Financial Planning in the Cloud:

Seeing the Bigger Picture

Dominic Pashchel, Vice President of Investor Relations

Pandora

Mark Sarbiewski, Chief Marketing Officer

Anaplan

Pandora: Seeing the Bigger Picture

Redefining Radio for a Connected World

One – to – one

Interactive

Personalized

Compelling Business Opportunity

Annual Revenue ($ in millions)

U.S. Radio Listening (Q2 FY2014)

81.74%

3.09%

8.08%

7.08% Pandora

Other Internet Radio

Satellite Radio

Terrestrial

Radio

$19.3

$55.2

$137.8

$274.9

$431.7

FY2009 FY2010 FY2011 FY2012 FY2013

CAGR 117%

Pressures on FP&A “Collaborative planning isn’t a pipe

dream at Pandora. With Anaplan,

stakeholders across our our

organization are sharing and

collaborating - from finance to

sales to operations. With just a

few clicks, we are able to collect

and collaborate our budgets

across multiple organization views

including cost center, chart of

accounts, or other strategic

alignments. The result is delivery

of real time up-to-date insights to

our executive teams.”

- Mike Herring, CFO Pandora Media

FP&A

Excel Quickbooks

Hyper-Growth

IPO

Moving From Legacy to Anaplan

Anaplan

Excel and Adaptive Planning

to

Immediate Answers Not Possible Under

Legacy System Complex, hierarchical path

to answer a simple question

✗ Accuracy

Data Owner

Data Owner

Executive What if we increase subscription rates

among heavy listeners?

What’s the best way to segment

listener hours?

Which time field should I filter on?

Where do I get the data?

Immediate Answers Not Possible Under

Legacy System

✗ Accuracy ✗ Time

Data Owner Data Owner Data Owner

Data Owner

Executive What if we increase subscription rates

among heavy listeners?

Time consuming process of

locating and retrieving data

✗ Accuracy ✗ Time ✗ Trust

Data Owner

Immediate Answers Not Possible Under

Legacy System

Data Owner Data Owner

Data Owner

Executive

Repeated requests for latest

version of forecast or actuals

No, I’ll need to do it over.

Is this the latest version of the data?

What Can I Expect from Software?

Collaborative

Connected

Accessible

Easy to Use

What Can I Expect from an FP&A System?

Scalable

Flexible

Collaborative

Connected

Accessible

Easy to Use

Predictable Cost

What Can I Expect from an FP&A System?

Other Cloud On-Premise Excel

Scalable

Flexible

Collaborative

Connected

Accessible

Easy to Use

Predictable Cost

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Other Cloud On-Premise Excel

Scalable

Flexible

Collaborative

Connected

Accessible

Easy to Use

Predictable Cost

What Can I Expect from an FP&A System?

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Structure, Scalability and Flexibility

500M+ Cells Consolidated Financials

Income Statement

Balance Sheet

Cash Flow

• Revenue Modeling

• Department Budgeting

• Headcount Planning

• Fixed Assets

• Equity Compensation

• (etc.)

Legal Entity

Department

Account

Add’l Dimensions:

• Currency

• Time

• Version

Country

Product

Platform

Add’l

Dimensions:

• Scenario

• Time

• Version

Revenue Modeling

Structure, Scalability and Flexibility

Payroll Calculator

Planned Hire Details Payroll Details

Operating Expenses

Income Statement

Map by Dept.

(Payroll > SEC)

Sum all GL Accounts,

Map by Department

• Compensation Data

• Expected Start Date

• Payroll Department

• Compensation Data

• Hire Date

• Payroll Department

• GL Account

• Payroll Dept.

• Time

• GL Account

• Department (SEC)

• Time

• Version

• Time

• Version

Roll-up

Roll-up

Input Data

Calculate

Anaplan Demo

Connect Data Sources, Owners & Consumers

SFDC (Sales Opportunities)

FinancialForce (GL) Coupa (Procurement)

Today In Process Future

Recruitment Usage Data Order Management

Stock Options Sales Commissions

FP&A

Sales Finance

Sales

Commissions

HR &

Recruiting

Accounting Department

Budget Owners

Product

Analytics

Data Owners Data Owners and Consumers Data Consumers

Accounts

Receivable

Executives

Product

Management

Marketing Sales

Analytics

Facilities