fresh. hot. ideas. - pepper advertising
DESCRIPTION
Pepper Advertising is a full service advertising agency, based in Trinidad, that offers marketing, advertising & digital (internet) marketing, public relations, brand management and events management solutions.TRANSCRIPT
Advertising • Digital • Events
CompanyProfile
Our Mission
To build strong differentiated brands, so as to create growth for our clients & lasting relationships for our agency
6
believes in
branding creativity 6partnership
‘s work is
strategic persuasive passionate
» Research Concept•SitePlanning•BudgetEstimation.
» Design ThemeExecution•Logistics•VenueLayout
» Coordination SupplierManagement•SponsorshipActivation •Day-of-Coordination&Protocol
» BudgetManagement Planning•RevenueStream•Reconciliation
» Evaluation& Measurement Place-basedMarketing•PostMortem
ConsumerExperiences.StreetTeams.CorporateEvents.
PepperEventsServices
Advertising • Digital • Events
Clients
Advertising • Digital • Events
CaseStudies
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Mario’s Pizza, Digital MarketingLed by ardent technophile Roger Harford, the General
Manager of Mario’s Pizza, the company has added new
media to its marketing mix, so much so, that Mario’s is
often the first Trinidad & Tobago brand to experiment with
new forms of digital marketing.
In 2010, Pepper-e was enlisted to manage Mario’s
Pizza’s digital footprint, beginning with the Mario’s Pizza
Facebook fan page. At the time the fanpage fan count
stood at 45,825 fans. Less than two years later the fan
page has expanded to over 110,000 fans from around
the world.
Pepper-e expanded Mario’s online offerings beyond
Facebook to include Email Marketing, Online Advertising,
Website Development and other social media platforms.
Pepper-e implemented mechanisms by which Social
Media & Email touch points, including the website, are
regularly maintained and updated with engaging, new
content.
Online Advertising
Taking advantage of Google’s ubiquitous Adwords pay-
per-click program, Mario’s is able to target possible
customers on thousands of webpages through the use of
Google Text Ads and Image Ads. A simple email to your
colleague asking if they’d like pizza for lunch can trigger
a Mario’s Pizza ad to appear. To date, Mario’s online ads
have appeared over 60 million times.
Social Media Marketing
Mario’s keeps its large social media audience engaged
and entertained with a steady stream of contests,
giveaways, games and jokes. Essentially, trying to
Google Image Ad
Facebook Social Game
Twitter Contest
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recreate the fun, playful family atmosphere encountered
at their restaurants. Mario’s communities exist on
Facebook, Twitter, YouTube and Foursquare with plans to
investigate fan interest on Pinterest and Instagram.
Email Marketing
Mario’s maintains a very robust email subscriber list
of over 10,000 subscribers who receive personalised
birthday greetings and regular specials to attract them to
Mario’s stores and reward them for brand loyalty.
Website Development
In keeping with Mario’s focus on the family, Pepper-e
launched a Mario’s website for children - kids.mymarios.
com in 2012 and introduced a new mascot, Marco.
Children can visit the family-friendly website to access a
virtual play park, mirroring Mario’s physical play parks,
where they can download colouring books, play games
and follow Marco on his adventures in a digital comic
strip.
Affiliate Marketing
Mario’s has also partnered with Pennacool.com, an online
learning resource for children about to sit the S.E.A.
exam. Mario’s Pizza supplies prizes and incentives to
encourage and reward the students who form part of its
target audience. All of Pennacool’s online properties wear
the Mario’s brand proudly.
Tip: Mario’s Pizza has been able to use new media to
draw customers to it outlets with specials, deals and
other incentives, provide customer service and remain
top-of-mind for its target audience.
Facebook Coupon, announced to Email Subscribers
Kids Website
In-person Contest
T&T Drinks Festival, Event PlanningThe T&T’s Drinks Festival was billed as a breakthrough
event celebrating beer, spirits and wine. The brain-child
of the spanking-new Pepper Events team, Trinidad &
Tobago’s first Drinks Festival took place in November
2012. The festival’s 2012 incarnation was entitled Souk,
the Arabic word for an open-air marketplace.
Differentiation
Quite early, the Pepper Events team identified several
differentiators for the festival to appeal to an audience
who had seen it all before. These differentiators included
the use of experiential drinks, an eclectic and exotic
cuisine, the use of underground non-mainstream
performers, the employment of a distinct currency and,
finally, education through entertainment.
Execution
Upon entry, guests received branded tokens with which
they sampled drink and food in lieu of cash. Drink Brands
were showcased in individual booths where they were
encouraged to interpret their brand personality in a
novel manner. Eats included Arabian bites, sushi and
alcohol-infused treats. Esteemed local artist Darren
Chee Wah completed a 50-foot mural live while guests
enjoyed a variety of local performances. Guests also
had the opportunity to attend a Drinks Academy which
entertained as it educated.
Marketing Strategy
T&T Drinks Festival also differentiated itself through its
marketing which mainly consisted of online marketing
and activation. There was a heavy online investment with
a Facebook page which kept fans engaged with vivid,
engaging content.
Google Image Ad
Facebook Timeline Graphic
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In the weeks leading up to Souk, the events team raised
awareness of the event by visiting locations patronised by
the target audience. The team distributed puncheon snow
cones to the avenue, unveiled Souk’s official cocktail with
the help of flairtenders and partnered with Julius Caesar
Entertainment Company to visit locations in the south of
Trinidad. Each promotional event was photographed and
filmed for promotional use online.
Results: Positive Reviews and Media Exposure in all major
daily newspapers and online food blogs, satisfied patrons
and brand exposure for Premium Drink Brands.
Performance Art
Brand Activation
Brand Activation
Mehindi
Decor
Dennis [email protected], 329-2777
9 Warner St., NewtownPort of Spainwww.peppertt.com
© Copyright 2013. Pepper Advertising Limited. All Rights Reserved. All persons in possession or who read this document acknowledge Pepper Advertising Limited’s ownership of the copyright and Intellectual Property.
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