final watch presentation

8/14/2019 Final Watch Presentation

1/17

National Institute Of Fashion Technology

Project on Merchandise

Watches

Submitted by:Karan Mathur

PGFMS(Roll.no.15)


2/17

Product Source And

Procurement

Watch Variation

Market Watch

Trends in Retailing

Development And Innovation

CONTENTS


3/17

Watch Variation

Watch movements

Power sources

Displaying the time

Watch functions
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4/17

Watch Variation

Watch movements

Mechanical

Electronic

Displaying the time

Analog display

Digital display
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5/17

Market Watch Watch Brands Starting Price

(InRs)

Corwy 1.5 lakh

Omega 75,000

Longines 25,000

Tag Heur 30,000

Tissot 10,000
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6/17

Market Watch Rado 15,500

Movado 27,000

FFrederique Castant 24,000

Guess 6,000

Xylys 9,000

E-Sprit 4,250

Tommy Hilfiger 4,495

(Source : Time In Style , Panjagutta)
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7/17

Market WatchList Of Brands In CENTRAL,Hyderabad

Disney

Timex

Citizen

Casio

Opal

E-SPRITL

DKNYCAT

MEXX SANDOZ

TissotL

Giordano

SwatchL

Carrera

PoliceL Pierre cardinL

Kenneth cole

Allen Solly

Guess

FossilL L=Lifestyle
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8/17

Market Watch

(Source: Just In Vogue,CENTRAL,Panjagutta)

Targetsegments

Range From Range to

PremiumSegment

Rs. 35,000 Rs. 1.8 lakhs

Fashion

Segment

Rs. 2250 Rs. 12,000

Mass Brand Rs. 995 Rs.6,000
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9/17

Market Watch

Titan Brand Price Range

(in Rs.)RegaliaG 2500-6000

RoyaleU 1050-2100

ClassiqueU 1025-2850

Fast TrackU 750-2800

RAGAL 1750-5200
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10/17


11/17

Trends in Retailing

Online watch retailing

Celebrity Endorsements

Visual Merchandising

Watch Fiesta and Deep Discounting
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12/17

Trends in RetailingCelebrity Endorsements & Visual Merchandising
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13/17


14/17

Innovation & Development


15/17

FAQs

Why most watches on display show

the time 10:08 ?

Whats the difference between a

chronograph and a chronometer?

What are the major technologicalinnovations in the watch industry,

after the arrival of quartz technology?
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16/17

Bibliography

Secondary Sources :A MagazineEncyclopedia of

watches

Glamourwatches.comTime4watches.comWorldofwatches.com

Primary Sources :

Organized - Market Survey

Just-in-Vogue ,CENTRAL

Time In Style , PanjaguttaTitan , Begumpet and

ABIDS

Un-organised Market Survey ;Local watch Market at Char Minar--Fake/Replica

Watches
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17/17

ThankYou

final watch presentation

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