Fission case study: INCREASING LIVE STREAMING REVENUE WITH FORTUMO CARRIER BILLING

北京裂变科技有限公司

FISSION

FISSION

Fission is a leading Chinese digital entertainment media company. Its live streaming platforms 7nujoom and Haahi recruit Arabic and Turkish speaking talents from all over the world to provide entertaining live broadcasts to their user base. Localized digital gifts, face e�ects, a premium membership system and useful broadcast tools such as user and host lists are all developed per the local culture and customs. Fission’s streaming platforms 7Nujoom and Haahi are some of the most popular in the Middle Eastern and African region: in total, the platforms have over 8 million users in the region.

ABOUT FISSION

Fission’s market strategy is to provide localized versions of live streaming platforms for each market in which they operate. In addition to language localization and local talent, Fission also felt the need to provide their users with payment solutions that were familiar, convenient and available to as many people in each market as possible.

In the MENA region, card-based payments are used by a smaller percentage of the user base to make payments compared to other, more mature regions of the world such as Western Europe and North America.

The reason for this is that in countries like Saudi Arabia and the United Arab Emirates, credit card penetration is only at around 10%. Fission decided to integrate carrier billing to its MENA region streaming platforms to cover the rest of the audience, as carrier billing is available to any mobile phone owner with a prepaid or postpaid SIM card.

WHY CARRIER BILLING?

Mai WulanBUSINESS DIRECTOR FISSION

“We chose to partner with Fortumo for carrier billing due to their seamless user experience and strong market coverage with focus on emerging markets, which overlaps with our expansion plans and goals”

Saudi Arabia

Credit cardpenetration:

12%

32Population:

57Mobile

phones:

million million

71%

Mobile broadbandaccess (of all mobile phones):

FISSION

Using Fortumo’s turn-key Cross-Platform Mobile Payments product, Fission launched carrier billing in 12 Middle Eastern markets through one integration, making payments available to 280 million people through one integration

The solution includes localized checkout �ows for each market: see the demo of how Fortumo’s product looks like for end-users

The solution includes localized pricing, as Fortumo’s platform factors in local user spending behavior and makes available pricing which is most suitable for each market

Compliance-related materials such as disclaimers and end-user support are all handled on Fortumo’s side, in case of any changes these are done automatically as the payment solution is hosted by Fortumo

FORTUMO’S SOLUTION

LOCALIZED CHECKOUT FLOWS

ONE INTEGRATION

280million people

LOCALIZED PRICING

COMPLIANCE HANDLED BY FORTUMO

FISSION

FISSION

Quick time to launch new market with carrier billing taking merely a day

Carrier billing has grown Fission’s revenue by 10% in the MENA region

Carrier billing conversion is 15% higher compared to credit card payments

Biggest growth in revenue has come from Egypt, the United Arab Emirates and Turkey

Signi�cant saving of time as Fortumo’s team handles consumer and carrier support

Carrier billing is available to any mobile phone owner and does not require a bank card

Consumer privacy is safeguarded as no personal data is transmitted during the checkout process

Checkout �ows are clearly understandable to users as they are localized for each market

Pricing for services is familiar to users, as it is localized based on a signi�cant amount of data from Fortumo’s platform

KEY BENEFITS FOR FISSION

The increase in revenue and conversions for Fission are thanks to the following aspects of Fortumo’s carrier billing platform:

+10%REVENUE GROWTH

+15%HIGHER CONVERSION

TIME SAVING

PRIVACY ISPROTECTED

Fortumo is a mobile payments company that enables direct carrier billing with more than 350 mobile operators in 90+ countries. Fortumo's payment products work across a wide range of platforms including desktop devices, smartphones, feature phones, tablets and smart TV-s. These products give consumers a simple, 1-click payment method to charge online purchases to their phone bill. For app stores, digital media companies and game developers, Fortumo provides one integration with 350 mobile operators as well as a single point of contact for settlements, reporting, support and infrastructure upgrades. Founded in 2007, Fortumo has o�ces in Estonia, San Francisco, Beijing, Delhi, Singapore & Hanoi and is backed by Intel Capital and Greycroft Partners. For more information, please visit https://fortumo.com.

Are you looking to expand your revenue through carrier billing like Fission has done?

Get in touch with Fortumo’s business development team at bd@fortumo.com