franchise operators & retailers custom proximity ad network

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Enterprise Version

Built on our iLaunch iBeacon Platform (iLaunch.com). Create a custom beacon network that targets your

existing customers based on where they live and your retail outlets.

Unlimited user accounts & campaigns. API access via REST based architecture. Integrate with CRM or Loyalty Card System. Account Manager allocated. Various levels of support available.


Target Market (Enterprise version)

Retailers with multiple locations.

Franchise operators with multiple retail locations.


Custom Beacon Network Layout Create virtual beacons in areas where

there are high pedestrian traffic zones near a retail outlet.

Drive traffic from virtual beacons in high traffic pedestrian zones to nearby retail outlets.

Place a physical iBeacon on the door of each outlet to offer a personalised promotion to each customer.

Accurately track successful campaigns based on REAL PEOPLE walking through the shop door.

Proximity based marketing is a new channel that can target your existing customers and increases revenue per customer.

Virtual BeaconVirtual Beacon

Virtual Beacon

Physical Beacon

Retail Outlet


LOCAL Customer Engagement

Engage with customers more precisely based on their location to outlets.

Tempt them with special offers when they are close to your retail outlet.

Connect social media activity with local walkins.


Laser Targeted Lead Generation

Pinpoint customers based on their location to a specific outlet.

Offer specific deals based on the purchase history of a customer who is nearby.


Very High Sales Conversions

30%+ is achievable based on stats from recent beacon based advertising in the US.

Existing customer is just outside so temptation is there to be exploited.

Existing customers more likely to take up offer if outside compared to viewing it at home on a desktop or in a different area.


Personalised Service & Promotions

Integrate with Loyalty card database to ensure hyper-specific offers are presented to a customer on walking into an outlet.

Allow retail assistants to be informed of the name and profile of VIP customers when they walk through the door.


Analytics Every beacon activation is recorded.

Report of activations by beacon by campaign based on date & time.

Track customer from initial offer to purchase within shop

Identify the best campaigns by shop,date & time.

Integration with Google Analytics records all interactions with campaign.


Software Platform Features (Client)

Android and IOS apps recognise BLE & GPS locations.

Works in background and only activates message when near a beacon.

Detects iBeacons – Bluetooth Low Energy (BLE) based proximity beacons.

Detects Virtual beacons - GPS based location defined by latitude/longitude on the back-end.

App can detect when beacon comes IN range or goes OUT of range of smartphone.

Beacon can activate an app based on time user is near the beacon and the range from a beacon.


Software Platform Features (Server)

Scalable N-tier architecture running on Amazon AWS.

Able to define a custom advertising network of physical and virtual beacons.

Business able to create adverts, offers, deals rapidly using browser.

Adverts specially formatted for phones using HTML5.

Create multiple campaigns across multiple shop locations based on latitude/longitude.

Campaigns available using XML & RSS feeds.

Schedule different campaigns in advance based on date/time and location.


Pricing

Zero cost for use of platform. Performance based model. Agreement can be using either CPA, CPM or

CPC models.


Enterprise Version

Built on our iLaunch iBeacon Platform (iLaunch.com). Create a custom beacon network that targets your

existing customers based on where they live and your retail outlets.

Unlimited user accounts & campaigns. API access via REST based architecture. Integrate with CRM or Loyalty Card System. Account Manager allocated. Various levels of support available.