fresh look at social media for science communication (#decodesci)
TRANSCRIPT
A FRESH LOOKDecodingScience - March 15, 2014
at social media for #scicomm
CreativeCommons License NC - by Kayla C
Liz Neeley -
#DecodeSci@[email protected]
Creative Commons BY-NC-ND 2.0 - By dlemieux
Paddling Monsters available for download on Vimeo from Tim Bonython Productions
Creative Commons BY-NC-ND 2.0 - By Pietro Bellini
(c) All rights reserved by Mathieu Martel
Creative Commons BY-NC-ND 2.0 - By Pietro Bellini
I simply don’t have time for this
RETURN INVESTMENT
so what?Depends on the audience …!
Everyone wants to know !why this matters to them.
(c) All rights reserved - MilesDavis.com
SoundCloud.com
Aedes aegypti - GNU Free Documentation License, Version 1.2 - Muhammad Mahdi Karim
so what?
Creative Commons BY-SA 2.0 by Rego
Creative Commons License BY-NC-ND by Mathieu Bertrand Struck
SOCIETY
SCIENCE
SELF
www.experiment.com/
When I see tweets like these, I get really happy. They are
ordinary observations but from kids who would NEVER have
thought about them before; the locations (urban spaces,
especially), the casual language, the sense of affection or
admiration for the birds - they give me a sense that I've
wormed my way into someone's head.!
- Margaret Rubega
MSNBC The Big Idea - January 12, 2014
Where did you get your news yesterday?
MSNBC The Big Idea - January 12, 2014
Creative Commons BY 2.0 - by Eric Fischer
Slide&of&NY&Tweet&Loca1ons
Creative Commons BY 2.0 - by Eric Fischer
Creative Commons BY 2.0 - by Eric Fischer
(c) All rights reserved by Russ Creech. Used with permission
www.Facebook.com/EnableOrganization
SOCIETY
SCIENCE
SELF
socialsocial media is
RECEIVER
SIGNALER
CreativeCommons License BY-NC-SA 2.0 by Coby Bidwell
youTube - (c) The Patricelli Lab - Greater sage-grouse strut display
CreativeCommons License BY-NC 2.0 by Bryant Olsen
transmitperform
react
network effects
Pomacentrus amboinensis!
Pomacentrus moluccensis!
Siebeck et al (2010) Current Biology
Ultr
avio
let s
pect
rum
Siebeck et al (2010) Current Biology
signal vs noise
There is no such thing !as information overload!only filter failure.
- Clay Shirky
Rattus norvegicus - CreativeCommons License BY-NC-SA 2.0 by Dean Thorpe Galef (2002) Appetite Galef et al (2007) Animal Behavior
No one can personally comprehend nearly as
much of what is known to science as it makes sense
for them - as consumers, as health-care recipients, as democratic citizens - to
accept as known by science. - Dan Kahan
familiarity
http://ed.fnal.gov/projects/scientists - drawings L to R by Amy, Andrea, and Beth
http://ed.fnal.gov/projects/scientists - drawings L to R by Amy, Andrea, and Beth
http://lookslikescience.tumblr.com/
What if scientists and the science-knowledgeable stepped out of their science communities !and became trusted !nerd nodes?
- Emily Willingham
Modified from Noshir Contractor (2013) (c) David Krackhardt
Isolation
Modified from Noshir Contractor (2013) (c) David Krackhardt
Popularity
Modified from Noshir Contractor (2013) (c) David Krackhardt
“Closeness”
Modified from Noshir Contractor (2013) (c) David Krackhardt
Degrees of separation
“Betweeness”
Modified from Noshir Contractor (2013) (c) David Krackhardt
Connection among groups
- Danielle Lee @DNLee5
National Science & Technology !
News Service
- Mónica Feliú-Mójer @moefeliu
Ciencia Puerto Rico
networks
Betta splendens - Creative Commons License BY-NC-ND by Chantal Wagner Bertucci et al (2014) Animal Cognition
Image in public domain - Wikimedia Commons
Image in public domain - Wikimedia Commons
Image in public domain - Wikimedia Commons
All rights reserved - Paul Bunyard (2013) on Vimeo
Illustration by G.A. Harker. From Don Quixote / by Miguel de Cervantes ; retold by James Baldwin
understand the
context
build better
networks
make art, !take chances, !analyze the
results
A FRESH LOOK!for science communication