final ed of erp

7/31/2019 final ED of erp

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1.1 ENTREPRENEURS PROFILE

NAME: SUPRATIK DAS

AGE: 19

DATE OF BIRTH: 13/08/1992

EDUCATIONAL QUALIFICATION:

CLASS X (CBSE)89%

CLASS XII (CBSE)79%

CURRENTLY PURSUING BACHELOR OF BUSINESS MANAGEMENT FROM

CHRIST UNIVERSITY

NAME: ANKIT AGRAWAL

AGE: 20DATE OF BIRTH: 14/06/1991

EDUCATIONAL QUALIFICATION:

CLASS X (CBSE)

78%

CLASS XII (CBSE)83%

CURRENTLY PURSUING BACHELOR OF BUSINESS MANAGEMENT FROM

CHRIST UNIVERSITY


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1.2 COMPANY PROFILE

Kamp K9 is a start up firm, which sensed the need for providing best training and grooming

services in Bangalore. The services include puppy kindergarten, Obedience training and

grooming. KAMP K9 is a start up firm, which sensed the need for providing best training

and grooming services in Bangalore. The services include puppy kindergarten, Obediencetraining and grooming. Our Vision is to Be the best provider for dog training and grooming

services in Bangalore by 2015. The keys to success are providing a quality service better

than the competitors that result in customers delight. Our Trainers are highly trained and

provide expertise service.

Market research and competitor analysis tells about the significance and the huge business

opportunity in the Indian pet industry. About 90% of Indians are pet lovers and among them

about 45% are dog lovers showing the huge market for the services for dog. Grooming and

obedience training are the major services wanted among the dog owners. Hence we will

provide these services, which are much high in demand when compared to the others. Also

there are hardly any players providing these services and hence its a great business

opportunity for us to explore this untapped potential market.

Kamp K9 caters to Dog Owners belonging to Upper Middle Class & Elite Class in

Bangalore. We will target Dog owners with young dogs, Dog owners with misbehaving dogs,

Dog owners who require grooming services for their dogs. We position our service as the

only grooming and training center for dogs catering to the elite and upper middle class. We

also provide world Class Staff with expertise in grooming and training. Kamp K9 has a

website where customers can enter their queries and solutions will be provided within 2

hours.

The pet industry is one of the few industries that has escaped the perils of economic

slowdown. With a growing number of nuclear families, there is an increase in demand for

pets and the associated services. After conducting micro and macro analysis, we have

decided to venture into the training and grooming segment in order to capitalize on theopportunities. With an efficient business plan in place we hope to succeed in our endeavor.

In the light of these facts we are sure that our company will be able to succeed and will be

the best company providing top class grooming and training services.


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Objectives

The objectives of the company include:

To create a company with a primary goal to provide obedience training and groomingservices to dogs.

To provide expertise solutions to clients problems and aiming at customer delight

Vision & Mission

Our Vision: Be the best provider for dog training and grooming services in Bangalore by

2015.

Our mission is to provide the finest dog obedience training & grooming through quality

service and expertise staff.


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1.3 PET INDUSTRY

One industry that has bucked the slowdown trend is the Indian pet industry. This industry

comprises establishments primarily engaged in providing pet care services (except

veterinary), such as boarding, grooming, sitting and training pets. It includes animal shelters,

pet hotels, dog day care services, mobile pet grooming services, obedience school training,sitting services, pet clipping and pedicure services. The major products and services include:

Pet grooming services Pet training services Sale of pet/animal supplies Other receipts Sale of other merchandiseThe primary activities of companies in this industry are: Animal grooming services Animal shelters Boarding services for pets Dog pounds Guard dog training services Kennels for pet boarding Obedience training services for pets Pet sitting services

The Indian pet industry is about Rs 350 crore and it is growing at a rate of 26per cent. The

pet industry is largely in the hands of unorganized players and the consumers are not aware

about the brands and the legitimate costs of pet products. The market for the pet health care

also has increased significantly between 2001 and 2008, at an average annual rate of 9.3 per

cent. The market for the medical, grooming and immunization segments is about Rs 150

crore. Small families prefer dogs for companionship and this was proving to be a boon for

the pet industry. The main reason behind the growth also is that ownership of pets is

catching up among the 35 crore-strong middle classes.


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Due to the lack of awareness among consumers, pet stores sell the products that earn them

high commissions. For the organized players, who offer the international brands at

reasonable costs, this scenario creates a lot of opportunities. Overseas manufacturers as well

as exporters are eyeing the growing Indian pet market.

Dogs dominate the pet industry and there are about 40 lakh dogs alone in the six major

metros. The major reasons for growth of pet ownership especially in urban areas in India

are- Changing lifestyles in the form of the rise in nuclear families, double income

households and recession. (During recession, the pet industry has always boomed. The

concept is that if youre getting laid off or if youre spending more time at home, and if

families are small, youre probably spending more time with your pet than with any other

person. The more time you spend with your pet, you want to lavish more attention on them),

increasing number of single executives and women, single-child families and parents whose

children.

Enthusiasts have also set up an Indian Pet Association to bring animal lovers under one

umbrella.

Increasingly, pets are being looked upon as companions and members of the family rather

than as guard dogs for example. Pet owners have started to take an interest in their pets diet,

health and grooming. A gradual shift towards prepared pet food has been observed. Pet

owners are more willing to spend on pet food and pet care products than ever before. This

trend has spawned an entire industry, with a growing emphasis on pet care.

With a growing number of pet loving families, there is a tremendous scope in this field.

However, you cannot treat pet grooming and obedience training as just another business. A

genuine love for animals and patience is required to thrive.


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1.4 PURPOSE OF SELECTION

The main purpose of selecting this business is to train the dog in a very efficient manner.

With the help of our technology people will not have to carry any burden to trained their

dogs and be a status symbol to the society. The growing use of training and grooming a

great use in todays market. so, the purpose is to do the grooming and training in a effective

manner.

1.5 APPROXIMATE INVESTMENT

Ankit Agrawal and Supratik Das are the directors of KAMP K9. This project is a middle

scale project and the approximate investment on the project is Rs 1,00,00,000. The company

is situated in major city of IndiaBangalore.

1.6 MEDIUM SCALE INDUSTRY

A medium scale industry will be one with investment in plant and machinery of Rs

1,00,00,00010,00,00,000. The definition has to be notified by the SSI ministry for it to

become operational.

Our business comes under the group because the total investment is more than 1 crore.

This paper endevours to investigate various issues such as constraints, pressures, priority forinvestment, strategy for cost, quality, competence, development and performance in

comparison to national and international standards for Indian Small-Scale Industries(SSI),

Medium Scale Industries(MSI) and Large scale industry(LSI) in the present economic

scenario.

2.FEASIBILITY STUDY


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2.1 MARKET SURVEY

Market Study

We will not be successful waiting for the customer to come to us. Instead, we must focus on

the specific market segments whose needs match our offerings. Focusing on targeted

segments is the key to our future.

Therefore, our focus and marketing message will be the services offered. We will develop

our message, communicate it, and fulfill our commitment to excellence.

Market Feasibility

The benefits of sharing our lives with our pets offer owners affection, companionship and

security. For busy families, professionals and single pet owners. Over 350,000 Portland

Metro households have dogs, according to the Dog Nose News. The nation's 58 million pet

owners spent an estimated 22.7 billion on their pets.

Pet owners can be confident that their pets are in the best of hands at Kamp k9. Pets can

socialize with buddies, revel in attention from expert caregivers, and enjoy play activities.

Product Feasibility

Our Product is Basically a dog (training and grooming) process that gives training to untrained

dogs and to sell the dogs of various breeds.

Actual price of Dogs. Price being sold by the competitors Profits, which is made by training the dogs in a better way.


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Technical Feasibility

Basically In technical Feasibility the Equipments of training and grooming are included as

we can see this are extraordinary plan so the market may not affect from this kind of

business so it involves various equipments such as :-

Training Equipments:

Leather dog muzzle , leather dog harness , leather dog collar , dog sleeve for puppy, leather

dog leash, dog bite suit, dog bite pad ,dog bite tag, puppy tug, Schutzhund dumbbells, Dog

agitation stick , Dog agitation whip Dog training toy , Puppy beds and cages.

Grooming Equipments:

These range from cages, clippers, dryers, tables, tubs, blades, brushes, combs, scissors,

dental, ear and nail care products, sprays, shampoos, conditioners, detanglers, bandanas,

bows, collars.


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2.2 SWOT ANALYSIS

Strengths

Certified professional dog trainers with U.K qualification.Training service, which exceeds customers expectation.Highly hygienic training campus with all professional dog-training equipments.A logical, intuitive, psychological based methodology.Expertise consultation on total care of puppies & dogs (including training as well as

grooming services.)

Located in highly posh area with excellent client base.

Weaknesses

This industry is still in its nascent stage and hence a large market budget is required todevelop brand awareness.

High Operating Expenses.

Opportunities

A significant market growing at the rate of 26%.Extension of service in the form of retailing dog care & feeding products.Collaboration with the veteran doctors.

Spread of the organization in the form of chain and franchisees.

Threats

Already existing websites providing free detailed information about dog cares.Competition from local training & grooming specialized companies.


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2.3 WORST CASE SCENARIO

The companys worst scenario will be in a case where all the Dog training institute will

enter the market and compete. Because our company is not so recognized and popular

therefore we will have a tough time with the companies. The major competitors we can

have a problem with are:

Training:

Pet Bonding in Rajaji Nagar, Bangalore

Oak Wood Dog Training School in Kanakapura Road Bangalore.

Grooming:

Paws, Ashoknagar, Bangalore.

Fuzzy Wuzzy, Indira agar, Bangalore.

Also we can have problems with the other institute, which gives training and grooming to

the dogs and other animals also. We need to properly outsource our work in order to ensure

steady flow of income.


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2.4 THE PRESENT AND FUTURE SCENARIO

Presently we have many competitors in the market as earlier stated. Therefore the business

is highly risky in the short term. In the starting and commencement of business we have

many competitors and therefore the business is in great trouble in the present. Thus we

have to come with new features and innovations in the future in order to give a cutthroat

competition to competitors. And give our best service in nearby future to make the business

successful.

2.5 COMPETITORS

Training:

Pet Bonding in Rajaji Nagar, Bangalore

Oak Wood Dog Training School in Kanakapura Road Bangalore.

Grooming:

Paws, Ashoknagar, Bangalore.

Fuzzy Wuzzy, Indiranagar, Bangalore.


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2.6 QUESTIONNAIRES, DATA ANALYSIS AND INTERPRETATION

Table showing Feasibility of pet industry

Table 1.1

Yes 36

No 14

Source Primary Data

Figure 1.1 showing Feasibility of pet industry

Source Primary Data

Data Analysis

According to the survey conducted it is found that 72% of the targeted audience agrees that

the pet industry is feasible for the Indian market whereas 28% of people think that it is not.

Interpretation

It can be concluded maximum people agree that pet industry is feasible in the Indian

market.

Table showing Pet preference

Yes

72%

No

28%

Feasibility


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Table 1.2

Dog 34

Cat 10

Bird 4

Others 2

Source Primary Data

Figure 1.2 showing Pet preferences

Source Primary Data

Data Analysis

It is evident from the given table that the Indian market mainly prefers Dog (68%) and the

second preference of the Indian crowd is Cat (20%) and 8% prefers any type of birds and

other pets are preferred by 4%.

Interpretation

It can be concluded that Indian population mainly prefers dog as a household pet and it is

clearly evident from the chart.

Table Showing Preferred breed

Table 1.3

Dog

68%

Cat

20%

Bird

8%

Others4% Preference


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German Shepherd 10

Labrador 15

Golden Retriever 14

Others 11

Source Primary DataFigure 1.3 Showing Preferred breed

Source Primary Data

Data Analysis

This shows that preference of the breed of the dog varies uniformly across the population

and depends from person to person.

Interpretation

From the above survey it can be concluded that the breed preference of the dog varies

uniformly and there is no specific preference as such.

Table Showing Playing with dog

Table 1.4

20%

30%28%

22%

Breed

German Shepherd Labrador Golden Retriever Others


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Regularly 4

Once in 2 days 8

Only on weekends 26

Once a week 12

Source Primary Data

Figure 1.4 Showing Playing with dog

Source Primary Data

Data Analysis

As per the survey conducted, we can clearly conclude that dog training is really a

successful business venture plan because from the table it is evident that 26 out of 50

people play with their dog only on weekends which is not a good sign for a healthy dog

and hence such kind of training program should be encouraged and is essential.

Interpretation

It can be thus concluded that not much time is spent on the training and grooming of the

dog and there is a need for such training institutes.

Table Showing Personal training

0

10

20

30

RegularlyOnce in 2 days

Only on

weekends Once a week

Play with dog

Play with dog


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Table 1.5

Yes 12

No 38

Source Primary Data

Figure 1.5 Showing Personal training

Source Primary Data

Data Analysis

From the above pie chart it is clear that people today do not want to train their dog

themselves due to their involvement in their regular busy schedule and hence such kind of

training camps will be successful. 76% of the people said that they do not want to train

their dog themselves and 24% of the people said that they want to self train the dogs.

Interpretation

The above survey shows that the people prefer training of their pets by training institutes

and hence training institutes are surely a good plan for the Indian pet industry.

Table Showing Purpose of having dog

Table 1.6

Yes

24%

No

76%

Traning


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Security 11

Just Like that 13

Commercial Purpose 10

Status Symbol 16

Source Primary Data

Figure 1.6 Showing Purpose of having dog

Source Primary Data

Data Analysis

The survey conducted shows that 16 out of 50 people would like to have a pet for the

purpose of status symbol whereas 13 of them do not have a specific reason to justify their

purpose. 10 people would like to have a dog for commercial purpose and 11 out of 50

would like to have it for security reasons.

Interpretation

The above conducted survey concludes that most people have a pet for status symbol and

hence wont be able to spend much time on training and grooming.

Table Showing Regular vaccination

SecurityJust Like that

Commercial

Purpose Status Symbol

11 13

10

16

Purpose

Purpose


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Table 1.7

Source Primary Data

Figure 1.7 Showing Regular vaccination

Source Primary Data

Data Analysis

66% of the people surveyed said that they do not give regular vaccination to their dog and

hence our training program would help to provide this service.

Interpretation

It can be thus concluded that not many people spend a lot of time on vaccination of thedogs and hence there has to be some training program or some body that can help the

common man to do so.

Table Showing Qualities to be trained

Yes

34%

No

66%

Vaccination

Yes 17

No 33


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Table1.8

Source Primary Data

Figure 1.8 Showing Qualities to be trained

Source Primary Data

Data Analysis

32% of the people surveyed think that the main parameter for the training of the dog

should be discipline and then safety (30%). 20% of the people think the dog should be

trained for other parameters like hygiene etc and 18% of the people would like to train

their dog for obedience.

Interpretation

The most commonly preferred purpose of training as per the conducted survey is discipline

and our institute will serve this purpose.

Table Showing Usefulness of training

Table 1.9

Discipline

32%

Obedience

18%

Safety

30%

Others

20%

Training Parameters

Discipline 16

Obedience 9

Safety 15

Others 10


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Source Primary Data

Figure 1.9 Showing Usefulness of training

Source Primary Data

Data Analysis

From the above bar chart it is seen that the maximum people (27 out of 50) strongly agree

that these kind of training programs are helpful in the development of the dog and hence

states that a dog training camp is a successful business idea for the current Indian Market

scenario.

InterpretationThe above conducted survey clearly shows that training of pets is very essential in useful

and needs to be taken care of very importantly.

3.MARKETING

3.1 Marketing Mix of Kamp K9

0

5

10

15

2025

30

Strongly

AgreeAgree

DisagreeStrongly

Disagree

Usefullness

Usefullness

Strongly Agree 27

Agree 15

Disagree 8

Strongly disagree None


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a) Product: Dog Training, Dog Grooming and Puppy Kindergarten.

b) Place: Corporate Office: Koramangala, Bangalore.

Training Field: Hosur.

c) Price:

Puppy Kindergarden: Rs 3500 (for two weeks, per puppy.) Obedience Course:i) Beginner Course: Rs 10000 (for two weeks, per dog.)

ii) Advanced Course: Rs 7500 (for two weeks, per dog.)

Grooming Course: Rs 4500 per dog.

d) Promotion:i) Posters in dog food shopsii) Newspaperiii) Internetiv) Dog showsv) Yellow pagesvi) Pet magazines.

e) Process:


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Training Process

i) Customers have to visit the corporate office with their dogs.

ii) The trainer will access the training requirements according to the breed, age and the

behavioral problems.iii) Accordingly the trainer will schedule the training program for the dog.

iv) The owner has to drop the dog at the corporate office at the specified time.

v) The dogs will be transported to the Hosur Training Field where the training will take

place.

vi) On the last two days the owners will have to accompany their canines for counseling

sessions.

vii) After 15 days feedback will be taken from the owners and accordingly actions will be

taken.

Grooming Process:

1.Customer will visit the grooming center with their dogs.

2. The dogs breed and hair type is identified by the grooming expert and the grooming

services are suggested to the owners to choose from.

3.Hygienic Grooming Services are provided to the dogs.

4. Customers feedback is obtained.

f) Physical Evidence:


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i) Corporate Office

The corporate office will be very neat and hygienic. It will be spacious enough for the

grooming service. The grooming equipments will be modern and sterilized after each use.

The office environment will be dog-friendly.

ii) The Hosur training

The Hosur training field will be spacious enough for training the dogs. The training area will

be kept clean and neat. The training equipments used will be maintained well.

g) Productivity:

Quality of the service will be maintained by our well trained trainers. Our trainers will

receive up gradation courses time to time.

h) People:

Animal friendly and well qualified trainers and groomers.

3.2 SEGMENTATION, TARGETING AND POSITIONING


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Segmentation

Dog Owners belonging to Upper Middle Class & Elite Class in Bangalore and Mumbai.

TargetingDog owners with young dogs: This segment recognizes the value of obedience training,particularly the efficiency of training at a younger age.

Dog owners with misbehaving dogs: This group of people either has a dog with controlissues and just now has decided to do something about it, or just received a dog and would

like to have more control over the animal.

Dog owners who require grooming services for their dogs.

Positioning:

World Class Staff with expertise in grooming and training for your best friend.

The only grooming and training center for dogs catering to the elite and upper middle class. Company has a website where customers can enter their queries and solutions will beprovided within 2 hours.


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3.3 ADVIRTISEMENT COPY:


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3.4 MICHAEL PORTERS 5 FORCE ANALYSIS MODEL FOR KAMP K9

There is continuing interest in the study of the forces that impact on an organisation,

particularly those that can be harnessed to provide competitive advantage. The ideas and

models which emerged during the period from 1979 to the mid-1980s were based on the

idea that competitive advantage came from the ability to earn a return on investment that

was better than the average for the industry sector. As Porter's 5 Forces analysis deals with

factors outside an industry that influence the nature of competition within it, the forces

inside the industry (microenvironment) that influence the way in which firms compete, and

so the industrys likely profitability is conducted in Porters five forces model.


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Threat of New Entrants : Profitable markets that yield high returns will attract new firms.

This results in many new entrants, which eventually will decrease profitability for all firms

in the industry. Unless the entry of new firms can be blocked by incumbents, the abnormal

profit rate will tend towards zero (perfect competition).

The existence of barriers to entry (patents, rights, etc.) The most attractive segment is onein which entry barriers are high and exit barriers are low. Few new firms can enter and non-

performing firms can exit easily.

Economies of product differences Brand equity Switching costs or sunk costs Capital requirements Access to distribution Customer loyalty to established brands Absolute cost Industry profitability; the more profitable the industry the more attractive it will be to new

competitors.

Threat of substitute products: The existence of products outside of the realm of the common

product boundaries increases the propensity of customers to switch to alternatives. Note that this

should not be confused with competitors' similar products but entirely different ones instead. For

example, Pepsi is not considered a substitute for Coke but water, tea, and coffee are.

Buyer propensity to substitute Relative price performance of substitute Buyer switching costs Perceived level of product differentiation Number of substitute products available in the market Ease of substitution. Information-based products are more prone to substitution, as online

product can easily replace material product.

Substandard product Quality depreciation


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Bargaining powers of customers

The bargaining power of customers is also described as the market of outputs: the ability of

customers to put the firm under pressure, which also affects the customer's sensitivity to

price changes.

Buyer concentration to firm concentration ratio Degree of dependency upon existing channels of distribution Bargaining leverage, particularly in industries with high fixed costs Buyer volume Buyer switching costs relative to firm switching costs Buyer information availability

Availability of existing substitute products Buyer price sensitivity Differential advantage (uniqueness) of industry products RFM Analysis

Bargaining power of suppliers

The bargaining power of suppliers is also described as the market of inputs. Suppliers of

raw materials, components, labor, and services (such as expertise) to the firm can be a

source of power over the firm, when there are few substitutes. Suppliers may refuse to

work with the firm, or, e.g., charge excessively high prices for unique resources.

Supplier switching costs relative to firm switching costs Degree of differentiation of inputs Impact of inputs on cost or differentiation Presence of substitute inputs Strength of distribution channel Supplier concentration to firm concentration ratio Employee solidarity (e.g. labor unions) Supplier competition - ability to forward vertically integrate and cut out the BUYER


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Competitive Rivalry

For most industries, the intensity of competitive rivalry is the major determinant of the

competitiveness of the industry.

Sustainable competitive advantage through innovation Competition between online and offline companies Level of advertising expense Powerful competitive strategy

3.5 PRODUCT LINE

KAMP K9 provides various dog training and grooming services and is perfect for thecurrent Indian population as pets are becoming a part and parcel of every household but no

one really has the time to train and take care of the maintenance of the pet. Kamp K9

provides complete training and grooming services for a dog, short term services like a dog

caretaking firm when a family needs to go on a outstation trip and we also involve in sales

of readily trained dogs of almost all the breeds.

3.6 UNIQUE SELLING PROPOSTION

The USP of our service would be that now every household with a pet need not spend any

time on taking care of the dog. So every time they are with their dog they can play with it

instead of spending a lot of time on its maintenance and since many people who want a pet

but do not buy it because of time consumption on its care, even they can go for a pet as the

training and grooming part can be given to KAMP K9.


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4.HUMAN RESOURCE

4.1 Organization structure

DirectorsBranch

Managers

MarketingManager

Sales Manager

PromotionalHeads

SalesExecutives

Site Manager

Grooming

Trainer

AssistantTrainer

Training

Trainer

AssistantTrainer

Housekeeping

Reception

Security


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4.2 QUALIFICATIONS AND CONDITIONS REQUIRED FOR MANPOWER

TRAINING

Training Qualifications:

Canine trainer & Behaviorist. Certified Dog Behavior Consultant (CDBC) through Internal Association of Animal Behavior

Consultants(IAABC).

Competency in five core areas:Assessment and intervention strategies

Counseling skills

Behavioral science

Knowledge of animal behavior.

Species-specific knowledge in order to obtain certification through the IAABC.

Dog Psychology Course. Advanced Aggression Course.

Grooming Qualifications:

City & Guilds Advanced Grooming Certificate. PIJAC Qualifications.

Bathing Techniques.

Drying Methods.

Dematting & Brushing.

Clipper Work.


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Basic Scissoring.

Equipment Care & Maintenance.

First Aid in the Grooming Salon.

4.3 DUTIES AND RESPONSIBILITIES OF TRAINING AND GROOMING

STAFF

A dog trainer's purpose is to teach a dog how to be more obedient at home, with teaching

dog common commands, such as to sit, stay or lay down. Dog training involves teaching a

dog to react to commands, and giving a dog a treat or kind words for responding correctly

to a command. A canine trainer could also oversee a dog's physical exercise, medical care

and mental stimulation.

1. Responsible for the daily cleaning of the kennels.2. Responsible for the daily feeding and watering of the dogs at the facility.3. Picking up and proper disposing of dog feces in the yards and kennels.4. Daily wash and disinfect all feed bowls and water buckets.5. Administer veterinary medication as needed.6. Bathe dogs as needed.7. Transport dogs to the veterinarian as needed.8. Rotate dogs in assigned play yards as needed.9. Introduce new dogs to play groups as needed.

Facility Maintenance and Cleaning

1. Assist Kennel Manager with various cleaning and upkeep duties in all the buildings.2.

Maintain inventory of facility supplies.

Other Responsibilities

1. Assist with Client Team Training classas needed.2. Participate in Fundraising and Community Awareness Events as required.3. Errands as required, reimbursed for mileage.


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4.4 WORKING HOURS

Working hours for the entire unit will be from 9 am to 6 pm with a break from 1 pm to 3 pm.

Days of functioning will be 6 days a week (Tuesday to Sunday). The training camp will be

closed on Mondays.

4.5 LEAVE POLICY

An employee can take a paid leave for 15 days in a year. In case of leave exceeding 15 days, a per day salary will be deduced from the basic pay. A prior notice has to be given to the management in case of a leave period of 7 or more days. Uninformed leave for more than 10 days might lead to employee lay off. Genuine reasons for absence from work will be taken into consideration by the management.

4.6 RECRUITMENT POLICY

The following recruitment techniques will be followed :

a) Walk in interviewsb) Head HuntingJob Description

Job Centre advertisements

Short listing

Interviewing and assessment

Selection

We provide specific recruitment process training and guidance to ensure that:

We look at the skills and qualifications necessary for an individual to be able to do the job. Interview questions are objective and relevant to the requirements of the job Avoid discriminatory language or implications All applicants are required to provide a CV or complete a covering letter/application form.Our recruitment processes and procedures are regularly monitored and reviewed and this policy is

updated accordingly.


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4.7 RETIREMENT POLICY

The senior managers and the senior engineers will have to serve till their 58 years old and theother employees of the company will have to serve till their 55. However, voluntary retirement

policy is accepted.

The employers will have a deduction of 10% of their monthly salary as provident fund savingsand will also be allowed incentives while leaving according to the work done.

4.8 SALARY STRUCTURE

Grooming 2 trainer and 2 assistant 10000 + 6000=32000

Training-- 4 trainer and 3 assistants(4*12000)+(3*6000)=66000

Housekeeping-10 people-10*8000 = 80,000

Receptionist-1 lady = 12000

Security3 people=3*6000 = 18000


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TABLE 5.1 RAW MATERIALS

TABLE 5.2 SOURCES OF FUNDS

5.2 SOURCES OF FUNDS

PARTICULARS AMOUNT ( Rupees)

Investment By Ankit Agrawal 50,00,000

Investment By Supratik Das 50,00,000

TOTAL 1,00,00,000

5.1 RAW MATERIALS

PARTICULARS AMOUNT (Rupees)

Wooden Sets 17000

Tyres 2,000

Music System 1,400

Sheets 2,000

Battery 1,200

Sponge 500

Cloth 700

Light 150

Mobile Charging Point 150

Wires 100Walkie-Talkie 400

Chain 3000

Lock 2000

Pedigree 7000

Other Miscellaneous Expenses 400

TOTAL 38,000


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5.3 INITIAL INVESTMENT

PARTICULARS DETAILS AMOUNT (Rupees)

Land And Building Security Deposit 10,00,000Eqipments 3,50,000

Website 18,000

Telephone With Wi-fi 6,000

Furniture 1,35,000

Computer Rupees 30,000 * 3 90,000

Generator 3,00,000

Fire Extinguisher 8,000

Preliminary Expenses 25,000

Working Capital 40,68,000

TOTAL 60,00,000


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TABLE 5.4 CASH FLOW STATEMENTS

5.4 CASH FLOW STATEMENT

PARTICULARS

AMOUNT (Rupees)

YEAR 1 YEAR 2 YEAR 3

Cash Balance B/D 57,02,000 43,77,400

Add: Receipts

Sales (Training & Grooming) 40,00,000 55,00,000 75,00,000

Investment By Ankit Agrawal 50,00,000Investment By Supratik Das 50,00,000

TOTAL RECEIPTS 1,40,00,000 1,12,02,000 1,18,77,400

Less: Payments

Salaries 24,96,000 25,79,600 26,51,640

Rent 12,00,000 13,20,000 14,52,000

Insurance 1,00,000 1,10,000 1,25,000

Marketing Expenses 8,00,000 8,49,000 9,72,000

Stationery 60,000 60,000 65,000

Telephone Bill 50,000 62,000 71,000Repairs And Maintenance 20,000 31,000 40,000

Legal Fees 10,000 11,000 15,000

Electricity 60,000 82,000 90,000

Water 2,50,000 2,72,000 3,12,800

Miscellaneous Expenses 6,00,000 6,20,000 6,50,000

Partners' Salaries 7,20,000 8,28,000 10,56,000

Land And Building 10,00,000

Equipments 3,50,000

Website 18,000

Telephone 6,000Furniture 1,35,000

Computer 90,000

Generator 3,00,000


Preliminary Expenses 25,000

TOTAL PAYMENTS 82,98,000 68,24,600 75,00,440

CASH BALANCE 57,02,000 43,77,400 43,76,960


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TABLE 5.5 DEPRICIATION ACCOUNT

5.5 DEPRECIATION ACCOUNT

PARTICULARS

AMOUNT (Rupees)

YEAR 1 YEAR 2 YEAR 3

Equipments (15%) 52,500 44,625 37,932

Furniture (10%) 13,500 12,150 10,935

Computer (60%) 54,000 21,600 8,640

Generator (15%) 45,000 38,250 32,513

Fire Extinguisher (15%) 1,200 1,020 867

TOTAL 1,66,200 1,17,645 90,887


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TABLE 5.6 TRADING AND P&L (1st

YEAR)

5.6 TRADING AND PROFIT AND LOSS ACCOUNT

AT THE END OF 1ST YEAR

PARTICULARS

AMOUNT

(Rupees) PARTICULARS

Amount

(Rupees)

Opening Stock 9,00,000 Sales 40,00,000

Purchases 12,00,000 Closing Stock 55,00,000

GROSS PROFIT C/D 74,00,000

TOTAL 95,00,000 TOTAL 95,00,000

Salaries 24,96,000

GROSS PROFIT

B/D 74,00,000

Rent 12,00,000

Insurance 1,00,000

Marketing Expenses 8,00,000

Stationery 60,000

Telephone 50,000

Repairs And Maintenance 20,000

Legal Fees 10,000

Electricity 60,000

Water 2,50,000

Miscellaneous Expenses 6,00,000

Partners' Salaries 7,20,000

Depreciation 1,66,200

Preliminary Expenses Written

Off 18,000Tax 4,94,400

NET PROFIT 29,82,800

TOTAL 74,00,000 TOTAL 74,00,000


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TABLE 5.7 TRADING AND P&L (2nd

YEAR)


AT THE END OF 2ND YEAR

PARTICULARS

AMOUNT


Amount

(Rupees)




TOTAL 93,00,000 TOTAL 93,00,000

Salaries 25,79,600

GROSS PROFIT

B/D 69,80,800

Rent 13,20,000

Insurance 1,10,000


Stationery 60,000

Telephone 62,000

Repairs And Maintenance 31,000Legal Fees 11,000

Electricity 82,000

Water 2,72,000



Depreciation 1,17,645


Off 5,000

Tax 4,84,173


TOTAL 69,80,800 TOTAL 69,80,800


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TABLE 5.8 TRADING AND P&L (3rd

YEAR)


AT THE END OF 3RD YEAR

PARTICULARS

AMOUNT


Amount

(Rupees)




TOTAL 1,11,05,000 TOTAL 1,11,05,000

Salaries 26,51,640

GROSS PROFIT

B/D 88,05,000

Rent 14,52,000

Insurance 1,25,000


Stationery 65,000

Telephone 71,000

Repairs And Maintenance 40,000Audit Fees 15,000

Electricity 90,000

Water 3,12,800



Depreciation 90,887


Off 5,000

Tax 5,15,867


TOTAL 88,05,000 TOTAL 88,05,000


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TABLE 5.9 BALANCE SHEET (1st

YEAR)

5.9 BALANCE SHEET

AT THE END OF 1ST YEAR

LIABILITIESAMOUNT(Rupees) ASSETS

AMOUNT(Rupees)

Investment By Ankit

Agrawal 50,00,000 Land And Building 10,00,000

Add: Profit 14,91,400

Investment By Supratik

Das 50,00,000 Furniture 1,21,500

Add: Profit 14,91,400 Equipments 2,97,500

Website 18,000

Telephone With Wi-

fi 6,000

Computer 36,000

Generator 2,55,000


Closing Stock 55,00,000

Cash Balance 57,02,000

PreliminaryExpenses 40,000

TOTAL 1,29,82,800 TOTAL 1,29,82,800


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TABLE 5.10 BALANCE SHEET (2nd

YEAR)

5.10 BALANCE SHEET

AT THE END OF 2ND YEAR

LIABILITIES

AMOUNT

(Rupees) ASSETS

AMOUNT

(Rupees)

Investment By Ankit



Investment By SupratikDas 64,91,400 Furniture 1,09,350


Website 18,000

Sundry Creditors

Telephone With Wi-

fi 6,000

Computer 14,400

Generator 4,33,500




Preliminary

Expenses 45,000

TOTAL 1,44,32,182 TOTAL 1,44,32,182


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TABLE 5.11 BALANCE SHEET (3rd

YEAR)

5.11 BALANCE SHEET

AT THE END OF 3RD YEAR

LIABILITIESAMOUNT(Rupees) ASSETS

AMOUNT(Rupees)

Investment By Ankit



Investment By Supratik

Das 72,16,091 Furniture 98,415


Website 18,000

Telephone With Wi-

fi 6,000

Computer 5,760

Generator 1,84,237




Preliminary

Expenses 50,000

TOTAL 1,95,44,376 TOTAL 1,95,44,376


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5.12 BREAK-EVEN ANALYSIS

Break-Even Point = Fixed Cost / (SalesVariable Cost)

= 49,00,000 / (1,70,00,0001,27,00,000)

= 1.13 Years

5.13 PAYBACK PERIOD

Pay-Back Period = Cash Outlay Of The Project / Annual Cash Inflow

= 1,00,00,000 / 32,47,490

= 3. 24Years


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6.PRODUCTION AND OPERATION

6.1 FLOOR PLAN


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6.2 MACHINERY USED

Basically Equipments that are used in Training and Grooming Process are described

as Follows: -

List of Equipments:

a) Training Equipments:

Leather dog muzzle, leather dog harness, leather dog collar, dog sleeve for puppy, leather

dog leash, dog bite suit, dog bite pad, dog bite tag, puppy tug, Schutzhund dumbbells, Dog

agitation stick, Dog agitation whip Dog training toy, Puppy beds and cages.

b) Grooming Equipments:

These range from cages, clippers, dryers, tables, tubs, blades, brushes, combs, scissors,

dental, ear and nail care products, sprays, shampoos, conditioners, detangles, bandanas,

bows, collars.

6.3 MAINTAINANCE POLICY

We will have monthly maintenance and repair of office equipment & machinery once every

month. For the maintenance and repair the expenditure will charged against profit. The policyalso includes the charging of depreciation, removal of the incumbent equipment as well as

getting the advance technology available for gain higher returns.

6.4 LOCATION ANALYSIS

Kamp K9 is located in Kormangala. This location was selected due to the cheap rent rates and

the developing service sector in this area. Also, the living condition in this area is safe. Easy

means of transportation like availability of auto-rickshaws, parking space and upcoming metro

was another factor in the selection of the location.


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7. CONCLUSION

The research conducted reveals that if the project is taken through with efficient management

and proper planning keeping in mind the present and future scenario, our venture can be a long

run profitable for the both the partners.

The profit figure shows that KAMP K9 in the pet industry is booming sector and innovative in

its own kind. Our venture can open pathways for a new business altogether in the country.

Proper planning and management is of utmost important in the success of our venture. It is

required at every step that due importance should be given to competitors strategy formulation

and to keep the quality enhancing at every stage along with supply of varied new services which

will provide us change to serve more and more people.

This was a not so tapped sector and we both partners thought to take the first movers advantage

because the pet want is high in Bangalore and they required the services of a dog trainer as these

days the families are getting busy.

To conclude it was a life time experience to plan and strategy KAMP K9 from a business point

of view and to come across all the formalities and procedures one has to comply with to start a

business in India.

We are overwhelmed and thank all those who were an integral part in the formulation of this

project.

final ed of erp

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