LJoshua Layton

Local IdentityObjective: This is a proposed visual identity solution for Monmouth and Independence. This includes a logo, a slogan, and visual language. Harmonizing all three aspects is the key objective to effectively provide the community with a new sense of place.

Format: Variable

Media: Varying Print and Screen Media

Graphic Strategy: This Monmouth-Independence logo creates a sense of harmony with regional associations represented through organic forms. Waters, sunshine, and growing plants evoke a quiet community that enjoys the nature that surrounds it. The slogan; stay strong, grow together evokes the feeling of a community united. A balance of geometric and organic shapes, along with vibrant cool and warm colors, are used to establish a lively and inviting visual language.

stay strong, grow together

MONMOUTH INDEPENDENCE

MONMOUTH INDEPENDENCE

stay strong, grow together

MONMOUTH INDEPENDENCE

stay strong, grow together

MONMOUTH

INDEPENDENCE

MONMOUTH INDEPENDENCE stay strong, grow together

John Smithjsmith@independence.gov503.561.4325

Icon Family and Environmental Graphic DesignObjective: This collection of graphic icons and lamppost banners expands upon the identity for the communities, Monmouth and Independence, Oregon.

Format: Icons - variable; Banners - 24” x 48”

Media: Varying Print and Screen Media

Graphic Strategy: Working from the organic lines and forms from the logo, these designs encompass a true sense of unity through their visual language. Extending the color scheme and incorporating it in the graphic icons and the two banners allows for easy readability and for them to be recognized quickly.

Local Identity BrochureObjective: This multi-page booklet-style brochure is inspired by the beauty of the surrounding location and governed by a structured grid system. This extends the local identity and visual language, to aide in the promotion of community.

Format: 5.25” x 8”; saddle-stitched

Media: Medium Heavyweight Paper

Graphic Strategy: Presented in full color, through the use of original imagery and the visual language, this brochure brings variety and versatility, while still maintaining cohesiveness with the identity. The colors, shapes and lines taken from the logo and icons establish unity and provide rhythm and pacing that offers an effective communication platform.

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SHOPPING & DININGOur community has a rich abundance of shopping opportunity. Whether looking

out, look no further. Monmouth and Independence offer a wide variety of dining options, including Thai, Mexican, American, Italian, Chinese, and many more. We

or delight in delicious ice cream.Visit www.micc-or.org and view the Chamber Directory to see a listing of local businesses and the goods and services they provide.

FESTIVALSMonmouth 4th of July - Yearly celebration including music, vendors, and fun for the entire family!

Western Days - Independence Oregon celebrates its namesake with a 4-day

event-goers watch from Riverview Park.

Hop and Heritage Festival - The “original” Hop Festival, also known as the Hop Fiesta, began in the early 1930’s. The festival grew out of the end-of-harvest celebrations in the migrant csuccess featuring vendors, music, activities, and cultural displays from 1856 to 1956. The festival takes place the last full weekend in September.

Halloween Spectacular Event - Downtown businesses in Monmouth and Independence host a Halloween Spectacular event in which many Main Street businesses in both communities hand out candy to trick-or-treaters. The cities’ public libraries host games and chalk art activities for children.

Independence Holiday Parade of Lights - Bring out the whole family to

parade traditionally starts at 5pm from the parking lot at the First Baptist Church.

Hometown Holiday Festival - The two-day celebration features the lighting of the giant Sequoia on the campus of Western Oregon University, the “sip-and-shop” event in downtown Monmouth, and concerts at Rice Auditorium. All events are free and open to the public.

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Monmouth and Independence are located in the heart of the Willamette Valley in the historic hop capitol of the world. We are a less than 30 minute drive from both Salem and Corvallis, and a mere hour from Eugene, Portland, and the

breweries, or spend the day shopping in our historic downtowns.

WINERIES The surrounding countryside plays host to a number of local wineries. To locate all of the local wineries, visit www.google.com, click the “Maps” link and enter “Wineries Independence, Oregon.”

PARKS & PLAYGROUNDSMain Street Park120 MAIN STREET EMONMOUTH, OR 97361

Riverview Park50 C STREET

INDEPENDENCE, OR 97351

Sarah Helmick StateRecreation Site11545 HELMICK ROAD

MONMOUTH, OR 97361

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er HORSEBACK RIDINGHappy Trails Horse Barn2525 JAMES HOWE ROAD

DALLAS, OR 97338(503) 999-4802

Circle T Ranch5679 WALLACE ROAD NWSALEM, OR 97304(503) 949-7679

Zippo’s LadyHawk Ranch16195 ELLENDALE ROAD

DALLAS, OR 97338(503) 623-7087

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Independence Cinema 8

Visit their Website for show times and prices:www.independencecinema8.com

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HIKING TRAILS

BIKE TRAILSAdair/Independence/MonmouthINDEPENDENCE, OR34.4 miles; Moderate

Berry Creek LoopMONMOUTH, OR5.7 miles; Moderate

Black Rock Mountain Bike AreaFALLS CITY, OR

Buena Vista FerryINDEPENDENCE, OR57.0 miles; Challenging

Monmouth — Amity LoopMONMOUTH, OR64.0 miles; Challenging

Monmouth to Buena VistaMONMOUTH, OR27.5 miles; Moderate

Mt. Brown Bonzai LoopFALLS CITY, OR

*For more info on these trails or others, go tohttp://rideoregonride.com/rides.*

RAFTING & KAYAKINGBuell County Park toYamhill River7 miles; Class I & II

Upper Bridge toMill Creek County Park5.6 miles; Class III & IV

Grande Ronde to Sheridan15.3 miles; Class II & III

Buena Vista to Independence11 miles; Class I & II

Independence to Salem12 miles; Class I & II

*For more info on these or others, go towww.alltrails.com or www.riverfacts.com.*

EE WilsonWildlife Area29555 CAMP ADAIR ROAD

MONMOUTH, OR 9736116 mile loop;all skill levels

WillametteRiver Trail50 C STREET

INDEPENDENCE, OR 973515k loop;all skill levels

*Some trails may be closed during winter months.*

Baskett Slough Wildlife Refuge10995 HWY 22DALLAS, OR 973381.5 — 5 miles; light to moderate

iPhone ClickObjective: This website creates an expressive abstract system to show how thoughts and interests are categorized and conceived of through interactivity.

Format: HTML5, CS3, jQuery, and JavaScript

Media: Adobe Dreamweaver CC 2014

Graphic Strategy: Communicating through an interactive web space made up entirely of images, both found and original, helps to engage the user to make sense of the story and meaning. The use of white space allows the imagery to be presented without distracting elements surrounding it. Navigation is simple to understand as the site reacts with familiar notifications letting the user click the button to explore. This screen-based experience enhances communication through intriguing visuals.

Graphic Strategy: This environmental design uses a short quotation from Heraclitus, a Greek philosopher; “The way up and way down are one and the same”. Utilizing differing orientations in the composition creates visual hierarchy and pacing.

Saying ProjectObjective: Using varying weights of the same font family, along with leading and tracking, creates a dynamic visual design.

Format: Variable

Media: Vinyl

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Elephant Emotions SequenceObjective: Capture moments in time through the use of photography that tell a specific story.

Format: 15.5” x 20.5”; print

Media: Digital Photography

Graphic Strategy: These nine images allow the viewer to be immersed in the emotions, feelings, and actions of elephants in captivity. These photographs are meant to be seen in a particular order as a narrative sequence. This experience mimics the feeling of being placed on display, just as these animals are on a daily basis. Moving through this visual story, one will get the experience of what it would feel like to be in their shoes.

Starbucks RepackagingObjective: Using the philosophy and styling of the De Stijl art movement helps shape a fresh new take on this Starbucks repackaging design.

Format: 16oz. Aluminum Can

Media: Adobe Photoshop CS6

Graphic Strategy: Placing the images in a grid pattern helps give the redesign a modernized look. The repetition of the Starbucks logo contained within the grid, in various sizes and viewpoints, gives the can life, energy, and a sense of motion. Referencing the three primary colors in the De Stijl movement, three colors reminiscent of coffee were chosen for the overall color scheme. Also the ‘playful’ manner in which the Starbucks name itself is used vertically throughout the grid pattern supports this sense of energy and motion, while also relating to the product being sold.

DivaObjective: Create and write an original animation and dialogue between two characters.

Format: Time-Based Animation; MP4

Media: Adobe Illustrator, After Effects, and Premiere Pro CC 2014

Graphic Strategy: This cheeky five shot animation is an original picture that includes recorded dialogue between two characters using self-created voices. The animation, 24 seconds in length, depicts a more humorous side of the well-known singer/actress Whitney Houston. The main character asks Siri a question that the software program didn’t quite understand. Ironically, the question was in relation to one of her songs, “Queen of the Night“. The animation continues to use humor to lead the viewer on a journey, as if traveling with Whitney in her limousine.

Sip StatisticsObjective: This infographic, through the use of pragmatic delivery, combines a wine key tool, wine, and the persona of a mathematician.

Format: 17” x 11”

Media: EPSON Premium Presentation Paper Matte

Graphic Strategy: The modular grid structure helps represent complex numerical data in an expressive and captivating poster format. A variety of elements, like icons, indexes, and statistical diagrams are used throughout the infographic to help appeal to the audience of mathematicians and wine connoisseurs.

80% Cork

12% Screw Top

United States26.85%

France 23.84%

Italy 18.90%

Germany 16.03%

China 14.38%

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SEALINGMETHODS

Sip Statistics

Spain12.25%

France15.75% Italy

15.87%China5.73%

Australia4.49%

Chile3.89%

South Africa4.22%

Germany3.46%

Portugal2.28%

Moldova1.50%

Romania1.58%

Argentina4.58%

United States10.73%

Russia2.41%

PROD

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Credits for images textures: Lois Enrique - Flickr

Stitch MagazineObjective: Working in collaboration with a small group of colleagues, create and construct a twenty page magazine that reflects the relationship between an American audience interested in fashion and the Vietnam nationality, bringing together in harmony cultural awareness and high fashion.

Format: 8” x 10.5”; saddle-stitched

Media: Medium Weight Semi-Gloss Paper

Graphic Strategy: This magazine was brought to life through a flexible grid system, carefully chosen range of colors and imagery, and a strong stylized visual language. The colors chosen were drawn from the surrounding Vietnam landscape; bringing both land and sea together. The blue-green pulls from the clear waters, and the vibrant greens and yellows are taken from the lush country side. The colors, shapes, and lines forming the visual language, which are largely organic, provide contrast to the grid-based structured elements. As the title of this magazine suggests, it metaphorically stitches together two different cultures and unites them in to one through common interest in high fashion.

Stitch 2

StitchMay 2015

Paul & PaulinaInterview with Pauline Paulina

Ao DaiA Brief History

VietnamStyle

A Trend Through Time

The NewEssentials

Spring / Summer Trends

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Stitch 218 May 2015

Photographer& Illustrators

Authors

Designers

Special Thanks To

Dan DA Brief History of the Ao Dai,Ao Dai: A Modern Design Coming of AgeSan Jose Museum of Quilts and Textiles

Mai SonDirector of the company MAISON

Christina Yu

Paul and Paulina

Dino NgoKevin SinclaiNandy DuongNguyen Cong TriTarek HarbiZhang Jingna

Joshua LaytonAdvertisements, Pattern, Infographic Spread, Cover, & Images

Mackenzie SutterTable of Contents, Credits & Resources, Graphic Elements, & Images

Paige AsayInterview, Infographic Spread, Cover, Masthead, & Images

Taylor PulsipherEditorial, Feature Article, Back Cover, & Images

Ao Dai BellaAsiaLIFEDreams TimeLouis VuttonNguyen Cong TriPauline PaulinaPaul & PaulinaPradaVietnam Tourism King

Cred

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Stitch

10 May 2015

Short notice:pieces for this coming season and work wonders with

abbreviated jackets are to be worn over light tops that cover the gap between the hip bone and the ribs.

Snake bite: look for python or snake print on jackets and boots, a key spring look that gives rocker bite.

Everyday suede:70s is also the leather of the moment. My personal choice will be the Chole Crossbody bag with small handle and metal medallions for decoration – modern vintage.

Top it off: Invest in a wide brimmed hat, either el

High-rise denim: Denim is still dominant on the

opposite – high-rise jeans are now stovepipe tight and cropped right above the ankle to highlight the new heights of the season – the platforms.

Touch-the-sky platforms:

Gladiator heels:me, go for the Gladiator sandals. We saw glimpses of the ankle version last summer but they have grown up to the knees this summer with chunky heels, a great complement for miniature dresses.

Tablecloth tops: the 80s, and we called it preppy in those days – check patterns are now oversize which, supposedly, puts a fresh spin on the feminine pattern.

Eye candy:face should have an intense wash of colorful eye shadows a la Chanel’s spring models.

Big drop: the rage for the last two seasons and now attention has moved from necks to ears. Invest in some big drop earrings in crystal glow mesh or in rhinestones to add

Spring/Summer

2015

4 May 2015 Stitch 9

The NewEssentials

Letter from the editor

Spring/Summer

2015

Last week, my friend and I were talking about how di�cult it is to shop these days. Exclusive brands are una�ordable and high street brands

simply cannot deliver the quality to make us feel that we are getting value for our money. We don’t shop as much now and, if we do, we shop for the essential looks of the season.

So what are the essential looks for spring and summer 2015? �ere is no doubt that the 70s look is back but don’t think you can pull your �are pants and your platforms from a vintage shop. �ere are a lot of key 70s fashion elements on this summer’s runway which have been reinvented.