five ideas for social ux success
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Here are some blue-sky ideas for how media organizations, startups and businesses can use social user experience successfully on your sites and in your apps. Presentation given by JD Lasica at Grupo de Diarios America (GDA), at the headquarters of El Comercio in Lima, Peru, in November 2014.TRANSCRIPT
Social UX successUn presentation especial at GDA,Lima, Peru, Nov. 11, 2014
JD Lasica Co-founder Cruiseable
Five ideas for
The Great Decoupling
Today, a Digital RecouplingThink individuals, not audiences
The connective tissue? Social UX
Social UX occurs when users find themselves inside a media experience that connects users with other users. It’s an experience that’s open, transparent, shareable, emo:onally sa:sfying and increasingly visual.
UI = UX
1. Feed the all-powerful metadata gods of Google
2. Think evergreen
3. Build a platform where your users are the content
4. Use curation
5. Embrace visual storytelling & rich imagery
5 ideas for Social UX success
1. Keep Google happyGet SEO savvy, tag everything in sight!
• Articles• Photos• Reviews• Recipes
• Lists• Advice columns• Infographics
2. Think evergreen!
Your community is a database!
• Restaurants & nightclubs
• Schools
• Public safety /crime statistics
• Public services
• Health care providers
• People yearning to connect
3. Build a co-creation platform
Platform? Medium did it“We’re a platform, not a publication.”
- Ev Williams, co-founder, Medium
Give people access to your photos
4. Use curation with gusto!Upworthy: Built on curation & social sharing
Bonus tool tip: Optimizely for A/B testing
12 months a1er launch:
• 70,000 Twitter followers
• 15,000 Tumblr followers
• 500,000 email subscribers
• 1.15 million Facebook fans
20 months a1er launch:
• 88 million monthly visitors
Cruiseable’s evergreen curation
5. Embrace visual storytelling
Visual Lists on Cruiseable
Tap into our passion for visualsPinterest
Don’t fight the feeling!
Test & get a fresh perspective!
If you do not change direction, you may
end up where you are heading.
!!!
— Lao Tse
Don’t settle for the status quo
