80% 87% 69% 64% 57%

U.S. South Korea India Indonesia China

Most EffectiveDigital Channels

Multi-ChannelPharmaceuticalMarketingCommunicating Your Message to PhysiciansToday’s physician gets information on multiple platforms - from meetings, online and print. How do you reach them across multiple channels in the most effective way?

MobileAppsAdvertising Journal

Articles PrintMicrositesMeetings

Salesgrowth

Reduction inmarketing costs

> 10% 10-25%

Maximize effectiveness by delivering e-learning programs based on Wiley journal articles

Activity-Based E-learning

Online Journals and Publications

indicated a positive influence of online journals on their prescription intent

Top digital resourceused between patientconsultations by physicians in

Australia

Most influentialdigital channel for physicians in

China1

46%

Shifting Channelsfor Engagement

Effective Multi-Channel Marketing

In 2014, almost one in three direct face-to-face prescriber interactions were replacedby digital interactions.

Digital Channels

increase in budget spent on digital channels for promotion in 2013

More than 50 of physicians prefer to get medical information through online channels

%

14.1%

Webinars and eCME Highest overall impact on physicians

Physicians in Australia are interested in engaging withpharma through webinars46 %

Reach Your Physicians Through Customized Content on Their Preferred Channels

BCG, “Breaking Through the Noise: Pharmaceutical Multichannel Marketing in a Digital World”, 2014

Cegedim, “Multichannel: Remote Interactions — A Value Channel that Makes You Time Rich”, 2014

Manhattan Research, “Taking the Pulse® Global 2013”

Quantia & Capgemini Consulting, “The Digital Dynamic: Changing the Pharma-Physician Interaction”, 2013

Kantar Health, “Digital Life Physician Unique insights into the digital communication habits of Korean physicians”, 2014

Edelman Indonesia, “2013 Healthcare Professional Survey”

Google & Manhattan Research, “The Doctor’s Digital Path to Treatment”, 2012

Accenture, “Digital Channels – Reaching Doctors in China”, 2011