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http:// www.flickr.com /photos/ jurvetson /5227637637/. prototype: what?. A tangible, testable representation of your idea. prototype: what?. A n attitude. prototype: fail early and often. cost of failure vs. project time. prototype: why?. to gain empathy to explore to test - PowerPoint PPT PresentationTRANSCRIPT
http://www.flickr.com/photos/jurvetson/5227637637/
A tangible, testable representation of your idea
prototype: what?
prototype: what?
An attitude
prototype: fail early and often
cost of failure vs. project time
to gain empathy
to explore
to test
to inspire
get deeper understanding
build to think
learn and refine solutions
inspire with your prototype
prototype: why?
prototype: different types
prototype: looks like
prototype: works like
http://bleeplabs.com/nebulophone/
prototype: interacts like
prototype: interacts like
prototype: how?
prototype: identify a variable
http://www.flickr.com/photos/jackwoodman/5102074012/
prototype: start rough and rapid
prototype: create experiences
Embrace v 0.0
Embrace v 1.0
prototype: let go
prototype: demo
prototype: tools
www.factorydirectcraft.com
www.theofficedealer.com
www.dickblick.com
prototype: create experiences
prototype: create experiences
prototype rough and rapid
identify the variable
you want to explore
let go of yourprototypes
createexperiences
prototype: how?
prototype now!
45 minutes:
choose & build at least 2 ideas for testing with
REAL users
your users’ needs
your solution
client dinnersfocus groups
usability centers
surveysweb analytics
beta testing
pre-release
testing with users...
your testing mindset
use your prototypes as a probe to continue to gain empathy for your users
demo
demo
1. let the user experience the prototype
set the scene for the new world with
your prototype
give a short explanation to set
context
act like a guide (not a lead)
2. observe the experience
capture what worked, and what
didn’t work
see how people use and mis-use your
prototype
listen > talk to give users a chance to
interpret
3. engage the user
iterate on the fly to communicate
learnings
ask specific, open-ended questions
remember: the user is the expert
test: how?
1. let the user experience the prototype2. observe the experience3. engage the user
42
If culture = What we expect of each other
If culture = what we expect of each other
Cultural change = new stories
What’s storytelling?
why storytell?
it’s a human centered way to communicate
why storytell?
it’s a human centered way to communicate
it’s a problem detector
why storytell?
it’s a human centered way to communicate
it’s a problem detector
it rallies the team
Storytelling: How?
Storytelling: How?
Character driven
Storytelling: How?
Character driven
Show me, don’t just tell me
Storytelling: How?
Character driven
Show me, don’t just tell me
Dramatic Arc
story design
dramatic arc
action
conflict event
story design
action
conflict eventneed
insight POV/solution
story design
character action
conflict
event
resolutionreaction
user
need
solutionwhat is the focus of your solution?
what is missing from their life?
who are they? what do they want?
sum it up. why is this the best direction?
character action
conflict
event
resolutionreaction
user
need
solutionwhat is the focus of your solution?
what is missing from their life? sum it up. why is this the best direction?
who are they? what do they want?
character action
conflict
event
resolutionreaction
user
need
solutionWhy is your solution transformative?
who are they? what do they want?
sum it up. why is this the best direction?
what is missing from his/her life?
character action
conflict
event
resolutionreaction
user
need
solution
what is missing from their life?
who are they? what do they want?
sum it up. why is this the best direction?
why is your solution
transformative?
character action
conflict
event
resolutionreaction
user
need
solution
who are they? what do they want?
what is missing from their life?
Why is your solution transformative? what happened?
why should this solution be adopted?
use concrete details to show the need your team found, and how your solution will transform your
character’s experience
your mission:
the audience should be able to re-tell the story to a friend or colleague.
your goal:
teams will have 30 minutes to prepare.
teams will have 2 minutes to demo.audience will engage in feedback blitz for 2 minutes.
here’s your chance to inspire!
project demos
for sale: baby shoes, never worn.
