A STUDY ON CUSTOMER SATISFACTION LEVEL OF MEN’S FORMAL SECTION AT

PANTALOONS GARIAHATPRESENTED BY:

NAME – SIBAJI BASUVU ROLL NO. – VU-MBA-IIS/155

REGISTRATION NO. – 00568

Pantaloons Fashion & Retail, one of the top clothing brands in the world, is the fastest growing premium lifestyle company. With innovative designs, concepts and products, the company brings the latest trends in fashion and clothing styles to the apparel market.

Pantaloons, previously controlled by the Future Group, has been recently taken over by Aditya Birla Nuvo Limited in 2012.

The first Pantaloons store was launched in Gariahat, Kolkata in 1997.

Pantaloons offers multiple accessories and clothing brands across a spectrum of categories for men , women and kids .

COMPANY PROFILE

The first objective of my project is customer satisfaction level identification in men’s formal section of Pantaloons-Gariahat.

The second objective of my project is understanding of the most preferred brands in men’s formal section of Pantaloons -Gariahat.

The third objective of my project is finding out the acceptance of the loyalty programmed within Pantaloons -Gariahat.

The fourth objective is to find out the performance level of the staffs available within Men’s formal Section within Pantaloons – Gariahar.

OBJECTIVE OF THE STUDY

TARGET POPULATION – The sample size of 100 respondents was taken by me for completion of my project.

SAMPLING FRAME CRITERIA – In this project Men’s formal section of Pantaloons - Gariahat was chosen as a sampling frame comprises all elements of a population with proper identification that is available to us for selection of any stage of sampling.

SAMPLING TECHNIQUE –I chose convenience sampling for completion of my project Men’s formal section of Pantaloons -Gariahat was selected as the study area and people of this area where selected for collecting response for my questionnaire.

SURVEY INSTRUMENTS - Questionnaire

METHODOLOGY

2.Category of brand preferred?

DATA TABULATION AND INTERPRTATION

1. Frequency of visits?

6%12%

44%

27%

11%weeklymonthlyduring offers timeduring festival timeoccasionally

56%

44%IN HOUSENPB(NON PAN-TALOONS BRANDS)

3) WHICH BRAND YOU PREFER MOST FOR MEN’S FORMAL?

LOUIS PHILLIPEE

VAN HAUSEN

ALLEN SOLLY

BARE LESURE

BYFORD

LOMBARD

PETER ENGLAND

TURTLE

JOHN MILLER

0% 5% 10% 15% 20% 25% 30%

6%

5%

9%

27%

11%

15%

11%

8%

8%

Series1

5. OPINION ABOUT THE AVAILABILITY AND VARIETY AND QUALITY OF MEN’S FORMAL SECTION?

4.SERVICE OFFRED BY EMPLOYEES?

18%

36%

42%

4%

EXCELLENTGOODAVERAGEPOORVERY POOR

18%

33%

43%

6%

EXCELLENTGOODAVERAGEPOORVERY POOR

7. Status of green card holder?

6. AMBIENCE INSIDE THE STORE IS

16%

46%

34%

4%

EXCELLENTGOODAVERAGEPOORVERY POOR

36%

15%

36%

13%

1 STAR CARD3 STAR CARD5 STAR CARD7 STAR CARD

9. YOUR OPINION ABOUT PROMOTION SCHEMES?

8. GREEN CARD DISCOUNT PLAYS AN IMPORTANT ROLE?

16%

34%42%

6% 2%

STRONGLY AGREEAGREENEUTRALDISAGREESTRONGLY DISAGREE

14%

31%47%

8%

EXCELLENTGOODAVERAGEPOORVERY POOR

11. GENDER

10. OVERALL SHOPING EXPERIENCE OF CUSTOMERS?

19%

34%

41%

6%

EXCELLENTGOODAVERAGEPOORVERY POOR

53%47%

MALE FEMALE

13. MONTHLY INCOME

12. OCCUPATION

18%

28%32%

22%

STUDENTSERVICE HOLDERBUSINESSSELF EMPLOYED

36%

41%

23%

10-20K20-50K50000 ABOVE

44% of the consumers visit the store during offer time and 27% during festival time

Bare leisure is the most preferable brands in Men’s Formal Section

I consider that quality ,availability, variety of Brands are good.

Ambience in the section is good.

Staff Service 42% in the section is average.

Pantaloons green card plays a very good role to make customers loyal to Pantaloons.

The promotional schemes of Pantaloons are moderately acceptable within customer.

According to the survey 41% of the customers earns between 20k to 50k, monthly.

According to the survey 53% of the customers are male.

According to the survey 32% of the customers having business and 28% of are service holder.

FINDINGS

RECOMMENDATION

Men’s Formal section should focus those brands which are showing poor result in terms of sales of revenue generation.

survey is limited to only one store of Pantaloons at Gariahat and sample size is of 100 respondents so errors may crop in while generalizing the results.

Limitations:

Giving vouchers related to jamai sashthi festival offer.

Selling the products to the customers.

Helping them to make Green cards.

Tagging of the merchandise to save them from theft.

Folding the Garments

I redeemed the points of the customers, accumulated in their Privilege Card.

I was assigned to call the customers by Telephone to inform them about several ongoing offers.

STORE ACTIVITY

TOTAL MERCHENDISE SOLD= 62 PIECES TOTAL AMOUNT-Rs. 85,393/-

DATE BRAND QUANTITY (PIECES) AMOUNT(RUPEES)

1ST MAY-31STMAY VAN HAUSEN 3 6099

ALLEN SOLLY 7 13194

BARE LESURE 9 9291

JOHN MILLER 4 4196

LOUIS PHILLIPPE 2 4349

BYFORD 1 1299

TURTLE 3 3397

PETER ENGLAND 2 2398

1ST JUNE-30TH JUNE ALLEN SOLLY 4 7196

LOMBARD 2 1598

LOUIS PHILLIPPE 1 1899

VAN HAUSEN 5 9696JOHN MILLER 2 1998

BYFORD 1 899

PETER ENGLAND 9 9391

BARE LESURE 7 8493

MEN’S FORMAL SECTION-SALES REPORT

THANK YOU