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NUMBER 11 / OCTOBER 2007 FOCUS ON

HISTORIC SCORES FOR CONCHA TORO CARMENERE WINES

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The Wine Advocate praises Concha Toro Carmenere wines

The Wine Advocate Magazine re-cently credited Carmín de Peumo 2003, Concha y Toro’s icon Carme-nere, with a 97-point score, the high-est it has ever graded a Chilean wine. Robert Parker Jr., at the head of this publication, is vastly considered the most internationally influential and prestigious US wine critic.The good news for Carmín de Peumo was included in the feature article Chile: Worthy of Attention? By Jay Miller, the first Wine Advocate article fully dedicated to Chile. 278 Chilean labels were tasted, with Concha y Toro’s icon Carmenere drawing special attention for its remarkable rating, a strong 97 that has set a new benchmark for Chilean winemaking. The second place also went to a Concha y Toro Carmenere, Terrunyo Carmenere 2004, which merited 95 points. Both wines are the crea-

tion of talented winemaker Ignacio Recabarren and come from Peumo vineyard at the Cachapoal Valley. Peumo has began to make a name for itself as the Chilean Carmenere terroir per excellence, and these scores stand as solid proof of its case. “The remarkable bottlings and reviews we’ve obtained with Carme-nere are substantial; we are tapping into the potential of a variety in which we strongly believe. After 10 years researching and developing our capacity to work with Carmenere, at the end of 2006 our commitment led us to create Carmín de Peumo, a peak in fruit and terroir expres-sion that would become Chile’s first icon Carmenere. This historic score is confirmation that our bet was correctly placed,” says Eduardo Guilisasti, Concha y Toro CEO.

Critic Robert Parker Jr’s famed magazine distinguished Carmín de Peumo 2003 with 97 points, the highest score that a Chilean wine has ever obtained in the publication. Terrunyo Carmenere 2004 also merited an outstanding 95-point score.

95 points to Almaviva 2003 - 94 points to Don Melchor 1997 and 2004 90 points to Amelia 2005 - 92 points to Marqués de Casa Concha Chardonnay 2005

As listed in Decanter Magazine,Eduardo Guilisasti among 50 most powerful wine personalities

This year and for a second time, Decanter Magazine produced and released its Power List, a ranking of the most influential figures in the international wine business. The list was published in the magazine’s July issue and it includes the names of 50 trendsetters who exert an influence on the style of the wines that are being produced and consumed at the moment and will continue to be relevant in years to come. To compile its selection, Decanter consulted a number of wine critics and industry leaders. Eduardo Guilisasti, Chief Executive Officer of Concha y Toro, appeared in the 14th position, ten places up from the 24th slot he occupied last year. On Concha y Toro, the magazine states: “If there were a role model for New World brands then Concha y Toro would surely be it. Producer of Chile’s top brand, the consistently excellent and value Casillero del Diablo, the group also owns top-notch Cono Sur and organic VOE”.About Eduardo Guilisasti, Decanter comments that: “Guilisasti oversaw the initiation of the Trivento brand in Argentina, and the Almaviva venture with Baroness Philippine de Rothschild, helping Chile – and Concha – to be taken more seriously in fine wine circles. Recent results show a 36% surge in sales, driven by UK and US sales”.

THE WINE ADVOCATE ALSO SCORED

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The Wine Advocate praises Concha Toro Carmenere wines

LUGAR MARCA PAÍS

1 Gallo EEUU

2 Hardy’s EEUU

3 ConCHa y Toro CHilE

4 robErT Mondavi EEUU

5 yEllowTail aUsTralia

6 JaCob’s CrEEk aUsTralia

7 lindEMans aUsTralia

8 sUTTEr HoME EEUU

9 blossoM Hill EEUU

10 rosEMoUnT aUsTralia

Source: Intangible Business

According to Intangible Business report:

Concha y Toro is the third most powerful international wine brand

Wine&Spirits:Concha y Toro chosen as the Chilean Best Producer of the Past 25 Years

Wine & spiriTs celebrated its 25th anniversary with a special issue. The magazine decided to go all out and put together a selection of the inter-national wine names that have been consistent achievers over the publication’s quarter-of-a-cen-tury existence. Concha y Toro figured prominently as the only latin american producer that made it into this most exclusive dream team.In effect, during the last 25 years, Concha y Toro has been a recurring name in the magazine’s rankings and selections. W&S writers and critics have recommended and favorably reviewed a mul-titude of company bottlings, heralding the brand’s entrance into this ultimate hall of fame.For the elaboration of its aggregated ranking of most prominent brands, Wine & Spirits drew a Great Performances list, comprised of the wineries

from each producing country that have merited the highest awards, Concha y Toro among them. By means of this exercise, the publication man-aged to summarize 25 years-worth of verdicts by winemakers, restaurateurs, educated consumers and other trade experts who over the years have blind tasted, graded -eventually with the 100-point scale currently in use- and recognized the world’s finest wines.Only throughout 2007, Wine & Spirits’ panel of seasoned tasters have awarded 93 points to Marqués de Casa Concha Cabernet Sauvignon 2004, Terrunyo Carmenere 2004, and Sauvignon Blanc 2005 and 2006. And so once more the magazine lives up to its avowed goal of helping readers make informed decisions about what wines to buy and enjoy.

WiTh ConCha y Toro featured as the third highest-ranking wine brand, Intangible Business recently launched its report “The Power 100: The world’s most powerful spirits & wine brands 2007”. The prominent British consulting company appointed a panel of industry experts and entrusted it with the mission of analyzing more than 10 thousand wine and spirits brands from all over the world, in search of the top 100 among them. To gain its third position in the wine ranking, Concha y Toro had to outperform several world-respected names such as US Robert Mondavi or Australian Yellowtail and Jacob’s Creek.Concha y Toro was the only Latin American wine brand to make the cut, solely surpassed by Gallo, a US household name and the leading brand in the report, and Hardy’s, Australian wine giant owned by US group Constellation Brands, positioned in the second slot.“This ranking evidences the ever-growing value of Concha y Toro as a brand, as well as the increasing awareness of the quality seal it carries. It also goes to prove the strength of our global commercialization net,” said Eduardo Guilisasti, Concha y Toro CEO.For the purposes of this research, a brand’s “power” was defined in terms of its ability to generate value. The criterions used to measure this capacity were market share, brand growth, price positioning and market scope. Qualitative indexes such as brand awareness, relevancy, heritage and perception were also taken into account.Concha y Toro reached the 24th position in the report’s general ranking, listing both wine and spirits brands. As stated in the report, “Increased volume and improved consumer quality perception pushed Concha y Toro’s score up.”

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one of The goals that Concha y Toro established for 2006 was for its Casillero del Diablo line to reach the 2-million cases sales benchmark. A sales challenge, “In search of the spirit of the legend,” was designed to encourage more than 30 distributors worldwide to fulfill their individual goals, and so to reach the ambitious figure during 2006. The success of the project ended with the company inviting the winning teams to celebrate at the mysterious and engaging Easter Island, an adventure worthy of the spirit of the legend.Easter Island -Rapa Nui in local vernacular- is extensively known for its beauty, magic and legends, a statement that is also true of Casillero del Diablo, the Wine Legend. This magic is at the core of the magnetism that has allowed our label to reach millions of consumers worldwide and to sweep them away with its quality and charm; over time, Casillero del Diablo has turned into a true ambassador of Chilean wine.The 4-day trip began near Santiago with a reception at the Pirque manor house, just by the famous cellar where the Casillero legend -that the devil itself dwelled in the vaulted rooms guarding its stash of aging wines-, was born and coined. From there they flew directly to Easter Island, where representatives from Finland, Mexico, the UK, Panama, Venezuela, Belgium, Switzerland and Russia, to name some of them, enjoyed a trip featuring highlights such as a delicious lunch at the Taha Tai Hotel, attendance to the Umu Tahu show, a walk up the Ranu Raracu Volcano and a horseback ride along striking Anakena beach. This way the agents got to know the amazing geography, rich culture, history, archaeological treasures and tradi-tions that have made Rapa Nui so renowned all over the world. The visit, of course, also provided time for a com-prehensive tasting of the full Casillero del Diablo range.

Casillero del Diablo goes to Easter Island to celebrate 2-million cases milestone

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After accomplishing yet another sales record, distributors from different corners of the world joined Chilean company executives on a trip to Rapa Nui, in search of the spirit of the Casillero del Diablo legend.

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“Being in Rapa Nui is a true privilege. This magical place is the perfect backdrop against which to celebrate the achievements of Casillero

del Diablo, achievements that were earned by means of your hard work and passion.”

Alfonso Larraín Santa María Viña Concha y Toro President

Casillero del Diablo Reserva Privada TourWiTh The aim of launching its latest release, Casillero del Diablo Reserva Privada 2005, Concha y Toro em-barked on a tour that included Panama, El Salvador, Dominican Republic, Costa Rica, Brazil, UK, United States and Chile. The new wine is a blend 65% Cabernet Sauvignon from Pirque, in the Maipo Valley and 35% Syrah from Peumo vineyard in the Rapel Valley.During the tour, local distributors and Concha y Toro invited each market’s main customers, as well as the local sales force, restaurateurs and select guests, to taste the exclusive and innovative bottling being presented, as well as other Casillero del Diablo varieties.The Reserva Privada concept was created to stretch the brand to a new price bracket and in so doing, reach different market niches and expand the universe of consumers and consumption occasions. In order to achieve these goals, the brand created a unique and exceptional label, a limited edition Casillero del Diablo.The Global Brands marketing department launched a graphic ad campaign to back the international release. The chosen outlets were trendsetting magazines that reach an international and diverse audience. The goal of the ongoing campaign is to draw Casillero del Diablo closer to opinion leaders in a number of countries. The ads will appear between September and December in LatinTrade, América Economía, Wallpaper, Esquire, ID and ICON magazines.

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The represenTaTives of 30 Concha y Toro distributing companies recently gathered on the occasion of the company’s Fourth Convention of Latin American distributors, held from March 6 to 10 in Puerto Rico. The meeting’s main objectives were analyzing the latest performance of the company’s brands and products in the region, introducing and promoting new Concha y Toro premium labels and generally strengthening ties with the different companies that constitute the Latin American distribution net.The chosen venue was the Paradisus Hotel de Río Grande, where attendees enjoyed an intense schedule packed with tastings, conferences and product presentations. Participants were treated to new vintages and took advantage of the forum to share information about trends in the different markets and discuss promotional and marketing strategies for each of the various ranges. Among the most anticipated presentations was that of Casillero del Diablo Reserva Privada, the new premium Casillero del Diablo bottling, a wine of enhanced complexity made with a more demand-ing and knowledgeable consumer in mind.The conference was designed to be useful, enjoy-able and challenging at the same time. Several attendees said to have particularly appreciated the massive amounts of information, as well as the tools and motivation the meeting provided.“These activities afford us an invaluable chance to communicate the spirit and philosophy of Concha y Toro, coordinate plans and actions, motivate distributors and provide them with the neces-sary tools to achieve a successful commercial operation. They are also the perfect opportunity to convey our plans, projects, challenges and goals for each brand, and of course to get to know each other a little better and nurture bonds and good team work,” remarked Andrés Larraín, Concha y Toro Export Manager South Zone.

In Puerto Rico:

IV Latin American Convention

Swiss wine lovers had the opportunity to get to know and taste Concha y Toro wines while also enjoying a stunning cruise through Lake Lucerne. 52 wineries from France, Spain, Italy, Australia, the US and Chile, among other producing countries, took part in this activity. Concha y Toro invited by Scherer & Bühler, its local distributor, introduced visitors to the full range of Concha y Toro wines, including Carmín de Peumo and Don Melchor.The more than 300 assistants had the chance to go beyond a closer look at Concha y Toro; the personalized display and attention focused on the brands, varieties, origins and company philosophy, all against the backdrop of the breathtaking natural beauty of this most Swiss of landscapes.

In a trip meant to develop and invigorate Concha y Toro performance in Africa, increasing end-consumer brand awareness and reaching out to emerging markets, Concha y Toro’s export and marketing manage-ment teams visited the vast, astonishing continent. Angola and Kenya provided ideal to get to know more about the local markets.Viva Productline, Concha y Toro’s distributing company in Kenya, hosted a visit that included meetings and presentations for clients, supermarket buyers and wine press. Some of the issues covered were the company’s vision and mission, a review of Concha y Toro’s portfolio and ideas to foster closer ties between Chile and Africa. The visit to Angola, on the other hand, was mostly determined by an encounter with 15 representatives of local media outlets, who were introduced to the world of Concha y Toro: brands, projects, plans and challenges. The occasion was also used to launch a mass marketing effort, including a TV advertising campaign, designed to bring end-consumers closer to Concha y Toro and its wines.

This 2007, Concha y Toro had a very successful year at the London International Wine & Spirits Trade Fair. The company greeted its visitors -buy-ers, wine press and distributors- at a two-story stand outfitted with meeting room, tasting tables and an imposing gigantography of Casillero del Diablo and Don Melchor.Concha y Toro showcased its full range of products, proudly headed by the winery’s icon bottling, Don Melchor. Other participating hold-ing names and subsidiary companies, Cono Sur, Viña Maipo and Trivento Bodegas & Viñedos, were also to be found sharing the same stand.One of the most sought after Concha y Toro presentation was the Casillero del Diablo Reserva Privada section, where guests and specialty press got to taste and discuss the new upgraded version of this classical with its creator, winemaker Marcelo Papa.A well-chosen selection of graphic material and a complete schedule of presentations offered assistants the opportunity to get to know and learn about Concha y Toro varieties, styles and vineyards.

Outstanding participation of Concha y Toro at London International Wine & Spirits Trade Fair 2007

Concha y Toro wines navigate Lake Lucerne

Africa welcomes Concha y Toro

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The represenTaTives of 30 Concha y Toro distributing companies recently gathered on the occasion of the company’s Fourth Convention of Latin American distributors, held from March 6 to 10 in Puerto Rico. The meeting’s main objectives were analyzing the latest performance of the company’s brands and products in the region, introducing and promoting new Concha y Toro premium labels and generally strengthening ties with the different companies that constitute the Latin American distribution net.The chosen venue was the Paradisus Hotel de Río Grande, where attendees enjoyed an intense schedule packed with tastings, conferences and product presentations. Participants were treated to new vintages and took advantage of the forum to share information about trends in the different markets and discuss promotional and marketing strategies for each of the various ranges. Among the most anticipated presentations was that of Casillero del Diablo Reserva Privada, the new premium Casillero del Diablo bottling, a wine of enhanced complexity made with a more demand-ing and knowledgeable consumer in mind.The conference was designed to be useful, enjoy-able and challenging at the same time. Several attendees said to have particularly appreciated the massive amounts of information, as well as the tools and motivation the meeting provided.“These activities afford us an invaluable chance to communicate the spirit and philosophy of Concha y Toro, coordinate plans and actions, motivate distributors and provide them with the neces-sary tools to achieve a successful commercial operation. They are also the perfect opportunity to convey our plans, projects, challenges and goals for each brand, and of course to get to know each other a little better and nurture bonds and good team work,” remarked Andrés Larraín, Concha y Toro Export Manager South Zone.

In Puerto Rico:

IV Latin American Convention

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ConCha y Toro enjoyed a thriving 2007 participation at the traditional Bordeaux Vinexpo, now celebrating its 14th edition. This year the com-pany was invited to join the Club du Lac, a space dedicated to 15 select-ed international wine brands, among them Baron Philippe de Rothschild and Taittinger (France), Concha y Toro (Chile) and Constellation (US). This VIP area offered comfortable and contemporary facilities and a privileged view of the lake.The Concha y Toro stand was de-signed to be a multifunctional space with meeting room, tasting tables and an impressive billboard of Casillero del Diablo and Don Melchor. The

company received a myriad guests, buyers and wine writers who enjoyed the chance to appreciate the Concha y Toro portfolio in its entirety. One of the novelties that the winery was proud to disclose at Vinexpo was its new super premium range, Reserva Especial Maycas del Limarí, whose lineup includes Cabernet Sauvignon, Syrah, Chardonnay, Sauvignon Blanc and Syrah Rosé, all of them from the Limarí Valley.

Concha y Toro at Vinexpo 2007

Concha y Toro at Gala del Vino de Ecuador 2007

Renowned wineries from Argentina, Brazil, Australia, Hungary, Ecuador and Chile, among others, gathered in Quito to celebrate the second Gala del Vino de Ecuador. Concha y Toro marked this 2007 version with several vintages of some of its most celebrated Cabernet Sauvignon wines, bottlings that have been extensively acknowledged by the international wine press. The event was organized by the Cofradía del Vino de Ecuador -Ecuadorian Wine Society-; its members, motivated consumers and Agencias y Representa-ciones Cordovez -Concha y Toro local distributor- customers accounted for a considerable proportion of the public. Assistants were treated to Don Melchor, Terrunyo, Marqués de Casa Concha and Casillero del Diablo.Winemaker Loreto Ruiz emphasized the notable accolades that these wines have collected, particularly Don Melchor 2003 and the 96-point score it achieved in Wine Spectator. She also referred to the 92 and 91 points with which the same publication distinguished Terrunyo Cabernet Sauvignon 2003 and Marqués de Casa Concha Cabernet Sauvignon 2003, respec-tively. Casillero del Diablo 2005 also shared the limelight, in consideration of the “Best Value Cabernet Sauvignon on The Planet” review it received in the pages of Decanter Magazine.

Concha y Toro and its Brazil and Mexico distributors are making a joint effort to advance the company’s white wines in these countries.In Brazil, distributing company Expand organized a Wine Dinner at the northern city of Recife. The event, celebrated at Mingus Restaurant, had a specific focus on white varieties. Attending consumers and local wine writers were treated to tastings and a food-pairing menu designed to match Amelia, Marqués de Casa Concha and Trio -in the realm of Chardonnay-, Terrunyo Sauvignon Blanc and Late Harvest. These wines were chosen for their full compliance with the “character, freshness and personality” triad Concha y Toro has defined as its philosophy.In Mexico, a similar event was hosted by the corresponding local distributor, Exclusivas Benet y Digrans. La Criolla restaurant was the chosen setting to offer Mexican consumers this privileged opportunity to get acquainted with the company’s latest white trends.

Outpouring in Brazil and Mexico: Concha y Toro whites’ shinning nights

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MARQUÉS DE CASA CONCHA MERLOT 2005

90ptsSmart Buy, Wine SpectatorOctober 2007

MARQUÉS DE CASA CONCHA SYRAH 2005

91ptsThe Wine AdvocateJune 2007

MARQUÉS DE CASA CONCHACHARDONNAY 2005

92pts The Wine AdvocateJune 2007

MARQUÉS DE CASA CONCHA CHARDONNAY 2005

91ptsSmart Buy, Wine SpectatorApril 2007

TERRUNYO SAUVIGNON BLANC 2006

93pts Wine & SpiritsJune 2007

TERRUNYO SAUVIGNON BLANC 2006

91pts Editor’s ChoiceWine EnthusiastMay 2007

TERRUNYO SAUVIGNON BLANC 2005

93ptsWine & SpiritsFebruary 2007

Concha y Toro ultra premium wines receive remarkable accoladesThroughouT 2007, Concha y Toro wines of origin have continued to obtain outstanding scores at the most relevant international wine magazines. The Wine Advocate, headed by renowned critic Robert Parker Jr, gave 94 points to Don Melchor 2004, making it the highest ranking Cabernet Sauvignon, and 90 points to Amelia 2005.Terrunyo Sauvignon Blanc in its 2005 and 2006 vintages merited 93 points in Wine & Spirits, with the 2006 bottling being furthermore distin-guished as Editor’s Choice by Wine Enthusiast with 91 points.Marqués de Casa Concha Chardonnay, on the other hand, got a 91-point score at Wine Specta-tor, where it also qualified as a Smart Buy.These recognitions, all of them granted by well-respected wine publications, are a testimony to Viña Concha y Toro’s commitment to quality and consistency.

DON MELCHOR 2004

93pts Wine SpectatorJuly 2007

DON MELCHOR 2004

94pts The Wine AdvocateJune 2007

AMELIA CHARDONNAY 2005

90ptsWine SpectatorJuly 2007

AMELIA CHARDONNAY 2005

90pts The Wine AdvocateJune 2007

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enThusiasTiC Brazilian customers and members of the Latin American wine press made it to Puente Alto this last April, to have a hands-on experience of what it entails to harvest Don Melchor fruit. They worked with grapes that would eventually metamorphose into Don Melchor 2007.As participants can now attest to, harvest work begins very early at Puente Alto. Every member of the cutting team received the de-rigueur apron, scissors and bin needed to accomplish their first task. Our new harvesters tasted the grapes to judge their ripeness and carefully cut chosen bunches by hand.Next order of business took everyone to the winery, where we had new eyes scrutinizing the first and second selection tables. Leaves and sprouts were discarded as observers had the chance to get a close look at yet another phase of early winemaking. All procedures were done as usual, that is according to the most stringent quality standards. Enrique Tirado, winemaker in charge of Don Melchor, was also at hand to join the group, share his vast experience in the form of most welcome harvesting tips and answer questions.After so much work, there was time for a very coveted reward: a vertical tasting of Don Melchor, with Enrique Tirado himself explaining and describing each vintage. Guests took advantage of the opportunity to clear doubts and to comment on the day’s experiences. Don Melchor 2003, with its 96 Wine Spectator points and fourth place in this magazine’s Top Wines of the Year ranking, was particularly anticipated and of course, received very fond reviews from those present.The day came to an end with a dinner in honor of Don Melchor’s 20th anniversary. The first harvest for this icon wine was done in 1987, inaugurating the most important quality-centered project undertaken by the company. Year after year and with each harvest and vintage, Don Melchor is born anew, in a process that begins in the vineyard and whose every stage is a collection of carefully executed details that make all the difference, imbuing the final product with the quality ethos and seal of excellence for which it has become known all around the world.

For the last three years, Concha y Toro and White Hall, its distributing company in Russia, have been conducting sales challenges between the various supermarket chains to reward sales achievements. This year Sunrise, the best selling New World wine in Russia, provided the main grounds for celebration.On their way to becoming Concha y Toro ambassadors in Russia, a group of 20 people came over to visit the company’s vineyards and wineries, as well as some of Chile’s most attractive sites and landmarks. Representing our Russian distributor on this trip to Chile were Anna Dovgaleva, Brand Manager White Hall, Leonid Gelibterman, General Manager White Hall San Petersburg and Vladimir Kolegov, Chairman White Hall San Petersburg. Activities began with a tour throughout Pirque, where our guests got to see the Casillero del

Diablo cellar, the inside of our Don Melchor manor house and tasted a selection of Concha y Toro’s range of products.The visit closed with a trip to Viña del Mar and Valparaíso, where participants enjoyed a motorboat ride through the bay before heading for the classic Turri Café on the Valparaíso hills. There, Sunrise was waiting for them with a casino prepared and ready for everybody to play. The setting was meant as a gesture to the mass marketing campaign that the brand has been developing in several Russian print media, such as Hello! and Time Out magazines.

Customers from Russia visit Concha y Toro

Harvesting Don Melchor, an unforgettable experience

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Sumito + Ignacio + TRIO

sumiTo esTévez, renowned Venezue-lan chef and anchor of the Canal Gourmet show Sumo Placer, was thrilled and excited upon his arrival to Chile. The main goal of his trip was to co-present the new vintages of TRIO with Ignacio Recabarren, Concha y Toro winemaker.Fittingly enough, this presentation in society combined Sumito’s pas-sion for gastronomy and Ignacio´s love of winemaking. What brought them together were the latest vintages of a range inspired in the art of blending, bottlings of Sauvignon Blanc, Merlot and Cabernet Sauvignon that were unveiled and officially tasted for the first time in an event held at Verónica Blackburn’s cooking school in Santiago. Among the guests were Chile’s leading food and wine writers, for whom Sumito Estévez and Ruth Waerebeck, Concha y Toro’s in-house chef, prepared a menu designed to match each of the debuting TRIO varieties.On the occasion, Isabel Guilisasti, Concha y Toro Wines of Origin Marketing Manager, noted that “Sumito’s amazing loyalty and respect for local ingredients and produce, coupled with Ignacio’s thorough and dedicated winemaking style, are the perfect partners to present these new TRIO vintages”.

The first food-wine pair of the night was Trio Merlot 2006, accompanying a goat cheese and leek mousse, served over pumpkin purée and garnished with a corn cracker and watercress salad. Sumito and Ignacio got a definite ovation from the sommeliers and wine critics present.The dish chosen to complement the only white of the night was in itself a confirmation of the opening remarks that Sumito gave to welcome participants: “TRIO is the outcome of an interesting game. Chile is the first and only Latin American country where terroir is given the leading role it deserves. This will be the legacy of Chile to the continent,” Estévez pointed out. Recabarren, in the meantime, described Trio Sauvignon Blanc 2007 as an ethereal wine, intense and eternal in mouth. It won the audience over with a very compatible food-mate: seared salmon with shallot and passion fruit sauce, garnished with a fish skin cracker.

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Concha y Toro’s latest venture in the north of Chile:

Viña Maycas del Limaríone of The goals that Concha y Toro has set out to achieve is to develop new vineyards and wineries that will substantiate the growth of ranges and brands of increased value; Maycas del Limarí is the latest chapter in this quest. Located in the Limarí Valley, ap-proximately 400 km to the north of the central valley and only 12 km away from the city of Ovalle -Chile’s Fourth Region-, the Limarí Valley is a late-comer into the Chilean map of wine regions. In 2005, Concha y Toro made the strategic decision to buy vineyards in the valley. The company currently holds 500 hectares distributed in five estates, a strong base for this innova-tive bid to produce super premium wines.The Limarí Valley is particularly well suited to viticul-ture. Its day-to-night temperature variation, for one, is just average; closeness to the ocean prevents temperatures from going to extreme highs or lows and is a good trait for the production of contem-porary-styled, fresh, mineral and elegant wines. Other favorable conditions include permanent breezes that cool the valley down, mineral and clayish soils that cast layers of calcium carbonate and bright luminosity. The latter relates to the clear skies and intense solar radiation that single out the entire region and, in the realm of winemaking, foster slow grape ripening and long vegetative

cycles, reaching up to 250 days in the case of Cabernet Sauvignon.Concha y Toro intends to devout this new project to growing cold-climate white and red varieties.Maycas Winery takes its name from a Quechua voice meaning “farmable lands” and draws inspiration from the great Inca Empire, which reflects on the chosen graphic line and design. The label depicts the Inca solar calendar, signifying the passage of time from harvest to bottling. Its turquoise-colored capsule represents the minerality and freshness that characterize each of the varieties. Moreover, the turquoise was the Inca traditional imperial stone; the semi-precious material used to be taken from quarries in the north of Chile and transported to the holy city of Cuzco.The first range of Viña Maycas del Limarí wines is Reserva Especial and it includes five varieties: Cabernet Sauvignon, Syrah, Chardonnay, Sauvignon Blanc and Syrah Rosé.

Focus On Concha y Toro is published by the Communications Department of Viña Concha y Toro. Use may be made of the material, as long as the source is cited. Avda. Nueva Tajamar 48�, Torre Norte piso �5, Santiago, Chile.

Telephone (5� �) 4�� 5000. Fax: �0� ��40. webmaster@conchaytoro.cl