fitocracy ceo brian wang on designing for fitness and health
DESCRIPTION
Slides from Fitocracy co-founder and CEO Brian Wang at Action Design NYC's May event on how they've designed their product to increase the health and fitness of their users.TRANSCRIPT
Mission 2
Reach your next level of health & fitness through community and coaching
Our Solution
Fitocracy connects an audience of highly engaged users to coaches that can help them get the results they desire
Community Motivation, support
Coaching Marketplace Mobile coaching at scale
Apps & Tools Tracking, guidance
3
Engagement Loops
Visible Progress
Motivating Emotion
Call to ActionUser Re-engagement
Receive personal attention, Boost motivation, Feel
supported
Improving workouts, Comments/props from other users,
Increased knowledge
Notifications, Email reports
Track workout, Follow user, Join a group,
Post comment, Give props
4.5h per month
3 sessions per day
A highly engaged audience driven by social feedback loop
Solution: Apps & Tools
Gamified fitness tracking makes the experience more engaging
5
Solution: Community
The community provides long term motivation, support, and knowledge
6
Solution: Community 7
Various interest groups match different fitness styles and personas
Solution: Community
Manchester Philadelphia New York
Washington DC Los Angeles Toronto
8
Community is central to Fitocracy. Fitocrats regularly organize in-person meetups.
Behavior change 9
Nudging isn’t enough
Cults 10
Build a cult.
Cults 11
cult /kəlt/ noun : a small religious group that is not part of a larger and more accepted religion and that has beliefs regarded by many people as extreme or dangerous !: a situation in which people admire and care about something or someone very much or too much !: a small group of very devoted supporters or fans
Cults 12
Cults shape identity and are naturally viral
Cults 13
Cults need language, rituals, and sacred objects
Elements of a Cult 14
Fitocracy Crossfit
LanguagePoints
Prop (bombs) Gains
Kipping Fran Paleo
RitualsMeetups
Member Spotlight Flex Friday
Workout of the Day (WoD)
Sacred ObjectsHigh point workouts
Exercise scoring Community Leaders
Crossfit Games Kettlebells
