founder institute [sólo lectura]

7/29/2019 Founder institute [Sólo lectura]

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Fou nd er Inst i tu t e

22 Janu ary 20 13



¿Cóm o sé que te ngo una buena idea?

Solucion a un prob lem a

A m ucha gent eQ ue se a e scalab le

Q ue e st é n d ispu e st os a p agar p or e lla

2



N o m one y, no business

Los busine ss nunca se cum plen

La p e or situación , es la ú n ica p osible

3



¿Com o va s a conseguir los ingre sos?

¿Cuá l va a se r t u m od elo d e n e gocio?

4



4.1 los m od elos ba sad os en la pub licidad:

.banners

.Anu ncio s clasif icado s

.anun cios pub l icado s po r los buscado res

.pub l icidad po r em ail

.patrocin ios

.pr ensa onl ine y m edio s de com un icación

.po r t ales de inf or m ación, con t enido s, serv icios. .

. redes so ciales y com un idad es.red es de expert os/ pr egunt as y respu est as

.red es de blogs

5



4.2 los m ode los basado s en el com ercio:

.com ercios y m ercado s v i r tu ales

.t iend as vir t uales con p resen cia física

.t iendas ou t let

.w ebs de cupo nes descuen t o

.l ivesho pping (ofer t a de l d ía)

.vent a di recta

.subastas

6



4.3 los m ode los basado s en la int erm ediación

.d is t r ibuidores

.comparadores

.agregadores

.platafo rm as de af i l iació n

7



4.4 m ode los basado s en pre sta ción d e un servicio:

.ser vicios de pago o suscrip ción

.suscr ipción d e serv icios prem ium y f reem ium

.Sof t w are as a Ser vice (Saas).pr oveedo r d e solu cion es y con t enido s (Api)

8



4.5 m ode los basado s en la com unidad y e l P2P:

.Red es So ciales

.M ode los Crow d o P2P: crow dfound ing y crow dsourcing

9



4.6 . ot ros m od elos de ne gocio relacion ado s:

.desarro l lo de apl icacion es

.geolocalización

.in tegración d e in t ernet en te lev isión: e l v ideoc lub en casaindustria del videojuego

.pagos a través de móvil

.compraventa de dominios

10



. M e jor varias vías de ingresos

. La im po rt an cia de l cobro

11



Sé cabe zot a e n la v isión y

m uy f lexible e n la ejecución …

…pe ro siem pre ob sesion ad o

con lo q ue qu iere el clie nt e

aun que no lo ent ien das!

12



Testa siem pre lo q ue pue das m edir

¡en in te rne t se pue de m edir todo!

13



increm ent ar venta s

y d ism inuir gast os

( int e rcam bios y

econo m ía d e guerra)

14



Pie nsa siem pre e n e l largo p lazo,es la ú nica m an e ra d e f ide lizar a

los clien t es

15



Basa t u e st ra t e gia e n cosas queno van a cam biar…

¿Q ué quiere la gente?

e xpe rie ncias ino lvidab les, bu e no spre cios, se rvicio rá p ido ….

La gen t e q uie re q ue le q uiera n!!

16



Inversore s: cada un o es un m un do

.20 re un ion es, 20 le ccion es

.Va por m odas…

Yo solo inviert o e n p e rson as!!

17



According to the W orld Bank .. W hat i s the m ost im por t an t t rend in th ew or l d econom y ?

“the grow ing pow er o f w om en in the professiona l w or ld”

W om ena lia seeks to b r ing toge ther a ll p ro fessiona l w om en and he lp th em

to grow in th e i r career in ord er th ey achieve the i r goals.

W om ena lia is th e f ir st g loba l netw ork o f p ro fessiona l w om en

The m edia are cal l ing us:

“The new Linked in for pro fessiona l w om en”

Th e m a rk et o pp or tu n it y: W o m e n a lia

18



* Oc t ober 2012

Pr of ile o f W o m e n a lia u se r

W o m e n a lia n e tw o r k: Launching, 13 Septem ber, 2011

Registe red users * : 180,000.

Age : 30-55 years.

Gender : 90% fem ale, 10% male.

Educat ional level: m edium-h igh, h igh.

Social class: m edium-h igh, h igh.

W o r k : 59% em ployees, 16% emplo yers and 18% self-em ployed. 93% on act ive serv ice.

Geographic Locat ion : National. Increasedrepresent ation: M adrid, Catalonia, Valencia, Andalusiaand the Basque Coun t ry .



Th e W o m en alia W o m a n:

M anagers, emp loyers and businessw om en w i thh igh purchasing pow er .

They m ake 87% o f pu rchasing decisionsVe ry u sed t o t h e In t er netConcerned by t ra in ing and deve lop ing new sk il ls

Professional developm ent aspi ra t ions High techno log ical know ledge , and h ighcapaci ty of business venture

2 6,5 % o f w o m e n w h o w o r k in co m p an ie s w i sh t o b e co m e high-level executives.* 1 3% o f su r ve ye d w o m e n w o u ld li ke t o se t the ir ow n business.

* ”P ro fess iona l wom en in the 21st century ” . Wom enalia survey , Sept . 2012

Pr of ile o f W o m e n a lia U se r



Professional social net w orks, pro fitab le and t este d bu siness m od el

2012

2011 (or current)

Source: Bloomberg 21



Linked in 2012 ( i ts 9 th year ) : Incom e: $939 m i l l ion. Users: 187 m i l lion.

Incom e per user 5 .1$ . Cost o f m arket ing: $281 m i l l ion (30% incom e).

W o m e n alia 2 0 12 ( i ts 1 st year ): Incom e: $750,000. Users: 160,000.

Incom e per u ser 4 .7$ . Cost o f m arket ing 196,000€ (30% income).

Prof i t ab i li ty o f inversors in l inkedin:

Sequ oia Capital invested 4.7 m i l lion in 2003.

W hen i ts shares w ent p ubl ic in 2011, the va lue w as $1 .59 b i l lion .

Grey lock Partners invested 10 m i l l ion in 2004.

In 2011 i t s shares had a va lue of $1.32 b i l lion.

Th e M a rk et O p po rt u nit y: W o m e n alia

22



1 . M arke t O pp ort un ity: Th e wor ld econom y needs m ore than ever :- M any mo re w om en m anagers and execut ives.

- M ore wom en en t rep reneurs.

- M ore f ree lance and se l f -em ployed wom en.

2 . N ich e m a r ke t :

- W om en a re 50% (3 ,500 m i ll ion ) o f w or ld popu lat ion (7 ,000 m i ll ion )

- W o me n a l ia goes to 20% of t he w or ld 's wom en, profess ionals.

- O ur n ich e: t h e 10% of the w or ld popula t ion : 700 m i l lion

3 . D i ff e re n t ia t io n w i t h o t h e r p r o ff e sion a l n e t w o r k s ( Link e d in ) :

- Fu l ly loca l ized in content and serv ices for professional w om en

- A lo t mo re so u l. Gre at p o w e r o f f ema l e n e tw o rk in g

Th e m a rk et o p po rt u n it y : W o m e n a lia

23



N E G O C I O

Inte rnat ional Coun cil of Expert s: Cash onl ine paym ent f or hir edservices.

Fr ee m i u m & Pr e m iu m : Cash on l ine paym ent for subscr ip t ion to t he

W om enalia va lue-added serv ices.

Busy wo m an guide: annual payment by d i rect debi t (suppor t ing

renew als) and cash payment .

Advertising: (average of 30,000 €). Onl ine cash p aym ent includinglarge vo lum e corpor ate accounts that pay throughout t he year

Employment : Online cash paym ent (credi t cards or Paypal) and large

volum e corporate account s, 30 days payment .

Training and Event s: payment in advance or on l ine cash paym ent.

Socia l M edia: 30, 60 and 90 day payment

W o m e n alia : Th e b usin ess m o d el – Pa ym e n t Te rm s (II)

1. Incom e frompayment s o f then e t w o r k m e m b e rs

2. Advertising

Incomes

24

4 . O t h e r so u rce s o fincome



Sale s Pro jection

REVEN U E AN ALYSIS

2012% s/

Total2013 2014 2015 2016 2017

AM OU N T OF REV EN U E 578.319 1 0 0 % 1. 150 .63 6 2. 842 .57 4 6 .7 85. 194 1 4.8 75 .6 96 3 0. 39 8.6 12

Fr e e m i u n + Co u n ci l u se r s 64. 645 1 1% 70 .60 2 3 14 .7 98 9 57. 833 2 .4 45 .71 3 5 .56 0. 57 4

A dve rt isi ng an d gu id e 193.574 3 3% 336.258 995.830 2.516.343 5.454.018 10.873.081

Of f er o f em pl o ym en t 6.000 1% 258.035 832.188 2.300.390 5.557.665 12.235.788Pre m iu m se rv i ce s 208.672 3 6% 3 35 .74 2 5 24 .7 58 8 10. 627 1 .1 68 .29 9 1 . 45 4. 16 9

Insp i ra t i on Day (Congress) 105 .429 1 8% 150. 000 175.000 200. 000 250.000 275.000

Per peso s/ Total

Fre e m i un + Co u n ci l use rs 11% 6% 11% 14% 16% 18%

Ad ve r t i sing an d gu id e 33% 29% 35% 37% 37% 36%

Of f e r o f em p l o ym e n t 1% 22% 29% 34% 37% 40%

Pre m i u m se rv i ce s 36% 29% 18% 12% 8% 5%In sp i rat i o n Day (Co n gre ss) 18% 13% 6% 3% 2% 1%



W o m e n a lia : Ev olu t io n a n d M a in a ch ie v em e n t s

In i t ia l investm ent o f t he foun ders : 600,000€

Closing o f t he 1 st increase in capital, July 3 1, 2011: 550,000€.

Signing of t he 2 nd increase in cap ital, July 31 , 2012: 330,000€.

Hum an Resources: h i r ing of 19 peo ple for develop ing the pro ject .

Technology : Opening of the web 13 September, 2011 and launch of 80% of

pro duct s and pr oject services.

201 2 Turnover : 600,000€ aprox.

Expenses: 985,000€



W om enalia Forecast

27

2013 2014 2015 2016 2017TOTAL IN COM E 145.223 578.319 1.145.644 2.842.574 6.785.194 15.012.496 30.406.262

Va r i a b l e co st i n co m e 1 .4 47 1 7 0 .8 60 7 1 .4 97 1 5 2 .8 52 2 93 .5 3 2 48 6 .7 20 7 8 7 .89 8

W ages and salarie s (com m issi 1 0 .2 90 3 2 .5 34 6 9 .0 56 2 2 0 .8 21 5 83 .8 7 6 1 .36 1 .3 51 2 .8 6 9 .4 8 9

O PERATIN G M ARGIN 133.486 374.926 1.005.091 2.468.901 5.907.786 13.164.424 26.748.874

% M argin s/ i n co m e 91,9% 64,8% 87,7% 86,9% 87,1% 87,7% 88,0%

W a ges an d sa l a r i es 19 4 .6 95 3 9 6 .4 24 9 7 0 .7 96 1 .8 8 8 .69 6 3 .1 98 .3 8 9 6 .06 4 .7 71 1 0 .2 6 3 .6 9 4

Gen er a l exp enses 6 5 .2 44 9 5 .6 47 2 1 6 .5 29 5 5 5 .9 77 8 39 .5 1 1 1 .38 4 .5 71 1 .8 6 4 .2 6 4

Pr o m o t i on expen ses 7 5 .1 72 1 9 6 .4 91 3 4 5 .2 00 6 4 4 .2 00 1 .5 20 .6 0 0 2 .74 1 .4 00 4 .1 4 8 .3 0 0W inn in g u sers 7 0 .72 0 1 6 9 .4 09 3 0 0 .0 00 5 7 2 .00 0 1 .40 6 .0 0 0 2 .5 3 2 .0 00 3 .8 42 .00 0

O th ers 4 .45 2 2 7 .0 82 4 5 .20 0 7 2 .20 0 11 4 .6 0 0 20 9 .4 00 3 06 .30 0

N o n o pe rat in g e xp en se s 335.111 688.562 1.532.526 3.088.873 5.558.500 10.190.742 16.276.258

Bu si n ess e xp ense s 346.848 891.956 1.673.078 3.462.546 6.435.908 12.038.813 19.933.646

EBITDA -201.625 - 313.636 - 527.435 -619.972 349.287 2.973.683 10.472.616

Ot her expen ses 8 .2 74 2 8 .2 30 4 4 .4 74 9 0 .4 68 1 92 .6 2 1 44 8 .0 08 8 6 5 .42 5

To t al e xp e n se s 355.122 920.186 1.717.552 3.553.014 6.628.529 12.486.821 20.799.071

EBT -209.899 - 341.866 - 571.909 -710.440 156.666 2.525.674 9.607.191% Re t u rn . EBT s/ i n co m e -144,5% -59,1% -49,9% -25,0% 2,3% 16,8% 31,6%

N r. Of u se rs 40.000 160.000 481.000 1.296.500 2.950.821 5.977.274 11.195.155

Pe op l e in De ce m be r 11 21 34 84 137 210 268

N r. Of co un t r i es 1 1 3 7 10 14 16

2011Forecast

2012

Plan



Pla n ne d In ve st m e n t

28



Cash Flow

29



Financial Projections

2013 2014 2015 2016 2017

OCF -435.759 -300.314 1.396.177 6.615.468 16.741.241

EBT -571.909 -710.440 156.666 2.525.674 9.607.191

Revenue 1.145.644 2.842.574 6. 785.194 15.012. 496 30.406.262

-5 .000

0

5.000

10.000

15.000

20.000

25.000

30.000

-3 .000

0

3.000

6.000

9.000

12.000

15.000

18.000

2 0 13 2 0 14 2 0 15 20 1 6 20 1 7

Reve nue, Oper ating Cash Flow & EBT

(Euro s in tho usand s)

OCF EBT Reven u e



2013 2014 2015 2016 2017

OCF -435.759 -300.314 1.396.177 6.615.468 16.741.241

FCF 997.346 298.842 609.928 4.154.305 15.376.592

-3 .000

0

3.000

6.000

9.000

12 . 000

15 . 000

18 . 000

-3 .000

0

3.000

6.000

9.000

12 . 000

15 . 000

18 . 000

2 0 13 20 1 4 2 01 5 2 0 16 20 1 7

Op er ating Cash Flow & FCF(Euro s in tho usand s)

FCF OCF

Financial Project ions



2013 2014 2015 2016 2017Users 481.000 1.296.500 2.950.821 5.977.274 11.195.155

Revenu e per user 1,37 1,65 1,96 2,27 2,56

0,00

0,50

1,00

1,50

2,00

2,50

3,00

0

3.000

6.000

9.000

12.000

2 0 13 2 0 1 4 2 0 15 2 0 16 2 0 1 7

Reven ue per user analysis

Re ven u e pe r use r Use r s

Financial Project ions

founder institute [sólo lectura]

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