By Krishna Manish Mahesh Mayur Nikhil Kushal

ByKrishnaManishMaheshMayurNikhilKushal

By Krishna Mahida (2014138)Kushal Prakash(2014143)Mahesh Yadav (2014148)Manish Singh (2014153)Mayur Gupta (2014158)Nikhil Kaushik(2014168)introductionCoca-Cola is a fizz or carbonated (Co2 in liquid) soft drink sold in stores, restaurants and vending machines throughout the world.It is produced byThe Coca-Cola Company ofAtlanta,Georgia, and is often referred to simply asCoke(a registered trademark of The Coca-Cola Company in the United States since March 27, 1944).Originally intended as a patent medicine when it FOUNDER: was invented in the late 19th century (1886) by John Stith Pemberton Later in 20th century Businessman Asa Griggs Candler Marketing tactics led Coke to the rule the soft drink market Globally.

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evolutionJohn was pharmacist who never succeeded in bringing pharmaceutical products as commercially successful.

Invention due to Story of civil war in Columbus. Amazing strategy to overcome 1st and 2nd world war.

Discovery by accident - experimenting with a medical formula which included coca leaves and kola nuts as sources of its ingredients.

Coca Cola Equation = Cola Syrup + Ice + Carbonated water.

In its first year of its existence, Pemberton was able to sell 25 gallons of Cola Syrup. Generated revenue was just $50 where he invested $76.

Coca cola time line (Brief)In 1893 in January Coca-cola was registered in the U.S. PATENT office.In 1894 the first syrup plant outside of Atlanta was opened in Dallas.In 1927 the first Coca-Cola radio advertisement.First ever commercial sponsor of Olympic games in Amsterdam in 1928In 1929 Advertising slogan-The Pause That Refreshes.In 1950, Cans were introduced.In 1970 advertising slogan-its the Real Thing.In 1989 Advertising slogan-Cant Beat the Feeling.Today average person consume coke every 4 days and Coca Cola's product line depth is more than 450 flavours under soft drinks category and six product mix width including: Energy drinks, Juices, Sport drinks, Tea and Coffee, and Water. Coca Cola's product mix is more than 3500 beverages.

Bottle HistoryFirst bottle introduced in 1916 and evolved as below:

OrganizationAL Structure

CEO and Board of DirectorMuhtar Kent

Corporate Hierarchy (Contd.)President: Ahmet Bozer

Board Of Directors: Herbert A. Allen, Ronald W. Allen, Ana Botn, Howard G. Buffett, Richard M. Daley, Barry Diller, Helene D. Gayle, Evan G. Greenberg, Alexis M. Herman, Robert A. Kotick, Maria Elena Lagomasino, Sam Nunn, James D. Robinson III, Peter V. Ueberroth

Senior operational Leadership: Asia group President: Atul SinghGeographical SpreadIn how many countries Coca Cola available:Ans. Over 200 countries.How many countries are in total world?Ans. 196HOW ?Even in countries like Myanmar, Cuba and North Korea, it is available through grey import.

10HeadQuartersGlobal Head quarter: Mid town Atlanta, Georgia, United States

Indian Head Quarter: Gurgaon, Haryana, India

Coke

BeverageEnergy drink Carbonated drinkSport drinksTea and CoffeePackaged drinking water

Food

Coke ProductsInternational products

Products Available in India

Contd.Contd.

Fantais the second-oldest brand of The Coca-Cola Company and our second most popular brand outside of the United States.Fanta originated in nazi germany in 1941.In India, Fanta entered the market as a substitute for the then-popular Indian soft drinkGold Spot. When Coca-Cola re-entered the Indian market in 1993, it boughtGold SpotfromParleand withdrew it from the market in order to make space for Fanta.

Primary competitors to Fanta have includedTango,Mirinda,Slice,Sumol,Crush,Tropicana TwisterandOrangina

Spriteis a colourless,lemon limedflavored, caffeine-freesoft drink created byThe coca cola company. It was developed inwest Germanyin 1959 asFantaKlare Zitrone("Clear Lemonfanta") and Introduced in the United States as Sprite in 1961. This was Coke's response to the popularity of7 Up.

Originally introduced in 1977,thumsUp was acquired by The Coca-Cola companyin 1993.Thums Upis a brand ofcolain India.It was introduced in 1977 to offset the expulsion of The Coca-Cola Companyfrom India. The brand was later bought by Coca-Cola who re-launched it in order to compete againstPepsi.As of February 2012, Thums Up is the leader in the cola segment in India, commanding approximately 42%market shareand an overall 15% market share in the Indian aerated waters market.

$MFinancial Status

During the late 1970s, American cola giantCoca-Colaabandoned operations in India rather than accept a forced sale of 60% of their equity to an Indian company.Following this, theParlebrothers, Ramesh Chauhan and Prakash Chauhan, along with then CEO Bhanu Vakil, launched Thums Up as their flagship drink, adding to their portfolio of older brandsLimca(lime flavour) andGold Spot(orange flavour)

AchievementsInterbrands global brands score card for 2013 ranked coca cola the No: 1 brand in the world estimated its brand value at $79.2 billion. Coca cola currently offers nearly 40 brands in over 200 countries or territories and coca cola products at rate of over 1.7 billion serving each and every day. Thats lot of cokeMISSIONTo Refresh the World.To inspire Moments of Optimism.To Create Value and Make a difference.The Coca cola promise says, quite simply, that The Coca-Cola Company exists to benefit and refresh everyone who is touched by our business.VISIONPeoplePlanetPortfolioPartnersProfit People: Be a great place to work where a people are inspire to be the best they can be.

Planet: Be a responsible citizen that makes a difference by helping built and support.Portfolio: Bring to the world a portfolio of customer and supplier, together we create mutual, enduring value.Productivity: Be a highly effective, lean and fast moving organization..Partners: Nurture a winning network of customer and supplier, together we create mutual, enduring value.Profit: Maximize long term return to share owner while being mindful of our overall responsibilities.

VISION(Contd.)CONCLUSIONThe coca cola company has come a long from selling a few serving of carbonated beverages in a pharmacy, to an international scale business.Coca cola commitment to remain at the forefront of the changing social values in developing their marketing strategy has proven to their advantage.Undoubtedly the coca cola company has developed all the elements necessary to run a multi million, world wide enterprise and refreshes all people that come in contact with their products.Thank You