flex rv dealer presentation2 5

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Confidential Overview March 2010 “It’s not the strongest or the smartest species that survive… It’s the most adaptable species” - Charles Darwin

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Dealer Introductory Presentation

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Page 1: Flex Rv Dealer Presentation2 5

Confidential OverviewMarch 2010

“It’s not the strongest or the smartest species that survive…

It’s the most adaptable species” - Charles

Darwin

Page 2: Flex Rv Dealer Presentation2 5

FlexRV – Company History

FlexRV Proprietary and Confidential

• Founded 2005

• Dallas / Fort Worth, Texas

• 200+ Customers

• National Roll-out

Page 3: Flex Rv Dealer Presentation2 5

FlexRV – Profit Potential Per RV

Large Class C $75,000

Class A Gas $100,000

Class A Diesel $150,000

FlexRV Proprietary and Confidential

Page 4: Flex Rv Dealer Presentation2 5

Source: RVIA

RV Sales Were Growing Steadily…

RV Industry Sales (2001 - 2008)

$0$2,000$4,000$6,000$8,000

$10,000$12,000$14,000$16,000$18,000$20,000

2001 2002 2003 2004 2005 2006 2007 2008

Year

Sal

es (

Mill

ion

s $)

FlexRV Proprietary and Confidential

Page 5: Flex Rv Dealer Presentation2 5

What Happened?

Tighter Credit + Economic Slowdown = Fewer buyersResulted in…

Motorized unit sales down 70%

Minimal (if any) profit on unit sales

Many dealerships lost money in 2008 & 2009

Since Jan. 2008, dealerships have been closing at an alarming rate

FlexRV Proprietary and Confidential

Page 6: Flex Rv Dealer Presentation2 5

What Are You Doing to Replace Lost Revenue?

a) Invest heavily in advertising to increase share of a shrinking RV-buying market

b) Shift your product mix towards less profitable towables

c) Buy product at liquidation auctions …while it lasts

d) Further deplete cash and credit reserves while awaiting an uncertain recovery

…OR

FlexRV Proprietary and Confidential

Page 7: Flex Rv Dealer Presentation2 5

Adapt to the new reality

with a highly-profitable, low-risk

Fractional Leasing Program

FlexRV Proprietary and Confidential

Page 8: Flex Rv Dealer Presentation2 5

Fractional Leasing Is A Proven Model

Private Jets – market of corporate jet users has doubled in last 10 years; with virtually all of the growth coming from the fractional market

Sailboats and Yachts – sales for shared use are growing faster than individual sales (>40 feet)

Condominimums – 3,000,000 Americans own vacation timeshares, with satisfaction rates of 85%

Motorhomes - FlexRV Fractional Leasing

FlexRV Proprietary and Confidential

Page 9: Flex Rv Dealer Presentation2 5

Supporting Factors

Married Couples Age 35 to Retirement

0

10,000,000

20,000,000

30,000,000

40,000,000

50,000,000

60,000,000

70,000,000

80,000,000

2000 2005 2010 2015 2020 2025

1. RV demographic is growing

2. People entering RV lifestyle at younger ages

3. RV rentals up 20%

FlexRV Proprietary and Confidential

Page 10: Flex Rv Dealer Presentation2 5

FlexRV: A Great Value for “pre-Buyers”

Source: U.S. Bureau of Census

93% usage*

Cost of FlexRV vs Ownership($100,000 RV)

$-

$500

$1,000

$1,500

$2,000

$2,500

1 3 5 7 9 11 13 15 17 19 21 23 25

Weeks Used Per Year

New

Used

FlexRV

AverageCost Per

Month

* 93% of RVers use their RVs eight weeks per year (or less)

FlexRV Proprietary and Confidential

Page 11: Flex Rv Dealer Presentation2 5

FlexRV – Member BenefitsFlexRV saves the average member 75% of the cost and 100% of

the responsibility of ownership.

• No long-term commitment (three year lease)

• No outside financing or credit approval required

• No long-term debt, depreciation, or negative equity

• No maintenance and storage costs

• Provides essentially stocked RVs, trip-planning support, and other amenities

FlexRV Proprietary and Confidential

Page 12: Flex Rv Dealer Presentation2 5

An Affordable Option for “Pre-Buyers”

1/4 of the down payment

1/2 of the monthly payment

1/5 of the term

and…..No external financing is required

FlexRV Proprietary and Confidential

Page 13: Flex Rv Dealer Presentation2 5

FlexRV – Dealer Financial Benefits

Recover lost motorhome revenue

Increase profit per motorhome by up to 10X

Convert existing inventory into profitable cash flow

Provide steady, long-term revenue stream

Significantly improve your balance sheet

Provides a rapid break even and strong ROI

FlexRV Proprietary and Confidential

Page 14: Flex Rv Dealer Presentation2 5

FlexRV – Dealership Benefits

Complements your existing business

Brings more customers into your dealership

Has easier, shorter sales cycle

Requires no external retail financing

Solution for credit turn-downs & “tire-kickers”

Reaches a new market segment

Provides a strategic competitive advantage

FlexRV Proprietary and Confidential

Page 15: Flex Rv Dealer Presentation2 5

Dealer Value Proposition

Category Class C A Gas Diesel

Sell / FlexRV Sell FlexRV Sell FlexRV Sell FlexRV

Gross Revenue 69,000 170,000 92,000 210,000 138,000 300,000

Unit Costs 60,000 60,000 80,000 80,000 120,000 120,000

Unit Resale N/A 18,000 N/A 24,000 N/A 36,000

Gross Profit 9,000 128,000 12,000 154,000 18,000 216,000

Gross Margin 15% 213% 15% 193% 15% 180%

Fractional Leasing vs. Selling

FlexRV Proprietary and Confidential

Page 16: Flex Rv Dealer Presentation2 5

Each Fractionally Leased RV Creates Up To 10X the Net Profit of a Sale

Large Class C $75,000

Class A Gas $100,000

Class A Diesel $150,000

FlexRV Proprietary and Confidential

Page 17: Flex Rv Dealer Presentation2 5

New Options, New Markets

In the RV community: A FlexRV fractional lease is an affordable, flexible solution for any “Pre-Buyer”.For the average vacationing family: The FlexRV Program is affordable to the average family with an average vacation budget.

In niche markets: Any activity requiring two or more days away from home is a candidate for the FlexRV Program.

FlexRV Proprietary and Confidential

Page 18: Flex Rv Dealer Presentation2 5

FlexRV Program Deliverables

Proprietary softwareVetted legal and operational documentsLogistical supportProven implementation plan Thorough on-site training Comprehensive marketing strategy and collateral

A Comprehensive, Tested, Fractional Leasing System

FlexRV Proprietary and Confidential

Page 19: Flex Rv Dealer Presentation2 5

FlexNet – Proprietary Software

Menu driven sales quotes Automated contract generation Automated customer billing and collection Centralized customer account management Remote Scheduling Fleet maintenance Management reporting

The one and only online Fractional Lease Management application that efficiently and seamlessly manages your FlexRV Program

FlexRV Proprietary and Confidential

Page 20: Flex Rv Dealer Presentation2 5

Vehicle Tracking and Logistical Support

FlexRV Proprietary and Confidential

©2009 FlexRV®

► FlexRV tracking devices installed in all units

► Real-time status accessed via the internet 24/7

► Monitors speed, heading, and vector

► Logs mileage, maintenance, insurance, and inspections

Page 21: Flex Rv Dealer Presentation2 5

Proven Implementation Plan

Steps Activity Week 1 Week 2 Week 3 Week 41 Sign Franchise Agreement2 Identify FlexRV Program Management3 Identify Initial FlexRV Fleet Vehicles4 Initiate RV Financing Process5 Access Internal Lead Database6 Order Vehicle Stocking Kit7 Set Up FlexNet8 Order POS Marketing Materials9 Get Vehicles Set Up

10 Prepare Sales Campaign11 Perform On Site Training12 Schedule Kick Off Campaign13 Activate Marketing Campaign14 Internal Call Campaign15 Sales Team Refresher16 Initial Sales Campaign Kickoff

FlexRV Franchise Implementation Plan & Schedule

FlexRV Proprietary and Confidential

Page 22: Flex Rv Dealer Presentation2 5

FlexRV Proprietary and Confidential

Page 23: Flex Rv Dealer Presentation2 5

FlexRV – Dealer Marketing Program

FlexRV Proprietary and Confidential

First 10 Days Has Generated….

2,143 Visitors To The Site

70 Unique Calls

12 Email Requests

Page 24: Flex Rv Dealer Presentation2 5

A Smart Option for Consumers

A Smart Investment for Dealers

FlexRV Proprietary and Confidential

Page 25: Flex Rv Dealer Presentation2 5

For an in depth review of the FlexRV program,

call877-7-FLEXRV(877)735-3978

or [email protected]

FlexRV Proprietary and Confidential