Agenda:

I. Industry/Company BackgroundII. Mission/Vision/StrategiesIII. E-Commerce Business Plan

A. Organizational StructureB. Marketing plan C. OperationsD. Logistics E. Financial projections.

IV. Ethical Issues in ImplementationV. Support to Nation BuildingVI. References

Company Background

Pineapple’s House of Treasures(PHoT) was started by a group of students from Ateneo Graduates School of Business on July 2013 . The company offers an innovative way of selling garage-sale items online taking full-advantage of the internet to serve as the market for seller and buyer. PHoT do the selling for your stuffs that are not anymore used in your home or commonly known as “garage sale” and deliver it fast, accurate, and secured.

Our tag line “We turn your stuff to Gold” is a way of helping the environment to put value on stuffs that are not anymore use from your home and sell it to very affordable and reasonable price to consumers.

Our Strategic Priorities

Extend the Reach

Operational Excellence

Corporate Responsibility

Technology drives the industry. We create ways to be

visible for everyone and eliminate constraint for

distance.

Fast, accurate, and secured are out top goals. The company

aims to deliver customers with high level of excellence.

We are dedicated to help mother earth in reducing and converting waste into

money and share the benefits of our business with local communities, governments and other

stakeholders.

Organizational Structure

President / CEO(Rex)

Sales & Marketing

(Tina)

Finance(Zhars & RInah)

Operations/IT(Jeff & Marco)

Logistics(Jek)

Customer Service Support

(TBH)

HR & Admin(Mel)

Warehouse Personnel

(2)

MarketingWe Sell a Service

MarketingPlace & Promotions

Build Awareness: 1. Print ads in newsletters and village dailies2. Possible to join community garage sales3. Flyers and tarpaulin to be distributed in churches, community centers,

households and tarpaulin to be posted outside the “Warehouse”

Please visit our website => www.phots.com

MarketingPlace & Promotions

Build Awareness: 1. Print ads in newsletters and village dailies2. Possible to join community garage sales3. Flyers and tarpaulin to be distributed in churches, community centers,

households and tarpaulin to be posted outside the “Warehouse”

Promote a Sense of Community:1. Building an online neighborhood of buyers and sellers 2. Promote residents and households ----- >>>> focus on needs

Charity and Social Responsibility:1. Give option to sellers to donate to charity (Children’s Hour, Payatas, Caritas Mnl)2. Highlight environmental and sustainable living

MarketingPrice

MarketingMarketing Promotions

Marketing Activity: Expense: Particulars:Print Ads in village newsletters 10,000

P2,000 / spot x 5 placements

Website design 5,000

To cover for miscellaneous

expense

Join Social Media for sharing 0Put up a FB and Twitter account

Buid online community 0Through website,

FB, Twitter

Join village garage sales 5,000 P2,500 / joining feeFlyers and tarpaulin 10,000.00 Printing cost

Total Marketing Expenses 30,000.00  

MarketingMarketing Promotions

1. Utilize Facebook and Twitter to update and promote new items on the site2. Create social media links on the website3. Incorporate customer service via website, messaging, email, call/text, and social media

Operations

1. Seller brings item to warehouse.

2. PHoT center inspects item for quality and pricing.

3. PHoT receives item and Seller signs contract agreement.

4. PHoT center uploads the item to the website.

5. Buyers can now purchase the item.

6. PHoT center delivers the item and gives sales to Seller.

Internet

PHP 100

1 2

3

4

6

5

Operational CostsItem Cost/Mo.

Property / Equipment Hardware (computers, furniture) 100,000 Fixed (recurring) IT Expenses 5,000 Salaries/Wages 20,000

Key Officers 120,000 Employees/Staff (2 warehouse personnel) 16,000 Outsourced Personnel (Security) 14,000

Office/Warehouse Rent 40,000 Office Supplies 3,000 Variable Costs Overhead

Utilities (Electricity & Water) 5,000 Delivery Costs (per number of transaction) Packaging Costs (per item) 323,000

PHoT’s System Architecture

LoadBalancing

Internet

Users

Web

App AppUser Agents

PHoT Content Administrators

Management Console

Admin Dashboard

For Uploading New items

To Browse and choose Items

Payment Gateway

For Payment Processing

Ordering Process

Logistics

Tap Courier Service:1. Partner with reliable courier service firms such as Air 21, JRS Express and LBC. 2. Make use of bulk loading in order to avail of discounts.3. Utilize goods tracking software as provided by the courier service in order to

monitor status of delivery.

Forward integration into courier operations:1. Purchase delivery vehicles and hire personnel for delivery of goods or pick up of goods.2. Constant improvement in courier operations through additional training of personnel, utilization of new technology and partnerships with other local companies.

LogisticsOperational Cost

Input Cost (Php) Details

External Courier Service 2,219.84 Per 25kg box maximum

Isuzu Elf Delivery Truck 1.33M Diesel, closed van, Manual Transmission, 11MT

Delivery Personnel 419 per person Daily wage

Training 209 per person 2 weeks training

IV. Ethical Issues in Implementation

Accurate Value of the itemsIf the seller wants to set an accurate price, they should investigate the

item they’re selling.

Privacy Most sellers knows the identity of the buyer. So it is necessary to

protect the identity of a buyer who purchases online.

Bait and SwitchReleasing misleading ads to get people to go to their website.

Defamatory statement� Statement that is false and injures the reputation of another person or company. It is the responsibility of the seller to check if the item is still in good condition and useable.

IV. Incorporating Ethics Establish Core Values

Values give a company direction while a company code of ethics defines the behavior you expect your business to exemplify.

Gain Consumer Trust Customers are more likely to view the business as legitimate if the

website looks official and it provides excellent customer service.

Secure Customer DataIt is the responsibility of company to protect sensitive consumer data

such as addresses, customer account numbers and bank and credit card information.

Create Ethical Web Content� The company must give special attention to the marketing materials included in the website. Avoid publishing misleading statements that could give consumers the wrong idea about the products offered.

V. Corporate Social Responsibility

ReferencesV.