fortumo company & products overview
TRANSCRIPT
15-May-15
Company overview
Fortumo background
• Founded in 2007
• Mobile operator billing in 88 countries
• Offices in Europe, US, China, India & Singapore
• Team of 70+ people
• Backed by Intel Capital & Greycroft Partners
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Fortumo is used by…
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Mobile operator billing:
bigger coverage than credit cards
• 5 billion mobile phone users worldwide, only 1.5 billion credit cards
• In emerging markets, the difference can be up to ten-fold
• Without mobile payments, you are missing out on payments from more than 3 billion people
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Gap between mobile phone owners &
credit card owners is growing quickly
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Worldwide Mobile Phone Users: H1 2014 Forecast and Comparative Estimates
http://www.emarketer.com/Article/Smartphone-Users-Worldwide-Will-Total-175-Billion-2014/1010536
World Bank Global Financial Inclusion database
http://www.gallup.com/poll/154340/credit-cards-formal-loans-rare-developing-countries.aspx
Smartphone Owners
Credit Cards
2012 2013 2014 2015 2016 2017
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Mobile operator billing:
better conversion than credit cards
• User doesn’t need to enter
any information
• User doesn’t need to sign
up for anything
• Up to 10x better conversion
due to a simpler payment
flow
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Fortumo is the “glue“ for payments in emerging markets
• Developed Markets Model • Emerging markets model
Content / Services
USERS
CARRIERS
USERS
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• Integration: Your developer integrates Fortumo’s billing service with your product using either the
HTML5, API or SDK.
• Purchase: Your users clicks to make a purchase, Fortumo checks which of its 300 mobile operators
the end-user is connected to and finalizes the payment with the operator
• Settlement: The user then receives their purchased items or services, pays their phone bill at the
end of the month and after this the money is transferred to the developer
How does carrier billing work?
Developer
integrates Fortumo
User purchases
goods
Fortumo processes
payment
User receives
goods
Fortumo pays
developer
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Why Fortumo?
Global coverage in 88 countries
• Largest coverage out of all
mobile payment providers: 80+
countries
• Widest reach through one
integration
• Especially strong in emerging
markets in Europe, Asia,
Americas, Middle East & Africa
• 300 mobile operators plus
group-level partnerships with
Telefónica, Telenor, China
Mobile & others
• Full overview of countries &
operators:
http://fortumo.com/countries
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Capability to bill users on any platform
• Cross-platform payments
• Native in-app payments
– Android
– Windows Phone & Windows 8
– NOOK
• Direct carrier billing API
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Fortumo works perfectly for...
• Mobile apps & games
• Online services
• Downloadable software
• E-books
• Payment aggregators
• Music & video services
• Social networks
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• Turn-key connectivity: launch 80+ countries with one
integration
• Works on any device: web, tablet, smartphone,
feature phone or smart TV
• Supports 45 currencies and 32 local languages
• Automatic device recognition and optimized UI for
each platform
• Supports sale of virtual credits, single items &
subscriptions
• Automatic number detection on mobile devices &
repeat purchases
• Mobile-friendly, supports HTML5 and can be called
from inside mobile apps
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Cross-platform web payments
• Charge for freemium features within your app with Fortumo industry-leading native in-app purchasing SDK
• For selling credits, virtual items, access to content (subscriptions)
• Works in all Android app stores (including carrier & device manufacturer stores)
• Support for both online and offline payments
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In-app purchasing on Android
• Charge for freemium features within your app with Fortumo’s industry-leading native in-app payments SDK
• For selling credits, virtual items, access to content (subscriptions)
• One integration & SDK works for both Windows Phone & Windows 8
• Modern UI for familiar payment experience
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In-app purchasing on Windows Phone
Direct Carrier Billing API
For integrations and white-labeling that give
you full control over the payment flow and
user experience
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Payment experience on web
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Step 1: User
selects items
for purchasing
Step 2: User
enters phone
number (skipped for
repeat purchases –
number is recalled from
database).
Step 3: User
receives PIN via
SMS, enters it.
Payment
confirmed,
items
transferred to
user.
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Payment experience on Android
Step 1: User
selects items for
purchase
Step 2: User
confirms payment
Payment
confirmed, items
transferred to
user.
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Payment experience on Windows Phone
Next Steps • Set up an account at Fortumo.com • Integration • Fortumo coordinates approvals • Start making money
Questions: [[email protected]]
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