Focus, Alertness, and Focus, Alertness, and Neureka! Training to Neureka! Training to Enhance Happiness, Enhance Happiness,

Performance, Success Performance, Success and Healthand Health

Jon Cowan, Ph.D., BCNJon Cowan, Ph.D., BCN

© Peak Achievement Training, 2011© Peak Achievement Training, 2011

We Offer a New Solution to We Offer a New Solution to Enhance WellnessEnhance Wellness

Peak BrainHappiness Training is a method to enhance current Peak BrainHappiness Training is a method to enhance current activities and future healthactivities and future health Improved mental outlook and happinessImproved mental outlook and happiness Better concentrationBetter concentration Enhanced memoryEnhanced memory

We have developed unique, patented and trade secret methods We have developed unique, patented and trade secret methods to measure and train:to measure and train: Single-pointed focusSingle-pointed focus Alertness or arousalAlertness or arousal Neureka!—new learning rewarded by feeling goodNeureka!—new learning rewarded by feeling good

We Offer a New MethodWe Offer a New Method

Peak BrainHappiness Training is an additional Peak BrainHappiness Training is an additional method to enhance future healthmethod to enhance future health Decrease health claims to increase profits.Decrease health claims to increase profits. Enhancing happiness and success of individuals in the Enhancing happiness and success of individuals in the

workplace and in their lives will increase productivity workplace and in their lives will increase productivity and decrease sick time.and decrease sick time.

Can be integrated with your current wellness efforts Can be integrated with your current wellness efforts which may provide incentives, but it is already very which may provide incentives, but it is already very pleasant.pleasant.

Present-Day Happiness Leads Present-Day Happiness Leads to Enhanced Future Health to Enhanced Future Health

and Successand Success Diener and Chan’s recent review of 160 studies of Diener and Chan’s recent review of 160 studies of

seven different types supports this conclusion. seven different types supports this conclusion. Dr. Diener is a Prof. Emeritus at the Univ. of Dr. Diener is a Prof. Emeritus at the Univ. of

Illinois and one of the major researchers in Illinois and one of the major researchers in positive psychology.positive psychology.

157 of the 160 studies were positive.157 of the 160 studies were positive. Happiness also predicts success.Happiness also predicts success. Please find the articles here:Please find the articles here:

http://www.peakachievement.com/articles/HH160.dochttp://www.peakachievement.com/articles/HH160.doc www.peakachievement.com/articles/Happiness.and.Success.pdfwww.peakachievement.com/articles/Happiness.and.Success.pdf

Australian Survey Study Links Australian Survey Study Links Happiness and Future HealthHappiness and Future Health

The Australian Dept. of Labour surveyed nearly The Australian Dept. of Labour surveyed nearly 10,000 people in 2001 and 2004.10,000 people in 2001 and 2004.

Siahpush et al’s results from analyzing the Siahpush et al’s results from analyzing the survey indicated that those who were happy survey indicated that those who were happy most of the time in 2001 were over 50% more most of the time in 2001 were over 50% more likely to be both healthier and free of long term likely to be both healthier and free of long term health concerns in 2004.health concerns in 2004.

Please find the article here:Please find the article here:

www.peakachievement.com/www.peakachievement.com/articles/HH.AUS.pdfarticles/HH.AUS.pdf

We Used the Australian Survey We Used the Australian Survey Happiness Question from Happiness Question from

Siahpush et al.Siahpush et al.

During the past 4 weeks, have you been a happy During the past 4 weeks, have you been a happy person?person?

(6) all of the time,(6) all of the time,

(5) most of the time,(5) most of the time,

(4) a good bit of the time,(4) a good bit of the time,

(3) some of the time,(3) some of the time,

(2) a little of the time,(2) a little of the time,

(1) none of the time.(1) none of the time.

The Neureka! ProtocolThe Neureka! Protocol A way of processing EEG that measures and trains the brain’s A way of processing EEG that measures and trains the brain’s

system for processing new discoveriessystem for processing new discoveries Neureka! is short for Neural Eureka!Neureka! is short for Neural Eureka!

Feels like really waking up—“Aha!”Feels like really waking up—“Aha!” New discoveries make you feel more aware, happy, and satisfied, New discoveries make you feel more aware, happy, and satisfied,

while they enhance your learning and memory.while they enhance your learning and memory. It is a clarification of the 40 Hz. (gamma) EEG rhythm involved in It is a clarification of the 40 Hz. (gamma) EEG rhythm involved in

memory and learning.memory and learning. It stimulates the Prefrontal Pleasure Center to reward you for It stimulates the Prefrontal Pleasure Center to reward you for

learning something new. This is a part of the brain’s dopamine learning something new. This is a part of the brain’s dopamine pleasure system.pleasure system.

We Have Completed Four We Have Completed Four Experiments Linking Neureka! Experiments Linking Neureka!

to Positive Feelingsto Positive Feelings Thinking about feelings such as happiness, joy, delight, pleasure, Thinking about feelings such as happiness, joy, delight, pleasure,

satisfaction, gratitude, and appreciation, enhances it, as does satisfaction, gratitude, and appreciation, enhances it, as does anticipating a good time.anticipating a good time.

Neureka! training also improved memory and attention.Neureka! training also improved memory and attention. First study is published in the Journal of Alternative and First study is published in the Journal of Alternative and

Complementary Medicine by Beverly Rubik (on CD).Complementary Medicine by Beverly Rubik (on CD). Second, subjects increased Neureka! in 6 seconds.Second, subjects increased Neureka! in 6 seconds. Third, Neureka! levels with positive emotions were higher than Third, Neureka! levels with positive emotions were higher than

with negative ones.with negative ones. Fourth, in 12 Neureka! sessions, the group was 30 – 50% happier, Fourth, in 12 Neureka! sessions, the group was 30 – 50% happier,

and reported the same level 4 months later.and reported the same level 4 months later.

Lasting Happiness at Four Lasting Happiness at Four Month Follow-Up After Five Month Follow-Up After Five Hours of Neureka! TrainingHours of Neureka! Training

Both improvements, p < .05Both improvements, p < .05

This AAPB Citation Presentation is available at: This AAPB Citation Presentation is available at: www.peakachievement.com/articles/AAPB2011.pptwww.peakachievement.com/articles/AAPB2011.ppt

We Train With Neurofeedback We Train With Neurofeedback and Neurovideofeedbackand Neurovideofeedback

Biofeedback—providing information from the body or Biofeedback—providing information from the body or brain in an understandable way so that people can learn brain in an understandable way so that people can learn from itfrom it

Neurofeedback—information is from the brain (EEG)Neurofeedback—information is from the brain (EEG) Also known as EEG biofeedback or brainwave biofeedbackAlso known as EEG biofeedback or brainwave biofeedback

Neurovideofeedback adds eitherNeurovideofeedback adds either Simultaneous video of an individual’s actions, orSimultaneous video of an individual’s actions, or Control of playback of a DVD or video fileControl of playback of a DVD or video file

Information Flow in NeurovideofeedbackInformation Flow in Neurovideofeedback

Both Both Trainers Trainers detect Focus, Alertness, and Neureka! levels. The sponge Sensors on detect Focus, Alertness, and Neureka! levels. The sponge Sensors on the forehead and the ear pick up the tiny electrical signals (brainwaves or EEG) the forehead and the ear pick up the tiny electrical signals (brainwaves or EEG) from the brain and send them to a Transmitter inside the SensorVisorfrom the brain and send them to a Transmitter inside the SensorVisor (or (or SensorPhoneSensorPhone or SensorBand or SensorBand).  They are transmitted wirelessly to a Receiver ).  They are transmitted wirelessly to a Receiver attached to the desktop or laptop PC.   The state of the art software provides visual attached to the desktop or laptop PC.   The state of the art software provides visual and auditory feedback to you by changing sounds and displays.  Simultaneous video and auditory feedback to you by changing sounds and displays.  Simultaneous video of practice can be added.  of practice can be added. 

We Provide Screen Designs or We Provide Screen Designs or Neurovideofeedback DisplaysNeurovideofeedback Displays

Can open them from within the BioExplorer Can open them from within the BioExplorer software like Excel spreadsheets.software like Excel spreadsheets.

Built around our three protocols.Built around our three protocols. Systems include our specially designed designs Systems include our specially designed designs

featuring the three protocols:featuring the three protocols: 44 designs for the Peak Achievement Trainer44 designs for the Peak Achievement Trainer 68 designs for the Peak BrainHappiness Trainer68 designs for the Peak BrainHappiness Trainer The software is capable of creating a huge variety of The software is capable of creating a huge variety of

designs.designs.

The Peak BrainHappiness Trainer is The Peak BrainHappiness Trainer is the Premium Edition of the Peak the Premium Edition of the Peak

Achievement TrainerAchievement Trainer Both use an EEG system, wireless and not medical or scary Both use an EEG system, wireless and not medical or scary

(with sponge Sensors)(with sponge Sensors) They include a software solution that synchronizes video and They include a software solution that synchronizes video and

EEGEEG The Peak Achievement Trainer includes Focus and Alertness The Peak Achievement Trainer includes Focus and Alertness

Protocols and FocusedAlert DesignsProtocols and FocusedAlert Designs The Peak BrainHappiness Trainer adds theThe Peak BrainHappiness Trainer adds the

Neureka! Protocol and Designs, andNeureka! Protocol and Designs, and Peak BrainHappiness DesignsPeak BrainHappiness Designs Excited BrainHappiness DesignsExcited BrainHappiness Designs MeditAider DesignsMeditAider Designs

The FocusedAlert ProtocolThe FocusedAlert Protocol

Focus measures the degree of single-pointedness Focus measures the degree of single-pointedness of focus on a particular object of attention of focus on a particular object of attention

Alertness is a measure of the degree of arousal of Alertness is a measure of the degree of arousal of the Central Nervous systemthe Central Nervous system Can result from mental effort or interest Can result from mental effort or interest

Concepts and measures are familiar to Concepts and measures are familiar to psychologistspsychologists

Focus training was successfully used as part of a Focus training was successfully used as part of a “Brain Brightening” program for seniors “Brain Brightening” program for seniors

Attention Control Progress in Execs:Attention Control Progress in Execs:Sustained Focus Doubled From Sustained Focus Doubled From

Session 1 to 5Session 1 to 5

Attention Control Progress in Execs:Attention Control Progress in Execs:Sustained Focus Doubled From Sustained Focus Doubled From

Session 1 to 5Session 1 to 5

19

65

44

128

0

20

40

60

80

100

120

140

1st TrialBest Trial

Range:

18-180

sec

Range:

10-40 sec

Range:

25-65

sec

Range:

48-220

sec

Length of Concentration Runs

Improvements in Audio and Improvements in Audio and Visual Attention From 5 Hours Visual Attention From 5 Hours

of Focused Alert Training of Focused Alert Training

Present Uses Present Uses

Training for optimal performanceTraining for optimal performance SportsSports CorporateCorporate EducationEducation AgingAging

Training for happinessTraining for happiness Toys and video games: MindFlexToys and video games: MindFlex Potential clinical uses for treating Depression, Attention Potential clinical uses for treating Depression, Attention

Deficit Disorder, Addiction, and Traumatic Brain Injury, Deficit Disorder, Addiction, and Traumatic Brain Injury, etc.etc.

SummarySummary

A new way to enhance wellness with happinessA new way to enhance wellness with happiness The link between happiness and better healthThe link between happiness and better health New important discoveries to help people focus and New important discoveries to help people focus and

be happybe happy A direct and simple way to learn brain skillsA direct and simple way to learn brain skills Studies showing potential effectivenessStudies showing potential effectiveness How the technology is used todayHow the technology is used today Think of the possibilities for innovationThink of the possibilities for innovation

Please contact us for more Please contact us for more information and suggestions about information and suggestions about

using our technology to benefit using our technology to benefit people and save future healthcare people and save future healthcare

costs.costs.

Peak Achievement TrainingPeak Achievement Training1103 Hollendale Way1103 Hollendale Way

Goshen, KY 40026Goshen, KY 40026

jstarman@peakachievement.com jstarman@peakachievement.com

800-886-4228 502-228-0605800-886-4228 502-228-0605