firstcar provisional media pack 2015

TargeTing all

provisionallicenseholders

Media pack2015

provisional

View it now at firstcar.co.uk/prov

FirstCar Limited is the UK’s market leading publishing company in the new driver market. Producing award-winning magazines for over a decade, FirstCar stands alone, targeting every learner and newly qualified driver in the UK.

FirstCar publishes four magazines and a website aimed specifically for the new driver. With an impressive 2m+ magazines published annually, supplemented by a growing online presence, FirstCar’s total market reach is both unrivalled and impressive.

FirstCar effectively communicates with the hard-to-reach set of new drivers in a unique and engaging way, allowing key advertising messages to reach this impressionable audience in a cost-effective manner.

The magazineFirstCar Provisional is a brand new digital magazine, targeting all learner drivers in the UK when at the point of receiving their provisional licence. They are at the very point of taking to the public roads under supervision for the very first time.

Backed of the Driver and Vehicle Standards Agency the magazine compliments the overwhelming successes achieved by the award-winning printed magazines FirstCar Theory and FirstCar Practical.

FirstCar Provisional is packed full of useful information and expert advice covering a whole range of motoring topics for the learner driver.It's designed to inform, enthuse, engage and excite.

provisionalMedia pack

2015


Published on a market-leading platform, advertisers can incorporate videos, contextual links, click throughs, moving graphics and scrolling pages through their advertising space. It offers a highly interactive user experience. The magazine is viewable on desktop, tablet or mobile.

All advertising campaigns are analysed with real-time data available (views, clicks, dwell time, etc.) for advertisers, enabling relevant reports to help track campaign ROI. Campaigns are perfectly measurable and creative can be updated throughout the campaign period in a timely fashion.

Contents:■ Private practice■ How to choose a driving instructor■ Getting behind the wheel for the first time■ How to pass first time■ Insurance explained ■ Road safety■ Car buying advice

Company background


2015

Target market*The 1.6m new provisional license holders who apply for, and are issued with, their license each year in England, Wales and Scotland. FirstCar Provisional targets every new licence holder as they receive their provisional licence offering advertisers blanket coverage to this set of new, learner drivers. These readers need help and advice as they bet behind the wheel of a car for the very first time and embark on their learning to drive journey.

The average age of the reader is 18 with over two thirds planning on taking their driving test in within the next six months. Over 70% have not arranged their provisional insurance yet and over 80% are researching or have not looked for post-test insurance.

*FirstCar reader survey 2014

Distribution and marketingFirstCar Provisional is promoted via a loose insert distributed within the 1.6m provisional licences issued each year. The licenses are sent directly to the homes of new drivers by the DVLA, offering advertisers a very captive and targeted audience.

The promotional leaflet is the only one within this mailing to carrying marketing messages, the call to action is clear, view this free magazine online which is full of essential information and expert help to help you on your learning to drive journey.

safedrivingforlife.info is the very popular, governmental website where users can take their mock theory test; over 400,000 tests are taken online each month via this site. On completion of this test, on the results page, an advert for FirstCar Provisional directly links through to the magazine.

FirstCar also heavily promotes the publication via its own assets – online, 2m printed titles, database and social media. Social sharing amongst peers will extend the reach of the magazine even further.



2015

RichaRd StoRRS Commercial Director ■ tel 0845 47 47 035 ■ Mob 07707 564 422■ Email [email protected]

provisional

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Mechanical dataArtwork supplied in Indesign files and created via Ceros publishing platform. Log in details supplied when required.

Whole Page 1024 x 768 pixelsEighth Page 1024 x 96 pixelsFull slide in banner 1024 x 256 pixelsHalf slide in banner 512 x 256 pixels

Timing Campaigns to run from 1st of each month

Magazine advertising rates 1 month 3 months 6 months 12 months

Whole page £2,500 £6,000 £10,000 £17,500Eighth page (x8) £3,000 £7,000 £12,000 £20,000Full slide in banner (x6) £3,000 £7,000 £12,000 £20,000Half slide in banner (x6) £1,500 £3,500 £6,000 £10,000

Bespoke sponsorships are available on request.


Whole page1024 x 768px

Eighth pageStrip Ad

1024 x 96px

Slide in ad512 x 256px

Slide in ad1024 x 256px

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firstcar provisional media pack 2015

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