www.milwaukeepublictheatre.org

Organization Background

Dr Barbara Leigh and Michael John Moynihan founded the Milwaukee Public Theatre (MPT) in 1974. Since then, the MPT has been challenging the boundaries of art. MPT believes that art should be available to anyone and everyone, regardless of age, disabilities and culture. MPT is unique in its development of work that integrates people with disabilities into theatre arts and works with professional and amateur visual and performing artists of all ages, races, ethnic backgrounds and economic levels.

MPT also provides opportunities for employment and training for young Milwaukee performing artists from all cultural backgrounds. Each year the company presents between 400 and 600 public events for 100,000 to 150,000 adults and children of all ages, backgrounds, cultures and abilities.

Program: CreARTivity

Location: GRAND VENUE, Grand Avenue Mall, 275 W. Wisconsin Ave., Milwaukee, WI 53203

Description: Recently, the Milwaukee Public Theatre began an attempt to reach out to a new segment: the corporate world. After extensive research, it shows that creativity and innovation are vital characteristics in today’s corporate world – characteristics that are commonly found among artists. This effort is in collaboration with the Creative Alliance of Milwaukee. This program offers corporate training workshops that will use art to enhance critical thinking skills and creativity, as well as encourage thinking outside the box.

Target: Large corporations and small businesses in the Greater Milwaukee area.

Goals: (1) Generate new ways of working with the creative sector (2) Create new enterprises and grow small businesses in creative industries (3) Enhance the region’s creative talent base (4) Increase the competitiveness of all regional industries through the infusion of creativity and design (4) Transform the region’s image to reflect its rich creative assets, creative talent base, and creative industries (5) Strengthen the Creative Industries Infrastructure

For more information, contact Kathleen Stacy baumannstacy@aol.com or visit www.milwaukeepublictheatre.org

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News Release Planning Worksheet To select and structure the content of a news release from a public relations perspective, the writer should answer several questions before writing anything. The release should present information objectively and in correct newspaper or broadcast style, but it must also be carefully crafted to include key messages.

• What is the subject of this news release? The subject is the launching of a new program by Milwaukee Public Theatre called ARTCORPS CREATIVE, a series of workshops focused on enhancing creativity in businesses.

• What do you want to achieve with the news release? Is the objective to inform, to change attitudes and

behavior, to increase attendance at a local event? The objective is to inform businesses of this workshop as well as encourage executives to sign up and make plans to participate in this workshop.

• Whom is this message designed to reach? For example, is it aimed at local citizens, or is it mainly for executives in other companies who read the business page and might order the product?

Executives/directors/CEOs of small businesses and large corporations

• What is in it for this particular audience? What are the potential benefits and rewards? The benefits of this program are improvement in morale, productivity, communication and problem solving skills, establish wellness activities and foster more innovative, competitive and profitable business models.

• What message or key idea should this news release convey? What angle or “hook” do you want to highlight in the lead?

The key idea of the news release is to make known the benefits of the workshops and how creativity can vastly help a business.

• What are the news values you will reflect in this release? Unique value, proximity

Adapted from: Public Relations Writing and Media Techniques by Dennis L. Wilcox, fourth edition, 2001.

GRAND ARTIVITY PLACE, Grand Avenue Mall, 275 W. Wisconsin Ave., Milwaukee, WI 53203

Contact: Jillian Toyad Media Relations Specialist (414) 578-6654 jillian.toyad@milwaukeepublictheatre.org FOR IMMEDIATE RELEASE

Milwaukee Public Theatre Introduces ARTCORPS CREATIVE

MILWAUKEE, Oct. 13, 2011 – Milwaukee Public Theatre (MPT) is launching a series of workshops called ARTCORPS CREATIVE to enhance creativity in businesses.

MPT’s ARTCORPS CREATIVE is a series of arts-based learning programs, services and events for employers to address critical creativity skills deficits in the workplace. Programs work directly with management and/or human resources staff to develop and present customized creativity training to achieve company-directed goals. Fees for the programs are determined by the range, scope and duration of the services required. Though the program will be based in MPT’s new venue, Grand Artivity Place, the workshops will not be limited to being held at the new space.

“ARTCORPS CREATIVE is inventive… offering opportunities to develop greater depth of creativity within our businesses,” commented Christine Harris, executive adviser to Creative Alliance Milwaukee.

ARTCORPS CREATIVE programs can be designed to improve morale, productivity, communication and problem solving skills, establish wellness activities and foster more innovative, competitive and profitable business models. Each client will have customized programs to address their specific workforce training needs of each employer through a client-monitored process of development, implementation and evaluation.

This initiative was inspired after a 2010 Newsweek feature story about “The Creativity Crisis” that indicated an IBM poll of 1,500 CEO’s nationwide identified creativity as the leadership competency of the future, while scientists at major universities found American creativity declining. Therefore building upon its success in delivering arts-based programming to schools, the community and the corporate sector since 1974, MPT is ready to help employers enhance creativity and innovation among employees.

The Milwaukee Public Theatre is a multi-faceted outreach arts organization that aspires to be interactive, thought provoking and celebrational. Milwaukee Public Theatre is a member of the United Performing Arts Fund and receives ongoing support from Milwaukee Arts Board, Milwaukee County CAMPAC, National Endowment for the Arts, Wisconsin Arts Board, corporations, foundations, families and individuals.

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Newsletter Planning Sheet 1. Who are your readers? State your audience profile. Readers will be the Milwaukee public ranging from children around the age of eight to adults. 2. State a purpose of your newsletter to your readers. The purpose of the newsletter is to keep people updated on MPT’s initiatives and projects around Milwaukee. 3. A name for your newsletter. Try to think of something that is relevant to your client. Consider the following standard words signifying “communications” that are often used in newsletter names: Briefs, Daily, News, Reports, Bulletin, Digest, Newsline, Scene, Byline, Issues, Notes, Times, Channels Monthly, Reporter, Weekly, etc. MPT Monthly (subject to change) 4. Based on what you know about your target audience, put together a list of contents for your newsletter. Be specific about topics for hard news and soft news stories, including the lead story, hard news and soft news stories, possible standing columns, boxed items, photos, illustrations, etc. On the list, you can include articles, stories you’ve written or will be writing for your client so far (Fact sheets, news releases, feature story). The content will be divided according to the different segments that MPT reaches out to: (1) General public: Under this section, we will feature workshops that will be open to the public as well as upcoming performances. (2) Education sector: In this section, MPT will feature education outreach programs and highlight a school that MPT is currently working with. There will also be a piece especially for children about the importance of creativity. (3) Business sector: This section will highlight the Artcorp Creative initiative that is aimed towards businesses around Milwaukee. This section will feature a piece about MPT’s latest collaboration with Creative Alliance Milwaukee and feature MPT’s new partners.

+

+

MPT MONTHLY DEC ISSUE | Dec 13, 2011

Milwaukee Public Theatre (MPT)

embraces this holiday season with a full

calendar of events catered to anyone and

everyone who loves the arts! In the spirit

of Christmas, MPT will be hosting a

weekend workshops that will be open to

the public as well as host numerous

performances throughout the month of

December.

Happy Holiday Helpers

MPT’s elves lead holiday themed

workshops on Saturdays and Sundays, 12

p.m. to 5 p.m. at the Grand Venue Artivity

Place. Participants will be making

handcrafted gifts, cards and even

ornaments.

Jingle All The Way…

Creativity Works Here Launches!

Quote of the Month

The aim of every artist is to arrest motion, which is

life, by artificial means and hold it fixed so that a

hundred years later, when a stranger looks at it, it moves again since it

is life.

~William Faulkner

MPT’s new Grand Venue

Artivity Place becomes home to

Creative Alliance Milwaukee’s new project.

Tis the season to be jolly…

The Jingle Bus is back for the Milwaukee Holiday Lights Festival! (pg 4)

Jingle Bus

Find out what you may have missed last month with our recap of November events, pg.4

Nov ‘11

What’s in store for this holiday season? MPT’s got a holiday lineup to remember! (pg 1 & 2)

Dec ‘11

Want to know what we have planned for the New Year? Sneak peeks on pg 4!

Jan ‘12

pg 2

more on 2

2

MPT Monthly DEC ISSUE | Dec 13, 2011

Creative Alliance Milwaukee has partnered up with the Shops of Grand Avenue to develop the Creativity Works Here program based at MPT’s newly acquired space, Grand Venue Artivity Place (located in the Plankinton building of the Shops of Grand Avenue).

The accepted definition of creativity is production of something original and useful, and that’s what’s reflected in the tests. There is never one right answer. To be creative requires divergent thinking, generating many unique ideas, and

then convergent thinking, combining those ideas into the best result. With the increasing importance of creativity, particularly in the corporate sector, Milwaukee Public Theatre (MPT) is expanding its initiatives to businesses throughout Milwaukee.

Since it first began in 1974, Milwaukee Public Theatre’s main goal is to bring the arts to everyone. “We want to make the arts accessible to everybody, regardless of age, income, education and cultural background. To make and use the

arts in a very healing, positive, life affirming way…any kind of issue can be addressed through the arts,” said Kathleen Stacy, Milwaukee Public Theatre’s producer and director.

The move to The Shops of

Grand Avenue has opened a new window of opportunity for MPT’s initiatives. The new space, called Grand Venue Artivity Place, is the perfect location to develop the Creativity Works Here program, a program designed to foster growth and development (cont. pg3)

(cont. from front)

Holiday Storytheatre

Children ages 6 and up get to dress

up in costumes and perform as

characters in an imaginative play.

These sessions will go on during the

workshops with Grandma Glitter!

Holiday Circus Workshop

Ever wondered what it would be like

to be in the circus? Wonder no more!

MPT is offering a circus workshop

this holiday season on Dec 27-30.

These workshops allow you the

chance to learn fun circus skills like

juggling and tumbling!

Creativity Works Here Finds a Home at MPT’s Grand Venue Artivity Place

Creative Alliance Milwaukee and MPT join creative forces for a brand new business venture: Creativity Works Here. (Clockwise from left: Jeremy Fojut of ART Milwaukee and Laurel Osman of Creative Alliance, new VETransfer space, Grand Avenue Atrium, Tracy Korpela of Grand Avenue)

3

MPT Monthly DEC ISSUE | Dec 13, 2011

+ (cont. from pg 2) in Milwaukee’s creative industry, as well as spur retail growth in The Shops of Grand Avenue. “We’re looking at this as not only our creative services applied in a business way but as an entrepreneurial opportunity for us to increase earned revenue and be more self supporting,” said Stacy.

Along with the Creativity Works Here program, MPT introduces ARTCORPS CREATIVE: a series of arts-based learning programs, services and events for employers to address critical creativity skills deficits in the workplace. Programs work directly with management and/or human resources staff to develop and present customized creativity training to achieve company-directed goals. Fees for the programs are determined by the range, scope and duration of the services required.

MPT’s efforts to further expand its outreach to the corporate world is supported by findings featured in a 2010 Newsweek story about “The Creativity Crisis” that indicated an IBM poll of 1,500 CEO’s nationwide identified creativity as the leadership competency of the future, while scientists at major universities found American creativity declining.

“The arts are what make us human, the arts help us communicate our desires, our needs, our thoughts and ideas in ways that are wholesome and healthy, so we feel that it’s absolutely critical for an individual as part of their education,” said Stacy.

Stacy reassures the public that MPT will continue with its outreach to the entire public rather than focus on its corporate outreach. With an array of programs and workshops lined up for the holiday season, MPT is off on a great start to opening its new space with a bang!

Visit www.creativealliancemilwaukee.org for more information.

4

MPT Monthly DEC ISSUE | Dec 13, 2011

What you missed in November ‘11

2012: WHAT TO LOOK OUT FOR

Jan - Feb, 2012: Pieces--In My Own Words Presented for high school students with NAMI February 17-21, 2012: Mardi Gras Grand Venue

See the Lights Aboard the G4S Jingle Bus!

From November 17 – December 30, 2011, hop onboard the Jingle Bus to tour the city of Milwaukee in all its festive glory!

For just $1 per person, this 40-minute narrated tour acquaints riders with key downtown landmarks and all the festive scenes. Visitors will board the Jingle Bus at the Festival’s Warming House, Plankinton Arcade in the Shops of Grand Avenue. Tours operate Thursdays through Sundays from 6 p.m. to 9 p.m. The last bus leaves at 8.20 p.m. and tickets are distributed on a first come first serve basis!

Hot cocoa and cookies will be served at the Festival’s Warming House, compliments of Culvers and Potbelly Sandwich Shop. Kids will also receive a holiday coloring book. Milwaukee Public Theatre’s Happy Holiday Elves will also delight and entertain awaiting riders with some holiday activities. Riders who donate two nonperishable food items for Hunger Task Force will receive a free gift from Stone Creek Coffee!

For additional info on the G4S Jingle Bus, contact Milwaukee Downtown, BID #21 at (414) 220-4700.

*Please note that the Jingle Bus will not operate on Thanksgiving Day, Christmas Eve, Christmas Day, New Year’s Eve and New Year’s Day.

MINO AYAA – BEING WELL

An innovative intergenerational project to encourage healthy lifestyles among Indian families. The Mino Ayaa Cookbook is available at the Gerald L. Ignace Indian Health Center. Contact Jennifer Casey, 414-383-9526. An e-book version is available for free download at www.gliihc.net.

FLOW: THE TRAVELING WATER CIRCUS

Performed for agency youth audiences at the following Boys and Girls Clubs: Daniels-Mardak, Fitzsimonds, North Division, Audubon and Lincoln Avenue; and at Children's Outing Association Goldin Center

ADPR 3600 Jillian Toyad

Brochures Planning Sheet

The key to writing and designing an effective brochure is planning. For your portfolio project, create a brochure planning sheet for one of your client’s programs or events. A. In outline form, provide information under the following headings: (a) purpose or objective of the brochure To inform the intended audience about the facilities and events that will be provided/held by Milwaukee Public Theatre at the Grand Venue Artivity Place (GVAP) for the Christmas season (b) intended audience The Milwaukee public

(c) content or information (rough ideas but complete copy required in the final copy)

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!E# O+/;'6&73'M5'./'89?'IJ$'()**'7/-G,7.'+/&#0,.!5#16)*!7/18*4/-*':/+'D/,.%'A-G'AG,*.C'A0&G'N'D&A+C'/*G'A-G',=3'$%&'(/+BC%/=C'()**'0/'/-':+/;'4'=3;3'.)**'8'=3;3''

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(d) possible graphics, images, or illustrations

Circus photos, holiday/Christmas images, etc. (e) paper size, type, color Letter-size, plain white with colored printing (f) number of fold and panels Four-fold with eight panels (g) estimated number of copies needed 500 copies (h) life span A month, only throughout the Christmas season (i) methods of distribution Available at the entrance of GVAP and Shops of Grand Avenue Placed in eateries around the area Distributed to small businesses around the area Distributed to arts and theatre organizations such as First Stage Children’s Theatre, Milwaukee Repertory, etc. Distributed to youth organizations such as Boys & Girls Club

!

New Home for the Holidays

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!"##"$%&'()$*&+,-.&/011&Feature Story – Draft

Milwaukee Public Theatre Brings Art to

The Shops of Grand Avenue

A smart man once said, "innovation distinguishes between a leader

and a follower." This belief built up a company from a small garage company

to one of the most successful companies in the world. We lost the man

behind these wise words not too long ago. That man was Steve Jobs.

The accepted definition of creativity is production of something

original and useful, and that’s what’s reflected in the tests. There is never

one right answer. To be creative requires divergent thinking, generating

many unique ideas, and then convergent thinking, combining those ideas

into the best result. With the increasing importance of creativity, particularly

in the corporate sector, Milwaukee Public Theatre (MPT) is expanding its

initiatives to businesses throughout Milwaukee.

Since it first began in 1974, Milwaukee Public Theatre’s main goal is to

bring the arts to everyone. “We want to make the arts accessible to

everybody, regardless of age, income, education and cultural background. To

make and use the arts in a very healing, positive, life affirming way…any kind

of issue can be addressed through the arts,” said Kathleen Stacy, Milwaukee

Public Theatre’s producer and director.

The move to The Shops of Grand Avenue has opened a new window of

opportunity for MPT’s initiatives. The new space, called Grand Venue Artivity

Place, is the perfect location to develop the Creativity Works Here program,

a program designed to foster growth and development in Milwaukee’s

creative industry, as well as spur retail growth in The Shops of Grand Avenue.

!"##"$%&'()$*&+,-.&/011&“We’re looking at this as not only our creative services applied in a business

way but as an entrepreneurial opportunity for us to increase earned revenue

and be more self supporting,” said Stacy.

Along with the Creativity Works Here program, MPT introduces

ARTCORPS CREATIVE: a series of arts-based learning programs, services and

events for employers to address critical creativity skills deficits in the

workplace. Programs work directly with management and/or human

resources staff to develop and present customized creativity training to

achieve company-directed goals. Fees for the programs are determined by

the range, scope and duration of the services required.

MPT’s efforts to further expand its outreach to the corporate world is

supported by findings featured in a 2010 Newsweek story about “The

Creativity Crisis” that indicated an IBM poll of 1,500 CEO’s nationwide

identified creativity as the leadership competency of the future, while

scientists at major universities found American creativity declining. “The arts

are what make us human, the arts help us communicate our desires, our

needs, our thoughts and ideas in ways that are wholesome and healthy, so

we feel that it’s absolutely critical for an individual as part of their

education,” said Stacy.

Stacy reassures the public that MPT will continue with its outreach to

the entire public rather than focus on its corporate outreach. With an array of

programs and workshops lined up for the holiday season, MPT is off on a

great start to opening its new space with a bang!