flex rv dealer presentation2 5
DESCRIPTION
Dealer Introductory PresentationTRANSCRIPT
Confidential OverviewMarch 2010
“It’s not the strongest or the smartest species that survive…
It’s the most adaptable species” - Charles
Darwin
FlexRV – Company History
FlexRV Proprietary and Confidential
• Founded 2005
• Dallas / Fort Worth, Texas
• 200+ Customers
• National Roll-out
FlexRV – Profit Potential Per RV
Large Class C $75,000
Class A Gas $100,000
Class A Diesel $150,000
FlexRV Proprietary and Confidential
Source: RVIA
RV Sales Were Growing Steadily…
RV Industry Sales (2001 - 2008)
$0$2,000$4,000$6,000$8,000
$10,000$12,000$14,000$16,000$18,000$20,000
2001 2002 2003 2004 2005 2006 2007 2008
Year
Sal
es (
Mill
ion
s $)
FlexRV Proprietary and Confidential
What Happened?
Tighter Credit + Economic Slowdown = Fewer buyersResulted in…
Motorized unit sales down 70%
Minimal (if any) profit on unit sales
Many dealerships lost money in 2008 & 2009
Since Jan. 2008, dealerships have been closing at an alarming rate
FlexRV Proprietary and Confidential
What Are You Doing to Replace Lost Revenue?
a) Invest heavily in advertising to increase share of a shrinking RV-buying market
b) Shift your product mix towards less profitable towables
c) Buy product at liquidation auctions …while it lasts
d) Further deplete cash and credit reserves while awaiting an uncertain recovery
…OR
FlexRV Proprietary and Confidential
Adapt to the new reality
with a highly-profitable, low-risk
Fractional Leasing Program
FlexRV Proprietary and Confidential
Fractional Leasing Is A Proven Model
Private Jets – market of corporate jet users has doubled in last 10 years; with virtually all of the growth coming from the fractional market
Sailboats and Yachts – sales for shared use are growing faster than individual sales (>40 feet)
Condominimums – 3,000,000 Americans own vacation timeshares, with satisfaction rates of 85%
Motorhomes - FlexRV Fractional Leasing
FlexRV Proprietary and Confidential
Supporting Factors
Married Couples Age 35 to Retirement
0
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
80,000,000
2000 2005 2010 2015 2020 2025
1. RV demographic is growing
2. People entering RV lifestyle at younger ages
3. RV rentals up 20%
FlexRV Proprietary and Confidential
FlexRV: A Great Value for “pre-Buyers”
Source: U.S. Bureau of Census
93% usage*
Cost of FlexRV vs Ownership($100,000 RV)
$-
$500
$1,000
$1,500
$2,000
$2,500
1 3 5 7 9 11 13 15 17 19 21 23 25
Weeks Used Per Year
New
Used
FlexRV
AverageCost Per
Month
* 93% of RVers use their RVs eight weeks per year (or less)
FlexRV Proprietary and Confidential
FlexRV – Member BenefitsFlexRV saves the average member 75% of the cost and 100% of
the responsibility of ownership.
• No long-term commitment (three year lease)
• No outside financing or credit approval required
• No long-term debt, depreciation, or negative equity
• No maintenance and storage costs
• Provides essentially stocked RVs, trip-planning support, and other amenities
FlexRV Proprietary and Confidential
An Affordable Option for “Pre-Buyers”
1/4 of the down payment
1/2 of the monthly payment
1/5 of the term
and…..No external financing is required
FlexRV Proprietary and Confidential
FlexRV – Dealer Financial Benefits
Recover lost motorhome revenue
Increase profit per motorhome by up to 10X
Convert existing inventory into profitable cash flow
Provide steady, long-term revenue stream
Significantly improve your balance sheet
Provides a rapid break even and strong ROI
FlexRV Proprietary and Confidential
FlexRV – Dealership Benefits
Complements your existing business
Brings more customers into your dealership
Has easier, shorter sales cycle
Requires no external retail financing
Solution for credit turn-downs & “tire-kickers”
Reaches a new market segment
Provides a strategic competitive advantage
FlexRV Proprietary and Confidential
Dealer Value Proposition
Category Class C A Gas Diesel
Sell / FlexRV Sell FlexRV Sell FlexRV Sell FlexRV
Gross Revenue 69,000 170,000 92,000 210,000 138,000 300,000
Unit Costs 60,000 60,000 80,000 80,000 120,000 120,000
Unit Resale N/A 18,000 N/A 24,000 N/A 36,000
Gross Profit 9,000 128,000 12,000 154,000 18,000 216,000
Gross Margin 15% 213% 15% 193% 15% 180%
Fractional Leasing vs. Selling
FlexRV Proprietary and Confidential
Each Fractionally Leased RV Creates Up To 10X the Net Profit of a Sale
Large Class C $75,000
Class A Gas $100,000
Class A Diesel $150,000
FlexRV Proprietary and Confidential
New Options, New Markets
In the RV community: A FlexRV fractional lease is an affordable, flexible solution for any “Pre-Buyer”.For the average vacationing family: The FlexRV Program is affordable to the average family with an average vacation budget.
In niche markets: Any activity requiring two or more days away from home is a candidate for the FlexRV Program.
FlexRV Proprietary and Confidential
FlexRV Program Deliverables
Proprietary softwareVetted legal and operational documentsLogistical supportProven implementation plan Thorough on-site training Comprehensive marketing strategy and collateral
A Comprehensive, Tested, Fractional Leasing System
FlexRV Proprietary and Confidential
FlexNet – Proprietary Software
Menu driven sales quotes Automated contract generation Automated customer billing and collection Centralized customer account management Remote Scheduling Fleet maintenance Management reporting
The one and only online Fractional Lease Management application that efficiently and seamlessly manages your FlexRV Program
FlexRV Proprietary and Confidential
Vehicle Tracking and Logistical Support
FlexRV Proprietary and Confidential
©2009 FlexRV®
► FlexRV tracking devices installed in all units
► Real-time status accessed via the internet 24/7
► Monitors speed, heading, and vector
► Logs mileage, maintenance, insurance, and inspections
Proven Implementation Plan
Steps Activity Week 1 Week 2 Week 3 Week 41 Sign Franchise Agreement2 Identify FlexRV Program Management3 Identify Initial FlexRV Fleet Vehicles4 Initiate RV Financing Process5 Access Internal Lead Database6 Order Vehicle Stocking Kit7 Set Up FlexNet8 Order POS Marketing Materials9 Get Vehicles Set Up
10 Prepare Sales Campaign11 Perform On Site Training12 Schedule Kick Off Campaign13 Activate Marketing Campaign14 Internal Call Campaign15 Sales Team Refresher16 Initial Sales Campaign Kickoff
FlexRV Franchise Implementation Plan & Schedule
FlexRV Proprietary and Confidential
FlexRV Proprietary and Confidential
FlexRV – Dealer Marketing Program
FlexRV Proprietary and Confidential
First 10 Days Has Generated….
2,143 Visitors To The Site
70 Unique Calls
12 Email Requests
A Smart Option for Consumers
A Smart Investment for Dealers
FlexRV Proprietary and Confidential
For an in depth review of the FlexRV program,
call877-7-FLEXRV(877)735-3978
FlexRV Proprietary and Confidential