Thanks in part to the success ofthe Bed Access Project, our

patients are flowing more easilythrough our health system andexperiencing shorter stays in thehospital.

“When one of our neighbors issick, the right bed must beavailable at the right t ime,every t ime,” says Diane Bohner,M.D., FACP, and medical direc-tor, Uti l ization Management.

Init ial ly, the project focused oncare access and coordinationrather than on length of stay(LOS).

But, s ince the project ’s Januarygo-l ive date:

n Acute inpatient LOS hasdropped from 5.25 to 5.00 days.

n Average daily weekday dis-charges before 2 p.m. haveincreased 14 percent.

n Average daily boardinghours have dropped 17 percent.

“Bed Access al lows us to starttreatment earl ier,” saysDirector of Patient CareServices Shirley Moran, RN,MS, NE-BC, Christ iana CareDepartment of Medicine.

Bed Access Project helps ensure thatbeds are always available when needed

Screening and preventionprogram helps saves lives 2

Grants support programs forminorities, medically underserved 5

Book now for Heart Failure Summit 7

Planning for retirement 10

Write an essay, win an IPod 12

Taming your inner critic 13

Ensuring that the right bed is available when it is needed is the goal ofChristiana Care’s successful Bed Access Project, launched last September.

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nurse and either a nurse man-ager or a charge nurse discussthe plan of care and any barri-ers to discharge. They assigntasks and update the PendingDischarges Worksheet .

n Afternoon huddles: A chargenurse, a case manager and asocial worker develop a planfor patients who wil l transit ionin the next 24 hours. The teamalso looks for any barriers tocoordination of care, assignstasks as needed and updatesthe Pending DischargesWorksheet .

“Working together, we helppatients progress through theirstay without delays or gaps incare,” says Paula Tomanovich,RN, BSN, ACE Unit ,Wilmington.

Training and toolsCaregivers in the units haveparticipated in Team Trainingto enhance their communicationskil ls .

“Now we have much more col-legial i ty and teamwork aroundthe process. Everyone is on thesame page,” says Steve Rhone,RN, director of PatientServices, Surgery.

Teams also refer to DATAS andSBAR reports .

The DATAS report used duringrounds ensures that al l aspectsof the overall plan of care areaddressed.

DATAS stands for :

n Demographics—includingdiagnosis , where the patient isadmitted from, and inpatient or

“When patients get to the rightbed the f irst t ime, the true roadto recovery begins.”

In the process, Bed Accessimproves communication amongall caregivers, says JaniceNevin, M.D., MPH, senior vice-president and associate chiefmedical off icer.

Communication is keyAn internal assessment of inpa-t ient crit ical care, medical andsurgical services indicated bedassignment decisions were beingmade for individuals and singleunits without an understandingof how those decisions affectedpatient f low throughout thehospital .

In September 2008, four inter-disciplinary teams, one atWilmington and three atChrist iana, in crit ical care, med-icine, and surgery—begandesigning and implementingnew system-wide procedures toincrease eff iciency.

Team meetings are crucialTeam meetings are at the heartof the Bed Access Project :

n Hospital-wide morning bed

meetings: Using a summary ofthe online Pending DischargesWorksheet and the BedManagement System, representa-t ives from each unit spend 20minutes sharing their censusand number of available beds,identifying patients who can bedischarged by 2 p.m. and dis-cussing bed placements.

n Multidisciplinary rounds

on each patient, daily: A casemanager, a social worker, a staff

observation status.

n Assessment—includingacute problems, el imination/ambulation/mentation, andspecial care needs.

n Tests—completed andpending.

n A lerts—additional patientor family concerns and Do NotResuscitate orders.

n S tatus—including antici-pated plan of care/date of dis-charge, barriers to discharge,goals for the day, and actionsneeded to meet the goals .

The SBAR report , used torequest information or actionfrom health care team members,ensures that concise and com-plete information is communi-cated.

SBAR stands for :

n S tatus—including theproblem and most recent vitalsigns.

n Background—pertinentinformation about the situation.

n Assessment—assessment ofthe situation.

n Request—specif ical ly whatis being requested.

At the end of the day, the BedAccess Project creates harmony.

“Because everyone is more intune with the patient’s plan ofcare, overall care improves,”says Mike Knorr, RN, BSN,nurse manager, Wilmington.

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T he Center for Heart &Vascular Health’s

Cardiovascular Screening andPrevention Program, now in i tssecond year, has a solid recordfor helping patients at r isklearn how to f ight back againstpotential heart attacks, strokeand peripheral vascular dis-ease.

Since the program began lastyear, more than 4,600 peoplehave been screened online and400 have had in-person assess-ments, mostly at the Center forHeart & Vascular Health atChrist iana Hospital .

Now, appointments for in-per-son assessments are availablefor people at Roxana CannonArsht Surgicenter onWilmington campus.

Prevention program identifies unknown risksAccording to program cl inicalleader Elisabeth Bradley, APN,289 patients were seen fromSeptember through December2008.

Key facts or outcomes include:

n 11 percent were Christ ianaCare employees.

n 69-70 percent met tradit ionall ipid (cholesterol) goals .

n Only 18 percent met l ipid

goals for l i fet ime risk of cardio-vascular disease.

n 32 percent of the patientsseen had hypertension (highblood pressure) , but nearly halfof those found to have hyper-tension were unaware of i t .

n 32 percent had diabetes orpre-diabetes.

n 49 percent scored higher thanthe national average for stress.

n 10 percent required adminis-tration of the Beck DepressionInventory, a standard tool forassessing depression. Of these,50 percent had scores indicativeof cl inical depression.

Patients were surveyed 3-6months after their appointment.Among the 84 respondents:

n 94 percent took steps toachieve their health goals .

n 65 percent discussed theresults and recommendationswith their doctor.

n The Primary Care Physicianmade changes to the treatmentplan in approximately one-thirdof the patients.

Christ iana Care employees andthe community can take anonline risk assessment. All par-t icipants receive a personalizedreport to discuss with their

Cardiovascular Screening and Prevention Programsaves lives uncovering patients at risk

physician. Those who haveidentif ied risk factors are invit-ed to schedule a free on-sitescreening at the Christ iana orWilmington campus with theCardiovascular PreventionTeam, led by Bradley and cardi-ologist Edward M. Goldenberg,M.D., board cert i f ied inl ipidology.

Take the survey today online atwww.christ ianacare.org/hearttest to help learn aboutand prevent r isk for stroke,heart disease and peripheralarterial disease.

The GetWell Network (GWN)now offers a direct l ink to theOnline Risk Assessment forHeart Disease, Vascular Diseaseor Stroke. Easy access to thescreening tool be found underMy Health/My HealthWebsites/ Cardiovascular RiskAssessment.

Please encourage your patientsto take advantage of this freeand valuable cardiac healthtool .

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Magnet Nursing sendoffNursing staff and supporters throughout Christiana Care cheered as five binders containing 1,300 pages ofdocumentation in our bid for Magnet Nursing ceremoniously launched Aug. 3, destined for the AmericanNursing Credentialing Center.

Formulary Update

n

n

n

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Women are eligible for up to twoyears following the birth of their child.

Residency training incommunity health

Healthy Weight in Women:Moving Moms Forward

Federal grants support postpartum health and fitness classesand resident training at community health centers

A $427,000, three-year HRSA grantenables Christiana Care to offer“Moving Moms Forward,” a seriesof comprehensive weightmanagement programs formedically underserved, minority,pregnant and postpartum women.

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Ehyal Shweiki, M.D., attainsadvanced degree in bioethics

Ehyal Shweiki, M.D., FACS, is oneof only a handful of surgeons in

the United States to earn a master’sdegree in bioethics.

A member of Trauma/Critical CareServices at Christiana Care, Dr.Shweiki received his MS in June fromthe Bioethics Program, a collaborativeprogram of the Center for Bioethicsand Clinical Leadership of UnionGraduate College and the Mount SinaiSchool of Medicine in New York.

“Dr. Shweiki is one of only a few

surgeons in the nation withtraining in this area, and hemay be the only trauma sur-geon with a master’s inbioethics,” says MichaelRhodes, M.D., chair,Department of Surgery.

Bioethic topics include healthcare policy, empirical researchmethods and the ethicsinvolved in biomedical, clinicaland reproductive care, as wellas the law and research ethics.

Dr. Shweiki’s thesis is titled“The Biology and ReligiousPerspectives on the MoralStatus of the Embryo andFetus.”

He is sharing his expertise andinsights through a lecture serieson Biomedical Ethics and hasincorporated this vital topic intothe Surgical Residency curricu-lum.

“I believe it is important that bioethi-cal decisions be grounded in prece-dent and best practices,” he says.

“Bioethical decisions should reflectthe broadest range of perspectives,whether medical, legal, philosophicaland/or religious.”

Dr. Shweiki’s studies were supported,in part, by a grant from the PhysicianEducation and Healthcare DeliveryResearch Fund.

Ehyal Shweiki, M.D., FACS

Upcoming events

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n

n

n

Upcoming events

Heart Failure Summit

slated Oct. 30

The Heart Failure Program atChristiana Care’s Center forHeart & Vascular Health, pres-ents a Heart Failure Summit onFriday, Oct. 30, 7:30 a.m.-2:30p.m., at the John H. AmmonMedical Education Center. A $20registration fee is due by Oct. 19by check payable to ChristianaCare Health System, mailed toChris Friday, Heart FailureProgram, Christiana Hospital,Suite 2E99, 4255 Ogletown-Stanton Road, Newark, Del.19718.

With your manager’s approval,you can complete a journaltransfer for payment to comefrom your department costcenter. Please provide yourname, department, manager’sname and cost center to ChrisFriday. You may also register onthe Education Center. For moreinformation, contact Chris Fridayat 733-1507 or cfriday@chris-tianacare.org.

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C L I N I C A L N E W S

Publishing, presentations, appointments, awardsPubl ishing

James Gi l l , M.D. , et a l . , pub-l i shed “How can pr imary carecross the qual i ty chasm,” inAnnals o f Fami ly Medic ine ,2009; 7 :164-169

Maureen A. Seckel , APN,ACNS,BC, CCNS, CCRN, L indaBucher, RN, Ph.D. , et a l . , pub-l i shed “Corre la t ion betweensedat ion-agi ta t ion scale and thebispect ra l index in vent i la tedpat ients in the in tens ive careuni t ,” in Hear t and Lung2009;38:336-345.

Lee Ann Riesenberg Ph.D. , RN,Br ian L i t t le M.D. , Ph.D. , et a l . ,publ i shed “Sys temat ic rev iew ofhandof f mnemonics l i te ra ture , "in the Amer ican Journa l o fMedica l Qual i t y ; 2009;24:196-204.

Nicholas J . Petre l l i , M.D. , eta l . , publ i shed “ In i t ia l Sa fe tyRepor t o f NSABP C-08: ARandomized Phase I I I S tudy ofModi f ied FOLFOX6 With orWithout Bevacizumab for theAdjuvant Treatment o f Pat ientsWith S tage I I or I I I ColonCancer,” in the Journa l o fCl in ica l Oncology , Vol 27, No20 ( Ju ly 10) , 2009: pp. 3385-3390.

Michel le L . Col l ins MSN, RN,BC, publ i shed "Hear t beats :When and why to use cont inu-ous ST-segment moni tor ing" inthe Ju ly Nurs ing 2009 Cr i t ica lCare journal .

Presentat ions

Sarah Mul l ins , M.D. , has beenselected to present two in terac-t ive CME presenta t ions on theintegra t ion of smoking cessa t ion

into e lect ronic heal th recordsat the Amer ican Academy ofFamily Phys ic ians AnnualScient i f ic Assembly in October2009 in Bos ton.

At the 26th Annual Meet ing ofthe Amer ican Socie ty forMetabol ic and Bar ia t r icSurgery in June:

■ Lynn M. Monahan Couch,MPH, James Lenhard, M.D. ,FACE, FACP, Kim Tran, R.Ph. ,et a l . , presented “Survey ofPos t -Bar ia t r ic Surgery Pat ients :Character i s t ics Associa tedwi th Fol low-Up Pract ices .”

■ Raelene E . Maser, Ph.D. , M.James Lenhard, M.D. , KimTran, R.Ph. , I sa ias I rgau,M.D. , and Gai l M. Wynn,M.D. , presentedDiabetes /Prediabetes Does NotPreclude ImprovedCardiovascular AutonomicNerve Funct ion Pos t WeightLoss a t 18 Months Fol low-Up.

A paper t i t led “Col laborat ionWith OT in Treatment o fDysphagia in SevereDement ia ,” by SharonKurfuerst , Ed.D, OTR/L,FAOTA , has been se lected forpresenta t ion a t the Amer icanSpeech-Language Hear ingAssocia t ion Convent ion inNew Orleans Nov. 21, 2009.

Ken S i lvers te in , M.D. , con-ducted “Surg ical Fi re Sa fe tyUpdate : Bes t Pract ices forPrevent ion,” a l ive , in teract iveWeb conference presented byECRI Ins t i tu te in Ju ly.

Appointments

Patr ic ia Curt in , M.D. ,Tabassum Salam, M.D. , Margot

L. Savoy, M.D. , and DeniseLyons, MSN, APRN-BC,received a n ine-month team-based facul ty development fe l -lowship f rom The Eas ternPennsylvania /DelawareGer ia t r ic Educat ion Center.Thes fe l lowship i s ta rgetsin terprofess ional facul ty / teamsof educators responsible forteaching fu ture heal th andsocia l serv ice profess ionalshow to care for o lder adul t s ina col laborat ive model .

Awards

James Gi l l , M.D. , received the“Local Medical ChampionAward” f rom the 2009Delaware Cover ing Kids andFamil ies Campaign in Apr i l .

Did you know?

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D elaware Today’sSeptember issue

features Bob Laskowski,M.D., Christ iana Carepresident and CEO, as oneof 14 people of influence inthe state.

“Who has clout?” thepublication asks. “There’s anew generation of moversand shakers emerging whoare shaping policies andmaking things happen.”

Here’s what Delaware Todaysays about Dr. Laskowskiand Christ iana Care:

“Under CEO RobertLaskowski, Christ iana Carehas emerged as anindomitable healthcareforce on the East Coast .”

Steering a large shipBetween two acute-carehospitals staffed by someof the most talented physi-cians in the country, theNational Cancer Insti tute-recognized Helen H. GrahamCancer Center, the Center forHeart & Vascular Health, andmore advancements,Laskowski is steering a verylarge ship—and the rest of thecountry is taking notice.

“The leadership here is viewedas a responsibil i ty,” Laskowskisays. “We need not only to fol-low standards, but to developstandards of excellence thatset the tone for the entire

region. Our aspirations arepretty bold. Given theresources and strengths of ourcommunity and my colleagues,we believe we can transformourselves into the very besthealth care in the UnitedStates.”

Those strides are being made.In March, Laskowskiannounced a new partnershipbetween Christ iana, Nemours,Thomas Jefferson University

and the University ofDelaware collectivelyknown as the DelawareHealth Science All iance.

Part of health caresupergroupThe health care super-group is pooling resources,contacts and assets todevelop a campus forhealth care education, acancer biology center, andthe Delaware ValleyInstitute for Clinical andTranslational Science, aconsortium they hope wil llead to more grant moneyand fund even greater inno-vation. “That’s a multi-yeareffort that we think wil l betransformative in i ts ownright,” Laskowski says.

On tap now for Laskowski:the massive, $205 mil l ionWilmington Hospitalexpansion and rebuilding.

The project wil l create between1,000 and 2,000 constructionjobs and, when completed,between 600 and 900 permanentjobs. Construction wil l be com-pleted in four years.

“We view it as a transformativeproject ,” he says. “After some-thing transformative happens,you can’t remember what l i fewas l ike before i t .”

Delaware Today magazine names Bob Laskowski, M.D.,one of the state’s most influential persons

Robert J. Laskowski, M.D., MBAChristiana Care president and CEO

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G E N E R A L N E W S

Because people are l ivinglonger, ret irement planning

may be even more importantnow than in the past .

Building a healthy f inancialfuture is as important as takingcare of your health needstoday.

I f you are within 10 years ofretirement, or would simplylike more detai led informationto help you achieve your retire-ment goals , please join LincolnFinancial Group to learn howto take charge of your futureby beginning to plan for yourretirement now.

Employees wil l get informationon the fol lowing four topics:

n Estimating retirementincome needs.

n Meeting retirement incomeneeds.

n Investing for ret irement.

n Handling retirement plandistributions.

One-hour sessions are at thefollowing locations and t imes:

Christiana Hospital

n Monday, Sept. 21, 7 :30-8:30a.m., noon-1 p.m., 3 :30-4:30p.m. and 6-7 p.m., in the JohnH. Ammon Medical EducationCenter auditorium.

Is retirement on your horizon?Consider attending a planning seminar

1 Reads Way

n Monday, Sept. 28, 7 :30-8:30a.m., in the WilmingtonConference Center.

n Tuesday, Sept. 29, noon-1a.m., 3 :30-4 p.m., Room 400,Wilmington Hospital

n Wednesday, Sept. 30, noon-1p.m. and 3:30-4:30 p.m., in theWilmington Conference Center.

Spouses are welcome to attendas well . Refreshments wil l beserved.

C hrist iana Care’s UnitedWay of Delaware cam-

paign kicks off this year onSept. 8 and runs throughOct. 30.

Our goal is to increaseemployee participation fromprevious years. Everygift—no matter the size—isimportant and counts towardour goal .

As in previous campaigns,you may designate tosupport :

United Way 2009 Campaign to run from Sept. 8-Oct. 30

n The Community ImpactFund

n Five strategic focus areas tosupport Delaware's most cru-cial needs

n A specif ic 501(c)3 nonprofitorganization of your choice

Stay tuned to Focus and theportals for more informationabout how you can participateand help a neighbor in need.

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Christiana Care Pastoral Services celebrates 20 years of accreditation in clinical pastoral education

C hrist iana Care PastoralServices celebrated educa-

t ional milestones of our chap-lain residents, interns and stu-dents on Aug. 6 at the John H.Ammon Medical EducationCenter.

The featured speaker, the Rev.Dr. Teresa E. Snorton, executivedirector of the Association forClinical Pastoral Education, theaccredit ing body for cl inicalpastoral education (CPE) pro-grams, praised Christ ianaCare’s CPE programs andapplauded the support i treceives from senior manage-ment.

This year, Christ iana Care’sClinical Pastoral EducationProgram celebrates i ts 20thyear of accreditation.

(Above) Christiana Care chaplain the Rev.George Billings chats with featured speaker theRev. Dr. Teresa E. Snorton at the PastoralServices celebration Aug. 6.

Chaplain residents (above, from left): Stephen L. Dutton, program director,J. Scott Bailey, Patricia A. Sherman, Michael K. Ntow, Debra C. Stanton,Michael L. Moore and Charles N. Myers.

Chaplain summer interns (at left, from left): Keith L.Hayward, Karen E. Larson, Paul D. Seefeldt, Lael Sorensen,Kristina K. Schonewolf , Rudloph H. White, Jr., JosephAbraham and Tammy Wooliver, CPE Supervisor.

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Quarterly challenges and promo-tions in support of efforts to

increase physical activity and improveemployee health are becoming a ritualfor Christiana Care’s Employee FitnessCenters.

Following on the heels of the success-ful Delaware Loses a Ton and Walkwith Spirit programs, the Employeefitness Centers staff is throwing downanother gauntlet. This time it’s anessay writing challenge to inspire oth-ers to get fit.

In your essay they want to hear aboutthe active vacations or physical activi-ties you enjoyed (or endured) thissummer.

If you have a story to share, they want

you to write a 350-500 word essayhighlighting your experience, includ-ing the challenging and fun aspects,benefits or personal goals attained andother insights on your physical activi-ties.

Essay entries will be reviewed andtwo winners chosen at the end ofSeptember.

The winners will receive a free six-month membership to the EmployeeFitness Centers and an IPod to passthe time while exercising there.

Winners to be in FocusThe two winning essays will be pub-lished in a Focus to be determinedlater.

Submit essays to Employee FitnessCenter colleagues Alisa Carrozza atChristiana Hospital or Joe Novack atWilmington Hospital.

Walk with Spirit wraps upThe Walk with Spirit challenge to

Is the pen mightier than the pedometer?Writing contest seeks inspirational essays on fitness

F I T N E S S N E W S

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encourage walking for fitness wasjudged a great success.

Approximately 1,000 free pedometersdistributed at group-walk events ateach of the Christiana Care sites wereput to good use:

n 70 percent of participants reportedusing the pedometers to increase dailystep counts.

n The average daily step countranged from 1,000 to 20,000 steps perday.

n Departmental origin had no affecton the average daily step count; indi-vidual motivation was stated as theNo.1 reason to pursue more stepsdaily.

n Incentive prizes offered foranswering weekly quizzes thatassessed employee knowledge onexercise and nutrition also helped fuelenthusiasm.

Did you know?

Employee Fitness Centers staffand other Christiana Care well-ness champions are awardingsmall prizes to employees caughtperforming physical activities,such as using the stairs or walk-ing the trails at Christiana cam-pus, in Brandywine Park andelsewhere.

Got broccoli?Benefits director Chris Corbo makesone of his frequent Friday afternoonstops at the Farmers Market operatedby while.u.work at the West End Cafeat Christiana Hospital. If you need aveggies to make your next home-cooked weekend meals complete, savetime by shopping at the Farmer’sMarket.

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Just about everyone has aninner critic, that “little voice

inside our heads” that cancause us to form a negativeimpression of ourselves.

Once we become aware of ourinner critic, we can make achoice not to listen and,instead, develop our owninner cheerleader.

Here’s a suggestion for how tosilence our inner critic so wecan hear positive thoughtsabout ourselves.

Affirm your good qualitiesThe first step is to pictureyourself as you want to be.Let’s think about the character-istics we would possess if wecould be perfect.

Then, in 10 words or less, write yourfirst affirmation—a description of yourbest self.

Here are some examples:

n “I am a caring, intelligent personand a loving parent.”

n “I am energetic, beautiful and ahard worker.”

n “I am a loyal friend, upbeat andkind to others.”

Turn negativity aroundAs you write your affirmations, youmight hear a pesky, nagging voice,your inner critic. But this time, you’llrealize just how hard your inner criticis on you.

So turn the tables.

Take a negative comment and turn itinto something positive.

If your inner critic says, “You’re lazy,dull and a failure,” write down areply that turns around those negativeemotions.

Instead, say, “I’m industrious, sharpand successful.”

Think of three or four negative emo-tions that run through your head. Jotthem down, and then translate theminto affirmations.

Now, pick out the affirmation you likebest. Copy it on a small slip of paper.Then, take the affirmation and put itin a place where you will see it often,so it can serve as positive reinforce-ment, such as:

n Taped to your bathroom mirror, soyou’ll think about it while you are

shaving or putting on makeup.

n Posted under a magnet onyour refrigerator door.

n Pinned to the wall of yourcubicle at work.

n Sent to yourself in an e-mail.

Pretty soon, whenever you hearthe voice of your inner critic,you’ll naturally come back withsomething positive.

And best of all, you’ll begin tobelieve it.

Behavior modification for your inner critic:Train that little voice to sing your best qualities

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You still have time to registeror join a team from Christiana

Care for the Annual AmericanHeart Walk Sunday, Sept. 13, at 8a.m. on the Wilmington Riverfront.

The walk is a non-competitive 3-mile walk (with an option towalk 1.5 miles) to raise aware-ness and raise funds to sup-port the American HeartAssociation’s mission tobuild healthier lives freeof cardiovascular dis-ease and stroke.

Join your co-work-ers and otherDelaware resi-dents as theysupport HeartWalk.

To register a walkingteam, go online to www.heart-walk.kintera.org/wilmingtonde.

Individuals may join one of sever-al teams from Christiana Carealready listed on the site or start anew team with co-workers, friendsand family. Again this year, dogsare also permitted to join theirmasters for the walk.

More than 3,000 participantsA sedentary lifestyle is one of theleading risk factors for heart dis-ease, and heart disease is the num-ber one killer in Delaware and inthe country. Join the more than

3,000 expected participantsand commit to wiping

out cardiovascular diseaseand stroke one step at a

time. To date, more than 200employees, family members

and friends have registered thisyear.

Win a pizza partyOn-site registration begins at8 a.m. The walk starts at 9 a.m.Don’t forget, the Christiana Careteam with the most walkers andthat raises the most money wins apizza party. For more information,call Joanne Matukaitis or KarenMaykut at 302-733-2633 or registeronline atwww.heartwalk.kintera.org/wilm-ingtonde.

2009 T-shirt Design WinnerCongratulations to Dara Atkins, officeassistant at the Hockessin Center, forcreating this year’s winning T-shirtdesign (above) for staff, families andfriends to wear at the 18th AnnualAmerican Heart Walk. The design wasone of 15 that employees submitted.

Join an American Heart Walk teamOr start your own

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Christiana Care’s three intercampus shuttles now serve as travelling billboards, sporting six marketing mes-sages as they travel on I-95—one of the busier stretches of highway in the Mid Atlantic region—18 hours aday. According to Christiana Care Director of Marketing Peggy Mika, the cost of wrapping the shuttles isamazingly cost effective. “It’s inexpensive, lasts a year and we already owned the space,” she says.

Christiana Care shuttle ads are born to run

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More than 100 employees, volunteersand Medical Staff members donat-

ed blood at the annual Summer BloodChallenge Blood Bank of Delmarva on-sitedrive Aug. 13 at the Ammon MedicalEducation Center. In doing so, they fulfillmembership obligations, save lives, andenter to win some great prizes.

In the latest tally (Aug. 15), ChristianaCare led all participating Delaware“extra-large” employers—those with morethan 2,000 employees—with a total of1,051 points.

If you are not already a Blood Bank mem-ber, you can join and schedule an appoint-ment to give blood by calling 302-737-8400or by registering atwww.delmarvablood.org.

More than 100 employees turn out for blooddrive at Christiana campus

Evelyn King, Pharm.D., catches up on some reading while givingblood at the Aug. 13 blood drive at the Ammon Education Center.

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