fortune data viatec
TRANSCRIPT
Business Opportunity:Overseas Chinese consumers market continues to grow rapidly.
• Local Chinese community
• Overseas Students
• Overseas Travellers
Problem Solving:North American and Europe businesses have largely missed the
opportunity to engage with this emerging consumer group because
the available media buying tools lack the capabilities of running
campaigns targeting the group meaningfully and cost-effectively.
Fortune Data Business Model:
FortuneData: a SELF-SERVE advertising
platform provides western businesses ONE-STOP
solution to engage local Chinese consumers cost-
effectively.
Algorithms
Business
Knowledge
Real Time
Bidding
APISaaS
Platform
Big Data
Brand
Marketer
Advertiser
Fortune Data Ad Server AD ExchangesClients
Web/Mobile Ad
@ North America
& Europe
Technology:
Programmatic
Technology:
A Simple UI + A Sophisticated & Powerful Engineer = Amazing ROI
Market Size:
$30 Billon (Estimated)
Double-Digit Growth
2012 Data:
Chinese Travellers Spent $102 Billion
Canadian-Chinese Spend $35 Billion
American-Chinese Spend $160 Billion
Combining U.S., Europe, Canada and Australia, overseas Chinese consumers spend
at lease US$400 billion a year.
Competitors：
Print/TV - SingTao Daily , TV Channel
Digital - YorkBBS.ca VictoriaBBS.ca Creaders.net
Service Provider – Google Adwords
Marketing Stragegy:
Direct Marketing - cold call, email, tradeshow, SEO
Partnership - marketing agent, marketing firm
Third Party Resell
Team:
TONY ZHANG - A serial entrepreneur
Co-founder of CWKCommerce, invested by 321 incubator
SHIHAO WANG - Data scientist, Queen’s Ph.D. in computer simulations,
A top ranked programmer in TopCoder
RAY LUO - Numerical simulation scientist and affiliate
marketing specialist, Uvic Ph.D candidate
We are a young, dynamic and energetic team, who have education and working
experiences in North America and China.
