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22nd - 23rd March 2018 Berlin, Germany, Hotel NH Collection Berlin Mitte Friedrichstrasse

“Bringing you on an innovation adventure”

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Open Innovation Forum

Get inspired by:Joep BrouwersBrainport Development, NetherlandsVice Director

Jose Miguel AlonsoEricsson, SpainOpen Innovation Manager

Henning TrillBayer, the Life-Science Company, GermanyVP Corporate Innovation

Marius PigullaDeutsche Bahn, Beyond1435, GermanyDirector of Open Innovation - New Digital Business

Callum Woodyet2, UKSenior Project Leader

Willem KnaapRabobank, The NetherlandsInnovation Manager

Joanna RobaczewskaHasselt University, BelgiumDoctoral Candidate | Strategy and Open Innovation

Robert PlanaASSYSTEM Group, FranceCTO

Nicholas Goubertformerly Daimler, GermanyDirector Innovation Lab

Jerry OutramBayer Crop Science, FranceHead of Technology Scouting and Open Innovation

Sumitra RajagopalanBioastra Technologies, CanadaFounder & CEO

Markus KoesterBoehringer Ingelheim, GermanyDirector, Corporate Department Research Coordination

Kate GransdenGSK Consumer Healthcare, United KingdomDirector Search & Evaluation

Letizia MortaraCambridge University, UKSenior Research Associate

Wen Hwa LeeOxford University, Structural Genomics Consortium,UK Strategic Alliances Manager

Paolo BavajHenkel, GermanyHead of Corporate Venturing, Adhesive Technologies

Frank ZimmermanESA BIC Darmstadt, Centrum für Satellitennavigation Hessen, GermanyManaging Director

Florian MontelBoehringer Ingelheim, GermanyTeam Leader of the BI Open Innovation Initiative and Medicinal Chemist Project leader in CNS

Christian ZagelAdidas, GermanySenior Manager IT InnovationProfessor, Hochschule Coburg, Germany

www.fleming.events tel.: +421 257 272 232 email: monica.jones@fleming.events

Key topics enhancing your company's innovation culture with design

thinking and agile development

The essentials of user-driven innovation

How AI will boost the open Innovation of the future

expanding into new markets with the help of startups

new partnerships driven by the Internet of Things

Building networks, platforms and ecosystems towards a smart and fluid cooperation

Key takeaways Improve your company innovation culture with design

thinking

Develop yourself into a better leader of innovation

Solve challenges of personalized and customized products

Learn about the new dimensions IoT is bringing to oI

find out how AI can help you search for ideal innovation partners

Hear about futuristic oI projects of various industries, including Life Science, Automotive, Consumer Goods and Chemicals

Special features

Multiple industries present

10+ case studies from open innovation champions

Digital brainstorming

Knowledge Partner

Advisory Board:Jose Miguel AlonsoEricsson, Spain, Open Innovation Manager for Telefonica Global

Bryan CohenPfizer, USAInnovation Fellow, Digital Platform Lead, Dare to Try Champion – StratCO Commercial Operations

Sumitra RajagopalanBioastra Technologies, CanadaFounder & CEO

Thomas RabyGoogle, IrelandHead of Vendor Operations Management

Audience- led discussions

www.fleming.events tel.: +421 257 272 232 email: monica.jones@fleming.events

DAY 122nd March, 2018

8:30 Morning coffee & registration

9:00 Opening remarks from Fleming. and the event chairman

9:10 KEYNOTE: Tackling the challenges of the digital revolution together

•AdjustingyourcompanytoOpenInnovation2.0•Ecosystemsasaplacetogrowandlearnfrom

collective knowledge•Invitingstakeholderstobringinnovation•Drivinginternalintrapreneurship

Paolo Bavaj, Henkel, Germany, Head of Corporate Venturing, Adhesive Technologies

9:40 KICK-OFF SESSION: How open is your organization?

Take a short guided quiz with the other attendees at your table to see where you fit at the scale of innovation culture

10:00 CASE STUDY: GSK at a Glance:  Our Story in Driving Growth via External Partnerships

•Responsiveandcollaborativerelationship•Searching&choosingtherightideathemake

a real difference in consumers' health•Innovationinaction–examples&lessons

learned

Kate Gransden, GSK Consumer Healthcare, United Kingdom, Director Search & Evaluation

10:30 Morning coffee & networking

11:00 CASE STUDY: The Daimler Innovation Lab – running an innovation accelerator

•Activelyapproachwinningideas•Refrainfromlargechangesintothestartups’

ecosystems•Assureapositiveshiftintheinnovationculture

across the companyNicholas Goubert, formerly Daimler, Germany, Director Innovation Lab

11:30 CASE STUDY: opnMe.com – Molecules: Designed by Boehringer Ingelheim – Unlocked by You

•ObjectivesoftheBoehringerIngelheim’sopeninnovation portal

•Twowaystoaccessourpreclinical well-characterized best-in-class molecules

•Feedbackfromthescientificcommunityandupdate on first experience

•OutlookonopnMe.com

Markus Koester, Boehringer Ingelheim, Germany, Director, Corporate Department Research Coordination

Florian Montel, Boehringer Ingelheim, Germany, Team Leader of the BI Open Innovation Initiative and Medicinal Chemist Project leader in CNS

12:10 AUDIENCE-LED DISCUSSION: The essentials of user-driven innovation

•Howtobecomethecustomer’stopchoice•Howtoapplytechnologyanddigitalsolutions

for a better experience•Howtotoimprovesatisfaction

Christian Zagel, Adidas, GermanySenior Manager IT Innovation, Professor, Hochschule Coburg, Germany

12:45 Lunch

Generating and choosing the right ideas

www.fleming.events tel.: +421 257 272 232 email: monica.jones@fleming.events

DAY 122nd March, 2018

14:10 CASE STUDY: Innovation@Bayer:  Intensifying  Customer Focus, Collaboration and Experimentation

•Howtoinspire100.000employees•Buildingtrustandinnovationculturethroughinternal&externalplatforms

•Creating theinfrastructuretosupportexperimentation and collaboration

Henning Trill, Bayer, the Life-Science Company, Germany, VP Corporate Innovation

Jerry Outram, Bayer Crop Science, France, Head of Technology Scouting and Open Innovation

14:50 CASE STUDY: Driving enterprise innovation management through academic research

•Linkingacademiatoinnovationmanagement•InnovationusecasesatAdidas-integrating

academic research•Insightsintothemasterprogram

Christian Zagel, Hochschule Coburg, GermanyProfessor, Senior Manager IT Innovation

15:30 Coffee break

16:00 CASE STUDY: Putting digital heritage at the heart of your business

•Implementingadvancedagilemethodstoimprove business impact

•Developingavibrantpartnershipsandalliancesstrategy

•Settingaunifiedtransformationvision•Adoptingasystemsengineeringapproach

driven by data and requirements

Robert Plana, ASSYSTEM Group, France, CTO

16:30 CASE STUDY: Best practices in partnering with the innovation hubs

(bullet points to be confirmed)

Willem Knaap, Rabobank, The NetherlandsInnovation Manager

17:00 ROUND-TABLE DISCUSSION

Join small groups of attendees to brainstorm together & find new solutions.1. Establishing an efficient internal structure for

idea management2. Quick Fail strategy or giving another chance?

17:30 Wrap-up of day1 and closing remarks from the chairman

17:45 Cocktail reception

Establishing a culture of innovation across the company

www.fleming.events tel.: +421 257 272 232 email: monica.jones@fleming.events

DAY 223rd March, 2018

8:30 Morning coffee and networking

9:00 Opening remarks from the chairman

Callum Wood, yet2, UK, Senior Project Leader

9:10 CASE STUDY: Outcomes of a truly open innovation

•HowquicklycanInnovationhappenwithoutpatents?

•OpenAccess=‘OpenforBusiness’•DemocratisingInnovation–empoweringusers

to leverage discoveries

Wen Hwa Lee, Oxford University, Structural Genomics Consortium, United Kingdom, Strategic Alliances Manager

9:40 CASE STUDY: Brainport Industries Cooperation : The factory of the future – Evolution of high-tech manufacturing

•Flexiblemanufacturingbroughttolifethroughcollaboration of high tech manufacturing suppliers

•Switchingfromlargetosmallbatchwithminimum downtime, to adjust to increasing customization

•Raisingcooperationbetweencompaniesandgovernment to future-proof manufacturing

Joep Brouwers, Brainport Development, Netherlands, Vice Director

10:10 DISCUSSION: Standardization in an ecosystem environment

•Cooperativestandardizationbetweenfirmsthrough consortia and communities

•Howtocooperatetocreateandcapturevaluethrough standards

•TheinfluenceofIoTonstandardization

Marius Pigulla, Deutsche Bahn, Beyond1435, Germany, Director of Open Innovation - New Digital Business

10:40 Coffee break

11:10 CASE STUDY: A look from both sides on cooperation with startups

•Whatarethemostimportantfactorsincooperation for startups?

•Overcomingthecorporateinternalbarriers•Sustainingthecooperationwithcontinued

dedication on both sides

Frank Zimmerman, ESA BIC Darmstadt, Centrum für Satellitennavigation Hessen, Germany, Managing Director

11:40 CASE STUDY: Enabling global companies of all industries to collaborate on a variety of technology transfer initiatives supporting their business growth through external collaboration

•understandthenuancesofexternalcollaborationsbetween different types of organizations

•howtoprepareinternally•settingexpectationsanddeliveringoutcomes

Callum Wood, yet2, UK, Senior Project Leader

12:10 PANEL DISCUSSION: Winning with Open Innovation 2.0

featuring speakers from the morning

12:40 Lunch

Sustaining an effective cooperation with innovation partners

www.fleming.events tel.: +421 257 272 232 email: monica.jones@fleming.events

DAY 223rd March, 2018

14:00 Public-private collaboration in pharmaceutical research as a model of multistakeholder collaboration: The case of Innovative Medicine Initiative

•Dealingwiththeopeninnovationintheincreasingly complex contexts of multi-stakeholder collaboration

•Makingbusiness,policyandscienceworkingtogether

•Developingkeycapabilitiesforopeninnovation•Goingbeyondtechnologicalinnovation

Joanna Robaczewska, Hasselt University, Belgium, Doctoral Candidate |Strategy and Open Innovation 

14:30 CASE STUDY: Innovation without Borders: Surprising Synergies and Game - Changing Technologies through OI

•MovingfromOne-offtechnologiestoplatformsand ecosystems.

•Usingthewebandsocialmediatodesignattractive interfaces to create a community of end users and potential clients

•SoundIntellectualPropertyManagement

Sumitra Rajagopalan, Bioastra Technologies, Canada, Founder & CEO

15:00 Coffee break

15:20 CASE STUDY: University-driven open innovation ecosystems

•Knowledgetransferfromuniversitiestoindustry•Theterritorialaspectofbringingaspacefor

innovation to a specific region•Educationalsupportalignedtobusiness

activities•Positiveuserinvolvementintheearlystagesof

development

Letizia Mortara, Cambridge University, United Kingdom, Senior Research Associate

15:50 DISCUSSION: How to make sure your cooperation is sustainable and profitable

•Choosingpartnersforinnovationoutsideoftheproduct itself

•Buildingtrustbetweenpartnerstobuilda strong cooperation

•Formallyagreeingonkeydeliverablesandownership of each party

16:20 Wrap-up of day 2 and feedback session

16:30 Closing remarks from the chair

Assuring the success of your business model

I would like to thank everyone who has helped with the research and organization of this event, especially the speakers, for their support and commitment.

Dasa Janosikova, Production Manager Life Sciencesdasa.janosikova@fleming.events.com

www.fleming.events tel.: +421 257 272 232 email: monica.jones@fleming.events

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Open Innovation Forum22nd - 23rd March 2018 | Berlin, Germany

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