole Tan Emery Natasha Woodcock Nat Woolaston

Front of House SupervisorAndrew Baker Adam BirmanLauren Cleary Barbara CullityKiran Cunningham Sarah dArcyPat Dixon Carl GalinKaty Geersen Sally HallAndrew Hobbs Julia KazmierczakShannon Kolder Angela La MacchiaBernadette Lewis Fran MiddletonKimberly Moiler Luke MolloyRebekah Ryan MarcellA Santos Angela Scaturro Kat Shaw Robyn Shepherd Charlotte Smail Jessica Temby Chani VanSwet Nikolaas Wajon Brittany Woodhams Clayton Zwanenburg

Front of House AssistantMax Ashford Paul BainesRachel Barber Elton BarendseSally Barendse Cassie BarnesAlyssia Boyer Samantha BradderJess Brooklyn Kim CahillBrooke Capelli Gail CasleyMike Casley Claire CastleKarl Coquemont Eleanor Jane CoxDaisy Coyle Marcell Cranny-Connolly

Tony Currie Niki DavidsonLoz Davies Rachel FarissChristine Filgueria Madeleine FuentesStefan Grafe Renee GruberMichelle Heasman Phillipa HudsonErin Hurson Jacinta HutchinsonPjotr Janssen Nikki JohnsonNancy Johnston Steve JohnstonClaire Maclean Dianne MagtutoMadeleine March-Anthony Mel McVeeLilian Moorcroft Clare MoranKaye Murray Sue MurrayJulia Nicholson Casey OfferAlicia Park Grace PatornitiMia Pepper Yasmin PowellJacqui Reeves Amy RobertsRachel Roberts Ellie RogersonCorin Rowell Enza SangiorgioDebbie Scaturro Steve SertisMieke Smetsers Cecilia SmithMhairi Stewart Katherine TurpinGreg Tyrie Kiah Van VlijmenAda Wang

Site ManagerMarty Eason Bec CooenStuart Bownes Nicole Hector

Production TeamMark Antonides Luc BrinkhoffBas Jonker Steven SchreuderEdwin Van Lierop Pieter Wantenaar

Build TeamCasey Ayres Stephan BellairJarrad Black Nick BresanelloAdam Broadby James GallagherNick Cates Tom ChandlerNathan DaCunha Ben DundasEmilio Foglio Ben HayesGuillermo Kramer Anton KuretLuke Macmahon Joe MangoldIsaac Mialolo Chirs MillerJosh Milligan Nat NivisonLaurance Risebrow Troy StocklyColleen Sutherland Sam TaylorPeter Webb Karlien van LeeuwenKaylee Higgott Rosie HodgeNicole Marrington April Richards

The 2015 FRINGE WORLD Team is defined as staff who worked on the Festivals two main sites (The Pleasure Garden and pop-up venues in The Perth Cultural Centre) along with staff working for Rooftop Movies and The Bakery / The Budgie Smuggler: FRINGE WORLD Artist Club.

The 2015 FRINGE WORLD Team consisted of 733 paid staff (casual, permanent or full time) and 507 volunteers. The following is a snapshot of this Team.

BOARDHon Chairperson Anthony Robinson Hon Vice Chairperson Lindsay OSullivan Hon Treasurer Michele ReisHon Secretary Rebecca Lee Board Member (Voting) John Goodlad Kyle Jeavons Michael Tucak Saffron SolomonBoard Member (Non-Voting) Ahmad Abas Bonnie Davies

FRINGE WORLD FESTIVAL TEAMFestival Director Amber Hasler

CEO Marcus CanningBusiness Manager Kenny LyeAdministration Coordinator Elise HigginsAccounts Coordinator Shashi SettinayakeReceptionist Brianna Wotzko

Program Manager Jessica DarlowProducer: The Pleasure Garden Joshua Barrett Producer: Perth Cultural Centre Toshi BurvillProducer: Venues Simone RuggieroProducer: Regional Caitlin PijpersFront of House Coordinator Mon Wajon

Production Manager Katie DixonProduction Coordinator Ben KontoolasTechnical Manager Gareth SimmondsTechnical Coordinator Caitlin Chessell

Marketing Manager Jo HosMarketing Coordinator Kristine Genovese Kelsey DouglasMarketing Intern Pia Fruin Carey OoiBox Office Manager Amir SkwarkoBox Office Coordinator Bec Nguyen

Partnership Servicing Manager Alexa WoldanPartnership Servicing Coordinator Ally LodgeSponsorship Consultant Georgia Moore Brand Marcus Taylor Studio PapaPublicity Sian Delaney Buzz MarketingIT Consultant John PattersonVideographer Dominic PearceWebsite Design Jessee Lee Johns Studio RobotTicketing 3DResourcing Derek LavineBar Services Independent Events Director Marcus Sarich Bar Manager Shiloh PerrySecurity Services NPB Security David O. Barrett Lazo Njegich Scott Parry

Box Office SupervisorHeather Bloor Elena BorelloLauren Croser Kelly DownsMaisie Glen Mabel HaKate Harcus Nicola HopperEmily Kingsley Aimee Ko

fringe world TEAM

60

CONTACT FRINGE WORLD

Email hello@fringeworld.com.au

Web fringeworld.com.au

Phone 0011 +61 8 9227 6288

Stage Manager Sam Bennellick-Jones Mia DeamyandAmelia Jackson Max MackenzieRuth Maloney Samantha MartinKennah Parker Rhianne PerrieHannah Portwine Georgia RannEmily Stokoe Megan Van Der Weide

TechnicianJacob Arnold Hamish BanfordChloe-Rose Bergin Dan BrightZak Burvill Nathan Da CunhaMatthew Gorgula Blake GrandstonDean Hall Ben HenryWilliam Langdale Amy LeesDevon Lovelady Christian LoveladyNick McKenzie Thomas MooreLuke Munteanu Jacqui PennJosh Pushon Tracey ShawWilliam Slade Desne Smalberger

The Pleasure Garden Restaurant StaffBas Bogerd Floris de Jong Coen van Winkelen Jeroen Houwink tenTim Takkenberg Birgit TrienekensZarah van der Bie Michel van Loen

PhotographerKim Anderson Geoff BartlettChris Benson Lydia BrisboutCam Campbell Steve Crossley

Mike Flood Tenae FrancisDan Grant Laity Lencioni John Leonard Tori LillKaren Lowe John MarshallJason Matz Court McAllisterJarrad McGuckin Jarrad SengCissi Tsang Kitty TurpinBohdan Warchomij

Pleasure Pen HostJessica Gilbert Andrew GouldPerrie Taylor

Marketing CasualsVincent Cargeeg Ashleigh Perrella

iiNet Riickshaw DriversSamantha Bolton Anna BorsukSarah Christiner Michael DellerChloe Flockart Owen HopwoodJenni Horton Priya HowlettJoe Mooney Billy RimmerJohn Sleeman Richie WalkerTom White Haydon Wilson

Buzzcuts Volunteer ReviewerLucy Ballantyne Sarah ByrneChantal Dyball Katherine GillespieNina Heymanson Fiona HugoZoe Kilbourn Michael NieldEvie Perry Kate Prendergast

Justine Spencer Lucy RutherfordCaroline Stafford Rhys Tarling Alex Tate Amy Thomasson

Chalkboard WriterMaria Carbone Lou CooperCandice Lamb Rosie Martin Matthew Wong ROOFTOP MOVIESVenue Manager Matt Aitken Stephen Bellair Ainsley CanningIntern Grace MaguireBox Office Geogia Kay Billie PitmanCandy Bar Adrian Crooke Kathryn Lesoway Nat WoolastonBar Services Independent Events Director Marcus Sarich Bar Manager Kelly Pitman

THE BAKERY / THE BUDGIE SMUGGLER: FRINGE WORLD ARTIST CLUBBar Manager Spike DavisAssistant Manager Sophie CarrollSound Engineer Luke GrayProgram Coordinator Luke RinaldiBar Staff

The Pleasure Garden, photo by Cam Campbell.

Stephen Rayza Quinn Camille BombelliLauren Brunswick Mohamed ElshallSally Hall Amy HamiltonWarsame Hassan Jazmine Hope-ScuderiErica Katkic Lance KershawKate Miller Jess MillerHarry Miller Chloe MorganBrendan Mulvena-Trinder Minh Quang LeAlison Ramsay Matt TuttKyran Williamson

61The Fringe World Festival Box Office, Perth Cultural Centre. Photo by Chris Benson.

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fringe world 2015 PARTNERS

Government of Western AustraliaDepartment of Culture and the Arts

D I G I TA L P R I N T