food supplies in a globalising economy
DESCRIPTION
Food supplies in a globalising economy The role of transnational corporations ( TNCs) in food production, processing and distribution. Starter. - PowerPoint PPT PresentationTRANSCRIPT
Food supplies in a globalising economy
The role of transnational corporations (TNCs) in food production, processing
and distribution
Starter
A TNC is a company or corporation with branches
all over the world. The Headquarters can be
based anywhere in the world but production tends
to be based in newly industrialising countries due to the strong work
ethic.
A TNC is a company or corporation which employs over 5000 people. The headquarters
and production are concentrated in MEDCs where there are more skilled workers
and better communications available. However their
products are transported to markets all over the world.
A TNC is a global company or corporation with branches all over the world. The Headquarters and research and development
tend to be based in MEDCs such as the USA or Japan where there is a skilled workforce. Production is often, but not always, based
in LEDCs where labour is cheaper and there are fewer regulations.
• To understand the role of TNCs in food production, processing and distribution.
Learning objectives
A TNC is a company or an enterprise that manages production or delivers services in more than one
country. Headquarters tend to be located in the home country with operations in several other countries,
known as host countries.
The role of TNCs
What has this got to do with food supply?
TNCs are involved in every stage of the
food industry!
Recognise these?
Behind the many different brands names for foods that
are consumed worldwide, there are a small number of
invisible giants!
This is a generic term that refers to the various businesses involved in food production.
E.g. farming, seed supply, agrichemicals, farm machinery, wholesale and distribution, processing,
marketing and sales.
Key term: Agribusiness
A small number of such companies dominate each part of the food chain in
MEDCs.
This is when a small number of firms operate at one stage in the supply chain (e.g. coffee growing),
leading to market power and large profits.
Key term: Horizontal integration
Look at the case study box on page 233. What does it show? Fact! 60% of the
McDonald’s meals eaten worldwide contain wheat
supplied by Cargill.
This is when one company either owns or controls (through joint ventures) multiple stages in a
supply chain.
Key term: Vertical integration
For example, Dole owns plantations and canning
facilities, and has the marketing power to ship
pineapples from plantations in the Philippines to
consumers all over the world.
The role of large agribusinesses in the agricultural market is
increasing! This dominance has attracted
huge criticism.
Corporate control of the global food chain
Or…
There are facts about Nestle hidden in the
room.
You have four minutes to see how many you can
find!
Activity: Nestle fact hunt!
Nestle is a vertically integrated agribusiness, employing approximately 281,000 people in some 443
factories worldwide. Nestle is not only Switzerland's largest industrial company, but also the world's
largest food company in terms of revenue.
It is the world’s largest manufacturer of pet food, mineral water and coffee, and is fast increasing its
share of the ice cream market!
Nestle’s role in food production
We are going to focus on the role of Nestle in the
production, processing and distribution of
coffee…
On your desk is some information on Nestle. Use this information to complete your table to show the criticisms of
Nestle under the headings:
SocialPolitical
EconomicEnvironmental
Activity: Why is has Nestle received so much criticism?
Write in detail! You will be using this information to answer an
exam question.
• Use of GM ingredients.
• Purchasing cocoa and coffee from ivory coast, renown for using child slavery on its plantations to reduce labour costs (109,000 children employed).
• Children work punishing hours with dangerous tools, and are robbed of an education.
• Demanding US$6 million in compensation from hunger stricken Ethiopia.
• Unethical marketing of baby milk powder.
General problems
Dominance of food supply chain means that they are able to dictate terms and conditions to small farmers and suppliers who are forced to produce more at ever decreasing margins (e.g. Ethiopian coffee farmers).
General problems
• Selling coffee with illegal origins (supply chain).
• Nestle buy coffee which is grown illegally in The Bukit Barisan Selatan (BBS) National Park, a world heritage site in Sumatra.
• The park is renown for critically endangered tigers, elephants and rhinos. Many animals have abandoned the area.
• Environmental destruction in Brazil.
Environmental issues
Food supplies in a globalising economy
The role of transnational corporations (TNCs) in food production, processing
and distribution
Exam technique practice
Name a major TNC involved in food production, processing or supplying food and outline its role in food supply in a globalising economy (4)
Exam question 1
Name a major TNC involved in food production, processing or supplying food
and outline its role in food supply in a globalising economy (4)
Pick apart the question – decide what the
focus of the question isNestle
Exam question 1
Horizontally integrated agribusiness
Largest food processing company in the world
HQ in Switzerland Employs over 281,000 people in 443 factories
worldwideLargest manufacturer of pet food, mineral water
and coffeeCoffee is grown in many
LEDC’s such as Indonesia, exported to USA for processing then distributed worldwide
Get across the theme of a globalising
economy!
What is Nestle's role in food supply?
Nestle is a horizontally integrated agribusiness, and the largest transnational food processing company in the world. The headquarters are in Switzerland, but Nestle employs approximately 281,000 people in some 443 factories worldwide. Initially Nestle was founded on
powdered milk, but today it is the world biggest manufacturer of pet food, mineral water, coffee and ice
cream. In terms of coffee and cocoa, its role in food supply is one of production and processing, although it’s products are exported and marketed all over the world. Coffee is grown in LEDC’s such as Brazil and Indonesia
and then exported to countries such as the USA where it is processed in factories. Coffee is then shipped all over
the world under the name of Nescafe.Use the mark scheme to mark the answer above. How could you improve the answer?
A model answer?
• Remember, the devil is in the detail!
• If your answer is wishy washy and vague you will not get out of level 1.
• To get into level 2/3 you need to include specific characteristics of Nestle in the context of the question.
Activity: Answer the question
In recent years TNC’s have had an increasing role in the production,
processing and distribution of food. What reservations have been expressed about
the increasing importance of such companies? (15)
Pick apart the question – decide what the
focus of the question is
Exam question 2
In recent years TNC’s have had an increasing role in the production,
processing and distribution of food. What reservations have been expressed about
the increasing importance of such companies? (15)
Name TNC and relate
back to question
Describe the problems with such companies? Can you categorise
them/ back up each negative point with an example.
Approach like a mini
essay!
Exam question 2
Briefly introduce Nestle, with some evidence to support that it is a TNC
Swiss companyOperates in 443
factories worldwide
Largest food processing company in the world
Largest manufacturer of pet food, mineral water and coffee
Introduction
Describe the reservations (negative aspects) about Nestle.
Try to categorise the reservations you have identified. Stick to around 3 or 4 max!
Each reservation must be firmly grounded in / supported by a detailed example or case study.
Main body
EnvironmentalEnvironmental destruction and
degradation
Socio-economic
Use of child labour
Political Dictates terms and conditions to farmers
In brief…
REASONS FOR SOMETHING
and
RESULTS OR EFFECTS OF SOMETHING
WHY? SO WHAT?
Describing = link together
CONSEQUENCES or EFFECTS
Something happens…
SO
THEREFORE
AS A RESULT
CONSEQUENTLY
LEADING TO
MEANING THAT
Something else happens
A BASIC (or GATE) DESCRIPTION
(Level 1)
(The way in to the answer)
Nestle has been criticised for using environmentally damaging processes…
AS A RESULT
…of suppliers destroying protected areas of forest to grow coffee for Nescafe, a brand of Nestle.
A CLEAR or STEP-UP EXPLANATION
(Add some more detail to relate the point you have made back to the original
question)
Level 2
LEADING TO
...endangered species of tiger and rhino abandoning their habitat in Sumatra
Nestle has been criticised for using environmentally damaging processes…
...of suppliers destroying protected areas of forest to grow coffee for Nescafe, a brand of Nestle.
AS A RESULT
A LADDER EXPLANATION
(The answer is built up, and is firmly grounded in the context of a detailed case study)
Level 3
AS A RESULT
CONSEQUENTLY
Many critically endangered species are under threat, including elephants, rhino and the Sumatran tiger, as they are forced to leave their habitat. Some 45,000 hectares of land have been cleared and it is estimated that there are just 400 Sumatran tigers remaining, and they will become extinct in the next decade.
Nestle has been criticised for using environmentally damaging processes in countries with lenient environmental regulations, such as Indonesia.
20% of protected forest in the Bukit Barisan Selatan (BBS) national park in Sumatra has been destroyed. This is because coffee is being grown illegally by suppliers, then mixed with legally grown coffee beans to boost profits. The beans are then bought by companies such as Nestle and Kraft.
Firstly, companies such as Nestle have been criticised for their environmentally damaging
processes in countries with lenient environmental regulations. In Sumatra, Indonesia coffee is grown illegally in a protected area of forest which is home
to many endangered species such as Sumatran tigers, elephants and Rhino. As a result of illegal
agriculture it is estimated that 20% of the forest has been degraded, covering some 45,000 hectares
resulting in wildlife abandoning the area. It is thought that the tigers will be extinct in less than a decade, yet Nestle continues to source coffee from
the area.
A model answer?
Now do the same for the social, economic (or socio-economic if you prefer) and political issues
associated with Nestle.
A model answer?
Referring back to the original question, summarise the main reservations people have about TNCs
like Nestle.
You could balance the argument by briefly outlining some of the more positive aspects of
TNCs!
A model answer?