Garr Reynolds and Nancy Duarte helped me in making good presentations .

Garr Reynolds

He talked about the process of making presentation

use of Visuals

Nancy Duarte

She told us about storytelling and resonance

Some great other speakers told

about:

Some great other speakers told

about:

Things I learned about speech:

Things I learned about speech:

Some theoretical concepts from Kotler's Book

related to article

Some theoretical concepts from Kotler's Book

related to article

Private-label products or services are typically those

manufactured and provided by retailers and wholesalers.

Private-label products or services are typically those

manufactured and provided by retailers and wholesalers.

Private labels vs Brands

E.G.

Walmart's Great Value brandsWalmart's Great Value brands

United Colors of BenettonUnited Colors of Benetton

Private Label brands are manufactured by retailers

because they are more profitable

...because of savings in advertisements,R&D and manufacturing is also very low

Brands Vs private labels

Brands Vs private labels

Advantages of Private Label Brands

Advantages of Private Label Brands

Control over pricing

Create personalised image

Future for Private Label BrandsFuture for Private Label Brands

68% of world believe Private Brands are good alternative to Branded Products

68% of world believe Private Brands are good alternative to Branded Products

ROLE OF PRIVATE LABEL BRAND IN INDIAN RETAIL

ROLE OF PRIVATE LABEL BRAND IN INDIAN RETAIL

They are less than 5 percent of the retail business and still have a long way to go. Only in China and India can

retail chains have as many stores as they have in the US.

in a few years, most retail chains will have close to 5,000 stores in India.

In the next 20 years,as much as 50 per cent of Indian retail will be occupied by private labels

Indian Private label brands retailers

Indian Private label brands retailers

SHARE OF PRIVATE LABEL BRANDS IN INDIAN RETAIL:SHARE OF PRIVATE LABEL BRANDS IN INDIAN RETAIL:

Private labels constitute around 10-12 percent of the organised retail product market in India

Private labels constitute around 10-12 percent of the organised retail product market in India

Experiences of Indian companies with Private

labels brand:

Experiences of Indian companies with Private

labels brand:The Aditya Birla retail launched an experiment

across 30 stores in Visakhapatnam in Andhra Pradesh. Titled Project Vizag, after the colloquial name of the port city,the strategy places private labels in 25-30% of a store‘s shelf space, against a mere 4-5% earlier, Varghese said

According to Raghav Sehgal, a research analyst at Angel Broking Ltd,Shoppers Stop gets 20% of its sales from private labels while Future Group gets about 24-25%.

Private labels won‘t work by just keeping the products cheap. Retailers must look at developing good quality and value-added products. If they fall into the trap of using too many private labels, they will end up losing customers. It has been seen that when retail chains rely heavily on private labels, customers feel they lack choices

Brands vs Private Labels:Fighting to winBrands vs Private Labels:Fighting to win

The growing threat of private labels is due to...

1. Improved quality in private labels

2. Development of premium private labels

3. The European Success

4. Entry in Newer Categories

Then, Is this the end of brands?

People love BrandsStronger Brands

Stronger Economy

Brands Are Crowdpullers

Should brands then manufacture for private

labels?

The Pros :

Use of excess manufacturing Capacity

Better Market Control

Competitive Advantage

The Cons :

Stressed manufacturer-retailer relationshipsIncreased

manufacturing and distributing complexities Can hurt your

own brand!!

"If don't, don't start"

"If don't, don't start"

How to defend against

private-labels?

How to defend against

private-labels?

Make your brand strong: Invest in brand equity!Make your brand strong: Invest in brand equity!

Innovate : With Caution!

Know your CustomerKnow your Customer

TeachYour Retailer

TeachYour Retailer

Manage Each Category:Know your Product

Manage Each Category:Know your Product

And at last, Do not underestimate the private label threat

Tarun Gupta

(during an internship by Prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com)

IITD