FOOD FROM FIFEGetting more from your photographs with Social Media Susan

McNaughton

FOOD FROM FIFE Membership

Organisation Cross-promote food

& tourism Curate great content Create great content

TODAY’S PARTICIPANTS Puddledub – Joanna Mitchell

and Tom Mitchell  Fairmont – Liz Schols Balgove – Carlos Martinez-Diaz Courses for Cooks –Jenny

Thomson Cairnie – Cameron Laird East Neuk Cooks – Stacey

Marshall Dawnfresh Seafood (own RR

Spink) - Alisha Goodwin Jannettas – Owen Hazel 9016 Creative – Robin Johnson The Ardgowan – Rachel

McLachlan 

WHICH SOCIAL NETWORKS? Website/blog Facebook Twitter Instagram Pinterest Google+ YouTube

STRATEGY Think about WHY

you want to use social networks

WHO are you trying to attract?

WHAT is your message?

WHERE will you be? WHEN will you post? HOW will you

manage?

GET THE BASICS RIGHT Every network,

everywhere Printed material Website Completed profiles Make it easy for

people to find you on the network THEY like best

#FOODFROMFIFE #tagging Connecting content

together Encourage people to

use Helps you find

mentions Twitter Instagram Google+ Facebook (works, but

not widely used)

HOW CAN WE USE OTHERS’ CONTENT?

Fantastic pictures on Talor Gilchrist’s blog from her visit to the Steak Barn at Balgove

#LOVEFIFEFOOD AND #FEASTOFFIFE Recent blog/press

trip to Fife hosted by Welcome to Fife

Bloggers encouraged to use #tags

Can’t enforce, just encourage

Useful to search out posts

USING CONTENT: IDEAS 1 Create a collection on Google+ and add a

link to the content on your collection (https://plus.google.com/+2crail/posts/UkPFQ2kGHyf)

Pin the photographs to a Pinterest Board (https://uk.pinterest.com/pin/400538960593821201/)

Storify: (https://storify.com/2crail/lovefifefood) Write a blog post and use the image in your

post (crediting the blogger, with a link to their content) – ask permission first

USING CONTENT: IDEAS 2 Use your Instagram account to find content

on a #tag and comment Ask people to add their content to your #tag

(e.g. #foodfromfife) Use an app within Facebook to display

Instagram posts on a #tag or simply your own content (Iconosquare App https://apps.facebook.com/instagram_feed/) See it in action: https://www.facebook.com/Sandcastle.Cottage.Crail/app/267091300008193/

USING CONTENT: IDEAS 3 Collaborate with others on Pinterest – create

a “Food from Fife” board and invite Pinners to join and pin their own content

Ask your customers to #tag photographs of themselves enjoying your food/restaurant etc

Add quotes about your business over photos which people have shared (with permission)

Use the Repost app to share content shared on a tag which you use – or screen shot but be sure you attribute to the original creator

CREATING CONTENT: IDEAS 1 Ask someone to take over your social media

for a day – guest host or staff member (e.g. your Instagram account)

Take photographs at events you attend Seasonal content library – photographs for

the season Get 3 for 1 when you use IFTTT to post from

Instagram to Twitter and Pinterest (for example)

CREATING CONTENT: IDEAS 2 ENCOURAGE photography – put up a notice in

your premises/on your stall etc with a #tag Ask questions – e.g. on Facebook, Twitter –

ask people what they want you to post and then respond to their replies

Create themes for each month and work together to post content on #foodfromfife + #[themeformonth] – e.g. seasonal specialities, recipes for popular ingredients

CREATING CONTENT: IDEAS 3 Create a calendar of ‘food days’ e.g. October

14: World Egg Day – schedule content and join in

Find regular food chats on Twitter and join in- e.g.#scotfood 9 – 10 pm on first Monday of the month [Tip: use Tweetchat.com to join in]

CREATING CONTENT: TOOLS relaythat.com – requires Google Chrome

Browser – free 7-day trial picmonkey.com – great for creating collages

and simple photo edits – low cost annual fee canva.com – uploaded photographs remain

so that you can re-use in different ways – free with paid assets $1 each

spark.adobe.com – use your photographs to create simple videos and posts

Use ripl.com to create short animations for Facebook, Twitter, Instagram (mobile only)

CREATING CONTENT: TOOLS 1 Tool: relaythat.com Allows you to create

a variety of images in different layouts once you’ve uploaded some images and chosen text

MORE RELAYTHAT.COM OPTIONS

MORE RELAYTHAT.COM OPTIONS 2

EYE-CATCHING GRAPHICS Created with relaythat.com

CREATING CONTENT: TOOLS 2 Picmonkey.com Simple way to

create images for social media sites and add coloured backgrounds, text, etc

Set of standard layouts for collages sized for social media

CREATING CONTENT: TOOLS 3 Canva.com Lots of pre-set

layouts and text boxes

Simple $1 charge if you want to use stock photos

Easy to create downloadable pdf files for leaflets/instructions

CREATING CONTENT: TOOLS 4 Spark.adobe.com Free tool to create

short videos or simple social media posts

https://spark.adobe.com/video/SgGNhNnGtACcj - embedded in blog post

CREATING CONTENT: TOOLS 5 Ripl.com – mobile

app for iOS to create short animations for Twitter and Instagram- example: https://www.instagram.com/p/BLo3LqbBYCm/?taken-by=2edinburgh

FOOD FROM FIFE - RESOURCES Copy of this

presentation: http://www.slideshare.net/2susanmcnaughton

Canva – summary of points

List of attendees: Twitter List

Inspiration: Arnprior Pumpkins

FOOD FROM FIFEwww.foodfromfife.co.uk

Presentation created by: Susan McNaughton 3 November 2016