Final Ice Cream Ppt

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<p>I SCREAM YOU SCREAM WE ALL SCREAM</p> <p>FOR</p> <p>GROUP MEMBERSSANDEEP DUBEY (22) PRADEEP GUPTA (32) SHRADDHA KANASE(41) DHANANJAY PAL (49) RAJESH RANJAN (54) RAVINDRA SOLANKE (58)</p> <p>DAIRY QUEEN</p> <p>Global ice cream marketHighlights</p> <p>The Global Ice Cream market covering 53 countries, increased between 2001-2006, growing at an average annual rate of 2.8%</p> <p>Indian Ice Cream Market The ice cream industry in India is worth Rs. 2,000 crores Vanilla, Strawberry and Chocolate together constitute approximately 60% of the market</p> <p>Competitors</p> <p>Competitor analysis In 2008-09, in the ice cream market, Amul held the number one spot, with a market share or 38%, followed by Kwality Walls at 14%,Vadilal at 12% and Mother Diary at 8%.</p> <p>TARGET AUDIENCE STUDENT LOCAL PEOPLE COMPULSIVE</p> <p>PERSONALITY PEOPLE</p> <p>CUSTOMERS PROFILE FOR ICE-REAMS ICE Demographic</p> <p>Age Income per month Education Occupation Psychographic</p> <p>: 10 to 20 yrs : 500 per month : Up to degree college : student</p> <p>Lifestyle Buying Behavior Personality</p> <p>: : :</p> <p>school going children Attractive, colorful, sweet compulsive, authorial</p> <p>ADULT CUSTOMERS PROFILE Demographic</p> <p>Age : 25 to 50 yrs Income per months: 20,000 per months Education : Post graduate, Professional Occupation : Employed, businessman Psychographic</p> <p>Lifestyle Buying Behavior Personality</p> <p>: Outward oriented : Health conscious : Ambitious</p> <p>MARKET MIX4 PS OF MARKETING1. 2. 3. 4.</p> <p>Product Price Place Promotion</p> <p>PRODUCTS</p> <p>Mellorine with vegetable fat substituted for milk faty</p> <p>Sherbet 1-2% milk fat and sweeter than ice creamy</p> <p>Probiotic Ice Cream an</p> <p>ice cream which is very low in fat content and has probiotics. Probiotics are a live, beneficial culture, which when administered in adequate amounts, confer a beneficial health effect on the host. They help in digestion, improve the immune system, make the bones stronger.</p> <p>y</p> <p>Coconut Kulfi</p> <p>Soy milk has more protein, half the fat, slightly less calories and significantly more iron than whole cow's milk. Soy is a superior source of vitamin E, which according to the National Institutes of Health benefits the heart, circulation and skin</p> <p>PRICEType of Ice creamFamily pack</p> <p>Quantity1.25ltr 1.25 liter</p> <p>PriceRs.130 Rs.150 Rs.10 Rs.20 Rs.10 Rs.15 Rs.25 Rs.225 Rs.15 to 130 Rs.20 to 150</p> <p>cone Cups Cassata Ice cream cake Prolife Probiotic Prolife sugar free</p> <p>50 ml 150ml 50ml 100ml 150ml 500 gm 125ml to 1.25ltrs 125ml to 1.25ltrs</p> <p>PLACEVILE PARLE (near sathye collage) KANDIWALI (near thakur collage and thakur cinema)</p> <p>WHERE DO I SELL?The best way to be successful is try to become a part of the community where you are selling. Find out about baseball, softball or soccer game times. Show interest in the games. If a team knows you are a fan of them and support them then they may support you. When you are selling talk to your customers. Find out what other activities they do. Having car dealerships and industrial areas as regular stops is good since even on cloudy days you can still get business from them. The more you drive around a neighborhood the more you learn.</p> <p>PROMOTION Discount coupons Free samples of ice cream (in schools &amp; colleges) Sponsoring school functions &amp; college festivals Printed t-shirts Banners in school, college &amp; corporate canteens Online Promotion</p> <p>Advertisement Buy One Get One Free! Loyalty Programs Personal relation</p> <p> Seek</p> <p>to become a part of the community some ideas to promote your business through Personal relation. get involved with local charities</p> <p> send</p> <p>a press release of your store opening to all the local media outlets, newspaper, TV, radio, etc. send a free ice cream cake to the local radio station for a local DJs birthday (you might get an on air mention) sponsor a school ice cream party teach classes on making ice cream sponsor a bike race create a new holiday-inspired flavor Shops at sports place.</p> <p>MESSAGE DESIGN</p> <p>THERE IS ACTUALLY MORE TO AN ICE-CREAM, DAIRY QUEEN ICE-CREAM.</p> <p>WHEN DO THEY LOVE EATING PACKAGING ICE-CREAM? Freeze the ice cream quickly in a wellmaintained barrel freezer Avoid temperature fluctuations during 4% storage and distribution - Importance of low, constant temperatures 23% - Avoid mishandling at all stages WINTER</p> <p>SUMMER 73%</p> <p>ANY SEASON</p> <p>DISTRIBUTION</p> <p>4%</p> <p>23%</p> <p>73%</p> <p>USP Alternatives made from soy milk, rice milk, are available for those who are lactose intolerant or have an allergy to dairy protein, or in the case of soy and rice milk, for those who want to avoid animal products.7% 17% 6%</p> <p>17%</p> <p>53%</p> <p>11</p> <p>Mas ti Kulfi with Ice Cr eam Scoop Fr ee</p> <p>2x500ml (270 g) + 2 s coops</p> <p>Rs . 170</p> <p>40 198 225 168 210 240 320 450 90 125 140 180 135 160 104 120 250 200 110 170 80 85 100 130 150</p> <p>12</p> <p>Ver y Ver y Str awber r y Cake</p> <p>750ml (503 g)</p> <p>Rs . 110</p> <p>13 14 15</p> <p>Choco Delight Cake Cake Magic Cas s atta</p> <p>750ml (503 g) 1 Lit (798 g) 10 s lices x 150ml (100 g)</p> <p>Rs . 110 Rs . 200 Rs . 250</p> <p>16</p> <p>Vanilla with Chocolate Sauce</p> <p>2x 500ml (2x 270 g)</p> <p>Rs . 120</p> <p>17</p> <p>Chocolate</p> <p>2x 500ml (2x 270 g)</p> <p>Rs . 130</p> <p>18</p> <p>Shahi Anjir</p> <p>2x 500ml (2x 270 g)</p> <p>Rs . 130</p> <p>19</p> <p>Shahi Anjir Pr emium</p> <p>1 Lit. (540 g)</p> <p>Rs . 150</p> <p>20</p> <p>Vanilla with Chocolate Sauce</p> <p>8 x 80ml (43g)</p> <p>Rs . 104</p> <p>21 22</p> <p>Chocolate Shahi Anjir</p> <p>8 x 80ml (43g) 8 x 80ml (43g)</p> <p>Rs . 120 Rs . 120</p> <p>23</p> <p>Fr uit 'n' Nut Fantas y</p> <p>2.2 Lit. (10% Fr ee) (1.19 kg)</p> <p>Rs . 170</p> <p>24</p> <p>Alphons o Mar vel</p> <p>2.2 Lit. (10% Fr ee) (1.19 kg)</p> <p>Rs . 160</p> <p>25</p> <p>Chocolate Pas s ion</p> <p>2.2 Lit. (10% Fr ee) (1.19 kg)</p> <p>Rs . 160</p> <p>26</p> <p>Butter Scotch</p> <p>2.2 Lit. (10% Fr ee) (1.19 kg)</p> <p>Rs . 160</p> <p>27</p> <p>Two in One</p> <p>2.2 Lit. (10% Fr ee) (1.19 kg)</p> <p>Rs . 135</p> <p>28</p> <p>Vanilla Royale</p> <p>2.2 Lit. (10% Fr ee) (1.19 kg)</p> <p>Rs . 135</p> <p>29</p> <p>Spanis h Saffr on with Cr eam Balls</p> <p>Buy one Get One fr ee (750 ml + 750 ml Fr ee!) (405 g + 405 g)</p> <p>Rs . 180</p> <p>30</p> <p>Kes ar Pis ta</p> <p>Buy one Get One fr ee (750 ml + 750 ml Fr ee!) (405 g + 405 g)</p> <p>Rs . 180</p> <p>31</p> <p>Raj Bhog</p> <p>Buy one Get One fr ee (750 ml + 750 ml Fr ee!) (405 g + 405 g)</p> <p>Rs . 180</p> <p>32</p> <p>Shahi Anjir</p> <p>Buy one Get One fr ee (750 ml + 750 ml Fr ee!) (405 g + 405 g)</p> <p>Rs . 170</p> <p>33</p> <p>Fr es h Litchi</p> <p>Buy one Get One fr ee (750 ml + 750 ml Fr ee!) (405 g + 405 g)</p> <p>Rs . 160</p> <p>34</p> <p>Fr uit Bonanza</p> <p>Buy one Get One fr ee (750 ml + 750 ml Fr ee!) (405 g + 405 g)</p> <p>Rs . 150</p> <p>35</p> <p>Chocolate</p> <p>Buy one Get One fr ee (750 ml + 750 ml Fr ee!) (405 g + 405 g)</p> <p>Rs . 140</p> <p>36</p> <p>Alphons o Mango</p> <p>Buy one Get One fr ee (750 ml + 750 ml Fr ee!) (405 g + 405 g)</p> <p>Rs . 130</p> <p>37</p> <p>Butter Scotch + Pr olife Vanilla</p> <p>Buy one Get One fr ee (750 ml + 750 ml Fr ee!) (405 g + 405 g)</p> <p>Rs . 130</p> <p>38</p> <p>Gr een Pis ta</p> <p>Buy one Get One fr ee (750 ml + 750 ml Fr ee!) (405 g + 405 g)</p> <p>Rs . 120</p> <p>39</p> <p>Pineapple Mas ti (New!)</p> <p>1.25 Lit. (25% Extr a Fr ee!) (675 g)</p> <p>Rs . 125</p> <p>40</p> <p>Chocochips</p> <p>1.25 Lit. (25% Extr a Fr ee!) (675 g)</p> <p>Rs . 130</p> <p>41</p> <p>Butter Scotch</p> <p>1.25 Lit. (25% Extr a Fr ee!) (675 g)</p> <p>Rs . 120</p> <p>42</p> <p>Mus t Melon (New!)</p> <p>1.25 Lit. (25% Extr a Fr ee!) (675 g)</p> <p>Rs . 100</p> <p>43</p> <p>Str awber r y</p> <p>1.25 Lit. (25% Extr a Fr ee!) (675 g)</p> <p>Rs . 90</p> <p>44</p> <p>Vanilla Royale</p> <p>1.25 Lit. (25% Extr a Fr ee!) (675 g)</p> <p>Rs . 90</p> <p>45</p> <p>Chocolate</p> <p>5 Lit (25% Extr a Fr ee!) (2.7 kg)</p> <p>Rs . 450</p> <p>46</p> <p>Butter Scotch</p> <p>5 Lit (25% Extr a Fr ee!) (2.7 kg)</p> <p>Rs . 450</p> <p>47</p> <p>48</p> <p>49</p> <p>30%</p> <p>Str awber r y</p> <p>5 Lit (25% Extr a Fr ee!) (2.7 kg)</p> <p>Rs . 320</p> <p>Vanilla Royale</p> <p>5 Lit (25% Extr a Fr ee!) (2.7 kg)</p> <p>Rs . 320</p> <p>Fr os tik</p> <p>16 bar s x 70 ml (50 g)</p> <p>Rs . 320</p> <p>50</p> <p>Chocobar Cr ackler s (New!)</p> <p>16 bar s x 60 ml (42 g)</p> <p>Rs . 240</p> <p>20%Total</p> <p>51</p> <p>Pr oLife Chocobar</p> <p>14 bar s x 60 ml (42 g)</p> <p>Rs . 210</p> <p>52</p> <p>Mango Dolly</p> <p>14 bar s x 60 ml (50 g)</p> <p>Rs . 168</p> <p>53</p> <p>Ras pber r y Dolly</p> <p>14 bar s x 60 ml (50 g)</p> <p>Rs . 168</p> <p>54</p> <p>Chowpati Kulfi</p> <p>10 bar s x 60 ml (70 g)</p> <p>Rs . 150</p> <p>55</p> <p>Royal Choco Chips (New!)</p> <p>9 cons x 120 ml (72 g)</p> <p>Rs . 225</p> <p>56</p> <p>Royal Butter Scotch (New!)</p> <p>9 cons x 120 ml (72 g)</p> <p>Rs . 225</p> <p>57</p> <p>Chococr unch</p> <p>9 cons x 120 ml (72 g)</p> <p>Rs . 198</p> <p>58</p> <p>Butter Scotch</p> <p>9 cons x 120 ml (72 g)</p> <p>Rs . 180</p> <p>59</p> <p>Ice Cr eam Ins ulated Car r y Bag</p> <p>1 unit</p> <p>Rs . 40</p> <p>5%</p> <p>8%5%</p> <p>32%</p> <p>EVALUATIONCheck whether adequate supply of Dairy Queen ice cream are reached from distributors to retailers. Check sales level on monthly basis. Check whether steps taken are implemented properly on time</p> <p>THANK YOU</p>