fixed versus variable
DESCRIPTION
The question fixed versus variable prices lead to the generation of four creative selling ideasTRANSCRIPT
creative selling ideas
Fixed prices versus variable prices
Fixed policy versus variable policy
Fixed opinion versus variable opinion
Which One Would You Choose?
Some coffee shops you order, pay and get seated
The cost comes before the benefit
The cost comes before the benefit
This is a fixed policy
The customer divides the benefit over cost If the benefit is very minor it magnifies
We made sure the add triggers people emotionally and prompts them to act.
The ad resulted in
important increase of sales
The company realized an infinite benefit
We won the trust of the international firm.
Not surprising we handle all the
firm’s promotional activities
That is to say desire is the
precursor to acting
The client get something at zero cost
By the time he pays for the ads the customer has already reaped the benefits.
A variation of this policy is to charge a fixed percentage of the bill and the
remaining amount will be paid by the client in parallel to the benefit he gets.
The only condition is that people have to state why they were
unhappy or partially satisfied.
Result : complaints improved services and more than 90% of
clients pay the bill in full
Go where the pain is magnified The benefit will be greatly appreciated
One example is my idea to a pharmaceutical company to put dispensing machines filled with tablets for headaches at places where
people need them the most
Big pain with cheap tablets
The benefit is great
It is not fixed or variable as much as it is
adaptation to the needs of
customers