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Investor PresentationTransitioning into the telco industryF
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This presentation has been prepared by Skywards Limited (the “Company”). It does not purport to contain all the information that a prospective investor may require in connection with any potential investment in the Company. You should not treat the contents of this presentation, or any information provided in connection with it, as financial advice, financial product advice or advice relating to legal, taxation or investment matters.
No representation or warranty (whether express or implied) is made by the Company or any of its officers, advisers, agents or employees as to the accuracy, completeness or reasonableness of the information, statements, opinions or matters (express or implied) arising out of, contained in or derived from this presentation or provided in connection with it, or any omission from this presentation, nor as to the attainability of any estimates, forecasts or projections set out in this presentation.This presentation is provided expressly on the basis that you will carry out your own independent inquiries into the matters contained in the presentation and make your own independent decisions about the affairs, financial position or prospects of the Company. The Company reserves the right to update, amend or supplement the information at any time in its absolute discretion (without incurring any obligation to do so).
Neither the Company, nor its related bodies corporate, officers, their advisers, agents and employees accept any responsibility or liability to you or to any other person or entity arising out of this presentation including pursuant to the general law (whether for negligence, under statute or otherwise), or under the Australian Securities and Investments Commission Act 2001, Corporations Act 2001, Competition and Consumer Act 2010 or any corresponding provision of any Australian state or territory legislation (or the law of any similar legislation in any other jurisdiction), or similar provision under any applicable law. Any such responsibility or liability is, to the maximum extent permitted by law, expressly disclaimed and excluded.Nothing in this material should be construed as either an offer to sell or a solicitation of an offer to buy or sell securities. It does not include all available information and should not be used in isolation as a basis to invest in the Company.
Future mattersThis presentation contains reference to certain intentions, expectations, future plans, strategy and prospects of the Company.Those intentions, expectations, future plans, strategy and prospects may or may not be achieved. They are based on certain assumptions, which may not be met or on which views may differ and may be affected by known and unknown risks. The performance and operations of the Company may be influenced by a number of factors, many of which are outside the control of the Company. No representation or warranty, express or implied, is made by the Company, or any of its directors, officers, employees, advisers or agents that any intentions, expectations or plans will be achieved either totally or partially or that any particular rate of return will be achieved.Given the risks and uncertainties that may cause the Company’s actual future results, performance or achievements to be materially different from those expected, planned or intended, recipients should not place undue reliance on these intentions, expectations, future plans, strategy and prospects. The Company does not warrant or represent that the actual results, performance or achievements will be as expected, planned or intended.
US DisclosureThis document does not constitute any part of any offer to sell, or the solicitation of an offer to buy, any securities in the United States or to, or for the account or benefit of any “US person” as defined in Regulation S under the US Securities Act of 1993 (“Securities Act”). The Company’s shares have not been, and will not be, registered under the Securities Act or the securities laws of any state or other jurisdiction of the United States, and may not be offered or sold in the United States or to any US person without being so registered or pursuant to an exemption from registration including an exemption for qualified institutional buyers.
Disclaimer
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Skywards Ltd is an ASX-listed company (ASX: SKL) and is currently a clean shell entity
SKL has entered into a binding agreement to acquire 100% of the issued capital in AussieSim Pty Ltd (“AussieSim”) – an Australian telecommunications company set for global growth in a billion dollar industry
Skywards Limited will be renamed Ziptel Limited and is seeking to raise a minimum $3m as part of the re-compliance process
Ziptel has developed products that assists users to avoid excessive overseas calling and roaming charges in the high growth, billion dollar overseas travel market including:
AussieSim - a sim card product providing heavily discounted mobile phone roaming services for overseas travel in 180+ countries (Roaming rates for talk, text and data usage are up to 95% cheaper)
ZipT - A world leading mobile-based Application that allows consumers to make international calls from their mobile phone, at some of the world’s lowest rates
All products are underpinned by a unique and fully integrated retail and online trading solution and direct network partnerships with leading international telecommunication providers
Low monthly burn rate
Overview
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Bert Mondello Co-founder and CEOOver 16 years experience in the telco industry. Before 2002, he managed key retail distribution channels for Optus and Vodafone. In 2002, he was invited to assist in building the business model & blueprint of Vodafone’s outsourced pilot distribution model – Vodafone Alliance. As an equity partner & GM of Vodafone Alliance, his responsibility was to build & manage a national B2B sales team. In 2004, his private company iCommunications was appointed by 3 Mobile to manage part of their Australian business channel. In 2009, Vodafone & 3 Mobile subsequently merged in Australia & iCommunications became one of Australia’s largest Vodafone business channels. iCommunications remains a prominent & long-standing business partner of Vodafone.
Keaton Wallace Co-founder and Executive Director Recently oversaw the tender & negotiation process with Indonesia’s four major telco network providers and Thailand’s three major telco providers. Also recently successfully reached terms with Indosat Pt Indonesia & DTAC Thailand for partnerships with AussieSim. Prior to co-founding AussieSim, Keaton was in property management & development – overseeing major property development syndications & capital raisings within Australia & Indonesia, with award-winning results for Parkwater.
Josh Hunt Director A lawyer and Principal of project law firm Hunt & Humphry, with experience in providing advice to listed public and private companies and in all aspects of project acquisitions and disposals. His experience extends internationally, where he has acted for a number of companies with operations in Africa, South East Asia, Mongolia, the United States, Canada, United Kingdom and throughout South America.
Salvatore Vallelonga Director Mr Salvatore Vallelonga is a Chartered Accountant and a Director of Plexus Global Consultants Pty Ltd, a Chartered Accounting and business advisory business specialising in the provision of tailored tax and consultative solutions to its SME and emerging growth clients. He is also a Director of Plexus Wealth ty Ltd, which provides financial planning and wealth solutions to clients. Salvatore is a Director of numerous private companies and is also on a number of Boards and Committees of Non-Profit organisations. Salvatore has worked closely with his clients in business to business distribution and retail channels in the telecommunication industry, servicing clients working with national and global brands such as Telstra, Vodafone, 3Mobile, Optus, People telecom, M2 Communication and Commander.
AussieSim Board
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Problems with incumbent providers:
Australia has 3rd highest international roaming charges in the world, after Japan & Chile*
Market dominated by Telstra, Optus & Vodafone
The Australian Telecommunications Industry Ombudsman estimated that in the 15 months to Dec-12, it dealt with global roaming
complaints totalling AU $8 million in telco charges.
Telstra has increased roaming charges up to 500% (24 March 2014)
Large number of Australians travel overseas:
8.4 million short-term departures in 2013 (8m in 2012)
1% market share = $4.2 million in revenue (exc. top ups)
The global roaming market is significant:
A significant opportunity exists for niche players, such as Ziptel, who offer significant savings on roaming services
The telco industry is a multi- billion dollar market
$46BILLION
2013
$80BILLION
2017
Forecasted
Total mobile roaming revenuesForecast to grow by 21% p.a. between 2012 and 2017
58%Holiday
23% Visiting
Relatives
Travellers leaving AustraliaAverage duration of travel is 15 days
JAPA
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AussieSim deploys a superior prepaid travel sim card into the high growth, billion dollar
overseas travel market assisting travellers to avoid major bill shock
AussieSim offers customers heavily discounted mobile phone roaming services for overseas
travel in 180+ countries. Roaming rates for talk, text and data usage are up to 95% cheaper than standard roaming rates offered by other Australian telco providers
Business model underpinned by 3 years of R&D – creating superior, scalable products with
high barriers to entry
Network partnerships in place with leading international telco companies (Indosat, T-Mobile etc)
Earning revenue and significant milestones achieved - Ongoing sales and revenue growth since business launch in April-2013.
AussieSim - The Product
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Securing network agreements with international Telcos across the world is a lengthy & costly exercise. These partnerships are therefore a highly valuable asset of AussieSim. Partnering with these leading Telecommunication providers has given AussieSim access to some of the following networks around the globe.
AussieSim - Global roaming partnerships
New Zealand
Indonesia
USA
Thailand
UK
China
Singapore
Fiji
Malaysia
ItalyTOP 10 TRAVEL DESTINATIONS & ROAMING
PARTNERS
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Current Partners Secured
Newspower – 700 stores
Telechoice – 38 stores
Travel Managers – 400 Independent Travel Agents Australia wide.
W Hotel Bali – 237 Rooms
Mantra Group Bali – 500 Hotel Rooms
Camera House – 40 stores
Newslink – International Airports – 7 in Australia
Globetrotter Travel
Trafalgar Holidays
Asia Escape Holidays
The lucky Charm News agencies
Nextra
Student Edge
House of Travel
Jetset Travel
Travel Money
Proposed Future Partners
Australia Post
JB Hi Fi
Dick Smith
Harvey Norman
All Phones
Qantas
Virgin
Air Asia
Wotif
Expedia
Webjet
Travelex
Western Union
Coles
HBF Travel
Travel Insurance Direct
AussieSim - Distribution Partners
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Market share is underpinned by sales volumes, which in turn, drives revenues
Average Revenues Per User
Upfront online sales via website
SIM card RRP $49.95 (inc.$20 credit)
Gross margins on upfront online sales ~$25 (50%)
Distribution partners upfront sales
Pre-paid SIM card RRP $49.95 (inc. $20 credit)
Distributor wholesale purchase price is $35
Gross margin on distributor sales ~$10 (ie. $25/SIM cost of sale)
Trailing revenue on SIM top up
Ave. margin on SIM top up is ~ 80% of gross profit
Distributors receive 5% commission
Trailing revenue on call forwarding top up
Average margin on SIM top up is ~300% gross profit
Distributors receive 5% commission
August September October November December January Average
ARPU $ 129.37 $ 100.89 $ 101.54 $ 65.11 $ 107.22 $ 87.38 $ 98.58
AussieSim - Revenue Model
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$65 = Approximate average revenue per user for AussieSim
$49.95 = Retail price of AussieSim starter pack
$115 = Total Revenue per user
$9.66 million in revenues equates to 1% of market share (8.4m outbound passengers from Australia in 2013)
Strong ongoing growth forecasted, following roll-out of 3 new products & expansion of distribution partner network
AussieSim - Performance to date – Sales volume & revenue
Sales online
Sales affiliate
Sales/Quarter
Q2 2013
(Apr-Jun)
614
105
719
Q3 2013
(Jul-Sept)
787
437
1224
Q4 2013
(Oct-Dec)
364
2025
2389
Q1 2014
(Jan-Mar)
239
1227
1466
Q2 2014
(Apr-Present)
1200
Total sales
since launch
2004
3794
5798
Units
4000
3500
3000
2500
2000
1500
1000
500
0
4000+Forecasted
Sales Revenue
Top Ups
Call Forwarding
Total Revenue Since Launch
Q2 2013
(Apr-Jun)
$33,301
$25,258
$1,960
$60,519
Q3 2013
(Jul-Sept)
$50,147
$99,121
$7,214
$156,482
Q4 2013
(Oct-Dec)
$75,768
$48,642
$4,067
$128,477
Total sales
since launch
$159,217
$173,022
$13,241
$345,479
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Driving Sales Growth
Increase OnlineTraffic & Conversations
Expansion ofDistribution Footprint
Increased Marketing Initiatives and Budget
Public relations Campaign
500
2000 +
1500 +RPOP’S
150RPOP’S
Search engine optimisation /Google AdWords campaign
Build on existing partnerships through retail, online, wholesale & travel insurance product points.
Branding Awareness and Tactical Marketing
Official domestic market launch immediately with strategic media appointments Australia wide
Travel Magazines
Billboards
Online Advertising
$$$
INCREASE SALES REVENUEF
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Only AussieSim has direct global network partnerships – allowing customers to ‘Roam Like Home’
Travel Sim has over 2.5% of the out-bound tourist market, equating to circa $24 Million in revenues
Travel Sim product offering is inferior compared to AussieSim: - Clunky call back technology- Inferior rates, call quality and platform- No direct global network partnerships
RRP per starterpack
Included calls
Receive calls on your Australian number
Coverage in 180+ countries
Partnerships globally with multiple carriers
Direct Call through technology
Data rates from
SMS rates from
IDD call rates from
AussieSimComparison Chart TravelSimWoolworthsGlobalSim
$49.95
30c/MB 50c/MB 60c/MB
$20.00
1c
18c
47c
46c*
14c
18c*
$10.00$5.00
$49.95 $29.00
AussieSim - Peer product comparison
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ZipT is a mobile-based cross platform Application that allows consumers to SMS and make international calls from their mobile phone, at some of the world’s lowest rates
The success of Skype, Viber and WhatsApp has proven the communication technology shift to VOIP
ZipT has the ability to revolutionise VOIP calling, SMS technology and the calling card industry
Why? The current competitors are plagued by the following issues:-Broken voice and dropped calls due to poor Internet connection-Unstable in GSM and 3G networks-High use of data bandwidth
ZipT is set for launch in June 2014 and has secured distribution agreements with Mpire Network and AppPharms to establish a global presence immediately
ZipT - Introduction
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ZipT Platform utilizes the network partnerships by reducing the number of hops in the IP call and voice processing at both ends of the call.
Flat rate international calling to selected destinations. EG: 10c untimed call UK to AustraliaUnlimited call bundles and call rates from as low as 1c per minuteRetain existing phone number, service provider and SIM card
No lock-in contractsInstallation on any smartphoneDifferentiated from Skype, Viber and calling card products:
- Crystal clear sound quality - Lower data usage
- Compatible with WiFi or any other mobile network
- App not required to receive calls
ZipT - The Product
Server
Call or SMSMobile Globally
Download App& Start Calling
Local Gateway
Call any LandlineGlobally
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ZipT offers clear and crisp voice globally using as low as 12Kbps, compared to the 64Kbps required by Skype and Viber.
This enables ZipT to not only work in 3G and 4G networks but also 2G GPRS networks that Skype, Viber and other peers cannot function in.
Markets currently utilising 2G networks with limited upgrade capabilities are the mass populated areas including:
South America
Indonesia
China
India
Middle East
ZipT- Data Bandwidth Requirements
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ZipT - Peer Product Comparison
Features
Outgoing call Medium
Broken voice on low bandwidth
Call Encryption
Add traditional number
Multiple traditional number
Fax on traditional number
ON NET SMS or IM
OFF NET SMS
Call waiting
Call conference
Voicemail
Works in blocked areas
Bandwidth requirements
1GB of Data will provide approximately
Monthly unlimited calling packs
IP PBX Features
Multi Line
Skpye
VoIP
Yes
No
Yes
No
No
Yes
No
Yes
Paid
No
No
Very High 64Kbps
273 Minutes
No
No
No
Viber
VoIP
Yes
No
No
No
No
Yes
No
No
No
No
No
High 32Kbps
546 Minutes
No
No
No
ZipT
VoIP
No
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Free
Yes
Yes
Low 12Kbps
5120 Minutes
Yes
Free
PaidFor
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AussieSim has executed an agreement with Mpire Network to market and distribute ZipT to the global market.
Mpire is owned by internet entrepreneur Zhenya Tsvetnenko and has an
international reach and can target over 120 countries and markets globally.
Mpire Network offers a highly scalable acquisition model. By leveraging their vast publisher network, proven campaigns have
reached over 100,000 downloads per day.
Based on Mpire Network’s deep history of success in the mobile download space, Mpire Network is confident that it will be able to
successfully reach millions of customers across numerous countries with the ZipT App.
ZipT - Distribution Agreement – Mpire Network
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AussieSim has signed an exclusive sales agreement with AppPharm to provide them with a white label ZipT product solution.
Apppharm has exclusive partnerships with several networks around the world with enormous marketing capabilities.
AppPharm currently has access to a subscription base of over 200,000 paying users.
This will grow to over 1 Million within 18 months and continue to grow exponentially.
AussieSim expects a minimum $5 ARPU for month for each paying subscriber conservatively.
Revenue stream to commence in July 2014
ZipT- Executed Sales Distribution Agreement
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Recent transactions in the sector demonstrate that these disruptive technologies can command significant valuations.
For example:- Skype – recently sold in 2011 to Microsoft for $8.5 billion
- WhatsApp – A pure on net SMS service sold in 2014 to Facebook for $19 billion
- Viber – sold in February 2014 to Rakuten for $900 million
The distribution deals secured by ZipT to date show substantial appetite for the product.
With ZipT App product launch imminent, this could drive significant value for ZipTel
ZipT- Competitor Valuations
Business voice roaming is the key drive
$7Billion
$8Billion
$30Billion
Leisure TravelBusiness dataRoaming
Business VoiceRoaming 2013
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RoamEzy is a rebranded AussieSim product for global sales. RoamEzy will offer customers heavily discounted text, talk and data when travelling overseas
Utilises the AussieSim interface, platform and network partnerships
Scalable into the global travel SIM marketplace – $46 billion in global mobile roaming revenues in 2013. Forecasted to exceed $80 billion by 2017
Global consumer appeal facilitated by:
- Localised (region-specific) marketing – predominately online
- International logistics providers provide ability to deliver door to door within 48 hours - Universal website – ability to change language and currency
- Commencing international roll out in June 2014
RoamEzy- New Product
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An international call forwarding platform designed to divert calls from an Australian number to a landline or mobile number overseas
Unique product/first to market – no other product of this kind available in Australia
Consumer appeal:
- Avoids exorbitant roaming charges for incoming calls – ideal for corporates
- Allows retention of Australian mobile or landline number while travelling overseas
- Virtual office/PABX solution. Features include: Caller ID, Fax to Email,
- Conference Call, Auto Attendant & Voicemail
- Post or Prepaid billing with bundling options
- Easy to activate and deploy via website or Roam Like Home Application
Commencing roll out in June 2014
Roam Like Home - New Product
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ZipT will focus on business development in securing distribution partners in the following key highly populated destinations with limited internet connectivity within the next 6 months - South America - Indonesia - China - Middle East - India
ZipT will focus on providing solutions to calling card businesses globally operating with mass customer base, ensuring rapid uptake and increase revenue streams.
Expand distribution partnerships with major global online travel booking companies – offer white SIM solutions to expedia, agoda, trip advisor & lonely planet
Expand target markets (eg. corporate sector) – Introduce Roam Like Home international call forwarding platform.
Further develop exclusive network partnerships with Thailand, Fiji, Singapore and Malaysia
Execute further direct MNVE relationship with global telco
Roll out aggressive marketing & PR strategy – targeting audiences identified through market research
Next Steps
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Skywards shares to be consolidated on a 500:1 basis
Skywards to acquire 100% of AussieSim through the issue of 25m fully paid ordinary shares and 12.5m options (exercisable at $0.30 each on/before 31 Dec-2016)
Skywards to raise a minimum $3.0m in new equity via an issue of 15.0m Shares at 20c (on a post-consolidation basis) and can accept oversubscriptions of up $2m. Investors will receive a free 1:2 listed option (exercisable at $0.30 each on/before 31 Dec-2016)
Completion of the Acquisition is conditional upon Shareholder approval and raising the minimum funds
On a post consolidation basis, assuming the minimum is raised, the indicative capital structure of the Company is:
Transaction summary and capital structure
Capital Structure
Shares on issue(post consolidation)
AussieSim Share Consideration
New Equity (minimum)
Total
Shares
11,100,000
25,000,000
15,000,000
51,100,000
Listed Options
-
12,500,000
7,500,000
20,000,000
Cash
-
-
$3,000,000
$3,000,000
Cash
$2,220,000
$5,000,000
$3,000,000
$10,220,000
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Use of Funds
Item
AussieSim - Website development, product developement, marketing and public relations
Roam Like Home
ZipT
RoamEzy
Working Capital
Cost of the issue
Total
Min Subscription $3 Million
$600 K
$1.35 Million
$250 K
$100 K
$400 K
$300 K
$3.00 Million
Max Subscription $5 Million
$1.00 Million
$2.25 Million
$417 K
$167 K
$667 K
$500 K
$5.00 Million
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Acquisition indicative timetable
Note: This is an indicative timetable only and dates may be varied in consultation with the ASX. Shareholders should also note that the Company’s securities will be suspended from trading on the day of the
General Meeting seeking shareholder approval for the Acquisition, and if such approval is obtained, will remain suspended until such time as the Company has satisfied Chapters 1 and 2 of the ASX Listing Rules.
Event
Announcement of Transaction
Lodge Notice of Meeting
Investor Roadshow
Lodgement of Prospectus with respect to the Capital Raising
Shareholder meeting
Closing Date of the Capital Raising / Completion of the Acquisition
Reinstatement to official quotation on ASX
Date 2014
24 January
Fri 4 April
Mon 5 May - Friday 9 May
Mon 12 May
Fri 23 May
Fri 30 May
Early June
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