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A FRESH LOOKDecodingScience - March 15, 2014
at social media for #scicomm
CreativeCommons License NC - by Kayla C
Liz Neeley -
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#DecodeSci@[email protected]
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Creative Commons BY-NC-ND 2.0 - By dlemieux
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Paddling Monsters available for download on Vimeo from Tim Bonython Productions
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Creative Commons BY-NC-ND 2.0 - By Pietro Bellini
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(c) All rights reserved by Mathieu Martel
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Creative Commons BY-NC-ND 2.0 - By Pietro Bellini
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I simply don’t have time for this
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RETURN INVESTMENT
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so what?Depends on the audience …!
Everyone wants to know !why this matters to them.
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(c) All rights reserved - MilesDavis.com
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SoundCloud.com
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Aedes aegypti - GNU Free Documentation License, Version 1.2 - Muhammad Mahdi Karim
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so what?
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Creative Commons BY-SA 2.0 by Rego
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Creative Commons License BY-NC-ND by Mathieu Bertrand Struck
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SOCIETY
SCIENCE
SELF
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www.experiment.com/
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When I see tweets like these, I get really happy. They are
ordinary observations but from kids who would NEVER have
thought about them before; the locations (urban spaces,
especially), the casual language, the sense of affection or
admiration for the birds - they give me a sense that I've
wormed my way into someone's head.!
- Margaret Rubega
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MSNBC The Big Idea - January 12, 2014
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Where did you get your news yesterday?
MSNBC The Big Idea - January 12, 2014
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Creative Commons BY 2.0 - by Eric Fischer
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Slide&of&NY&Tweet&Loca1ons
Creative Commons BY 2.0 - by Eric Fischer
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Creative Commons BY 2.0 - by Eric Fischer
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(c) All rights reserved by Russ Creech. Used with permission
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www.Facebook.com/EnableOrganization
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SOCIETY
SCIENCE
SELF
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socialsocial media is
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RECEIVER
SIGNALER
CreativeCommons License BY-NC-SA 2.0 by Coby Bidwell
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youTube - (c) The Patricelli Lab - Greater sage-grouse strut display
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CreativeCommons License BY-NC 2.0 by Bryant Olsen
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transmitperform
react
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network effects
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Pomacentrus amboinensis!
Pomacentrus moluccensis!
Siebeck et al (2010) Current Biology
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Ultr
avio
let s
pect
rum
Siebeck et al (2010) Current Biology
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signal vs noise
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There is no such thing !as information overload!only filter failure.
- Clay Shirky
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Rattus norvegicus - CreativeCommons License BY-NC-SA 2.0 by Dean Thorpe Galef (2002) Appetite Galef et al (2007) Animal Behavior
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No one can personally comprehend nearly as
much of what is known to science as it makes sense
for them - as consumers, as health-care recipients, as democratic citizens - to
accept as known by science. - Dan Kahan
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familiarity
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http://ed.fnal.gov/projects/scientists - drawings L to R by Amy, Andrea, and Beth
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http://ed.fnal.gov/projects/scientists - drawings L to R by Amy, Andrea, and Beth
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http://lookslikescience.tumblr.com/
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What if scientists and the science-knowledgeable stepped out of their science communities !and became trusted !nerd nodes?
- Emily Willingham
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Modified from Noshir Contractor (2013) (c) David Krackhardt
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Isolation
Modified from Noshir Contractor (2013) (c) David Krackhardt
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Popularity
Modified from Noshir Contractor (2013) (c) David Krackhardt
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“Closeness”
Modified from Noshir Contractor (2013) (c) David Krackhardt
Degrees of separation
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“Betweeness”
Modified from Noshir Contractor (2013) (c) David Krackhardt
Connection among groups
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- Danielle Lee @DNLee5
National Science & Technology !
News Service
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- Mónica Feliú-Mójer @moefeliu
Ciencia Puerto Rico
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networks
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Betta splendens - Creative Commons License BY-NC-ND by Chantal Wagner Bertucci et al (2014) Animal Cognition
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Image in public domain - Wikimedia Commons
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Image in public domain - Wikimedia Commons
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Image in public domain - Wikimedia Commons
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All rights reserved - Paul Bunyard (2013) on Vimeo
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Illustration by G.A. Harker. From Don Quixote / by Miguel de Cervantes ; retold by James Baldwin
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understand the
context
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build better
networks
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make art, !take chances, !analyze the
results
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A FRESH LOOK!for science communication