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    Group Members

    Aakash Patil : M-14-36

    Sagar Dhote : M-14-12

    Aditi Shah : M-14-48Hiral Tank : M-14-60

    Deep othari : M-14-24

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    REGISTERED HEAD OFFICE

    The Procter & Gamble Company

    Procter & Gamble Plaza

    Cincinnati, OH 45202

    OH Tel. 513!"31100

    #a$ 513!"3!3

    %ebite'(((.p).com

    http://c/Users/ssim/Desktop/%20www.pg.comhttp://c/Users/ssim/Desktop/%20www.pg.com
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    Headquarters of P&G Dowtow!

    C"#"at"

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    H"stor$ !o"nded #$%illia& Pro'ter ( )a&es *alein 183+, in in'innati.

    %'%(o&pan$s a&o"s &oon-and-stars s$ol is 'reated.

    %)(P(* introd"'es %hite Soap, soon rena&ed or$.

    %*+(The Pro'ter ( *ale o&pan$ is in'orporated.

    %*,-(o&pan$ a'"ires the !olgers 'o5ee #rand.

    %**.(Pantene Pro- sha&poo is introd"'ed.

    1999:Premi*m pet +oo ma-er am Company i p*rchae.

    2001:P&G ac/*ire Clairol haircare b*ine +rom ritolyer /*ibb Co.

    2003:Company ac/*ire controllin) interet in German haircare +irm %ella G

    2005:P&G anno*nce ac/*iition o+ Gillette, +ormin) the lar)et con*mer )oo

    company & placin) nileer into 2n place

    2013' 6obert c7onal anno*nce hi retirement & replace by .G. 8a+ley (ho

    ret*rne a Chairman, Preient, an C9O

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    FO/0DERS OF P&G

    1I22IA

    M

    PROCTE

    R

    3AMES

    GAM42

    E

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    E5O2/TIO0 OF 2OGO

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    SECTOR A0D I0D/STR6 S7T9:S;M79 *DS

    D;ST97A;T< AD *9M*

    H;S7H=D A97

    o. o >rands:300

    o"ntries its #rands are sering:180 .

    o. o people it is sering:4.8 #illion

    o. o #rands in =eadership in their respe'tieprod"'t grp:?0

    Per'entage o sales o Ho"se hold goods in Totalsales: @0

    7&plo$ees :126,000

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    5ISIO0 A0D MISSIO0

    5"s"o(

    To #e re'ogniBed as, the #est 'ons"&er prod"'ts and

    Seri'es o&pan$ in the Corld.

    M"ss"o(

    %e Cill proide #randed prod"'ts and seri'es o

    s"perior "alit$ and al"e that i&proe the lies o theCorlds 'ons"&ers. As a res"lt, 'ons"&ers Cill reCard

    "s Cith leadership sales, prot, and al"e 'reation,

    alloCing o"r people, o"r shareholders, and the

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    :E6 PEOP2E

    A.* =aEe$ F"rrent 7,hair&an,PresidentG

    9o#ert A. M'Donald F7 till MA< 2013G

    4oard Of D"re#tors;Tota8 %%

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    Operat"os at P0G

    >ea"t$ seg&ent

    *roo&ing seg&ent

    Health are seg&ent Sna'ks ( Pet are seg&ent

    !a#ri' are ( Ho&e are seg&ent

    >a#$ are ( !a&il$ Ho&e are seg&ent 7ntertain&ent ind"str$

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    4as"# C=ae8s ofD"str"but"o

    Maufa#turers>produ#ts

    A7ets

    1=o8esa8ers>d"str"butors

    Reta"8ersReta"8ers

    Cosumers ad or7a"?at"oa8 ed users

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    Cosumer/dersta

    d"7

    Io9at"o

    4rad@4u"8d"7

    S#a8e

    Go@to@maret

    Capab"8"t"e

    s Stre7t=s of P&G

    M t"

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    Maret"7Strate7$

    Maret"7 P="8osop=$:

    To &proe the2"9es#$ To"'hing the&

    E9er$da$

    BIo9at"o Is t=e CornerstoneofSu##ess

    !o'"s on 'ons"&er innoations.

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    Produ#t Strate7$

    Prod"'t di5erentiation- or& , eat"res , peror&an'e ,relia#ilit$

    S"perior te'hnolog$S9 initiatiesAttra'tie pa'kaging

    at'h$ taglines7sta#lished as a #rand itsel

    Pr"#"7 Strate7$

    ptional I eat"re pri'ingProd"'t- line pri'ingo&petitie pri'ingDistri#"tion pri'ing

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    P8a#e Strate7$

    n store pla'e&ent strateg$Alread$ eJisting strong links in "r#an area9"ral penetrationDeelop &arketing 'hannels as strong and penetrated so

    that it Co"ld gaina''ess to re&ote areas

    Strategi' lo'ation o Careho"sen'rease Cholesale dealers in s&all toCns so that the$ 'ango to the near#$

    illagesational 'oerage Co"ld #e dealt Cith #$ in'reasing the'o&pan$Ks

    Careho"ses and 'reating (! agents in the s&aller 'ities

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    Promot"o Strate7$

    Media9adioHoardingsons"&er pro&otion

    !ragran'e oriented and e'o riendl$eCspaperario"s pro&otional o5ersP ( * is spending 30-3? o its sales in Adertise&ent andPro&otion

    Chi'h is highest in the ind"str$, H;= eJpends onl$ 1? osales on

    Adertise&ent and Pro&otion.

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    9 rome aSusta"ab"8"t$

    7niron&ental s"staina#ilit$ ision that in'l"des:aG To poCer operational plants Cith 100 reneCa#le

    energ$

    b< To "se 100 reneCa#le or re'$'led &aterials orall prod"'ts and pa'kaging

    #< To hae Bero 'ons"&er and &an"a't"ring Castego to landlls

    d< To design prod"'ts that delight 'ons"&ers Chile&aJi&iBing 'onseration o reso"r'es

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    Stru#ture

    M"ltidiisional str"'t"re

    peration diision

    !"n'tional hierar'h$

    M-!or&

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    F"a#"a8 H"7=8"7=ts"rrent Share Pri'e : 616+.+?

    ?2 %eek =oC: ?144.40?2 %eek High: +43?.00

    Strong 'onsolidation happening in the !M* se'tor. t issloC #"t stead$.

    P(*Ks 'o&&it&ent to doing ChatKs right is eodied in

    their nan'ial reporting.

    High "alit$ nan'ial reporting is their responsi#ilit$

    Chi'h the$ keep Cithin the spirit o laC

    The$ hae high A;9A)7TTD

    T9ASPA97

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    Rat"os 3u%' 3u%

    "rrent 9atio 2.23 2.30

    L"i'k 9atio 2.0? 2.0+

    Ad"sted et ProtMargin FG

    14.3+ 14.1+

    9et"rn on Assets 3+8.?1 308.@6

    nentor$ T"rnoer 9atioFda$sG

    [email protected] 1+.44

    De#tors T"rnoer 9atioFda$G

    23.34 24.?+

    ash onersion $'le 8.23 @.36

    7arnings Per Share 106.63 @3.04

    Diidend Per Share 30.2? 2+.?0

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    P&Gs Io9at"o Cu8tureThe leaders o P(* hae Corked hard to &ake innoation

    part o the dail$ ro"tine and to esta#lish an innoation

    '"lt"re.

    Presered the essential part o P(*Ks resear'h and

    deelop&ent 'apa#ilit$.

    *ie the& one 'o&&on o'"s: the 'ons"&er.

    %itho"t that kind o '"lt"re o innoation, a strateg$ o

    s"staina#le organi' groCth is ar &ore di'"lt to a'hiee.

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    Cu8ture

    Ho"rs

    Salar$

    Trael

    Dress 'ode

    areer Progression

    Se'ond&entsHolida$

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    2eaders="p St$8e " P&G

    Bobs Values-Based Leadershipbeliefs dene him as an individual

    and a global business leader. Hebelieves that the best companiesand leaders operate with a clear

    purpose and consistent set ofprinciples or values.

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    2eaders="p Pr"#"p8esP"tting people in the right o#s is one o the &ost i&portant

    o#s o the leader.

    hara'ter is the &ost i&portant trait o a leader.

    ne5e'tie s$ste&s and '"lt"res are #igger #arriers to

    a'hiee&ent than the talents o people.

    7er$one Cants to s"''eed, and s"''ess is 'ontagio"s.

    o&panies &"st do Cell to do good and &"st do good to do

    Cell.

    The tr"e test o the leader is the peror&an'e o the

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    Curret R"ss P(*Ks dire't 'o&petitor is Hind"stan ;nileer

    The$ are a'ing signi'ant 'o&petitie risk in its tCo ke$

    'ategories Hair are and =a"ndr$ ro& Hind"stan ;nileer

    FH;=G.

    Ha"r #are

    ts share in Hair are has de'lined sin'e last 8 "arters Cith H;=

    noC 'apt"ring &ore than ?0 o ndian &arket.

    P(* atte&pted to ste& this Cith pri'e drop hoCeer H;= sCitl$

    deended this Cith e"al pri'ing and negated P(*s e5orts.

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    2audr$

    n the la"ndr$ spa'e, Tide has #een done er$ Cell, hoCeer

    glo#all$ the$ hae de'ided to do aCa$ Cith the loC 'ost

    ariant

    This &a$ gie a good entr$ point or H;= #rands like %heel

    and 9in to in'rease its &arket share.

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    r"ss " "t P(* has a d"#io"s pri'ing strateg$. n ndia, so&eti&es the$

    adopt the pre&i"& pri'ing and at other ti&es the$ 'hange it to

    al"e pri'ing. This 'reates 'on"sion in the &ind o the '"sto&er

    and 'an 'reate a negatie i&pression

    Re#ommedat"o( St"# to oe t$pe of pr"#"7

    P(* sho"ld keep "p the e5orts o #ringing in &ore innoatie

    prod"'ts. ;lti&atel$ it is the prod"'ts that &akes the 'o&pan$

    Cork

    Re#ommedat"o( Io9at"o to be a=ead of #ompet"tors

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    The Corld these da$s Corks on pro&otion. Pro&ote the

    prod"'ts in ario"s Ca$s "nderstand the Ca$ the 'o&petitors

    are pro&oting their prod"'ts.

    Re#ommedat"o( DO0T ru be="d $our #ompet"tor

    e9er$ t"me t=e$ adopt a ew wa$ of promot"7 "ts

    produ#t T=e$ #ou8d be somet="7 to m"s8ead $ou

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