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  • 8/8/2019 Fortune 20020301 Data Storage

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    SPECIAL ADVERTISI NG SECTION

    New Technologies

    and Services

    for Responsible

    Data Storage

    Produced in associat ion wi th:

  • 8/8/2019 Fortune 20020301 Data Storage

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    SPECIAL ADVERTISI NG SECTION

    www.fortune.com/sections S2

    ince the mainframe

    era, data storage con-

    cernshave remained the province

    of ITmanagers. Although the cor-

    porate need to store data was

    indisputable, the planning and

    execution of storage fell to tech-

    nology types who were better

    suited to selecting arcane equip-

    ment such astape units, optical

    storage and removable drives.

    But data storage is no longer a

    mundane uti lity, a rote taskper-

    formed to protect moderately

    useful data against the unlikeli-

    hood of fire, flood orearthquake.

    4Dramaticchange in the businessworld demandsnew data storage approaches. Businessopera-

    tionsare shift ing from 9-to-5 to 24/7. Corporate information systemsare developing into the l ifeblood

    ofsalesand support, creating exploding data volume. Increasinglyseriousthreats such asthe September

    11 attacks and cyber-criminals also pose significant challenges to businesscontinuity.

    4Facing these realities requires senior executives to accept new data storage responsibi lities.

    Not only is data storage now a crit ical component of responsible leadership, but it is also a smart

    business strategy. The good news is that todays faster, more efficient and less costly options are

    making it more affordable than ever before for business leaders to protect critical corporate infor-

    mation assets. Understanding the challenges of the market, the technology and its usefulness in

    addressing critical business issues is keyto creating comprehensive, secure storage strategiesable

    to maintain data as a vital corporate asset.

    S

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    The Data Explosion

    The most obvious pain point for large

    enterprises is the exploding volume of

    data produced by business operations. In

    every industry, data volume has grown

    thanks to new technologies, customer

    demand and government regulation.

    Publishing companies moving toward

    digital pre-press publication and movie-

    makers incorporating graphics-based

    special effects require more storage.

    Retailers selling to online customers

    via e-commerce and manufacturers

    expanding their supply chains to include

    additional business partners and new

    e-commerce transactions need extra

    storage. Healthcare

    companies abiding

    by the Health

    Insurance Port-

    ability and

    Accountability Act

    (HIPAA), as well as

    organizations that

    mandate long-term

    archiving of every-

    thing f rom e-mail

    messages to corporate records are

    expanding their storage.

    Many experts predict that corpora-

    tions will continue to double their data

    storage volume annually growth that

    will multiply the associated manage-

    ment and administrative burdens. But

    most organizations cannot afford to

    increase their storage staff, particularly

    in this economy. Carefully crafted stor-

    age strategies are the key to managing

    the growing data volume more effec-

    tively. The more data you have, the

    more intelligent your protection and

    SPECIAL ADVERTISI NG SECTION

    S3 www.fortune.com/sections

    recovery schemes must be, says Brad

    Stamas, chairman of the board of

    directors for the Storage Networking

    Industry Association (SNIA), and the

    director of storage domain managementfor vendor StorageTek. In most cases,

    that means automating as much of the

    storage process as possible.

    Automation enables an organization

    to create processes for backing up data

    and storing it in hierarchical levels of

    accessibility. Automation tools take care

    of the actual backup, providing storage

    managers with real-time reports on

    storage volumes, protection and capaci-

    ty. Managers can override the controls

    by exception.

    Although

    automation typi-

    cally enhances

    storage efficien-

    cies, it can create

    new challenges.

    When converting

    from manual stor-

    age management,

    automation often

    requires new storage processes to enhance

    productivity. The smartest way to exe-

    cute a storage task in an automated

    system might not be the way that an

    administrator does it now, explains

    Wayne Rickard, chairman of the SNIA

    Technical Council and an independent

    storage consult ant in Irvine, CA. Think

    of the difference between flying a

    Cessna and piloting a 747; with the

    smaller plane, the pilot micromanages

    every task, but the 747 pilot allows

    automation to handle much of the

    flight. With automated storage

    Hewlett-Packard: MaximizingStorage Efficiencies

    IT budgets require that IT managers maxi-

    mize the efficiency of their storageresource.

    Most IT managers will be challenged to

    more effi ciently manage existing storage

    systems and integrate them with future

    storage purchases, without replacing one

    with the other.

    Hewlett-Packards Federated Storage Area

    Management (Fsam) strategy enables

    customers to band together disk and tape

    systems, whether legacy or networked,

    into scalable pools of storage.

    HPs virtualization solutions enable users

    to mix and match storage from different

    vendors and allocate it to different users,

    on demand, through a single console.

    Hiding the complexity of managing multi-

    vendor storage means users can manage

    more data, on demand, with fewerresources. Utilizing existing storage

    devices or adding to them as needed

    maximizes the overall efficiency of

    storage resources.

    With Fsam today, you can plan capacity,

    optimize performance and even disaster

    recovery using common software, regard-

    less of the storage hardware in the net-

    work, says Tom Rallens, worldwide mar-keting manager for HP storage. Our

    solutions maximize time-to-value and

    improve capacity utilization, which signifi -

    cantly increases effi ciency.

    The more data you

    have, the more

    intelligent your

    protection and

    recovery schemesmust be.

    Brad Stamas, SNIA

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    technologies, administrators may need

    to rethink their processes to gain the

    greatest efficiencies.

    Technology ChoicesGrowing data volume is also changing

    the way that storage vendors design

    their products. Distributed computing

    networks once stored data on the server,

    close to users. But these direct-attached

    configurations are difficult to expand as

    data volume grows, and are harder to

    administer efficiently. With so much

    data piling up, most vendors recognizedthe need for

    the stored data

    to exist apart

    from the server.

    Two server-

    independent

    configurations

    dominate the

    market: net-work-attached

    storage (NAS) and storage area net-

    works (SANs). NAS devices provide

    shared storage across a network, often

    in real-time, usually in self-contained

    plug-and-play appliances specifically

    designed for storage. NAS devices have

    their own hardware, software and oper-

    ating systems. SANs consolidate storagevolumes into a common repository. They

    connect servers and storage devices

    using a network of intelligent switches,

    which are often linked by high-speed

    fiber channel connections.

    Although marketing collateral oft en

    positions NAS and SAN solutions as an

    either/or choice, most organizations

    actually use some combination of the

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    two technologies. As organizations data

    volume grows, its easier to justify all

    types of storage solutions, says Stamas.

    Companies need to look at their needs

    and apply the storage solutions that bestaddress them. And as storage vendors

    refine their offerings to meet customer

    demand, many who formerly touted the

    benefits of NAS or SANs are incorporat-

    ing qualities of the other solution type

    into their products.

    Todays data storage market is bal-

    anced; driven by both vendor innovation

    and customer demand, the industryoffers a broad range

    of personal- to

    enterprise-grade

    hardware and soft-

    ware. Companies

    today are bombarded

    with a deluge of

    data, says Werner

    Heid, president andCEO of vendor

    Iomega Corp. To address this rampant

    data growth, the storage industry has

    been at the forefront of a rapid evolu-

    tion in innovative, high-capacity storage.

    Now small businesses and corporations

    of all sizes have numerous options,

    including personal disk drives, removable

    devices, network-attached storage andgeneral-purpose servers. It is an exciting

    time in the storage industry.

    The Continuity Crisis

    As the pendulum shifts to more data-

    centric computing and high profile

    security breaches make headlines, the

    need for protective data storage strate-

    gies becomes clearer. CIOs protected

    EMC: AutomatedInformation Storage

    The industry shift to the networking of

    storage infrastructures has had a multipliereffect on IT complexity. Customers need

    not only connect multiple brands of het-

    erogeneous storage systems, host storage

    resources and network devices, but also

    mask and simply manage this underlying

    complexity. The ultimate goal is to reduce

    storage management and integrat ion costs

    and speed time to deploy new applications.

    EMChas built the worlds most successful

    storage business by foreseeing marketrequirements, investing early and aggres-

    sively to put real solutions in customers

    hands faster than any other vendor. From

    intelligent external storage in the early

    1990s, storage software in 1994, open

    storage in 1995, and networked storage

    in 1999, the company now offers open

    storage management through EMCs

    AutoIS automated information storage

    strategy.AutoIS enables businesses to unify dis-

    parate information storage resources into

    one seamless infrastructure to draw

    from the best of multiple vendors hard-

    ware, software and connectivity devices.

    With AutoIS, businesses can:

    manage more information at lower

    cost than ever before;

    increase productivity by collaborating inan open management environment;

    provide new capabilities for information

    replication, protection, and recovery.

    To learn more about AutoIS, go to:

    http:/ / www.emc.com/ technology/

    auto_is.jsp

    Post 9/11 stories of

    companies whose

    strategies paid off

    helped business

    leaders understand

    storage priorities.

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    SPECIAL ADVERTISI NG SECTION

    www.fortune.com/sections S6

    data before the September 11 attacks,

    and most had developed risk manage-

    ment strategies, but the post-9/11 sto-

    ries of businesses whose storage, backup

    and recovery planning paid off (andthose whose did not) helped many

    business leaders better understand data

    storage priorities and requirements.

    How can data storage support an

    enterprises business continuity plans?

    Data can be stored close to its users,

    which makes it quick and easy for users

    to retrieve but often puts it directly in

    the path of dan-ger. The farther

    away data is

    stored whether

    across a campus

    or across the

    country the

    more expensive

    and time-con-

    suming it is to retrieve and restore, butthe less likely it is to be impacted by a

    disaster in another region or time zone.

    For example, some companies located in

    the World Trade Center had backup loca-

    tions in other parts of lower Manhattan.

    When the entire southern tip of the

    island was off-limits for weeks, their

    data was inaccessible as well.

    Technology solutions to this problemvary. The traditional approach mirrors

    the data at one site to another one far

    away; this requires maintaining twice as

    much system capacity, which is costly.

    Data can be remotely replicated, but

    copying a fi le over network communi-

    cations transports is a very slow process.

    Some vendors have come up with

    methods that copy only changed data,

    which is faster because only the

    changes (rather than the entire file)

    are copied to the remote storage area.

    Intelligent information storage systems

    that run advanced management soft-ware are the key to delivering real data

    protection affordably, says Joseph

    Walton, senior vice president for global

    services at vendor EMC Corp.

    One developing protocol that eases

    the distance limitations of smaller

    private networks for remote backup

    is iSCSI (Internet Small Computer

    System Interface).Supported by most

    larger storage

    vendors, iSCSI lets

    companies run

    block-level storage

    traffic over t radi-

    tional IP networks

    such as Ethernet,

    removing distance limitations. Currently,says SNIAs Rickard, network file systems

    can be used to transfer files. Future

    enhancements, likely to come within a

    few years, will enable the protocol to

    handle block updates to data volumes

    supporting remote physical storage.

    Another approach is to ensure that

    backup, archiving and disaster recovery

    systems are integrated with the applica-tions being supported. The more exten-

    sive the integration, the better the

    chances that the application and all of

    its data can be recovered during crisis. In

    addition, integration between the enter-

    prise storage resource management

    applications and the backup and recov-

    ery tools can be helpful. Companies

    need a storage foundation that creates

    StorageNetworks:Managing Data Storage

    The box era in data storage is over. With

    distributed, heterogeneous networks dis-persing information across the enterprise,

    corporations now struggle to manage cost-

    ly and complex storage environments.

    Hardware wont solve the problem of

    managing this growing complexity, and

    storage devices that are directly attached

    to computers are too costly and operate

    too inefficiently to solve mounting chal-

    lenges.

    The solution is clear: networked storage

    that increases data utilization and avail-

    ability, lowers costs, and delivers data

    backup and protection that is critical to

    business continuity. StorageNetworks is a

    Waltham, MA-based company delivering

    on the promise of networked storage by

    providing its customers with robust enter-

    prise storage resource management soft-

    ware and services rooted in years of net-

    worked storage management expertise.

    The opportunity for enterprises lies in

    cost-effectively managing their complex

    multi-vendor storage environments, while

    delivering higher availability and utiliza-

    tion, says Peter Bell , chairman and CEO

    of StorageNetworks. Our software and

    services provide customers like Merrill

    Lynch, EDS, and Cisco with the critical stor-

    age software management layer to drive

    costs and complexities out of their storage

    environments.

    Backup, archiving and

    disaster recovery

    systems must be

    integrated with

    supported applications.

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    dynamic communication between the

    applications and the storage system,

    says Dan McCormick, vice president of

    worldwide marketing for vendor

    XIOtech. Properly designed, this founda-tion reduces the complexity of manage-

    ment and administration tasks, enabling

    enterprises to respond more flexibly to

    changing business requirements.

    No matter which technologies are

    chosen, experts say, each corporation

    must carefully structure it s storage for

    maximum effi ciency and protection. If

    primary storage infrastructure wheredata is first written is organized and

    managed well,

    your levels of pro-

    tection and your

    ability to recover

    from disaster rise

    significantly, says

    John Clavin, senior

    vice president ofmarketing for vendor StorageNetworks.

    If the infrastructure is not efficiently

    organized, its virtually impossible to

    make your other business continuity

    plans work well.

    Maximizing Manageability

    As data volumes expand and business

    continuity becomes more critical, man-ageability of data storage becomes

    increasingly important. Manageability is a

    problem precisely because of the way the

    storage market has developed. Two

    decades ago, the cost of computing was

    only slightly impacted by storage costs.

    Storage was a built-in technology that

    could not be purchased separately.

    Growing corporate appetites for data

    storage have been fed by falling prices

    and better technology. Since the early

    1990s, storage prices measured per unit

    have dropped about 30 percent annually,

    while storage recording volume hasincreased 100 percent approximately

    every 18 months. Last year, for the first

    time, the value of storage sales was higher

    than the value of computing hardware.

    Relatively low prices encouraged corpo-

    rations to simply buy more storage

    whenever they ran out of capacity.

    In most large organizations, this

    approach has resulted in a huge collec-tion of non-networked storage devices.

    An enterprise with

    hundreds (if not

    thousands) of stor-

    age devices scattered

    across the country or

    around the world

    faces the Herculean

    task of understand-ing the capacity or processing efficiency

    of any number of machines. Further,

    using these storage areas as a shared

    corporate resource is nearly impossible.

    Each storage mechanism must be

    viewed, monitored and managed indi-

    vidually a time-consuming, costly,

    and ineffective approach.

    Networking some or all of thedevices offers the promise of viewing

    storage capacity as a shared resource,

    an asset that can be sliced up and allo-

    cated to users as needed. Using NAS or

    SAN technology, corporations can con-

    nect storage devices and treat them as a

    joint asset. In theory, the corporate stor-

    age asset could be distributed according

    to need; for example, an archiving

    Iomega: One Source forStorage Solutions

    Iomega Corp., famed creator of the

    removable Zip drive personal storagedevice, understands that data storage

    technologies must be not only compatible

    but also complementary. The company,

    which has shipped more than 46 million

    Zip drives and 270 million Zip disks since

    the mid-1990s, of fers a full complement

    of storage technology to large organiza-

    tions, small and medium businesses,

    small office and home office users,

    and consumers.

    In addition to excelling in removable

    storage, Iomega is a leading provider in

    U.S. aftermarket sales of CD-RW optical

    drives. In the hard drive market, the com-

    pany will be announcing new product lines

    to meet user needs for increased storage

    capacity. A new line of network-attached

    storage devices will manage files, store

    e-mails, and back up information at afraction of the cost of general-purpose

    servers.

    Says Werner Heid, Iomega president and

    CEO: With the markets inherent trust

    in our Zip products and our companys

    reputation for ease of use, Iomega is

    the logical choice for companies with

    complex storage requirements. Iomega

    is committed to providing a full range ofstorage solutions for protecting, sharing

    and transporting our customers digital

    valuables.

    Managing all these

    storage devices is a

    still-developing

    science.

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    application that requires availability of

    99.999 percent (what vendors refer to

    as 5 9s) can receive more capacity

    than a desktop user who needs only

    scratchpad storage.But managing all of these devices is

    still a developing science. Vendors rec-

    ognize that having one centralized

    management approach would enhance

    the technologys return on investment

    and enable more efficient operation.

    But most of the management software

    is directly tied to

    the hardware itcomes with in

    other words, it

    is proprietary,

    not open. In a

    heterogeneous

    environment,

    where storage technologies from dif-

    ferent vendors are used, the devices

    cannot communicate and their capaci-ty cannot be pooled or shared.

    The newest technique for address-

    ing manageability is a concept called

    virtualization. SNIAs Technical

    Council says that virtualization pro-

    vides useful abstractions by integrating

    one or more (storage) services or func-

    tions with additional functionality.

    Typically, the definition continues, vir-tualization involves hiding complexity,

    adding or integrating new functionali-

    ty, or emulating, aggregating or divid-

    ing existing services. In terms of man-

    ageability, virtualization can be used to

    aggregate many physical storage

    devices into one virtual storage pool,

    which can be managed transparent

    to users, applications and the network.

    Another example of data storage virtu-

    alization allows storage managers to

    add security to otherwise insecure

    devices.

    Virtualization may help companieswith legacy storage hardware devices

    build an integrated management strate-

    gy. Large enterprises have a huge

    investment in old systems hardware

    and specific storage around that tech-

    nology which locks them into buying

    from that vendor, says Tom Rallens,

    worldwide market-

    ing manager f orstorage at

    Hewlett-Packard.

    Virtualization can

    bring software

    management to a

    non-vendor-specific

    level, so buyers have a choice. The bene-

    fit is bett er manageabilit y of purchase

    costs and total cost of ownership.But buyers must beware: the virtual-

    ization market is still developing, and

    there are no definitive standards.

    Marketing jargon is rampant and each

    storage vendor applies the concept dif-

    ferently. Virtualization is not one thing,

    it is several things, says Rickard of

    SNIA, and some of them are mutually

    exclusive. This will be the next battle-ground for the data storage market.

    Maturing Industry

    Although the data storage industry is

    extremely competitive, vendors have

    been pairing up to deliver more com-

    prehensive solutions to buyers.

    Companies sell one anothers comple-

    mentary products, share application

    Computer Associates:Manageabil ity Through aUnified View

    Storage technology clearly constitutes acrucial underpinning of todays corporate

    success. No longer a mere utility, careful

    data storage strategies can determine how

    well corporate data assets are protected

    and how quickly recovery occurs after a

    disaster or system outage.

    With this unprecedented dependence on

    information and content comes new exec-

    utive responsibil ity. How can business

    leaders best protect these assets, realisti-cally plan for storage growth, and actively

    manage existing data?

    By choosing a unified data storage man-

    agement strategy that enables visibility

    across the enterprise including hetero-

    geneous IT systems, devices, databases,

    and applications. Whats needed is an

    integrated product set that uses state-of-

    the-art portal technologies to help users

    spotlight storage pressure points, forecastdemand, and prepare for impending data

    growth. The solution? BrightStor, an

    integrated approach to enterprise storage

    management from Computer Associates.

    Built on Computer Associates heritage

    of powerful cross-enterprise management

    solutions, BrightStor provides all of the

    tools companies need to artfully handle

    todays data storage challenges.

    BrightStor delivers one view that shows

    the health of storage processes as well

    as data and devices, says Phil Treide,

    Computer Associates vice president of

    marketing for storage solutions. This

    unifi ed view is imperative to understand-

    ing an organizations storage needs and

    making the right choices for today

    and tomorrow.

    Virtualization will bethe next battleground

    for the data storage

    market.

    Wayne Rickard, SNIA

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    programming interfaces (APIs), and

    partner with services organizations.

    Enterprise customers need a full range

    of hardware, software and services to

    meet their expansive and growing datastorage needs, says Pat Martin, chair-

    man, president and CEO of vendor

    StorageTek. Were here to solve our

    customers problems. If we dont have

    what they need, well deliver it through

    our network of resources and relation-

    ships with other vendors.

    Business leaders can also learn more

    about storage and even influencetechnology devel-

    opment by

    participating in

    industry-wide

    organizations

    such as SNIA. The

    SNIA Supported

    Solutions Forum

    (SSF), which bringsvendors together to develop complete

    solutions, invites end users to contribute

    suggestions. SNIAs support of these

    vendor dialogues enables multi-vendor

    cooperation, says Stamas, the SNIA

    chairman of the board. SNIA also docu-

    ments these supported solutions, making

    reference models available for enter-

    prises that need assistance in develop-ing their own storage strategies.

    SNIA also supports a wide range of

    special interest groups including

    the SSF, the IP Storage Forum and the

    Technical Council which work togeth-

    er to explore issues and concerns, define

    terms and taxonomies, and provide

    education. SNIA offers tutorials and edu-

    cation programs covering all aspects of

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    storage, from basic instruction in storage

    networking to workshops on tactics for

    fundamental issues such as backup and

    recovery, to highly technical t opics such

    as Fibre Channel operations. By servingthe business community and providing a

    forum for storage vendors to gather and

    work together, industry-supported edu-

    cation is beneficial to corporations and

    vendors alike, says Stamas.

    In addition, new educational pro-

    grams are making it easier for business

    leaders to learn about the intricacies of

    storage. Seminars and conferences spon-sored by SNIA,

    other organizations

    and vendors can

    help executives

    better understand

    what was, until

    recently, an enig-

    matic discipline.

    Organizations canalso have their storage personnel certi-

    fied in related disciplines; SNIA offers the

    Storage Networking Certification

    Program (SNCP) to provide a benchmark

    for measuring the storage networking

    expertise of IT professionals. To bring

    along new storage professionals, leading

    academic institutions with demonstrated

    technology interests such as Carnegie-Mellon University are creating new pro-

    grams in storage education. With science

    and engineering students committed to

    data storage, the future for ongoing

    technology innovation is bright.

    Scientific research may also advance

    data storage technologies. Tatiana

    Makarova, a Russian physicist from the

    Ioffe Physico-Technical Institute in

    XIOtech: DeliveringMore ManageableStorage Solut ions ToThe Enterprise

    With data storage needs growing at an

    astounding rate, many organizations are

    considering network storage solutions as a

    way to simplify data management,

    increase network availability, and

    decrease costs. XIOtechs products and

    services along with their Enterprise

    Solutions Program and SANbuilder

    Solution Series were designed to specifi-

    cally address those needs.

    Imagine being able to carve out space,

    expand storage, link to storage on other

    devices, and logically move terabytes of

    data in seconds, with only a few key

    strokes all without bringing the sys-

    tem down, says Dan McCormick, XIOtech

    vice president, worldwide marketing.

    XIOtech has made this a reality, and it is

    helping solve real business issues today.

    XIOtech Enterprise Solutions providedetails on solution configurations, storage

    management applications, and network

    inf rastructure. XIOtechs SANbuilder

    Solutions are application-driven storage

    solutions for specific application platforms,

    including Oracle, messaging, and health-

    care. It is the first virtualized storage

    architecture optimized for out-of-the-box

    use with specific enterprise applications.

    The SANbuilder series provides the funda-mental benefits of a SAN and the unique

    capabilities of XIOtech, married in mean-

    ingful ways to applications. Tightly cou-

    pling the SAN architecture and applica-

    tions means immediate benefits to the

    enterprise.

    Educational programs

    help executives

    understand the

    intricacies of storage.

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    For more information about how to advertise in the next Data Storage

    section, please contact Laurie Evans, Manager, Custom Projects at:

    [email protected] or call 212-522-1253.

    Produced by:Bob Grossman Written by:Cheryl Krivda, [email protected]

    Edited by:Sigrid MacRae Designed by:MGT Design, Inc.

    Reprints of this section are available in quantities of 100 or more; custom

    reprints can also be created. To obtain a reprint order form, please fax your

    request to Randi Bergman at 212-467-1695 or e-mail to:

    [email protected].

    St. Petersburg, reportedly created flexible,

    transparent sheets of carbon that could

    serve as the foundation for inexpensive,

    durable and most important

    extremely high-density storage. Whileexperimenting with buckyballs to pro-

    duce high- temperature superconductors,

    the scientist accidentally created a

    non-metallic substance that is magnetic

    at room temperature up through

    200 degrees Celsius.

    Lighter and

    more flexible than

    metallic magnets,the organic mag-

    nets are well-suit-

    ed to electronic

    devices, and their

    semi-conducting

    and insulating

    qualities could be

    useful for comput-

    er chips. Becausethe material is photo-responsive that is,

    it changes properties when exposed to

    light it could be the next big thing in

    optical storage.

    A Word of Advice

    In the final analysis, however, the

    responsibility for creating and imple-

    menting proper data storage approach-es rests with corporate leadership. The

    first step to developing powerful, man-

    ageable and protected corporate data

    assets is to understand the value of

    carefully designed storage strategies.

    And by all accounts, executives arebeginning to grasp this reality.

    Were seeing a renewed focus on

    performance and the real integrity of

    companies data availability solutions,

    says Phil Treide, vice president of

    marketing for storage solut ions for

    vendor Computer

    Associates. People

    are taking anotherlook at their overall

    storage manage-

    ment strategy as

    well as at the qual-

    ity of their practical

    implementations.

    The bigger

    change may be

    for corporationsto act on the reality that storage is an

    enterprise asset, not a departmental

    utility. As business issues drive the need

    for comprehensive data storage strate-

    gies and solutions, the business mindset

    must change. CIOs must take a much

    greater interest in storage, says Rickard.

    They are the champions who can help

    enterprises build a storage infrastructurethat is truly a corporate asset.

    StorageTek: StreamliningStorage Management

    Enterprises everywhere are bending under

    staggering data storage loads. Ironically,carrying the load may prove to be the

    easy part; managing the load is the real

    challenge. Because of multiple storage

    devices, operating systems and network-

    ing environments, it may prove impossible

    to deliver increasing volumes of data to

    those who need it, when they need it.

    "StorageTek has spent 32 years develop-

    ing end-to-end storage expertise thatincludes disk, tape, storage networking

    and services," said Pat Martin, chairman,

    president and CEO. "We have developed

    strong storage management offerings

    across all of our products. In the next few

    years, we expect to streamline those

    offerings and achieve our goal of virtually

    eliminating all human intervention in the

    increasingly complex task of managing

    storage.

    StorageTek offers a wide range of fully

    managed data storage solutions that pro-

    vide cost-effective storage capacity, and

    help businesses by providing a flexible,

    scalable, easy-to-manage storage environ-

    ment that meet business requirements.

    From service providers that need customer

    data around the clock to enterprises that

    must adjust data according to annual busi-

    ness cycles or seasonal requirements,

    StorageTek solutions are flexible enough

    to meet any need.

    The biggerchange may be for

    corporations to act on

    the reality that storage

    is an enterprise asset,

    not a departmental

    utility.

  • 8/8/2019 Fortune 20020301 Data Storage

    10/10

    SPECIAL ADVERTISI NG SECTION

    S15 www.fortune.com/sections

    The Storage Networking Industry Association (SNIA) is a not-for-profit

    organization, made up of over 300 companies and individuals spanning vir-

    tually the entire storage industry. SNIA members share a common goal: to

    set the pace of the industry by ensuring that storage networks become effi-

    cient, complete and trusted solutions across the IT community. To this end

    the SNIA is committed to delivering standards, education and services that

    will propel open storage networking solutions into the broader market. Key

    programs and initiatives include: the biannual Storage Networking Worldconference, the SNIA Technology Center in

    Colorado Springs, and the SNIA Fibre

    Channel-SAN Certification Program for

    storage networking professionals.

    For information, contact the SNIA at

    650-949-6720 or via e-mail at

    execut [email protected], or visit

    the SNIA Web site at www.snia.org.

    WEB DIRECTORYOFADVERTISERS

    Acirro www.acirro.com

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    XIOtech www.xiotech.com